Types of cultural events. Cultural events

The concept of mass events, their types.

Parameter name	Meaning
Article topic:	The concept of mass events, their types.
Rubric (thematic category)	Sport

Under mass events should be understood as a set of actions or phenomena social life with the participation of a large number of citizens, carried out with the aim of satisfying the political, spiritual, physical and other needs of citizens, which is a form of realization of their rights and freedoms, as well as a form social communication between people and a way to develop unity of attitudes of the individual, the team and society as a whole.

Thus, based on the definition of the concept of “mass event”, three main features can be identified:

A large number of people;

Organization of actions;

Having a goal.

All this distinguishes mass events from other cases of large crowds of people, for example at markets, train stations, beaches, etc.

Conventionally, all public events can be divided according to the following criteria: ˸ by content and focus, significance, frequency, method of occurrence, possibility of participation.

1. Socio-political(demonstrations, rallies, street processions, demonstrations, elections of the President and deputies, supreme and local authorities, congresses, conferences, etc.). This type of event is characterized by a certain composition of participants, high level organization of the event, common motives of behavior.

Federal Law of June 19, 2004 No. 54-FZ “On meetings, rallies, demonstrations, processions and picketing” contains definitions of terms and concepts of mass events˸

public event- an open, peaceful, accessible to everyone, carried out in the form of a meeting, rally, demonstration, procession or picketing, or in various combinations of these forms, an action carried out on the initiative of citizens Russian Federation, political parties, other public associations and religious associations, incl. using vehicles. Purpose public event is the free expression and formation of opinions, as well as putting forward demands on various issues of the political, economic, social and cultural life of the country and issues foreign policy;

meeting– joint presence of citizens in a specially designated or adapted place for collective discussion of any public significant issues;

rally - massive presence of citizens in certain place for public expression public opinion about current problems predominantly of a socio-political nature;

demonstration – organized public expression of public sentiment by a group of citizens using posters, banners and other means of visual propaganda during movement;

procession– mass passage of citizens along a predetermined route in order to attract attention to any problems;

picketing– a form of public expression of opinions, carried out without movement and the use of sound-amplifying technical means by placing one or more citizens at the picketed object using posters, banners and other means of visual propaganda.

The concept of mass events, their types. - concept and types. Classification and features of the category "The concept of mass events, their types." 2015, 2017-2018.

Irina Prokofieva, Operations Manager of the EU and Eastern Partnership Program “Culture and Creativity”, spoke about the key points that the event organizer should pay attention to.

When I was preparing for my first event, I was told about the funny rule of "Duck Face" ( The Duck Face Rule ). This means that outwardly you should be calm and peaceful. In fact, you are actively paddling with your paws underwater to stay afloat, but no one should know about it. To this day I consider this the most valuable rule.

Organizing an event is not an easy task, but I can highlight 10 key points, which you should pay attention to so that everything goes well.

1. Define your goals and format.

It seems obvious, but this issue should be approached critically. Formulate your goal as specifically as possible: do you want to convey knowledge to participants, thank partners, raise money for a project, or give guests aesthetic pleasure? The format of the event will depend on the answer: concept, time and duration, roles in the team, hall design, food and sound.

Try not to get hung up on traditional formats. Pay attention to the “(non)conferences”, “pecha-kucha” format, TED -format, themed breakfasts, online events, outdoor events. The main thing is that the format contributes to achieving the goal of the event.

2. Focus on planning.

In your plan, consider the logistics, content and promotion of the event. Create a document that is accessible to the entire team, where everyone can see each other's tasks and the big picture. First, prepare a list of the main tasks, and then get as detailed as possible in the form of specific steps that need to be done. It is important to indicate in the plan the time required to complete the task. It is often underestimated and preparation is slower than you expect.

For planning you can usetemplates Google , programs, for example,Asana, Trello, Podio, GanttPro, Teamweek. An ordinary document will not fail Excel.

3. Create a budget to account for unforeseen situations.

Look at your list of tasks and reflect them in your budget. It is also worth considering a reserve in case of unforeseen situations. For example, in my practice there was a case when, on the day of the event, under open air suddenly it started to rain. We had to urgently change the location and transport all the equipment and furniture. It is better to think through such situations in advance and prepare for them financially.

