Anna Sudak

# Online business

Step-by-step instructions to get started

More than one hundred thousand Russians regularly resort to this method of saving. Competition in the niche of joint purchases is not yet great; starting a business is profitable and relatively easy.

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If you haven't heard about making money on joint purchases, it's time to get acquainted with it. First, let's figure out what it is and how it works, and then we'll talk about how to make money from it.

Joint purchasing is a form of organizing the purchase of goods, uniting a group of people who want to receive it directly from the supplier at wholesale prices.

The organizer is a person who is in contact with the supplier and resolves all organizational issues - from collecting money to checking the goods and sending them to customers. The main task falls on the shoulders of the organizer- the size of the discount, which can be from 20 to 60 percent and the higher it is, the more customers will buy the product.

But it's not just about the discount. After all, the organizer is obliged:

• Understand customers and select the best assortment.
• Choose reliable sellers and be able to achieve optimal conditions interaction with them.
• Manage time correctly.
• Ideally know foreign language and be able to look for people for cooperation in the country in which purchases are made.
• Be able to communicate with customers.

It turns out that being an organizer is not as simple a job as it seems at first glance. Therefore, they earn a lot of money, 5–30 percent of trade turnover. If you want more money, there is no point in working with one supplier, so you should immediately determine whether you just want to earn extra money or create your own business.

How to organize joint purchases

As soon as it comes to money, there are thousands who want to start making joint purchases. But when it comes down to it, only some of them are trying to create their own business. Why is that? Because, as stated above, being an organizer is not so easy.

What qualities should a person have to become successful in this field?

1. Responsibility and honesty. They keep customers coming back again and again. This is the psychology of people to buy from trusted sellers or intermediaries.
2. Friendliness and sociability. They are simply necessary for the organizer, because he will have to communicate a lot: with partners, suppliers, clients. If these qualities are absent in him, they are unlikely to want to do any business with him.
3. Understanding how social networks work. Surely, to promote your services, you will have to create your own group, and without knowledge of social networks this is impossible.
4. Initiative. Where would we be without her? Money does not flow under a lying stone. To earn as much as you want, you need to be active.
5. Business sense. Even if you know how they work Joint purchases, without intuition and luck profitable business you can't build it. So develop your instincts. To do this, you need to be one step ahead of the buyer, know what will be in fashion, understand the client’s needs.
6. Reputation. Of course, to earn it honestly you need to try and invest a lot of effort and energy. And you will have to wait long and painfully for the results. But there is another way - to wind it up. It costs money, but not that much. In the future, you will get much more than you invest at the start.
7. Flexibility and mobility. The faster the organizer’s reaction to any market changes, the higher his income.
8. Accounting minimum. Organizing your earnings requires the ability to do bookkeeping. Especially if you have a registered individual entrepreneur.
9. Patience and understanding. Be prepared for the fact that you will have to communicate a lot with people on various issues. Including the most, at first glance, stupid ones.

Of course, you won’t know whether you have organizational skills until you try, but be prepared for the fact that you will have to put a lot of effort and devote a lot of time to organizational issues. If you're not ready for this, look for something else. After all, the main criterion for choosing an occupation is love for your work.

How to make money on joint purchases

So we have come to where to start joint purchasing. Read step by step guide and implement new knowledge here and now.

Step #1. Decide. This is the first thing you need to do. Don't be lazy and spend time looking for something that will really interest the client. And remember, it is important that this something is truly useful. So first, decide who you will sell to. Keep your focus on your target customer and look for something that can satisfy their need. Remember that selling everything to everyone is a waste of time.

Step #2. Find a supplier. While you are in the process of collecting orders, look on well-known sites for sellers of goods in your category. Talk to them. Ask what maximum discount they will give if you bring 50, 100, 200, 500 clients. Bargain. Try to get better conditions.

Step #3. Gather the money. Once you have decided what and to whom you will sell, open your group on the Internet and start working. Tell all your friends, friends of friends and visitors to thematic forums that you are shopping together. Promise a good discount on products in the category you have decided to work with. Start collecting money and move on to the next step.

Step #4. More options for calculations. Think about making each of your clients feel comfortable. Expand payment options for goods.

Step #5. Check the product. After receiving, be sure to check the quality of the product, its integrity and contents. Only then send it to the customer. You can do this yourself or hire a person responsible for receiving the goods from the supplier and sending it to the client.

Step #6. Increase your income. To attract more customers and make even more money, shop online through.

