What to write to clients in a thank you note. Thank you letter: how to write it so that it is businesslike and warm at the same time

With the help of a thank you letter, you can formally convey words of gratitude not only to one client, but to the entire company. We’ll talk further about how to arrange it correctly.

You will learn:

Why write a thank you letter to a client?
When to send a thank you note to a client.
What structure should a thank you letter to a client have?
How to properly write a thank you letter to a client.
How to write a trigger thank you letter to a client.

Why write a thank you letter to a client?

Such a seemingly trifle for a company, like preparing and sending a thank-you letter, can give a tangible result. By sending an email to a customer, you show them your appreciation for a purchase, collaboration, or effective partnership. Although a thank-you note is an essential component of business communication, it is not strictly regulated.

Letters of gratitude to clients can be divided into proactive and responsive, sent as a sign of attention to a congratulation or invitation.

Using this easy-to-implement method, you can form strong business connections, increase the efficiency of cooperation, and also gain the patronage of business partners. Being a constituent element business etiquette, a letter of gratitude to the client will stimulate the development of the company.

The purpose of this letter is to show appreciation to the partner or organization for the services provided, assistance or work done together. Such letters are addressed to company owners, sponsors or employees. The recipient of the thank you message can be the head of the company, the company itself, or an individual.

In addition to all of the above, a thank-you letter is a way of communicating with a client, through which communication with him moves to new level, becomes more friendly.

Companies that do not have personality will not be able to attract the interest of customers. This problem can be solved with the help of thank you letters, which can improve the company's image.

You can show clients that your company is not one of many faceless organizations whose goal is to make a profit. Clients will see that your company is, first of all, people who do not just sell goods or services, but take care of clients, satisfying their needs and desires.

Therefore, it is very important that the thank you letter is written with respect and from pure heart. It would be a good option if the letter was accompanied by a photo of the head of the company or the entire team that works in this company.

Reasons to include customer thank you notes in your mailing list:

Having received a letter of gratitude, the client will remember your company well;
the increased open rate of such messages helps create a habit in the consumer to continue reading your company’s messages in the future;
clients to whom thank-you letters were sent often turn to the company’s services again;
Research shows gratitude messages increase engagement. target audience doubled.

Expert opinion

Letter of thanks to the client - an element of after-sales service

Aleksey Ivanov,

Director of the creative agency with marketing thinking "MasterUm", Moscow

After-sales service should include a component such as writing and sending thank-you notes to customers. It is no coincidence that the emphasis is placed on creating such letters manually. This attitude suggests that the company owner will always find time for his customers. A good example The tradition that has developed in one dry cleaner could be to include letters of gratitude in the client’s clothes.

How to use a thank you letter to encourage a customer to buy again

After a client has used the services of your company or purchased a product, you should thank him in a letter for his cooperation and send him a new offer. You can see an example of a combination of gratitude and a new offer in the article electronic journal"Commercial Director".

When to send a thank you note to a client

The sales funnel is directly related to determining the best time to send thank you notes to the client. However, there are generally accepted periods when sending such messages would be most appropriate.

1. After completing registration and when subscribing.

Show foresight by sending the user a thank-you letter with a symbolic gift immediately after registration. A small gift can be a book in an electronic version, a link to important material for the client, providing advice on working with the site, as well as advice on choosing the necessary products.

Don’t make the mistake that most companies make: at the initial stage of communication with the client, they try to formalize the sale of the product. The practical experience of many entrepreneurs proves that the use of cold sales in various fields is not a business effective method sales of goods.

Since registering a potential buyer on your site does not guarantee that he will purchase the product, you should first of all express your gratitude to the user for their interest. You can attach, for example, a bonus or a discount coupon to the letter.

This gift option after user registration is the most effective. This is explained, first of all, by the fact that with the help of a present you can achieve several goals at once:

call the client positive emotions;
increase the likelihood of making a purchase;
be able to use the coupon identification number to track the most effective channels for attracting customers.

2. After making a purchase.

The most effective way is to send a thank you letter after the customer has already made a purchase. Since he seeks confirmation that all payment processing data was correct, email open rates increase significantly within a given time period.

The mistake of most online stores is that they send an email containing only information about a successful payment. The best option would be if the client receives a sincere message, written in lively language, expressing gratitude for purchasing the product, as well as a wish to enjoy the purchased product. The client will appreciate such a caring attitude of the company towards him.

