VCIOM sociological research. VCIOM is an all-Russian center for the study of public opinion

The sociological company was founded in 1987 as the All-Union Center for the Study of Public Opinion, and since 1992 - the All-Russian Center. VTsIOM conducts research both at the regional and federal levels, as well as in the post-Soviet space and in “far abroad” countries. Among the main areas of activity of the company: politics (electoral research, monitoring of satisfaction with government), social sphere (education, medicine, family, housing and communal services, fight against corruption), business (finance and insurance, real estate market, development of product and corporate brands, development of corporate reputation, examination of trademarks, information technology market, media measurements, sports industry, automotive market).

VTsIOM has the status of a scientific institution. Since 1993, the company has been publishing its own scientific journal, “Monitoring Public Opinion: Economic and Social Changes.” The magazine is published 6 times a year and since 2009 has been in open access(both archive and latest numbers). In addition, VTsIOM manages the work of its own department at the Higher School of Economics and a research center at the Russian State University of Social Sciences. The center also regularly holds meetings of its own scientific expert council, which includes the country's leading sociologists. In addition, VTsIOM regularly publishes original and collective monographs devoted to the state of public opinion in Russia. Among the latest: “From Yeltsin to Putin: three eras in the historical consciousness of Russians” (2007), “Political Russia: election guide-2007”, “ Political dictionary of our time" (2006), "Russia at the crossroads of the second term" (2005).

VTsIOM is the leader among Russian sociological services in terms of citations in the media. Materials based on his research are published in leading Russian and foreign media. mass media such as Reuters, Financial Times, BBC, Kommersant, Vedomosti.

FOM

The Public Opinion Foundation was created as an independent public organization in 1991. At first the foundation worked under VTsIOM, and from mid-1992 it became completely independent. In 1996, FOM acted as the basic sociological organization of B.N.’s election headquarters. Yeltsin. Since then, the main customer and consumer of the Foundation's research results has been the Administration of the President of the Russian Federation. The results of public opinion polls are a kind of Feedback between the country's leadership and the population. The Foundation played a similar role in the election headquarters of V.V. Putin in 1999-2000 and in 2004. In addition, the Foundation conducted extensive political science research for most election campaigns modern Russia. These include the parliamentary campaigns of 1995, 1999, 2003; presidential 1996, 2000, 2004, as well as a series of election campaigns in 1996, 2000, 2004 in the regions of Russia.

In addition to the Administration of the President of the Russian Federation, FOM's customers are the following: large organizations: Government of the Russian Federation, Central Bank of the Russian Federation, MOST-Bank, GAZPROM, VAZ, ORT, VGTRK, NTV, NTV+, YUKOS, Interros, VIDEO INTERNATIONAL, INTERFAX, RIA Vesti.

All the Foundation’s research is aimed at studying subjective ideas in the areas of socially pressing problems (public opinion), politics, government, mass information, economics, consumption, culture and everyday life. The results of the research can be found on the official website www.fom.ru, as well as in the weekly newsletter “Dominants. Field of Opinions."

Levada Center

The Yuri Levada Analytical Center (Levada Center) is a non-governmental research organization. The center regularly conducts its own and custom sociological and marketing research, being one of the largest Russian organizations in its field. The Levada Center team began to take shape in 1987 within the framework of the All-Union Center for the Study of Public Opinion (VTsIOM). In 2003, the leadership of the Center changed. The research team, who disagreed with the changes made, in full force left the organization, creating the “VTsIOM Analytical Service” (VTsIOM-A). However, by court decision the name was changed. Today the organization continues to operate under the name “Yuri Levada Analytical Center” (Levada-Center) in honor of the Russian sociologist Yuri Levada (1930-2006).

Levada Center has its own interviewer network of 67 regional branches and maintains partnerships with public opinion research centers in the CIS and Baltic countries. The results of the center's research are used by the media both in Russia and abroad.

Levada Center is actively engaged in scientific activity. The center publishes the journal “Bulletin of Public Opinion”, which is published 6 times a year. In addition, once a year a collection of the main results of mass public opinion polls in Russia is published and distributed free of charge. Articles are published in scientific journals and books by leading employees of the center, and reports are made at Russian and international conferences. And in 2008, at the Faculty of Sociology High school Department of Economics started working Analytical Center Yuri Levada.