Working as an organizer - pros, cons and risks

Now let’s figure out why this form of shopping is popular today, who benefits from it and what risks exist.

pros	Price. The cost of goods for participants is much lower than the market price. For example, a mixer costs 450 rubles at retail outlets. At the same time, the wholesale price is only 180 rubles. Everyone wins. The seller who sold out the goods, the buyer who received a huge discount and, of course, the organizer who also received good money for his work.
Minuses	The product does not match the picture and description. Often the product does not match the photo. Either the color is not the same, or the style is different. You have to make the most of your gift of persuasion or look for a way out of the situation. Goods from abroad, for example from China, take a long time. You will have to wait at least 2 weeks. And here you have to constantly be in touch so that buyers do not worry or doubt the organizer’s honesty. No guarantees. Rare seller can provide warranty service technology and electronics. And there is no question at all about certificates for cosmetics and clothing. Not the right size. It may also happen that the product was sent in the wrong size. We have to spend time searching for buyers for items that were returned by customers for various reasons.
Risks	The main risk for the organizer is loss of money. It often happens that some participants, under various pretexts, ask the organizer to pay for them (with a refund, of course) and the organizer cannot refuse, otherwise his actions will undermine the trust of other buyers. This decision leads to the loss of personal funds. Doing such work can undermine your health, since a person is constantly stressed and often does not sleep. Of course, money is important, but it is worth remembering that without this very health you will not be able to earn money.

How to create a group of joint purchases on VKontakte

This process will not be difficult. Just do the following:

If you don’t have a page on VK, create one. To do this, register and fill out all the required fields. This is not difficult to do, so we won’t dwell on it.

Create a community, select “Group” as the page type.

Come up with a description (what you are selling and for whom, what problem the purchase solves), and make the group open to everyone. Upload the cover (picture), determine the topic. Save.

Your group is ready. Add pictures and text content to the page. Check out your community dashboard. Next, all efforts must be directed to its design and design. You can't do without imagination here.

But you can become an organizer of joint purchases in VK not only in your own group. Often, owners of well-promoted public sites recruit partners to expand their business in the regions. If it's too difficult for you to do this on your own, try to find an interesting community and offer your services to the admins.

How to create a group on Odnoklassniki

To create a group in Odnoklassniki, you need:

1. In the top menu, click “Groups”.
2. Click the “Create group” button.
3. Select the type “For business”.
   

   Create two groups at once: “For business” and “For interests”. Promoting a group for business on Odnoklassniki is expensive and the process takes much longer. It is easier and less expensive to promote an interest group. Therefore, in the main group for business, post all the information about the products, their benefits, etc. And the interest group will serve as a “transitioner” for you, generating leads. The main thing is not to forget to link to the main public page. Then, by promoting an interest group, you simultaneously and for free promote the main one, in which you actually do business.

4. Fill in all the data in the pop-up window: name, description, type, select “Open”, set a picture and click “Create”.
5. Click “Change settings” in the left menu of the page.
6. If necessary, fill in the “City” field. This is done if you purchase exclusively in your region.
7. Be sure to fill out the field “ Keywords" - words by which users will find your group. Use 5-6 pieces at least.
8. In “Publicity Settings” (the menu item is located on the right side), look at what rights you want to give to your subscribers. The main thing to note is that if you allow the uploading of videos, albums and the creation of topics in your group, be prepared to have to delete a “sea” of spam.
9. In the “Guests Allowed” section, next to the “Leave Comments” right, select no, then those who are not members of the group will not be able to comment on your posts. This way you will get more subscribers to your group.
10. Further as desired. After all the settings have been made, click “Save”.
11. If desired, change the background (this function is available on the right side above the page). You can choose from topics that are freely available.
12. Now populate the group with content. Don’t forget to sometimes post something interesting that is not related to sales - so-called viral posts that will attract audiences to your community.

Use paid and free tools to attract subscribers. Tell us about your group in other thematic public pages on all social networks. Register on thematic forms. Let's advertise on websites. In general, do everything to attract attention. As for paid tools, use advertising.

Even if you are new to this area, all of the above recommendations will help you understand what joint purchases are and how to easily start making money from them. But still, before starting the mechanism yourself, we recommend that you try on the role of a participant. Then you will be able to see the other side of the business, understand the essence of the system and immediately identify “ weak spots» this activity.