Additionally, avoid the mistakes that other businesses make: Don't try to upsell by sending a thank-you note to the client. Such actions will only cause negative emotions from buyers. Remember, a thank you note is not a reason to upsell or re-sell. Its purpose is to express genuine gratitude to the client for the completed purchase of the product, as well as the wish to profitably use the purchased product.

3. Several days have passed since the purchase was made.

It is recommended to include thank you letters in your mailings a few days after the customer purchases the product. It is understood that by this time the client has already begun to use the product, so it would be useful to supplement the thank-you letter to the client with operating instructions, as well as tips on use, for example, how to increase the service life of the purchased product or solve technical problems that have arisen.

A few days after purchasing the product, you can use your thank-you letter to invite the customer to purchase another product. The consumer has already started using the purchased product and appreciated its quality, which means that he is ready to make a choice in favor of making another purchase. Having realized that the previous experience was successful, the consumer may want to purchase other products.

Due to the fact that it is the price of an additional purchase that influences the client’s decision, it is necessary to offer him an additional product, the price of which will not exceed 50-60% of the cost of the previous purchase.

If the conversion of thank you letters to the customer for a purchase reaches 40-50%, we can assume that the company has achieved its goal. At this stage, you can also ask the buyer to leave a review or recommendation for your company.

4. Round dates.

The next period when sending out thank-you letters will also be no less effective is round dates. For example, you can send a letter of thanks to a client for their cooperation after a year has passed from the date of their first purchase.

Such messages achieve several goals. Firstly, the client will be able to feel your concern for him when he receives a letter with words of gratitude. Secondly, the company gets the opportunity to increase sales.

Such letters can be correlated with key events in the work of the company. Thus, the client can receive a letter of gratitude from the organization on each anniversary of its operation, as well as on holidays. In addition, a letter of appreciation can be sent in honor of any important event: increasing the number of subscribers to ten thousand or winning some event.

5. Completion of the product life cycle.

The existence on the market of most goods is limited by their life cycle. Some of them have a long cycle, others have a short one. The company must have an understanding of life cycle products sold. Using this data will help increase product sales. For example, a consumer bought a package of dietary supplements, which he uses within 30 days. That is, in approximately a month the client will purchase another package. Help him do right choice, by sending at this time a thank you letter containing a discount coupon for the purchase of this product. Most likely, this will cause positive emotions in the client, because the company will offer him to purchase required item at a favorable price.

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Expert opinion

Thank you letter as a way to remind the client about the company

Natalia Obushnaya,

Send thank you letters to your customers. Even though this effective way increase sales, managers rarely use it. Tom Hopkins, the well-known author of a series of books on sales promotion, reveals that ten thank-you letters sent to a client for a purchase in one day amount to 650 letters per year and, accordingly, 36.5 thousand per decade. As you know, out of 100 similar messages sent, the company will receive several requests that will result in a concluded deal.

What structure should a thank you letter to a client have?

A letter of gratitude to a client for cooperation is drawn up on the same principle as a business letter. So, the structure of a thank you letter contains:

1. Hat.

The header of the letter must indicate the position held, last name, first name and patronymic of the company employee to whom gratitude for cooperation is sent. The header is an optional element of such a letter, so it can be specified if necessary.

2. Appeal.

Contains the surname and initials of the person to whom the letter is addressed.

3. Text of a thank you letter for cooperation.

Consists of words of gratitude for the joint work, as well as wishes for the development of business relations.

4. Signature.

The head of the company, which addresses a letter of gratitude to the client for cooperation, puts a personal signature in the letter, also indicating the position held, his last name, first name and patronymic.

Trigger letters that will not allow customers to forget about the company

Tip 1. Greet without pathos.

Laconic address to the addressee by name - best start letter of thanks. Business style letters involve the use of greetings in the following form: “Dear Alexander Ivanovich.” If you think that such an appeal is a cliché, you can replace it by starting the letter with the words: “Thank you, Alexander Ivanovich!”

One way or another, the text of the thank you letter for cooperation must contain the initials of the addressee. The fact is that when a reading person discovers his name in a letter, he studies its contents more carefully and interestedly.

Tip 2. Give sincere thanks.