Romir

ROMIR is a large holding company specializing in research into various markets and areas of society. Marketing research makes up 95% of the total volume of implemented projects. The organization was founded in 1987 as a sociological cooperative "Potential". In 1989, the ROMIR research center was created, which was the first of the domestic agencies to present the results of its research on the international market.

The center conducts research in three main areas: specialized marketing research (Ad-Hoc), the SCIF (Shopper-Centric Information Flow) research platform based on data from a consumption panel of Russian households, and research using Mystery Shopping technology.

ROMIR has a developed research network. It includes more than 20 branches and joint companies from the main regions of Russia and the countries of the Eurasian zone. In addition, the center actively cooperates with large international networks Gallup International, GlobalNR and Worldwide Independent Network (WIN). This allows the center to receive information about advanced sociological methods, as well as conduct research in more than 70 countries around the world.

All-Russian Center studying public opinion, VTsIOM (until 1992 - All-Union) is the oldest Russian research organization that regularly conducts sociological and marketing research based on public opinion polls. One of the largest Russian companies in this market. Created in 1987.

"Description"

The oldest sociological company in the post-Soviet space (formed in 1987 by a resolution of the presidium of the All-Union Central Council of Trade Unions and the State Committee for Labor of the USSR as the All-Union Center for the Study of Public Opinion, since 1992 - the All-Russian Center). VTsIOM conducts marketing, social and political research of the full cycle - from concept development and tools to preparation analytical reports and presentation of results.

"Owners"

100% of the company's shares belong to

"Management"

"News"

The Army and the Russian Orthodox Church topped the rating of institutions approved by Russians

Russian conflict Orthodox Church with Constantinople did not affect its rating in the country - along with the army and security forces, it remains one of the most approved public institutions, follows from VTsIOM data

VTsIOM recorded a decrease in Russians critical of migrants

Russians in last years They have begun to treat migrants better in a number of areas, but overall this attitude remains negative. This is evidenced by the results of a survey by the All-Russian Center for the Study of Public Opinion (VTsIOM), received by RBC.

VTsIOM recorded a decrease in the rating of United Russia amid the elections

Party trust rating " United Russia“over the month decreased from 36.3% (before the start of the election campaign before the elections on September 9) to 35.5%, according to the report of the All-Russian Center for Public Opinion Research (VTsIOM), which RBC has.

VTsIOM named the most memorable questions at Putin's press conference

The most memorable question at President Vladimir Putin's big press conference on December 14 was the question about competition in elections and the opposition, asked by TV presenter Ksenia Sobchak. The data was presented by VTsIOM based on the results of a survey among Russians who followed Putin’s answers. Sobchak’s question was remembered by 19% of the press conference viewers.

VTsIOM determined the unemployment rate to be twice as high as the official one

Unemployment in Russia is twice as high as official data from Rosstat and amounts to 11%, according to a survey by VTsIOM. The gap in indicators could have been greater if the criteria of state statistics had been used in the calculations, sociologists note

VTsIOM recorded record levels of trust among Russians in the police

Sociologists from VTsIOM spoke about a record increase in Russians’ trust in the Ministry of Internal Affairs. In the year since last November, the number of respondents who trust the police has grown from 47 to 67%

The Russians named the main tasks of the army and assessed Shoigu

The All-Russian Center for the Study of Public Opinion (VTsIOM) conducted a survey, dedicated to attitude Russians to the army. The respondents named the main tasks of the armed forces and spoke about their attitude towards the army. The survey materials were received by RBC.

VTsIOM spoke about the negative attitude of the majority of Russians towards Sobchak

95% of respondents know well or have heard something about TV presenter Ksenia Sobchak, who announced her presidential ambitions, but 60% of respondents have a rather negative attitude towards her, VTsIOM reported

VTsIOM found out the attitude of Russians to Zeman’s idea of payments to Ukraine for Crimea

Most Russians did not like the proposal of Czech President Milos Zeman to pay compensation to Ukraine for Crimea. Only 6% of respondents considered this idea reasonable

VTsIOM found the most opponents of vaccinations among people 35–44 years old

When talking about the reasons for refusing vaccinations, Russians mention side effects, mistrust of doctors and the quality of vaccines, as well as the possibility of turning a child into a disabled person

VTsIOM revealed a lack of savings among the majority of Russians

The majority of Russians (60%) do not have financial savings; 22% of Russians, of those who did save money, prefer not to take it to the bank, but to keep it “to themselves.” This is evidenced by the results of VTsIOM, received by Izvestia.