Joint purchases (SP) are a great opportunity buy products at wholesale prices. To achieve this goal, several buyers are united into one group. As a rule, it is collected by the organizer, who receives a certain percentage for joint purchases. How to become an organizer and how to turn joint purchases into a profitable vein? You can learn about this from this article.

Joint purchases - scheme

It is worth noting that it is also profitable for the participants themselves to buy various goods through the joint venture, but the organizers still receive large incomes. They mark up goods in the region of 5-25 percent. The cheaper the product, the higher the markup will be. The basic scheme of interaction between the organizer and the groom participants is as follows:

1. Opener procurement and publication complete information about her;
2. A group member selects products and reports this to the organizer, who in turn contributes this order to the main list;
3. After the required number of applications has been collected, the organizer informs all group participants that the collection is closed, and then sends them information about the products and the amount to be paid.
4. A member of this group confirms the correctness of the order;
5. Next, the organizer checks the availability of goods from the supplier, if any goods are not available, he offers the groom participant a replacement for an alternative option;
6. Then the organizer announces the place and date of the meeting Money;
7. Collected sum of money necessary in order to pay an invoice from a supplier;
8. After the order has been sent, the organizer constantly notifies participants about the movement of goods on the group forum;
9. Further, as soon as the goods are received, the organizer announces the place and time of the meeting where the orders of the joint venture participant will be issued.

How do joint purchases work?

If the position of joint procurement organizer is attractive to you, then here we will suggest where to start this business. So, before the organizer of the joint venture reaches this stage of the group’s work, he will have to solve many different problems. But this work is not at all difficult. Once the skills are acquired, the organizer will spend a minimum of his time on it. Many enterprising organizers can run 9-10 joint ventures at the same time.

A platform for joint purchases.

The very first thing that the organizer of the joint venture will need to decide on is the platform for future relationships with the participants. There are several different options to choose from:

• Groups on social networks;
• Special website for joint ventures;
• Creation of a personal website;

Currently, there are many different sites for which joint ventures are the main activity. They are very easy to find by simply entering a specific query in any search bar indicating the city of residence of the organizer. This method is more suitable for people who live in large cities.

How can you organize a joint venture on your own on Odnoklassniki or Vkontakte? Yes, very simple! You need to open your own group! You will have to constantly promote and promote it. Good earnings will bring communities that will consist of at least 5,000 thousand participants.

Online platform for joint purchases

Yes, it is worth noting that competition in joint ventures is growing every year. For this reason, the main tool that can help you stand out more favorably among other organizers is the creation of your own website. This option will give you many options. Among them it is worth highlighting full automation process, payment of orders by electronic means. In order for your work to be successful, you need to properly design the site. To do this, you must strictly follow the following rules:

• Comfortable and beautiful presentation JV proposals;
• Mandatory availability detailed description and photo of the product;
• Mandatory availability of information about the minimum order amount;
• Compiling a table with product sizes.

How to decide on the type of product?

Product selection is the most important task in this matter. Not all types of goods will be equally in demand. The most popular are:

• shoes;
• ​ clothes;
• Products for children.

Here, as well as in any product category, you may get a defect. You need to find out about the rules for replacing it from the supplier in advance. You need to be well oriented in the direction you have chosen, since group members will ask you various questions about the product. You can find the most suitable product by surfing. Must be added to your site a large number of goods that you can buy at wholesale prices from different suppliers. There is another option for how you can engage in joint ventures via the Internet and find the product you need - look through all kinds of groups on social networks and select exactly those products that have at least 15 orders, and then add them to your group.

Cooperation with the supplier

In order for joint purchases to start generating money, you need to visit the supplier’s official website. After you select the product you need, you will need to find out the minimum lot size and its price. You must contact the supplier of the product by telephone, which is usually indicated on the supplier’s website. Perhaps this will be a letter with a proposal for future cooperation to the supplier’s email address, or a phone call. Sometimes it happens that the product you need is on a website that requires retail trade. In this case, you need to call the organization and try to find out the contacts of the wholesaler. If company employees do not agree to disclose the information you need, then use search engine. If you are planning to start purchasing goods from foreign sites, then first you should ask them about the delivery of goods to Russia. Many companies cooperate with our country through intermediaries. In this case, you will have to first study all necessary information about it - terms of activity, reviews, amount of payment, etc.

At the time of signing an agreement with some organizations, you may need to have legal entity or IP. In this case, you will need to scan everything Required documents and provide it to the company manager. If you do not have an individual entrepreneur, then many suppliers can increase the cost of the batch or the minimum size.