Alternatively you can usesuch a templatebudget, but you can adapt it or come up with your own.

4. The devil is in the details.

If you want to pleasantly surprise your guests, think through everything to the smallest detail: how registration is carried out, who greets the participants and in what form, what kind of music is played, do you have an interesting photo angle, how are your presentations designed and the team dressed, what are the breaks filled with.

For example, during registration you can give participants the opportunity to attend a short workshop, play games or watch informative videos.

Try to surprise people and create wow -effect, exceed their expectations in the most ordinary things. This is what creates the atmosphere of the event.

5. Check the location and think about plan B.

Always check the location personally at the stage of choosing it. At the most unexpected moment, it may turn out that the air conditioning in the hall does not work well, there is no toilet for people with special needs, or the width of the doorway does not allow equipment to be brought inside. Therefore, test such moments in advance.

I once held a conference for 50 participants, and an hour after the start, the owner of the room asked us to leave without explanation. As a result, we conducted an hour-long training with participants in a park nearby until we found a new premises. It seems that this situation will not happen to you, but it is better to always have a plan B.

6. Distribute areas of responsibility.

It is very important to distribute tasks among team members not only at the preparation stage, but also during the event. Distribute people's responsibilities by zone. For example, someone is responsible for the registration area, someone for the meeting of speakers, someone for equipment, someone for catering, someone for interaction with the media, etc. Everyone should have their own zone, which must be monitored throughout the event.

Distribute a document with the distribution of responsibilities to the entire team so that everyone knows who to contact with what question.

7. Tell your audience about the event.

Don't underestimate the time it takes to successfully promote an event. Type of event, its target audience, internal resources and budget will determine your marketing approach. Choosing information partners, focus on those who communicate specifically with your audience. It is better to have a few partners, but targeted ones, than to tell absolutely everyone about the event.

It is also important to create one key message that will be broadcast across all channels. Make sure it is concise and accurately conveys the message of the event to your audience.

8. Pay attention to service.

Make sure your team follows the Duck Face rule. Be friendly to all participants, speakers and partners. Try to resolve their problem or question and meet their expectations, even if you feel tired and things are not going according to plan. Ultimately, people will remember exactly how they were treated and the atmosphere created, and not what the speaker said from the stage.

9. Do a final check the day before the event.

Make sure you tell participants how to get to the location, invite all important guests, prepare printed materials, audio and video content. Check whether everyone correctly understands their tasks and areas of responsibility, and whether the premises are ready. To do this, make a checklist, for example,such.

Similar checklists can be created to check readiness on the day of the event: is everything in its place, is everything working, is everything going according to schedule.

Be sure to print out the event program so that all team members and volunteers have it. Also provide everyone with basic contact numbers to communicate with each other or in case of emergencies.

10. Ask for feedback.

Most likely, after the event you will be tired and happy, but it will be difficult for you to objectively evaluate how everything went. Therefore, ask participants to complete the printed forms. score sheets at the end of the event or online form upon returning home. Let them evaluate different aspects: logistics, speakers, venue and work of the organizers. This information will help you avoid mistakes in the future and improve the quality of your events. If possible, collect feedback through social networks or record video testimonials at the end of the event. This will come in handy if your event is organized again.

Whatever event you organize, be optimistic and don't be afraid of the unexpected, and your event will be a success!

---

Irina Prokofieva, Operations Manager of the EU and Eastern Partnership Program “Culture and Creativity”, Certified Project Manager ( IPMA, level C ), co-author of the project Start2 Go . Worked at the global and national levels of an international organization AIESEC . We have experience in conducting events of various formats: from one-day trainings to international conferences and festivals.

Under mass events should be understood as a set of actions or phenomena of social life with the participation of a large number of citizens, carried out in order to satisfy the political, spiritual, physical and other needs of citizens, which are a form of realization of their rights and freedoms, as well as a form of social communication between people and a way of developing unity of personal attitudes, team and society as a whole.