VTsIOM noted the decline in Russians’ trust in doctors

Russians' trust in doctors is falling. If in 2010 54% of citizens trusted health workers, now their number has dropped to 36%. This is evidenced by survey data from the All-Russian Center for the Study of Public Opinion (VTsIOM). The results of the study are available from RBC.

VTsIOM discovered a lack of understanding of historical processes among Russians

In connection with the 100th anniversary October revolution sociologists tested Russians' knowledge of history. The results, VTsIOM found out, demonstrated that there is no need to talk about the understanding of deep historical processes by Russian residents

VTsIOM found out the political motives of young Russians

Young Russians enter politics and social movements behind “drive and career”, they consider justice to be the main thing in the development of the country and want to be subjects, not objects of politics. This is evidenced by data from the All-Russian Center for the Study of Public Opinion (VTsIOM), received by RBC.

VTsIOM cited data from a study of Russians’ attitudes towards Udaltsov

More than half, 61% of Russian residents, know nothing about opposition politician Sergei Udaltsov, who was recently released from prison. 39% of Russians have not heard anything about him. This is evidenced by the data received by RBC from the All-Russian Center for the Study of Public Opinion (VTsIOM) on a study of the attitude of Russians towards the oppositionist.

TASS: “There are revolutionary sentiments in Russia”

Russian government media published the results of a survey conducted by the All-Russian Center for the Study of Public Opinion. Surprisingly, the social research commissioned by the Russian government revealed an unpleasant picture for the authorities - pre-revolutionary sentiments in society.

VTsIOM: provinces need renovation more than Moscow

A VTsIOM survey showed that 70% of Russians have heard about the renovation program housing stock. At the same time, 73% of respondents believe that renovation is much more urgent for the province than in Moscow.

VTsIOM: Most Russians still get their information from TV

The number of Russians getting news while watching TV is falling, but still exceeds the Internet audience by 23 percent.

According to a survey by the All-Russian Center for the Study of Public Opinion, the results of which were published on August 7, 69% of the population often receive information from central television, 22% rarely watch the news and 9% do not do so at all. At the same time, a year ago the regular television audience was 2% more.

VTsIOM: 81% of Russians under 24 prefer to learn news from social networks

81% of Russians aged 18 to 24 prefer to learn news from social networks. This result was shown by a survey by VTsIOM.

VTsIOM: Most Russians are not afraid of new US sanctions

Only 28% of our fellow citizens admitted that they were afraid of their possible negative impact to our country.

68% of Russians have heard about the new round of anti-Russian sanctions initiated by the US Congress, but most of them took this information calmly, sociologists say. According to the results of a survey by VTsIOM, negative consequences Only 28% of Russians are afraid of the imposed restrictions, and 48% are convinced that they do not expect any changes after the introduction of sanctions. Moreover, 9% of respondents believe that, on the contrary, they will have a positive effect on the country’s economy.

General Director of VTsIOM: In Russia the demand for stability has disappeared and a demand for change has appeared

In Russia, there is a public demand for change. As reported by TASS, VTsIOM General Director Valery Fedorov stated this while speaking at the forum “Territory of Meanings on the Klyazma”.

According to Fedorov, now in society there is a phase of “uncertainty about the future,” which is dangerous, since, according to the sociologist, “revolutionary sentiments do not appear in a situation of crisis, but when the crisis is over and things are getting better.”

VTsIOM assessed how happy Russians are

The majority of Russians - almost 85% - consider themselves happy. This is stated in the report of regular monitoring of the level of happiness of Russian residents by the All-Russian Center for the Study of Public Opinion (VTsIOM).

VTsIOM: 72% of Russians hope that the West itself will lift sanctions

According to VTsIOM, 72% of Russians believe that the Kremlin should not seek the lifting of Western sanctions against Russia. In their opinion, the West itself will soon abolish them, since it also suffers from them. Only 20% of respondents disagree with them, RBC reports.