How to find buyers

The main task of a novice organizer is to try to earn the trust of buyers. Until the organizer has a positive reputation, he will have to work hard to build a customer base. The most important thing in this matter is not to sit and wait, but to act! Since there are many search options:

• all kinds of forums;
• topics in groups and joint ventures;
• banner advertising on various websites;
• street poles;
• email newsletters;
• printed publications.

As a rule, certain topics are often created on popular forums. It is best to coordinate this in advance with the administration. Great option there will be a high rating and generated trust among visitors. You should not lure buyers to you with various spam, as this will only push them away from you. You need to do regular advertising. The topic text should briefly indicate important information about the joint venture:

• Your city;
• name of your company and products;
• ​ commission size;
• redemption date.

We advise you to search for buyers among residents of your hometown or those located nearby settlements. As a rule, goods are not delivered to the joint venture, but are picked up independently. But if the buyer wants to pay for delivery to his address, then this option is also suitable, especially if the buyer made a large order.

Joint purchasing: how to become an organizer - features

As a rule, before starting to make money on a joint venture, a novice organizer needs to make the first transactions using his own funds without prepayment. In this case, payment messages must be sent after receiving the order. Funds are received in cash at the time of transfer of goods or on a card before and after distribution. If one of the customers refuses the goods or payment after the end of the collection is announced, the organizer has the right to blacklist him. A certain amount of the organizational fee will be calculated individually by the organizer of the joint venture. In this case, he will take into account the following points:

• ​the amount of time that will be devoted to the purchase;
• the number of orders;
• financial expenses for Internet, fuel and telephone conversations;
• possible risks.

The fee will increase if the organizer had to use an intermediary for delivery. In the future, all JV participants will be required to pay 50% or 100% in advance. As for the first case, a 50% organization fee will be taken into account, and the remaining half of the total amount will be paid at the time of receipt of the goods.

What is needed for legal activities

How should a joint venture be organized to conduct ongoing legal activities, i.e. register as an individual entrepreneur and pay all taxes according to your chosen taxation system. If you made the purchase once, then the profit must be declared and personal income tax must be paid. If you make small and infrequent purchases, then your chances of attracting tax authorities are slim. But large volumes may attract tax inspectors. The joint venture can be easily tracked on the Internet. In addition, it may cause great suspicion if the bank conducts transactions on cards that are very actively used to collect funds. The organizer of the joint venture is engaged in trade or provides intermediary services. OKVED codes should be selected based on the main features of the selected type of activity. The tax system is chosen either OSNO or USN.

Watch the video

16.06.2017

Mom, wife and successful organizer of joint purchases: how to combine everything? The answers are in the interview!

Alexandra Shilova from Nadym has been organizing joint purchases since 2012, but this work became her main source of income only a year ago. Today, a wife and mother of two children spends everything on collecting and sending orders free time, and the customer base is from a small town in Yamalo-Nenets Autonomous Okrug numbers several thousand people.

We spoke with Alexandra and found out how she achieved success and why honesty is best method working with participants in joint purchases.

Story: Alexandra works as a printer. She puts images on business cards, certificates, T-shirts and mugs. The work is piecework - the salary depends on the volume completed. Already more than a year There are practically no orders for printing, so joint purchases are the only way for her to bring money into the family.

“The first client is myself!”

- Alexandra, when did you organize your first joint purchase in Sima-land?

I started working with Sima-land in 2012, but at first it was not a joint purchase, but my own order. Then the daughter went to kindergarten. On behalf of parent committee I needed somewhere to buy office supplies and toys.

I opened a search engine to find a store with low prices, and accidentally came across Sima Land. I liked the assortment and the fact that the store is located in the Urals, not very far from us, which meant that my purchases would be delivered quickly. I ordered everything for the kindergarten and some little things for myself.

- Then did it seem like a one-time purchase to you? How did it happen that you became an organizer?

I told her at work about good prices, the girls looked at the website and found something. We decided to formulate. I made the general order because I already knew how to organize a joint purchase.

Then - in exactly the same way: she walked around her people, asked who needed what, and told them about Sima-land. People liked the idea: all the goods are available in our city, but stores buy them in the same Sima-land, and sell them at 2-3 times more expensive. Then I began to perceive the joint venture as a hobby - I like to do procurement and help people save money.

- How did you start making money on joint purchases?