Thus, based on the definition of the concept of “mass event”, three main features can be distinguished:

A large number of people;

Organization of actions;

Having a goal.

All this distinguishes mass events from other cases of large crowds of people, for example at markets, train stations, beaches, etc.

Conventionally, all public events can be divided according to the following criteria: : by content and focus, significance, frequency, method of occurrence, possibility of participation.

1. Socio-political(demonstrations, rallies, street processions, demonstrations, elections of the President and deputies, supreme and local authorities, congresses, conferences, etc.). This type of event is characterized by a certain composition of participants, a high level of organization of the event, and common motives of behavior.

Federal Law No. 54-FZ of June 19, 2004 “On meetings, rallies, demonstrations, processions and picketing” contains definitions of terms and concepts of mass events:

public event- an open, peaceful, accessible to everyone, carried out in the form of a meeting, rally, demonstration, procession or picketing, or in various combinations of these forms, an action carried out on the initiative of citizens of the Russian Federation, political parties, other public associations and religious associations, including using vehicles. The purpose of the public event is to freely express and form opinions, as well as put forward demands on various issues of the political, economic, social and cultural life of the country and foreign policy issues;

meeting– joint presence of citizens in a specially designated or adapted place for collective discussion of any socially significant issues;

rally - the massive presence of citizens in a certain place for the public expression of public opinion on current problems of a predominantly socio-political nature;

demonstration – organized public expression of public sentiment by a group of citizens using posters, banners and other means of visual propaganda during movement;

procession– mass passage of citizens along a predetermined route in order to attract attention to any problems;

picketing– a form of public expression of opinions, carried out without movement and the use of sound-amplifying technical means by placing one or more citizens at the picketed object using posters, banners and other means of visual propaganda.

2. Cultural events(folk celebrations, carnivals, festivals, professional holidays, concerts, fairs, etc.).

3. Mass sports(Olympiads, Spartakiads, competitions in various types sports, etc.).

4. Religious(rites, baptisms, sermons, religious holidays: Orthodox Easter, Muslim Eid al-Fitr, Uraza, etc.)

5. Special events(funeral processions, ensuring travel safety officials entitled to state protection).

6. Mixed events, when several types of events are combined into one (national holidays of the constituent entities of the Russian Federation:
Sabantuy, Akatuy, etc.).

In addition, mass events can be divided on other grounds:

by importance - international, all-Russian, republican (territorial, regional) and local (city, district, etc.);

according to frequency – one-time (opening of monuments, memorial complexes etc.), recurring (elections, congresses, etc.);

according to the method of occurrence - organized, spontaneous;

if possible, participation - public, limited in quantity participants.

Legal basis activities of citizens, public associations, bodies state power, local government bodies, as well as their officials during the preparation and conduct of mass events constitute the provisions of the Constitution of the Russian Federation, generally recognized principles and norms international law, Federal constitutional law"ABOUT state of emergency", federal laws "On meetings, rallies, demonstrations, processions and pickets", "On political parties", "About public associations", "On Security", "On Police", etc. In addition, constitutions, laws, etc. legal acts subjects of the Russian Federation, as well as legal acts of local government bodies adopted by them within the limits of their powers.

The holding of meetings, rallies, demonstrations, processions and picketing for the purpose of election campaigning or campaigning on referendum issues is also regulated by the rules Federal Law“On basic guarantees voting rights and the right to participate in a referendum of citizens of the Russian Federation" and others legislative acts about elections and referendums. Conducting religious rites and ceremonies, other public shares of a religious nature is regulated by separate provisions of the Federal Law “On Freedom of Conscience and on Religious Associations.”

In accordance with Art. 7 of the Federal Law “On Meetings, Rallies, Demonstrations, Processions and Picketing”, notification of a public event (except for a meeting and picketing held by one participant) is submitted by its organizer in writing to the executive authority of a constituent entity of the Russian Federation or local government authority within the deadline no earlier than 15 and no later than 10 days before the day of the public event. When picketing by a group of people, notification of a public event may be submitted no later than three days before the day of its holding, and if these days coincide with Sunday and (or) a non-working holiday (non-working days), holidays), – no later than four days before the day of its holding.