Show the client that the letter is personal and was written specifically for him. To do this, describe the situation with the client in detail, tell in detail what exactly you are grateful for.

Tip 3: Make an offer.

After you've conveyed your gratitude to the client in a letter, let him know that his actions are so important to the company that you are willing to give a gift as a token of appreciation.

Most often, the role of a gift is played by a personal discount to the client for his next purchase. In this case, this discount will be called “smart”. That is, it will help the company achieve its goal, while discounts that can be obtained in any store do not bring significant benefits to the company. The fact is that when receiving a discount, buyers rarely pay attention to them, because they feel manipulated by the stores.

Another way is to give a gift. It is best if these are branded souvenirs: pens, folders, T-shirts, and so on. Despite the fact that such a gift will be symbolic, the client will be very pleased to receive it.

Tip 4. Ask related questions that control the execution of the service.

The text of the thank you letter to the client may contain related questions that will help the company understand whether all the buyer’s needs were met and whether he was satisfied with the quality of the goods or services provided. Such questions increase the likelihood that the company will acquire a regular customer, thereby increasing its profits.

Coverage questions are not a required part of a thank you letter, but you should pay attention to what is really important to customers and what they need. This is the basis for the successful functioning of a company in the service sector.

Indicate in the letter that you hope that the client is satisfied with the purchased product, inform that if he has any questions or suggestions, your organization is always open to dialogue.

Check with the buyer if there are any other important points, which you should pay attention to in order to increase customer satisfaction with the company’s work.

Tip 5: Add the name of your organization.

Is the most effective method to increase company recognition. Just add the name of your company, its logo and other brand indicators to the thank you letter.

When writing such a letter on a postcard, it is also worth including your company name on it. If the message of gratitude is written on company letterhead, and your company’s logo is already present on it, then it does not need to be indicated again in the text. When sending a thank-you letter to the client’s e-mail, place the name and company logo under your signature.

Tip 6. Write your conclusion correctly.

In conclusion, show the client hope for fruitful cooperation with him in the future, and also show your interest in the addressee.

Thus, the phrase “sincerely yours” will look too official. Choose the most appropriate wording for the conclusion business letters that are commonly used in your field.

Tip 7. Handwrite a thank you letter to the client.

A thank you letter written according to standards will remind the client of an advertising brochure, which will only cause him irritation. Your goal is to make the buyer feel important to the company, to show that you value him, in which case the client will experience positive emotions. It is best to write the letter in person and by hand.

In case it is necessary to issue a large number of letters of gratitude, it makes sense to seek the help of the entire company team. The time spent crafting these messages will pay off.

If the situation is such that you cannot write thank you notes by hand, try to personalize them using another method. Minimum requirement What you need to do is to include the client's name in each letter you send, as well as add your personal signature.

Sometimes the most acceptable option will be an electronic thank you letter rather than a handwritten one. This may be necessary when establishing a personal relationship with a client. Even in this case, your priority should be the personality and sincerity of the letter you write. When there is big risk If your thank you letter will be perceived by the client as promotional material, eliminate this by writing the letter by hand.

Tip 8. Introduce the use of forms for thank you letters.

You can use letterhead or postcards as the basis for a letter containing words of gratitude. When do you plan to write short congratulations, use an elegant thank-you card to make the client feel how important he is to the company. You can also use letterheads made from high-quality material.

The use of ordinary paper sheets, which are used to print documents on a printer, as a basis for a thank-you letter is excluded.

Thank you cards should be consistent with the company's business image. If she runs a business in a bright and colorful style, you can arrange letters on unusual and colorful cards. This way you can present the company in a favorable light. Business etiquette prohibits using inappropriate cards or placing personal messages or images on them.

Tip 9. Do not push additional or new services.

By sending a thank you letter, you say “thank you” to the client for the transaction already completed or the product purchased. Therefore, there is no need for additional advertising. Your goal is to establish effective communication with the buyer.

Use phrases that you would say to someone you know. Avoid using expressions such as “we look forward to doing business with you again” because it comes across as a solicitation or advertisement.

The client may also perceive negatively information that describes the product, or a reminder about a future sale, since this will also be advertising.

Tip 10. Provide your contact information and get ready to communicate.