I worked for friends and acquaintances, but then I thought, why not start accepting orders from other people? I found this interesting. One client advised me to create a group and attract people there, advertise in all the communities that we have in the city.

Together we drew up a plan, and for this he asked only one thing - not to take an organization fee from his orders, that is, to give him the goods at the price of the site. I agreed. My group began to grow and prosper, people began to recognize me and recommend me to friends. It’s nice when a person contacts me for the first time and says that he was recommended to call here.

“There are a lot of clients, we all need help”

The boxes barely fit on the stairwell.

You say that you send an order and receive a car twice a week. How much time does it take to assemble orders, receive, sort, and issue?

All free time. My husband goes to work, and I work from home the same way. I sent the children to kindergarten, finished my homework, and sat down at the computer. Processing an order takes time because there are a lot of applications, everyone needs to respond and accept the order. And they write every day!

On the day the order is sent, I can sit down at the computer at 12 noon and work until 17 hours until the application is completed, agreed with the manager and sent for assembly. In fact, all this takes a very long time. You need to find contact with each client: help someone choose a product, advise someone what is better. And, of course, I can’t refuse, it’s my job to help people! It seems to me that I will let all my customers down if I give up joint purchases.

- Is it difficult to reach the minimum order amount?

No, there haven't been any problems with this for a long time. Previously, you had to order something for yourself, adjust to the schedule of salaries, advances, and collect orders irregularly. Then I started sending orders once a week, and with the advent of a remote warehouse, twice so that I could receive and issue purchases faster. Now there are many participants, the order amount is always much more than the minimum. When the customer base has been built up over the years, the volume of purchases is large.

- Who are your customers and what do they order most often?

The clients are different, but mostly women. There are many mothers - both experienced and those who are just about to give birth. That is why they order a lot of children's items, especially before the New Year - everyone wants to buy gifts. This is the peak of work. Then - February 23, March 8, Victory Day.

But in reality, customers are all different. There are even children! I talk to them, ask if mom knows or not. It happened that one 13-year-old girl placed an order with me and I called her dad to find out if he knew that his daughter was making online purchases? It turned out that yes, everything is in order, the order will be paid and I don’t have to worry! And the girl was choosing something for herself from the office and a gift for her mother for March 8th.

- What service do you offer your customers? Do you deliver goods?

No, we don’t have a car, but now we’re thinking of expanding. Clients pick up all goods from my home. But it's convenient for them. I give out purchases in convenient packaging so that a person does not have to stand, wait, freeze or sweat.

There is a secret to excellent service - good attitude to the client. I am always friendly and never enter into conflict. You can come to an agreement with everyone. And I succeed, although the conditions are the same for everyone!

“Even children help”

- Is it difficult to accept bulk orders? Who helps you unload the cars?

My husband helps because I usually get 40–50 boxes different sizes and heaviness. During the holidays, 50–70 boxes are released.

With him we get it all and take it home. We don’t have any helpers; sometimes a neighbor, a young high school student, brings in a few boxes for a small fee.

It also happened that we received 2 cars with cargo in one day. It was just before the New Year, one car was late, the other was ahead of schedule. It turned out that we arrived on the same day. But it’s good that we didn’t receive them right away, but in different time... We had time to rest a little. In general, work is not always easy, but it is a favorite thing that brings money.

- Is it possible to combine the responsibilities of a mother and wife with the role of the organizer of a joint venture?

It takes a lot of time, but I have time to do homework with the child, take the youngest to kindergarten, prepare a meal, and clean up. In principle, there is enough for household chores. And the children also help me - they are very interested when we accept the goods, because they want to touch and look at everything. So let's use them.

“All difficulties can be resolved with the manager”

- What difficulties do you encounter in your work?

There are unpaid orders. The person simply does not pick up his purchase. But I don’t lose heart, I just sell it through social networks.

The big difficulty is if marriage comes. The solution to this issue sometimes drags on for a long time, the problem needs to be monitored all the time. You need to wait for the company’s decision, then send the defective product back, wait until it arrives at the warehouse, until it is accepted. And only then the money is returned to my account, which I then send to the client.

Sometimes accounts get lost. We have to wait and check documents, request new ones. But the most important thing is the return of the goods. The claim may be considered for a long time and then rejected. But this can be fixed. Moreover, my wonderful manager helps me sort out all the problems.

Sorting an order takes several hours.