The procedure for submitting a notice of a public event to the executive body of a constituent entity of the Russian Federation or a local government body is regulated by the relevant law of the constituent entity of the Russian Federation.

The notice of a public event shall indicate:

1) The purpose of the public event;

2) Form of public event;

3) the place(s) of the public event, the routes of movement of participants, and if the public event will be held using vehicles, information about the use of vehicles;

4) date, start and end time of the public event;

5) the expected number of participants in the public event;

6) forms and methods of ensuring the organizer of a public event of public order, organization medical care, intention to use sound-amplifying technical means during a public event;

7) last name, first name, patronymic or name of the organizer of the public event, information about his place of residence or stay or location and telephone number;

8) last names, first names and patronymics of persons authorized by the organizer of a public event to perform administrative functions in organizing and conducting a public event;

9) date of submission of notification of the public event.

Any event has form and content. And, of course, any event has a name. If you make a list of events that are taking place today, you will get a list with several hundred items. But upon careful study of this list, you will find that, despite all the variety of names, most events are based on the same forms. Activities of different forms often contain the same content. For example, “auction of historical knowledge” and “auction geographical knowledge"is the same form filled with different content. And “ecological erudite” and “ecological landing” are two completely different forms that have similar content.

After all, to successfully conduct events you only need to know the existing forms and be able to fill these forms with the necessary content each time;

All events are organized using the same technology, according to the same algorithm (a certain sequence of actions), which changes depending on the form of the event.

Stages of organizing an event.

1. Preliminary work by the organizer.

Preliminary work begins with collecting information necessary for further planning. This includes clarifying financial and organizational issues, forming an organizational group, and preparing the necessary documents.

2. Collective planning.

A plan for preparing the event is written. It includes the distribution of responsibilities in the team. It is impossible to make a good event alone. Proper distribution of responsibilities will help not only the organizers in holding the event, but will also provide an opportunity to work more thoroughly on all areas of activity.

3. Collective training.

Study in areas includes an analysis of all possible needs and risks. It is important to take into account all the circumstances of organizing your direction. It is also important to coordinate your actions with other areas in order to take into account all the changes that may occur during the work process.

4. Holding the event.

To hold the event you need to recruit as many people as needed. You should not “save” on those responsible for the lighting design, on people who know how to work with a projector competently, on stage workers, on duty in the hall and on many other people who will help you make the event a top rating.

5. Summing up (case analysis).

This point is necessary not only for the event leader, but also for all participants. Summing up can be done in various forms. For example, this could be a discussion or a survey. The form of event analysis is chosen by the manager at his discretion, and depending on what results he needs to obtain. For example, during a survey you can find out those questions that not all participants can openly answer. You can also combine different forms to obtain more complete information about the event.

Here is a list of standard questions that can be included in the survey.

 what did you like?

 what worked especially well?

 what could have been done better?

 what to consider next time?

 what failed to be accomplished and why?

 what do we offer for the future?

Forms of events

The Kostroma Pedagogical School proposes the methods of movement of participants as the basis for the typology. In this case, there are three main types of forms: static, static-dynamic, dynamic-static. Examples static forms(performances) are a lineup, a meeting, KVN, a concert, a performance, a lecture, a frontal conversation (including a meeting, a planning meeting, a team meeting), watching a film, video, and television. Let us briefly describe the listed forms.

1. Line - a ritual performance that involves lining up participants on some site. Getting to the line is of secondary importance. The functions of the subjects of interaction are the following: the leader of the line (is in the center of attention), speakers (with monologues or short performances they take the center of attention), spectators, performers of ritual actions. The content of interaction is the formation of an emotional and value-based attitude towards something and the receipt of any information. It is important to note that the origin of the line is connected with the formation of troops.

2. A rally is a performance that involves the demonstration of certain views and positions in the form of monologues by individual speakers.