Make sure your thank you letter contains the correct phone number and address for your company. Give the client the opportunity to realize that you are always ready to communicate and will answer any of his questions. If the buyer wants to contact you, you need to see him in person and solve the problems he has.

Expert opinion

A proper thank you letter to a customer encourages new purchases.

Pavel Miloserdov,

Managing Partner of the company "Emergency Business Assistance"

When a buyer has already made a transaction with a company or purchased a product, you can send the client a letter thanking him for his cooperation, as well as a new offer. The fact is that the client is already convinced of the quality of the goods and the service provided, so he can easily decide to make another purchase.

It is worth noting that in the B2C market, the advertising and informational message has the goal of selling directly and instantly. As a result, it is necessary to list in your commercial proposal all the possible benefits that the client will receive by making a purchase.

Our company tried to work through this point in a situation where in 2010 a Russian bank needed to create a mailing list for salary card holders. The letter contained an offer to apply for an already approved loan for any purpose.

Mailing goals. The main goal was to create direct customer-banker contact by attracting new borrowers to local bank branches. As a result, the level of trust in branches was expected to increase, in addition, an increase in sales of additional banking services and processing loans.

Initial version. Initially, it was assumed that the envelope would be decorated in a pseudo-business style: it should have contained the inscription “Personal Offer” on a red stripe, as well as the “Approved” stamp. This design was supposed to encourage the addressee to read the letter. The principle of writing the letter was based on AIDA1.

First of all, we have established the reasons why consumers decide to take out loans. This helped the potential client feel like a recipient of the loan, that is, better perceive the bank’s offer. We then highlighted how important the client is to the bank by providing information about the personal manager for each of them. The letter contained working phone numbers of bank employees. As a result, we managed to reduce the distance between the consumer and the opportunity to get a loan to one phone call. In addition, the letter contained all the rules and conditions for obtaining a loan, as well as the client’s personal number, which made obtaining a loan even easier. The original version of the letter was one A4 page in size.

Final version. As a result, we have made some changes to the letter. First of all, we correlated the sending of letters with the New Year holiday and emphasized that the client is extremely important for the bank. Then we shortened the text of the message, shortening the first part of it, because the consumer would not read it all the way through. The shortened version of the letter contained basic information; part of the text was highlighted and attracted the client’s attention. In addition, the envelope itself has been changed. We executed it in the form of a train ticket; it contained the date and conditions for receiving the loan. It is important that the letter contained the signature of the bank president, and not the personal manager. This showed the client how important he was to the company.

Samples of thank you letters to clients for cooperation

Example 1.

Example 2.

Example 3.

Example 4.

Example 5.

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How to write a trigger thank you letter to a client

A trigger letter is an automatic notification, the text of which is compiled based on the buyer’s actions on the company’s website, his choice of products, preferences, as well as the history of all cooperation with the company. It is much more profitable to create a personalized text for such a letter than to use a standard template.

Pay attention to the 3 components of writing a personalized trigger thank you letter to a client:

User actions on the site: what interested him, what products he compared or added to the cart, what sections of the site attracted him the most.
The client’s actions related to the mailing: which letters he read, which links he followed, which letters led to the purchase.
Personal information: gender, age, profession.

Trigger emails increase the level of trust between the company and the client, with the latter becoming loyal because they can see that the company values them. Triggered thank-you emails reduce the chances that a client will send the email to spam or not read it.

Words of appreciation from a company to a client will always be beneficial. However, you should not do this the way some companies do. An incorrectly written thank you letter looks like disrespect for the buyer and can cause negative emotions in him. The trigger letter should arouse the client’s interest and desire to work with this particular company. A thank you letter, on the contrary, should not be allowed to destroy relationships with customers. Even though the trigger letter is generated automatically, it should make the client understand that he is extremely important to the company.

Here are the most common mistakes in writing a trigger thank you letter:

Mistake 1. The trigger letter does not express gratitude to the client.

A common mistake in writing a thank-you letter to a client is excessive formality when writing it, when the client is simply told “Thank you for your subscription,” or the desire to increase sales or traffic to the company’s website.

Don’t let the gratitude in the trigger letter be so disguised that the client simply won’t be able to find it. Express your gratitude for actions such as subscription, first purchase of a product, secondary purchase, participation in various promotions. In this case, it is necessary to proceed from the same principle. Thank the client from the bottom of your heart, let the letter contain useful information, this is how the company shows the client that it cares. In addition, you can indicate in the letter the values:

add important contacts to the letter;
inform the client about the team that works for him or about the responsible employee;
provide some tips on how to use the service.