Do you support the opinion of Yuri Ilyaev (an experienced organizer of joint purchases from Yekaterinburg, the hero of our publication) that the organizer should never change his personal manager?

Yes. I completely agree with him. My manager - Gleb Esipov - knows me inside and out. He knows how and on what days I work, when I send the order, where the car should arrive and what problems may arise.

One day I placed an order and they sent me an incorrect invoice with a double amount. I couldn't solve the problem because the order had already been sent for delivery. Gleb was not there, but the next day he fixed everything - quickly and without any difficulties.

By the way, about placing orders. You managed to register in the new joint shopping service and even posted homemade instructions on how to work in it in your VKontakte group. Did you like him?

The service is convenient, I use it, but I’m not ready to completely switch to it yet, because I have many regular clients on social networks, they are used to working with me there.

It would be great if it was possible to communicate with the client within the system - chat, calls or something else to communicate with the participant. If you improve the service, it will be great.

"Being honest is the secret"

- How do you want to develop as an organizer?

I want to change the delivery location, because with two children, receiving goods often turns into a complete mess. Although not everyone will find it convenient to come to the office - workers often pick up their orders in the evening, at hours when I will no longer be sitting in the office.

- What should the organizer be like so that customers come back for purchases again and again?

He must inspire confidence. It is important to explain well all working conditions and non-standard situations. For example, for purchases from a remote warehouse. This is an item that is out of stock and needs to wait. People trust me, they order, pay and wait for their item with me. And no one worries that I took the money and spent it somewhere. They paid for their purchase and are waiting, and I always notify that the goods can be picked up!

You also need to take seriously defects and mis-grading (the case when the wrong product arrives that the buyer needs). When an item arrives in the wrong quantity, I immediately put the person on the next purchase and make sure to refund the money for what did not arrive. I haven’t had any problems where I’m delaying, hiding, or raising prices.

How to become a popular organizer of joint purchases: advice from Alexandra Shilova

• Tell your loved ones about the opportunity to buy quality goods at low prices.
• Create a group on social networks and hold a giveaway to let people know about you.
• Process all applications diligently. Clients appreciate timely responses from the organizer.
• Know your customers' needs and negotiate with everyone in a way that is convenient for both of you.
• Arrange convenient pick-up or delivery. Remember that people don't like standing in line, waiting or being cold.
• Be honest, always listen to the client and tell him about all the nuances of the purchase.

I TOO WANT TO BE AN ORGANIZER!

Have you already decided to repeat the success of the hero of the article? Read more about the new service for joint purchases, which allows you to collect applications from participants directly on the website, register and earn money!

Joint purchase(joint purchasing, collective purchasing) is the principle of organizing purchases directly from the manufacturer or supplier at wholesale prices organized group persons The purchase can also take place via the Internet in a store in another country or at an online auction.

Organizer joint purchasing is an intermediary between supplier and buyers. He might be like an individual, and a trading company specializing in joint purchases. It is the intermediary who looks for suppliers, selects the assortment and does organizational work - collecting pre-orders and payments from customers. Also organizes delivery and receipt of goods.

The organizer's profit, the so-called organizational percentage or fee, usually 10-20% of the purchase price of the purchase. The organizer includes the fee in the price for buyers. The supplier may also pay an additional percentage for selling a large batch of goods. Depending on the agreements, the organizer can pay for the batch from own funds and then he makes a profit from the sale of each unit of goods, or the organizer pays for the consignment of goods after collecting the required amount, in this case, if the required amount is not collected, the organizer will have to spend time returning the money or organizing another joint purchase. The final price for the buyer consists of the cost of the supplier, the organizational fee, as well as the cost of delivering the goods to the buyer.

Most joint purchases are organized using the Internet through special sites or groups on social networks.

Regular organization of joint purchases is a commercial activity and requires the organization of an individual entrepreneur or legal entity.

For those who wish to take up this work, it is necessary to find wholesale suppliers with whom it is convenient to work and create groups on one or more social networks. All that remains is to offer your services to everyone who wants to purchase quality goods at low prices and make money on the difference in cost.