3. Performance – a performance that involves the performance of a complete theatrical action for the audience.

Varieties of the performance are an oral magazine (newspaper), a performance by a propaganda team. This is the presentation of any information (current problems) in artistic form. The performance involves the implementation by participants of such functions as actors (performers) and spectators. In a theatrical script - a play - the development of the plot is laid down: the beginning, the ascent, the climax, the denouement. Therefore, the organizer should take into account the emotional and meaningful algorithm inherent in the play.

4. Concert - a performance involving the demonstration by performers of artistic numbers (dances, songs, theatrical miniatures, etc.) for the audience.

5. Lecture is a presentation that involves presenting in the form of a monologue a set of views on any subject.

6. Frontal conversation (including “Meeting with an interesting person”, “Eagle Light”) - a specially organized dialogue, during which the presenter leads the exchange of opinions on any issue (problem). A frontal conversation can be organized using a game. For example, lesson (“Creativity lesson”, “Fantasy lesson”, etc.) imitates school lesson, where the presenter plays the role of a teacher, the rest of the participants play the role of students; the rules of such a game correspond to the rules of a regular school lesson.

7. Dispute is a specially organized presentation that involves a demonstrative clash of opinions on some issue (problem).

8. Discussion (including a meeting, planning meeting, team meeting) - a specially organized exchange of opinions on any issue or problem to obtain an information product in the form of a solution.

9. Watching a film, video, television film, performance - a performance during which participants are shown a spectacle prepared by professionals. In this form, there is only one function of the subjects of interaction - the viewer.

10. Performance-competition (competition) – a performance that involves demonstrating to the audience a competition between participants in something. Varieties: competitive program on stage, sports games on the court. This form is quite popular (KVN, knightly tournament). Sports games can be both traditional and humorous.

All these forms are united by the fact that the organization of space in them presupposes a clearly defined center of attention (stage, podium, sports field, etc.), the nature of the actions of the participants is determined by their functions as speakers or spectators, even if during the course of the action these functions are exchanged.

The second type of forms is static-dynamic. This type includes a fair, a cleanup day, the production of an exhibition, a newspaper, preparation for a presentation in a circle, a situational role-playing game, an evening of communication in an impromptu cafe, a productive game.

A characteristic feature of this type of form is that there is no single center of attention. The centers of attention are scattered around the site, and each participant can choose them according to their taste, or the center of attention moves according to the algorithm of this form.

11. Fair ( folk festival) - joint entertainment deployed on a certain site, involving the participants in various attractions.

The fair features:

 Free movement of participants throughout the entire space where the attractions are located. Involvement in attractions is usually achieved in the traditional way: for participation, tokens are given out that can be exchanged for something tasty or healthy. You can develop a whole economic game. You can spend your tokens to get cards with words for them. The one who can assemble a whole phrase or several phrases from the received words becomes the winner and receives a special prize.

 An attraction is a specific competition that does not require special skills or a long time to complete the task.

 The fair begins with a general gathering, where the rules of the game are explained and the prizes that await the participant who collects the most tokens can be announced.

 The final of the fair can take place in the form of an auction - a sale, where participants use their remaining tokens to purchase memorable prizes and souvenirs.

The fair includes:

 General gathering, which may be accompanied by a line, a carnival procession;

 Free movement of participants around the site;

 Free choice of attraction and participation in it;

 Final collection, with or without auction.

12. Subbotnik (labor action) is a specially organized subject-specific labor activity of people limited in place and time.

13. Making an exhibition (newspapers, books, chronicles, etc.) is a specially organized activity to create exhibits or an information product for subsequent demonstration.

14. Preparation for a performance is a specially organized joint activity to invent, develop and implement the concept of a performance. Each stage can be identified as a separate form of work.

15.Performance in a circle is a ritual entertainment that takes place around an object (New Year tree, bonfire, etc.), involving the movement of participants in a circle.

16. A situational role-playing game is a specially organized competition in solving interaction problems and simulating the objective actions of participants performing strictly defined roles in a fictitious situation, regulated by the rules of the game.

17. An evening of communication in an impromptu cafe - entertainment specially organized on one site, simulating a feast. Varieties: “party”, “get-together”, “salon”, “club”, “reception”, “assembly”.