When thanking you for placing an order, you can inform the buyer about all methods of delivery of goods, about new branches and payment methods. In the case where the trigger letter expresses gratitude for the subscription, tell the client what it will contain, as well as when the letters will arrive. Only send messages that the buyer will want to keep.

Mistake 2. Inappropriate contact with the client.

According to studies, out of 1000 letters sent, only 40% of them address the client by name. Doing this in a trigger email is quite simple. It is necessary to sort data about the client by characteristics; the company must have data not only about his name, but also about his gender. You should not address yourself in a thank you letter using only your first and last name, as this will make the letter stereotypical. Because if a company employee wrote the letter personally, he would not greet the client with the phrase “Hello, Petr Petrov.” The purpose of personalization is to eliminate the effect of standardization. To make sure your thank you letter has the desired impact, make it personal.

Mistake 3. Standardization.

The increased standardization of trigger emails may look ridiculous in some situations. The client, of course, understands that such messages were generated automatically. And while there is nothing wrong with this, the company does not need to make it so visible.

Mistake 4. Trigger emails do not evoke an association with the brand in the client.

If a company uses free methods for creating mailing lists, it is possible to generate not a stereotypical letter, but one that is recognizable enough to evoke associations with the brand in the recipient. This should not only be based on the name of the organization, but also on visual triggers such as color, font and company logo. You should not send a faceless letter that does not contain elements of the company’s corporate identity, because one of its main tasks is to give the client an understanding of who sent the letter and for what purpose.

Error 5. Inappropriate formatting of the email text.

In most cases, customers read emails with the subject line “Thank you.” Use this word as an opportunity to provide the client with necessary information. Correlate your newsletter formatting with the design of your company website to create a unified corporate identity.

Error 6: Inappropriate text.

Difficulties in understanding the text include punctuation errors and complex and cumbersome sentence structures. All this undermines the competence and reputation of the company.

Advertisers make mistakes mainly by personalizing the text where this is not necessary, which leads to mistrust of customers and loss of their loyalty. Or they make thank-you letters so automated that achieving the goals set before sending them becomes impossible.

A high-quality trigger letter template will lead to effective communication with the addressee, increase the open rate, and also allow you to receive feedback. But most importantly, your company’s trigger emails will stand out from your competitors’ emails.

Use the outline below to create the best thank you note:

Greet the client personally, address a specific buyer.
Indicate on behalf of which company or manager the letter of gratitude was written.
Give the reason and also express your gratitude to the client.
Reveal the value of this letter.
Complete the letter with the contact information of your personal manager.

Compose trigger emails as if you were communicating with good friend, and not just a client, because in the first case you can easily build productive communication.

Information about the experts

Natalia Obushnaya, specialist in the formation of sales departments and development of marketing campaigns, Nova Advertising. Natalia Obushnaya received two higher education at the National technical university Ukraine (faculties of sociology and information and computing technologies). IN different years worked as a development specialist and project manager in trade and advertising companies. With Nova Advertising since 2009.

Pavel Miloserdov, managing partner of the Ambulance Business Assistance company. "Emergency business assistance" - consulting company in the field of sales development, marketing and crisis management. Created in 2013. The average experience of the company's experts in the field of marketing, sales and management consulting is more than 15 years. Clients include Rina Auto, Obninsk-nefteorgsintez, Razgulay group, Kalyaev fur factory, Forms Technology, Mint.

Many people say "Thank you" using messages in in social networks, instant messaging, email, but nothing beats writing an old-fashioned thank you note. This good way express gratitude for any action that another person has performed in your favor. Moreover, the more unexpected the letter of gratitude, the better the effect. Why write thank you letters to clients? Very actual question, because writing a good thank you note is difficult and takes time to prepare. And no one likes to waste time in vain. The main reasons why it is beneficial to say “Thank you” in this way: 1. You show respect for the person (whom you are addressing), and not for his money, as everyone else does. And this is simply humanly correct. 2. You differentiate yourself well from your competitors.