Schematic diagram of how a joint purchase works

The main attractive point of group purchasing is the low cost of the product for the end buyer, even taking into account the cost of delivery. This occurs through the purchase of a batch of goods at a wholesale price and a fixed markup by the organizer. From the buyer’s side, a joint purchase looks like this:

1. Organizer using a forum, own website or group in social network opens procurement. He indicates the terms of purchase, lays out the price list of those goods for which he has agreed with the supplier. Anyone can familiarize themselves with the offer and select the required product.
2. Participants in the purchase, future buyers make pre-orders or applications.
3. When applications are received for the total amount necessary to purchase a batch of goods from the supplier, the organizer announces stop purchasing. The organizer sends the generated list of orders to the supplier for the final formation of the invoice, approval of the batch and other organizational issues. Before the purchase stop, buyers can change their orders or refuse them; after the stop, changes or refusals are not accepted.
4. After receiving the invoice, the organizer announces the deadlines and collecting money. Usually they get money by bank transfer, less often in cash at an appointed collection point.
5. After collecting the money, the organizer pays for the purchase, receives the goods through a transport company, sorts it for further transfer to buyers and performs other organizational actions.
6. The organizer announces the place of distribution of the paid goods.

All your actions and key milestones the organizer covers it using a forum or constant communication in Group.

Where to start your first organization of joint purchases

It's best to start with clothes, children's toys and various gadgets. They are the most popular. There is another way to decide on the product and suppliers. You need to study several similar resources in your city, look at a product that has been ordered more than ten to fifteen times, and then take it on sale, starting to work with specific suppliers. You can find “your person” who will deliver the goods via mail.

Be careful when choosing a supplier, read reviews, study statistics on sales and wholesale growth. In the Internet big number a variety of scammers who take money but do not send the goods to the address. By the way, some suppliers can be involved in consulting clients. Practice shows that if the issue of consulting is thought out in a joint procurement system, then there are more clients and higher incomes.

Pros and cons of joint purchases

When organizing joint purchases, you need to remember the advantages and disadvantages of running this form of business. This will help you put together your marketing promotion strategy correctly.

• low cost of goods, due to the exclusion of many additional markup factors (rent of premises, VAT, etc.);
• a wider selection of goods is achieved by working with a large number suppliers, it is not uncommon that in group purchases you can buy something that is not sold in city stores.

Disadvantages usually stem from the form of cooperation:

• Long waiting times for goods. They can reach several weeks;
• The supplier may send goods that will differ in quality, color or size (the so-called re-grading).

Secrets successful work in group purchases

Another point worth paying attention to is reviews and gifts. It is human nature not to trust new things. Therefore, ask your friends and first clients to leave feedback on the work and the joint purchase mechanism. How more reviews(positive ones, of course), the more new clients there are. When it comes to gifts, don't skimp. Add a small gift from yourself to each package; pamper your regular customers with more meaningful gifts. This will ensure good feedback and an influx of regular customers.

Consider a system for additional orders - this is not very difficult, but it is profitable, since many customers decide to order at the time of closing a joint purchase. If the product is in demand, then the earnings will be very decent (up to $500 per month).

You just need to start working, and the skills and abilities will come with time.

I started purchasing more than two years ago, because I went to maternity leave and salary My husband's salary was simply not enough for us. I set myself the goal of earning money at home; there was no one to leave the baby with; all my relatives lived more than 1,000 km away.

On the Internet I saw a lot of offers to work from home with an awesome salary PER WEEK (!). The photo of those who offered you this job was more than tempting, the person in the photo showed you the heaps of money he had earned, and assured you that he received it with almost no effort, just like that(!) Anyone normal person understands that no one will just give him a bunch of money. And so it was, they imposed a passive sale, even to the point of buying it yourself if it didn’t work out for someone else.... I got distracted, let’s get closer to the point..

After all these pyramids, I found a joint purchasing site. I looked through the products offered by orgami and was surprised at their low cost. Also on the site they offered not only participation, but also to become this very organizer. I wanted to try and found out that in addition to the fact that I would take % for myself, I would have to pay 5% to the administrator of this site, and then I was confused as to why... I would sing to the tune of an incomprehensible person whom I was staring at I haven’t seen it, I’ll do all the work myself, and give him % simply for the fact that he exists. Plus, they started telling me what I could indicate, what not, what percentage I could put and what I couldn’t, and I decided that I wouldn’t go into slavery, and created my own page on Odnoklassniki.