18. Productive (innovative) game – a joint activity to create an information product that involves an exchange of opinions. Including a specially organized clash between them and a demonstration of intermediate results. As a rule, the algorithm for a productive game includes the following procedures: general gathering-start (statement of the problem, explanation of the rules), work in groups, general gathering-finish (summarizing).

19.Dance program - disco with competitions and prizes.

All forms of activities listed above have long been firmly established in our work. And we all at least once held or participated in such events.

Invite young people to work, create initiative groups, combine different forms, experiment with the content of your events. Let them be unique and bright!

Carrying out the typologization of modern sociocultural technological complex, we partially relied on the proposal by A.V. Sokolov the structure of the modern socio-cultural system.

In the structure of socio-cultural technologies, there are three main groups:

• 1) traditional technologies, which together make up cultural heritage past;
• 2) elite technologies that are created, stored, used and replicated by the cultural elite;
• 3) mass technologies, designed for mass socio-cultural communities, for their inherent manifestations of mass mentality.

A cultural event in all its diversity and all varieties is an unusually complex cultural phenomenon. Its complexity can be judged by the fact that over the past 100 years, approaches to its organization have varied several times. How to get the most out of a cultural event? It is quite natural that there is not and cannot be a single model. But there is a general methodological problem: we often forget that in club business there are no trifles. Each reception and each cultural and leisure technology must be comprehended comprehensively.

A mass event is a meeting of people planned in advance and determined by place, time, number of participants and reasons, which is in the nature of a holiday, cultural or advertising event, or business meeting.

Depending on the goals and objectives, public events can be divided into the following types:

• 1. Cultural, sports and entertainment: concerts, sports competitions, holiday performances.
• 2. Advertising and commercial (fairs, presentations, sales, etc.).
• 3. Business meetings and receptions of business partners (meetings of shareholders, as well as other meetings and receptions held in the form of a buffet, buffet or cocktail).
• 4. Other public events: these include weddings, banquets and meetings on various anniversaries and celebrations.

• - organizing an exhibition exposition of several dozen companies with samples of their products and advertising of the services they provide;
• - holding company presentations during the fair, which consists of presenting the company or its new product;
• - short speeches managers of companies and their leading specialists, in which guests of the exhibition or presentation are offered the results and plans for the activities of the company and its products;
• - carrying out sales of fair samples and a certain number of products and products of the company;
• - addition to the business part of the fair and presentations entertainment program, concert performances and refreshments for guests.

Particular methods of socio-cultural activity include methods of mass, group and individual forms of influence.

Mastery of the methodology for preparing and conducting mass forms of socio-cultural activity determines the level of creative and organizational abilities of specialists, because mass forms are the most labor-intensive and complex to organize and conduct

Mass forms of socio-cultural activity are active in nature and are in an efficient way formation of public opinion. In every mass form of socio-cultural activity there are 4 main components of the methodology; content, composition, set of means of artistic influence, audience and its location in space.

Holidays are associated with mass gatherings, a large number people. Mass forms suggest large number people who simultaneously and equally participate in the educational and entertainment activities of a leisure institution.

Features mass audience:

• - The composition of the mass audience is unstable, it changes from event to event, even during one event.
• - Despite the significant similarity in the aspirations and interests of the mass audience, it consists of people who are noticeably different from each other. Even a relatively homogeneous audience (a party for high school students, professional holidays) unites people of different tastes, inclinations, and interests.
• - In general, the publicity factor is favorable for the formative influence, but it imposes some restrictions, so in the content of mass forms, priority should be given to issues and topics that affect general views and feelings.

Organizational and methodological features of mass events: the popularity of presenting facts, means and techniques for activating the audience should have a strong emotional overtones, episodes that are built on general actions, gathered, on a vivid manifestation of common feelings.

The audience for mass events must be purposefully formed. Only on certain occasions (holidays, celebrations, fairs) are everyone invited.