VTsIOM recorded sharp disappointment of Russians in Trump

After the latest sanctions, the number of Russians dissatisfied with the US president exceeded the number of those who sympathize with him, according to a new poll by VTsIOM. But respondents still believe in the imminent lifting of sanctions

VTsIOM (All-Russian Center for the Study of Public Opinion) calls himself the oldest research organization in Russia in the field of sociology. The center was created in 1987 (from 1987 to 1991 - All-Union), specializes primarily in public opinion polls, and is completely owned by the state.

VTsIOM annually conducts more than 400 large-scale public opinion research projects. For these tasks, the company has formed a project office: project managers, “field” personnel directly involved in conducting all kinds of research, as well as specialists in generating statistics and analytics. When the center receives an order for research, a task is created in the system, and questionnaires are sent to the “fields.” Based on the results of the surveys, the information received is processed by the analytical department and the control body.

For 2018, VTsIOM is conducting research in 3 main areas (politics, social sphere, business) at regional and federal levels, in the post-Soviet space, as well as in Asia and Europe. VTsIOM implements its own educational and publishing programs. In its work, VTsIOM is guided by the principles of ESOMAR.

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2016

VTsIOM acquires 80% of TNS Russia

In June 2016, it became known that VTsIOM, through its subsidiary - VTsIOM Media LLC (created at the beginning of 2016) - could acquire 80% of the television meter TNS Russia, which is part of the British advertising holding WPP. This company measures the audience of Russian television channels, radio stations and other media.

This is a forced sale: in the summer of 2016, the State Duma adopted amendments to the laws on media and advertising, according to which, from September 2017, advertisers and their intermediaries when placing commercials on TV will be required to have an agreement with a measuring company selected by the state, and specifically Roskomnadzor. The service must decide on its choice by January 2017.

According to top managers of two large media holdings, the deal to sell 80% of TNS Russia structure The parties may close VTsIOM “closer to winter.” Both companies do not comment on the information, and the Federal Antimonopoly Service (FAS) has not received a corresponding petition.

Later it became known that VTsIOM-Media had agreed in principle to purchase 80% of the analytical company TNS from the British WPP.

In August 2016, it was reported that VTsIOM Media intends to hold a tender to attract a loan (follows from company documents published on the government procurement website). This will be a purchase from a single supplier. The draft loan agreement attached to the tender documents states that VTsIOM-Media is going to receive a loan of 1.4 billion rubles. for a period of seven years under key rate Central Bank (10.5%) plus 1% per annum. The announcement was published at 20.57 Moscow time on Friday, August 5, the same day is designated as the last day for submitting applications.

The draft loan agreement does not indicate the name of the bank, but there is the number of its state license (No. 1000), Interfax indicates. This is the VTB license number. A bank spokesman declined to comment.

VTsIOM-Media will raise these funds to “finance acquisitions, current activities and pay license and service fees.” The company will have to start repaying the loan in 2018. What kind of acquisition? we're talking about, nothing is specified in the document.

The amount of the loan attracted by VTsIOM-Media is close to what the company agreed to pay for 80% of TNS, says a Vedomosti source familiar with participants in negotiations with WPP and VTsIOM. But the deal has a complex structure, so it’s difficult to give exact figures, he explains. Previously, another Vedomosti source said that the transaction amount would be small compared to TNS’s revenue, which “significantly exceeds 5 billion rubles.” Officially financial indicators Neither she nor WPP disclose TNS.

Registration of VTsIOM-Media as a competitor to TNS for TV audience measurement

VTsIOM registered the VTsIOM Media company in the spring of 2016 to measure television audiences. The company's main competitor is TNS Index, Adindex reported.

Chairman of the board of the foundation Konstantin Abramov said that the organization faces the task of becoming a leader in the research market in Russia.

Alexey Malinin, who worked in 2010–2012 at the Ministry of Telecom and Mass Communications, was appointed general director of VTsIOM Media. In 2013–2014, he was an advisor to the general director of "

Description

general information

The oldest sociological company in the post-Soviet space (formed in 2007 by a resolution of the presidium All-Union Central Council of Trade Unions and the State Labor Committee of the USSR as the All-Union Center for the Study of Public Opinion, with - All-Russian - For more information about the history of the creation and development of the company, see the section “History of VTsIOM”). In Russia and abroad, VTsIOM conducts marketing, social and political research of the full cycle - from the development of concepts and tools to the preparation of analytical reports and presentation of results.