Thank you letter to the client: writing rules and samples

Letter No. 1 Dear Viktor Alexandrovich, Let me express my sincere gratitude to you for your fruitful cooperation. Thanks to your efforts, our company has acquired new clients and expanded the range of its activities.

We sincerely hope that next year you will continue to remain on the list of our partners. In turn, we promise to thank you with high-quality and decent work, satisfying the needs of all our clients.

We wish you and your entire friendly team success in your professional career and prosperity! Best regards, Petr Ivanov. Letter No. 2 Dear Viktor Alexandrovich, The administration of the Stroy-master company sincerely thanks the Delo.ru team for the professionalism and decency shown during collaboration for the construction of the Grand Lux shopping center.

We hope to maintain good partnerships in working on new projects.

Thank you letter to the client: what is its purpose and what is its advantage?

Largely thanks to you, our company is now rapidly developing and opening up tempting horizons for all of us. Your intelligence, your experience, your kindness played an extremely important role for the common good! We are sincerely interested in continuing cooperation, we wish you warmth, health and love! 2.

An example of the text of a letter of gratitude for cooperation addressed to the staff Dear colleagues, employees of our wonderful Hypermarket LLC! On behalf of the Board of Directors, we congratulate you on successfully achieving your business goal this year! Our common success is great! Throughout the whole year, you have worked courageously and selflessly to complete the tasks assigned to you. And you did it! Thanks to your common efforts, your collective spirit, our company will enter the New Year one of the most prosperous in the city.

Website creation and promotion

We sincerely wish you and each of your employees professional growth, financial stability and reliable partners. Best regards, Petr Ivanov. Letter No. 6 Dear Viktor Alexandrovich, Individual entrepreneur Maxim Alekseevich Ivanov thanks Delo.ru LLC for their integrity, efficiency and professionalism in their work.

Info

During our cooperation, I was pleasantly surprised not only by the acceptable pricing policy and the quality of your products, but also the high communication culture of your staff. I wish you new clients and rapid career development.

Best regards, Maxim Ivanov. Letter No. 7 Dear Viktor Aleksandrovich, Delo.ru Company sincerely thanks the information publication Pravda for its cooperation. We would like to emphasize your high level professionalism, efficiency and objectivity in covering events.

What to write in a thank you note to clients

An example of a text of gratitude for cooperation to the partner’s team Dear...! On behalf of our company, we express our deep gratitude to the team for the mutually beneficial cooperation and support provided during advertising events aimed at developing new customer channels. The dedicated work and integrity of our employees allowed us to achieve amazing results. Our company entered a new sales market, thanks to the professional approach of the organization’s team to carrying out advertising company our product. We sincerely hope that this interaction between our companies was not the last, and we look forward to strengthening and expanding partnerships in the future! Best regards... 6.

Thank you letter to client

Letters 7 original and non-standard examples texts of a thank you letter about cooperation. Choose the best option and edit for yourself, all texts can be downloaded in Word.

Attention

What should be the ideal thank you letter? simple tips which will help you write best letter with gratitude for your cooperation. A thank you letter is recognized by many experts as one of the types of business letters.

Usually, this type letters are used in collective organizations related by profession or study. The closest definition to a letter of gratitude can be considered the well-known diploma, which is usually awarded in schools and sports clubs for achievements. A letter of gratitude can be addressed to both a specific person and the organization as a whole, for example, for fruitful cooperation.

Thank you to the client or how I do it

The next time a client needs to choose between you and your competitors, he will immediately remember the letter. 3. You warm up the client and prepare him for the next offer.

By using magic word“Thank you” can be transferred from a one-time client to the category of a regular one. An example from our practice: at the end of the past year, the MEDIOL team decided to thank all the clients with whom they worked.

We wrapped every sentence of our appeal with warmth and sincerity. And after some time, responses from surprised people began to arrive in the studio’s email.

It's so nice to hear Nice words addressed to you, especially if they are said without selfish motives. By the way, we have resumed cooperation with some clients, so sincere gratitude is not only pleasant, but also profitable.

And to both sides.

6 Sample Thank You Letters (Analysis)

This is an integral part of effective business communication, which does not have strict requirements. A thank you letter can be proactive or responsive, written in response to an invitation or congratulations. This simple technique allows you to make stronger business connections, consolidate success in partnerships, and enlist the support of powerful colleagues. In fact, this is just part of business etiquette, but at the same time, a thank-you letter is a powerful tool for business development.