The mass form has an upper and lower limit depending on the form of the event, (for example: the audience of the debate should be large so that different points of view are represented. But by gathering too large an audience, you can disrupt the debate, everyone will not express their opinion) Stabilization of the mass audience should be a subject of constant concern. If the event was dry and formal, then at the next meeting you will again have to deal with an unstable audience.

Forms of organizing a mass audience:

• - lectures, reports, information; conferences;
• - excursions, concerts, performances, debates;
• - evenings of rest, public holidays, processions, demonstrations;
• - mass celebrations, carnivals, auctions;
• - festivals, disco, competitions, intellectual game programs;
• - show programs.

Group forms of work.

The obvious difference between group forms and mass forms is numbers, but this is not main feature. It is difficult to draw an exact line (lecture for 25 and conversation for 25 people).

Signs of group forms of work:

• - The composition is characterized by significant homogeneity (education, age), common interests.
• - important indicator - individual characteristics people, most importantly their social psychological attitude(likes and dislikes, leadership)
• - mass forms are created favorable conditions to express emotions, then group forms of work are aimed primarily at cognitive interests, search, creative forms of activity.
• - group forms arise, as a rule, on the basis of professional or age interests (the specificity of local conditions matters);
• - group forms provide the opportunity for everyone to contact everyone. It is easier to overcome the barrier of self-doubt in your abilities.

The methodology for preparing group forms of socio-cultural activity is characterized, first of all, by a particularly relaxed atmosphere and communication with each other. When preparing the intended program, it is important to ensure that its content and form correspond to the real capabilities of the cultural institution, because the method of group forms requires accurate accounting of premises, equipment, inventory, and the availability of material resources.

The methodology for preparing group forms involves: studying patterns creative process in creative teams and amateur associations.

The method of group forms has a structure that, combining public and personal interests, creates an optimal microclimate, promotes the education of team members, and allows for the overall direction of the content of the participants’ activities. When organizing group forms of work, it is necessary to take into account: national, age, and professional characteristics.

In a team artistic creativity and amateur associations, participants realize their creative potential through joint creative and socially useful activities. Public reports on the results of your work and the possibility of evaluation by viewers. A combination of educational, creative and social tasks contributes to the creation of “one’s own” psychological atmosphere in the team. A significant place in the activities of such groups is occupied by the holding of concerts, festivals, competitions, and shows. An analysis of the activities of creative associations shows that the level of content of their activities is significantly high, they often act as subjects technological process. In associations there is an exchange of knowledge, skills and abilities of participants.

Group forms of organization:

• - conversation, consultation, creative meeting, quiz,
• - club associations, creative groups;
• - scientific and technical creativity teams,
• - applied arts circles.

Initiative groups:

Club lounge, music room, business games, auction.

Combination of mass and group forms of work:

A rational combination of mass and group forms of work can not only expand the reach of the audience, but also enrich the impact on visitors. The alternate inclusion of the same people either in group or in mass forms of work can take place in 2 main options:

“From the group to the masses” The success of many holidays, competitions, debates, and concerts depends decisively on the strong emotional reactions of the audience, on the preparation of the organizers and amateur performance participants.

The “from the masses to the group” method, the main task of this method is to stabilize the interest of the group and subsequently include them in the active life of the institution.

The private method of individual influence in cultural and leisure institutions involves: conscious, purposeful influence on each individual in order to reveal his inner world, identifying his spiritual needs and interests. Therefore it is necessary to consider:

• - social, national characteristics;
• - psychological and emotional traits;
• - age and demographic data;
• - educational and professional qualities personality.

The method of individual influence on the individual brings the greatest effectiveness when it is based on a differentiated approach to various types personality.

A necessary condition for the method of individual influence is also the creation in cultural and leisure institutions of conditions to satisfy the everyday interests and demands of visitors. A visitor should always find in cultural and leisure institutions something that may be of interest to him: communication with friends in a cozy atmosphere, billiard rooms, game rooms, cafes, reading rooms, computer rooms, gym and (unorganized leisure). One of the forms of individual work is the creation of an information and reference desk on the basis of cultural and leisure institutions (work schedule, selection of consultants on duty, log of incoming questions). Consultants can be: lawyers, psychologists, teachers, doctors, employees government agencies(military registration and enlistment office, social security department) A significant place in the SKD methodology is occupied by individual lessons, which are held by amateur art groups (applied art groups - carving, embossing, embroidery)

Conclusion: the individual influence method consists of the following elements:

A comprehensive study of personality and the definition of basic forms.