VTsIOM has the status of a scientific institution, publishes its own scientific journal (“”), manages the work of its own department at the Higher School of Economics and a research center at the Russian State Social University, and also regularly holds meetings of its own scientific expert council, which includes the country’s leading sociologists. (For more information about the scientific potential of the center, see the section “Scientific and teaching activities” below).

Team

The company's Moscow office employs more than 70 specialists in the fields of sociology, marketing, political science, finance, psychology, and statistics. Heads the Center Valery Fedorov. Among the company's employees are doctors and candidates of science, graduates of leading Russian and foreign universities (Moscow and St. Petersburg State Universities, Vienna and Moscow Diplomatic Academies, Higher School of Economics, etc.). (For more information about the scientific potential of VTsIOM employees, see the section “Scientific and teaching activities of VTsIOM”). VTsIOM branches operate in all 7 federal districts of the country. The network of interviewers numbers about 5,000 people.

Research directions

VTsIOM conducts research both at the regional and federal levels, as well as in the post-Soviet space (together with colleagues from other countries former USSR– members of the Eurasian Monitor agency, one of the founders of which is VTsIOM) and in “far abroad” countries. Among the main activities of the company:

(More details in the section: “VTsIOM Research” and in the note: “VTsIOM Clients and Partners”)

Methodology

Used in work wide range research techniques (personal interviews, focus groups, mystery shopping, hall tests, exit polls, expert surveys, telephone interviews, etc.). Among the methods of information processing are both descriptive and inferential statistical analysis, special programs for constructing samples, etc. Population surveys are conducted weekly using an all-Russian representative sample (1,600 people in 140 populated areas 42 regions of Russia).

VTsIOM Research

At the regional and federal levels, in the post-Soviet space and in “far abroad” countries, VTsIOM conducts research in 3 main areas:

politics (electoral research, monitoring of satisfaction with government),
social sphere (education, medicine, family, housing and communal services, fight against corruption),
business (finance and insurance, real estate market, development of product and corporate brands, development of corporate reputation, trademark examination, information technology market, media measurements, sports industry, automobile market), etc.

VTsIOM regularly acts as a coordinator and implementer of international research projects for foreign and Russian customers - both in Russia and abroad (including, in particular: UNDP, US State Department, NATO, etc. Read more - in the note: “Clients and partners of VTsIOM”). Thus, since 2004 (as before the collapse of the USSR), the Center has been actively involved in building a system of regular sociological research in the post-Soviet space (within the framework of the activities of the Eurasian Monitor agency, one of the founders of which is VTsIOM - along with sociological services of other former Soviet republics Union).

Some VTsIOM projects over the past 5 years

Exit polls (exit polls) in the parliamentary and presidential elections of the Russian Federation.(customer - Channel One OJSC) 2007 - 2008
(OJSC "NK" Rosneft") 2007.
Assessing the image of the employing company.(OJSC Severstal) 2008
Assessing the image of the employing company.(LLC "RUSAL-Management Company") 2007
Research into the well-known nature of a trademark.(Heineken Commercial Service LLC) 2007
Social adaptation of people with HIV+ status: assessment of the situation in the field health, education and employment.(UN Development Program) 2007
Study of interethnic relationships based on the results of all-Russian surveys.(Institute of Diaspora and Integration) 2007
Studying the conditions of the business environment, assessing the interaction between business and government (according to entrepreneurs).(RSPP) 2007-2008
Study of the level of trust in the media among Russians.
Attitude of the Russian population towards the judiciary.(Apparatus of the Public Chamber of the Russian Federation) 2007
Sociological research on issues of unfair competition.(Federal Antimonopoly Service) 2007

Factors and prospects for the development of football in Russia(National Football Academy Foundation) 2006
Assessing the attractiveness of housing infrastructure facilities of the Bolshoye Domodedovo investment project("Coalco") 2006-2007
A study of Russians' perception of NATO.(NATO) 2006
Analysis and assessment of the situation of the population's perception of the phenomenon of corruption in the public sector of the Russian Federation.(UN Development Program and Accounts Chamber of the Russian Federation) 2006