The essence of a letter of gratitude is to express gratitude to a person, team, or company for the service provided, cooperation or assistance. Such messages are sent to managers, sponsors, and individual employees.

A letter of gratitude to a client is usually addressed either to the head of the organization or the organization as a whole, or its addressee can be an individual.

Letter of thanks for cooperation (samples)

The FOGUS team’s bold approach to solving website promotion issues, professionalism and sense of responsibility allow them to achieve high results in their activities. FOGUS employees have proven themselves to be reliable and competent specialists with whom it is profitable and pleasant to cooperate.

Rich experience in the field of Internet technologies allows FOGUS to find optimal solutions for tasks of any level of complexity. Altea Group thanks the FOGUS team for efficient work and conscientious work and expresses complete satisfaction with the fruitful cooperation.

Director of GC "ALTEYA" Petr Borisovich Ivanov Letter of gratitude to the client: sample 2 To the Director of LLC "PREMIUM" Perov Dmitry Vasilyevich Letter of gratitude "KETAL" LLC expresses sincere gratitude to the PREMIUM company for providing professional services in the field of communications.

Letter of thanks for cooperation

The texts of the letters are given below. The procedure for writing such letters is discussed in the article: How to write a letter of gratitude. We also suggest looking at examples of other thank you letters: 1.

The text of a letter of gratitude for cooperation addressed to an employee. Dear Zinaida Valerievna! Surely you know that our young company cannot yet boast of significant work experience and a rich pedigree.

But our company has something much more significant: employees like you! Let me express to you warm words of recognition and gratitude for the fact that you have been honestly working for the benefit of our company almost from the very first day! Our team remembers how you, together with everyone else, steadfastly overcame all the difficulties of the initial stage of development of our common brainchild; how they helped less experienced colleagues with good advice and support kind words at the right moment.

7 original and non-standard examples of thank-you letter texts for cooperation. Choose the best option and edit it to suit you, all texts can be downloaded in Word. What an ideal thank you letter should be - simple tips that will help you write the best thank you letter for your cooperation.

A thank you letter is recognized by many experts as one of the types of business letters. As a rule, this type of writing is used in collective organizations related by profession or study. The closest definition to a letter of gratitude can be considered the well-known diploma, which is usually awarded in schools and sports clubs for achievements.

A letter of gratitude can be addressed to both a specific person and the organization as a whole, for example, for fruitful cooperation. In this article we offer several options for writing a thank you letter for cooperation. The texts of the letters are given below.

The procedure for writing such letters is discussed in the article: .

1. Text of a letter of gratitude for cooperation addressed to the employee.

Dear Zinaida Valerievna!

Surely you know that our young company cannot yet boast of significant work experience and a rich pedigree. But our company has something much more significant: employees like you!

Let me express to you warm words of recognition and gratitude for the fact that you have been honestly working for the benefit of our company almost from the very first day! Our team remembers how you, together with everyone else, steadfastly overcame all the difficulties of the initial stage of development of our common brainchild; how they helped less experienced colleagues with good advice and supported them with warm words at the right time.

We are sincerely interested in continuing cooperation, we wish you warmth, health and love!

2. An example of the text of a letter of gratitude for cooperation addressed to staff

Dear colleagues, employees of our wonderful Hypermarket LLC!

On behalf of the Board of Directors, we congratulate you on successfully achieving your business goal this year! Our common success is great!

Throughout the whole year, you have worked courageously and selflessly to complete the tasks assigned to you. And you did it! Thanks to your common efforts, your collective spirit, our company will enter the new year as one of the most prosperous in the city.

We appreciate you and sincerely wish you warmth, love, family comfort and high salaries!

Sincerely, CEO.

3. Example of a letter of gratitude for cooperation addressed to partners

Dear partners!

I express my sincere gratitude to you for our fruitful cooperation! Our joint efforts led us to a natural business victory! I believe that in the future we will be able to maintain and continue our partnership.

I wish you health, personal prosperity, new mutually beneficial projects and conquering even more inaccessible heights in our difficult business.

4. An example of a letter of thanks for cooperation to a partner

Dear …!

We greatly appreciate our cooperation with your company over the past 5 years.