Let's consider the structure of the analysis of a cultural event:

• 1. Presentation of the event. This item contains general information about the event: its name, serial number, level, frequency, category of participants, form of conduct, etc.
• 2. Date of the event.

This parameter is also analyzed in terms of timeliness of action. In the case of a thematic or calendar event, as well as an event aimed at memorializing a person or significant action, in addition to setting the date itself, an analysis of the compliance of this date with the theme of the cultural event is carried out.

3. Time of the event.

Here an analysis is carried out of the compliance of the time of day chosen for the event, taking into account its convenience for target audience and the theme of the event.

4. Purpose of the event.

Here not only the goal itself is described, but also an analysis of its logic and realism, compliance with this goal and the theme of the event is given. Also at this point, the tasks that need to be completed to achieve the goal are structured.

5. Analysis of the structure of the event.

The successful use of the form of a cultural event (festival, show, competition, exhibition, performance, concert, lecture hall, people's university, theme evening, oral magazine, folk festival, rites and rituals, recreation evening, disco, youth ball, carnival, etc.) is analyzed. children's party, game program etc.); the organic nature of the forms used in combination with each other; artistic expressiveness and artistic level, originality of the director's decision, the use of modern technical means of cultural and leisure activities.

• 6. Production figures priority areas of club activities. These indicators can be divided into the following:
  • a) Enlightenment.

The assessment of this indicator contains the answer to the question: were various areas of cultural and educational activities used in the preparation of the event: aesthetic education; patriotic education; moral, legal, environmental, etc.?

b) Organization of leisure time.

Here you should indicate which categories of the population this event is aimed at (children, the elderly, youth, disabled people, participants in military operations, people in difficult life situations, etc.).

c) Development of folk art genres.

It tells what genres of folk art and their directions are mainly used in the construction of a cultural event (theatrical, folklore, musical, choreographic, amateur art, etc.).

d) Preservation of traditional folk culture!

It talks about what kind of material for the preservation of traditional folk culture was used for this event (artifacts, epics, tales, a special style of sound production, instruments existing in the area, recordings of folklore expeditions, etc.).

7. Quantitative indicators. Quantitative indicators of expended and attracted resources (personnel, financial, information) are analyzed from the point of view of their relationship in the periodic changes of this event.

The proposed analysis structure provides the most commonly used performance indicators of cultural institutions club type, although they may vary depending on the features of accounting for cultural and leisure activities adopted in municipalities.

It is better to present quantitative indicators in the form of a table.

Table 4. Quantitative indicators of a cultural event

	Indicator name	Planned value of the indicator	Actual value of the indicator	Ratio of actual and planned indicators,% (gr. 3/gr. 4 x 100%)	The ratio of the actual indicator to the same of the previous period
	Number of event participants. Of these:
	Number of viewers. Of these: children under 14 years of age; youth; elderly people
	Budget funds
	Extrabudgetary funds received through business activities
	Targeted funds and donations

8. Conclusions and suggestions. This is the final conclusion about a cultural event with corresponding conclusions about the quality of its implementation and proposals for improvement.

An analysis of a cultural event carried out using this form replaces and details a simple certificate of the event, on the basis of which an entry is made in the register of mass events of a club-type cultural institution. Analyzing a cultural event allows you to create a database of ongoing similar events. This allows you to improve the quality of similar events, and also, based on available statistics, to more effectively plan creative projects.

Conducting an analysis of a cultural event is a methodological function. In club-type cultural institutions with a large staff, such as the inter-settlement (district) House of Culture or the city Palace of Culture in staffing table a methodologist's rate is provided. In institutions with a small staff, this should be performed by a specialist responsible for holding a cultural event. The proposed expanded analysis structure allows for differentiated analysis, which greatly facilitates the work of a specialist.