Investment behavior of the population and awareness of the deposit insurance system.(Deposit Insurance Agency) 2005-2006.
Study of the perception of large pharmaceutical brands in Russia and Eastern Europe.(Stanton Beringer consulting) Annually since 2005
Conditions for the functioning of small businesses in the regions of Russia.(OPORA Russia) 2004-2006
Assessment of reputation indicators of JSC Aeroflot(Aeroflot - Russian airlines) Every year since 2005
Syndicated study of the corporate reputation of the 10 largest companies in Russia. Twice per year since 2004
Monitoring the main indicators of social sentiments of countries' residents post-Soviet space. Participants: leading sociological services from 14 post-Soviet countries. Twice a year, starting in 2003 - within the framework of the Eurasian Monitor project

Scientific and teaching activities

VTsIOM has the status of a scientific institution. In addition, the Center has a scientific expert council, which includes famous Russian sociologists, political scientists, philosophers and historians. Since 1993, VTsIOM has published its own scientific journal “ Monitoring public opinion: economic and social changes" The magazine is published 6 times a year and has been in the public domain since 2009 (both archive and latest issues). The editorial board of “Monitoring” includes leading domestic sociologists (employees Russian Academy Sciences, Moscow State University, Russian State University of Social Sciences, Higher School of Economics, State Financial Corporation-Rus, etc.).

At the Faculty of Sociology of the Higher School of Economics there is a VTsIOM department (since 2008), and at the RGSU there is a VTsIOM research center (since 2008).

VTsIOM holds competitions scientific works among young scientists - sociologists. Provides scholarships to the most talented sociology students.

The Center regularly creates and publishes original and collective monographs devoted to the state of public opinion in Russia. Among the latest: “From Yeltsin to Putin: three eras in the historical consciousness of Russians” (2007), “Political Russia: an election guide-2007”, “Political dictionary of our time” (2006), “Russia at the crossroads of the second term” (2005) . (For more details, see the link: “VTsIOM Library – some books published by the company’s staff in recent years”).

The VTsIOM team maintains an archive that presents public opinion research since 1992. Thus, in the VTsIOM “Archivarius” database - the results of “Express” public opinion polls from 1992 to the present, and in the expanded thematic archive there are functions for in-depth search in the Center’s archive.

VTsIOM employees regularly make presentations at Russian and foreign scientific conferences and round tables.

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Birth. Russia's first institute for studying public opinion. 1987

The resolution on the creation of VTsIOM (then still “all-Union”) was adopted at a July meeting Central Committee of the CPSU 1987. The founders were All-Union Central Council of Trade Unions and the State Committee for Labor of the USSR. The first director of the center was Tatiana Zaslavskaya, academician Her deputy is Boris Grushin. According to Zaslavskaya, the Institute of Demoscopy in Germany, headed by E. Noel-Neumann. In - years, thanks to the organizational efforts of Grushin, a network of sociological centers was developed in the republics of the USSR and regions of Russia. This allowed in November 1988 conduct the first mass surveys on representative samples of the country's adult population; a year later, research was conducted on a systematic basis. In August 1989 Boris Grushin left VTsIOM and organized his own organization for studying public opinion, “Voice of the People”.

"The first among the new ones." 1992-2003

Appearing at the dawn of perestroika, VTsIOM, according to Alexey Levinson:

"played the role of a maternal swarm, from which emerging families and new agencies for studying public opinion and the market were separated."

Conflict. 2003

From its very foundation, VTsIOM was a state sociological company. So, in 1987 the founders of the Center were All-Union Central Council of Trade Unions and the State Committee for Labor of the USSR, then (in 1998) the Center was re-registered as a federal state unitary enterprise(FSUE), and in August, by decision of the Ministry of Property Relations, FSUE VTsIOM was transformed into OJSC All-Russian Center for the Study of Public Opinion. As before, the state remained 100% owner of the organization. The company's board of directors, consisting of representatives of the shareholder - the state, decided to replace the head of the Center (Yuri Levada), who headed the company in 1992-2003. A young political scientist was appointed in his place Valery Fedorov. The complaints against Levada, according to the new leader, were: “stagnation in the scientific field” and the fact that under him “research on the social situation in the country, the problems of poverty, unemployment, employment, the labor market, and emigration” were “undeservedly forgotten.” One of Valery Fedorov’s main tasks as director, in his own words, was to preserve the VTsIOM research team:

“He [Levada] wants to present his own removal as the destruction of Russia’s leading sociological center. I assure you that such destruction will not happen. Unfortunately, Yuri Aleksandrovich is trying to present his dismissal as a mass exodus from VTsIOM. We, of course, will not allow this.".