I honestly didn’t expect it to be successful. I didn’t understand how a person completely unknown to me would give money for a product without any guarantee that it was not a scam. I wouldn't give it myself. But I didn’t give up and looked for more and more “Friends” who, with caution, agreed to participate in the purchase. At first, procurement was very difficult. Due to the lack of experience, I found myself in various stupid situations, for example, asking for goods to be sent Transport company, which charged me 7,500 rubles for delivery (if I had chosen another shopping center, the delivery would have cost 1,800 rubles). I didn’t impose extra costs on the participants, but admitted defeat and paid from mine. I asked participants at what time and on what days and where it would be convenient for them to pick up their order. And I came up with an average that was convenient for people to pick up. They liked it + they recognized me by sight + the things really weren’t worth the money spent, since by store standards they were much more expensive. And then it went on...

If you want to make money from purchasing, then get ready for hard work.

1. Eternal negotiations both with participants and suppliers. People can be very different, there are pleasant, cheerful, easy-going people, but there are also, on the contrary, always dissatisfied, bitchy, demanding to the very little things, whom it is impossible to please at all. Suppliers of really high-quality and interesting things in most cases can’t stand SP people. They can’t sell without SP guys, and the annoying + demanding organizers stress them out. Hence the difficult negotiations.

2. Constant attachment to the computer. There is very little time left for the family and, accordingly, for solving pressing problems. It is necessary to constantly stir up interest among potential participants with new purchases, but not just any, but really high-quality ones. To do this, you need to turn the Internet over to search for reviews. real people, for a planned new purchase. If a participant receives a low-quality item 1-2 times, you will lose all the clients.

3. You need to be careful both to the numbers on your order summary sheet and to the participants. Somewhere to help you choose a model, choose the size as accurately as possible. Give as much as possible more information in response to the question asked of you. If you answer a person dryly and unambiguously, he will never contact you again. If you are not attentive to collecting orders and bill more than necessary for payment, because you miscalculated, if you mix up orders and give at least two people something other than what they ordered, you will also lose trust and, accordingly, the client.

Perhaps these three criteria in the work of a joint venture are the most important (key). Following them throughout my work, I acquired quite a lot of participants who could, without waiting for STOP, transfer money for the order to the card, since they were confident in my reliability, that even if the purchase suddenly did not take place, I would return the money at their request at the same time day.

My monthly earnings ranged from 15,000 to 20,000 (in the new year).

During all the time we worked, we never received a defective product.

Of the minuses I can note:

1. Re-sorting by color. Everyone wants to receive the product in the picture. But no one wants to understand that we purchase from factories, and there sales are only WHOLESALE, therefore, a crazy amount of manufactured items are sold per day, respectively, the fabrics from which these same items are sewn change at a breakneck speed, and from the moment of the photo shoot, the colors may change. As a rule, all wholesale buyers want exactly the color that is in the photo, as a rule, this color is the first to be sorted.

2. Lack of fitting. The main disadvantage.

The purchasing participant in the photo sees a slender girl of size 42. Everything sits on her so beautifully and well that a person forgets the features of his figure and his size. He turns off all his common sense and orders (!), having received it, he is indignant that they sent him the wrong dress (thing).

There was also a situation where a participant, having taken his measurements BY EYE (!), chooses the size he thinks is correct, but the item arrives, in the opinion of this participant, too small. After my request not to count it as labor and still take the meter tape in hand and already determine the real size, he begins to apologize, as he begins to understand that the mistake is not the manufacturer’s, but his own.

I advise everyone involved in the purchase of things to mentally engage with this very thing. Soberly evaluate all your figure flaws and choose the thing that can partially hide them, and not cover them up and show it to the whole world. This is a very important factor!!!

3. Long wait. As a rule, from the moment the purchase opens, at least 2 weeks pass until it is collected + 2-7 days for assembly of the order at the factory + 2-3 days for shipment from the factory to the shopping center + delivery from 5 to 14 days. Not everyone wants to wait. You always want to give money and immediately get what you paid for. I consider this a minus.

In general, I completely agree that it is cheaper through a joint venture than in retail stores. After buying things through procurement for more than a year, I somehow decided to go to a retail store in my city, and I’m sorry, I was shocked by the prices. Charter of permanent job I definitely wanted to give up organizing, but when I saw the prices in stores, I realized that I wasn’t ready to do that yet. Even if I order a dress for 1200 rubles and it turns out to be too big for me, then only if I go to a hotel and pay for the stitching for 500 rubles. I will still pay less than I would pay for a fitting in a retail store.

In a joint venture, the main thing is to find YOUR reliable agent, with whom you only run the risk of not getting the color and very rarely the size due to the small size of the item (organizations are required to keep track of this important aspect).

Happy shopping everyone!!!