VTsIOM today. 2003-2009

VTsIOM continued the research programs developed by the previous team and retained the right to publish the journal “ Monitoring public opinion: economic and social changes"(the former editorial team has continued to work in the newly created magazine since 2003 Bulletin of Public Opinion »).

The priority area of research for VTsIOM today is the political mood of the population, attitudes towards government bodies at all levels, their decisions, initiatives and programs. In addition to government agencies, VTsIOM continues to conduct research commissioned by the largest Russian commercial companies and public associations. New areas of research have also emerged, in particular, the company began to pay more attention to the social situation in the country, as well as marketing and international research.

Thus, since 2003, VTsIOM has been conducting weekly construction of indices of social well-being. The empirical basis for calculating the indices underlying the time series is data from weekly Express surveys conducted by VTsIOM on a representative all-Russian sample (taking into account quotas by gender, age, education and territorial zoning of the State Statistics Committee) in 42 regions, territories and republics of Russia in 140 settlements (number of respondents 1600 people).

Since 2003 higher value acquired research in the post-Soviet space. In 2003, the company became one of the founders of the research agency "Eurasian Monitor" and by 2009 it was conducting regular population surveys in 14 states of the former USSR (in collaboration with colleagues - leading sociological companies in these states.

New regular projects have appeared: The state of the business climate in Russia, the Freedom of Speech Index, Assessment of higher professional education in Russia, Assessment of the activities of courts in the Russian Federation, etc.

The new, more applied and pragmatic focus of VTsIOM’s research programs was also expressed in a change in the Center’s motto: instead of the previous “From opinion to understanding,” it became: “To know means to win!”

Criticism

The company is sometimes accused by those who are the subject of its research. Thus, the leader of the Communist Party of the Russian Federation, Gennady Zyuganov, speaks critically about the objectivity and correctness of the Center’s research: “I believe that this is an unfair study,” said the Chairman of the Central Committee of the Communist Party of the Russian Federation G.A. Zyuganov, assessing, at the request of the media, the published results of the VTsIOM study on the problem of the Mausoleum of V. I. Lenin (according to this study, Russians are in favor of reburying Lenin’s body in a cemetery).

VTsIOM is also accused of having a “special” relationship with the Kremlin. The most famous scandal of this kind is associated with the publication in the magazine “ The New Times» in autumn 2007 series of materials about corruption VTsIOM and manipulations used in the center’s research for the benefit of the Administration of the President of the Russian Federation. VTsIOM filed a lawsuit against the magazine " The New Times" and after a ten-month review in September 2008 The court found the published information that the center has “special commercial relations” with the Kremlin “untrue” and ordered the magazine to publish a refutation, and the court ordered the journalist who wrote the articles to pay a small fine.

However, regarding the accusations that “when conducting polls, sociologists [from VTsIOM] on instructions from various parties use so-called formative questions, that is, questions that lead to strictly defined answers,” the court refused to satisfy VTsIOM’s claims. The court decided: “The applicant’s argument that the surveys conducted by VTsIOM were not formative in nature is unfounded.” “Press release of VTsIOM No. 771 dated September 18, 2007, to which there is a link in statement of claim, indicates the opposite,” the resolution says Arbitration Court Moscow. The court decision in this regard was challenged by the applicant, and the investigation into the case is ongoing.

Notes

"Monitoring of public opinion: economic and social changes"
"Media ratings of sociological centers"
"Professional network ESOMAR"
Eurasian Monitor
"Monitoring magazine archive"
"VTsIOM Library"
"Database Archivist"
"Extended thematic archive"
Grushin B.
Zaslavskaya T. How VTsIOM was born / Social rift and the birth of a new sociology: twenty years of monitoring. - pp. 11-17.
Alexey Levinson's pages
Grushin B. On the distant and near approaches to the creation of VTsIOM / Social rift and the birth of a new sociology: twenty years of monitoring. - M.: New publishing house, 2008. - P. 18-22.
history of the company
Levada Yu. From opinions to understanding. Sociological essays 1993-2000. SS. 391-548.
Levada Yu. We are looking for a person. Sociological essays 2000-2005. SS. 263-379.
Interview with Valery Fedorov / Nezavisimaya Gazeta dated September 11, 2003
Interview with Valery Fedorov / Weekly magazine, No. 150 from 01/13/2005