We are well aware that the success we have achieved in last years is the result of painstaking teamwork and constant daily interaction with your specialists. Thanks to your openness, desire to understand and satisfy your partner’s needs, and focus on improving performance, our relationship grows stronger every year, and we conquer new heights in gaining consumer attention.

We express our gratitude to you for your joint work and hope for further strengthening of existing relations and growth of indicators achieved during joint activities.

We wish your company prosperity and success!

Sincerely…

5. An example of a text of gratitude for cooperation to the partner’s team

Dear...!

On behalf of our company, we express our deep gratitude to the _________ team for the mutually beneficial cooperation and support provided during advertising events aimed at developing new customer channels. The dedication and integrity of _______ employees allowed us to achieve amazing results. Our company entered a new sales market thanks to the professional approach of the ________ organization team to conducting an advertising campaign for our product.

We sincerely hope that this interaction between our companies was not the last, and we look forward to strengthening and expanding partnerships in the future!

Sincerely…

6. Example of an official thank you letter for cooperation to a partner

Dear…!

"___" LLC, represented by General Director _______, expresses gratitude to the team and management of ___ LLC for successful long-term cooperation. Over the years of interaction, the relationship between our companies has strengthened, and thanks to common interests, the best results in our work have been achieved. We hope for further development our relationship and reaching a new level of cooperation with closer relationships.

Sincerely…

7. Text of the letter of gratitude to the supplier for cooperation

IP ___ expresses gratitude to LLC ___ for long-term cooperation and uninterrupted supply of products to our company’s warehouses. The professionalism of your specialists, attention and understanding of our needs have ensured the most positive history of the relationship between our companies.

We hope that partnerships will only grow stronger over the years, and no obstacles will stand in the way of strengthening the relationship between our companies.

Sincerely…

Video - how to write the best thank you letter

Letter No. 1

Let me express my sincere gratitude for your fruitful cooperation. Thanks to your efforts, our company has acquired new clients and expanded the range of its activities.

We sincerely hope that next year you will continue to remain on the list of our partners. In turn, we promise to reward you with high-quality and decent work that meets the needs of all our clients.

We wish you and your entire friendly team success in your professional career and prosperity!

Sincerely,

Petr Ivanov.

Letter No. 2

Dear Viktor Alexandrovich,

The administration of the Stroy-Master company sincerely thanks the Delo.ru team for the professionalism and decency shown during their joint work on the construction of the Grand Lux shopping center. We hope to maintain good partnerships in working on new projects.

Sincerely,

Petr Ivanov.

Letter No. 3

Dear Viktor Alexandrovich,

Our companies have been cooperating for five years, and during all this time there has not been a single case that would make us doubt your professionalism and integrity. We, as before, thank you for your services and partnership.

But, analyzing the results of work on our latest joint project - construction

Shopping center "Grand-Lux", we have come to the conclusion that our company is obliged to express gratitude to your entire team, and in particular to the senior administrator Anna Nikonenko. It was thanks to her prompt resolution of all organizational issues that we were able to complete the project on time.

We sincerely hope to cooperate with you many times in the future!

Sincerely,

Petr Ivanov.

Letter No. 4

Dear Viktor Alexandrovich,

I, the General Director of Delo.ru LLC, together with my entire team, express my sincere gratitude to the Stroy Master company. Thanks to our joint efforts and a respectable approach to work, our joint project - the construction of the Grand Luxury shopping center - was completed successfully and became a worthy example of quality and professionalism.

We hope that we will collaborate with your team many times in the future.

Sincerely,

Petr Ivanov.

Letter No. 5

Dear Viktor Alexandrovich,

Delo.ru LLC is in a hurry to thank you for your cooperation. We are sincerely glad to have the opportunity to work with you on joint projects. We are especially grateful to you and your team for their decency, mutual assistance and serious attitude to work.

We will try to ensure that our partnerships remain mutually beneficial and fruitful in the future.

We sincerely wish you and each of your employees professional growth, financial stability and reliable partners.

Sincerely,

Petr Ivanov.

Letter No. 6

Dear Viktor Alexandrovich,

Individual entrepreneur Maxim Alekseevich Ivanov thanks Delo.ru LLC for its integrity, efficiency and professionalism in its work. During our cooperation, I was pleasantly surprised not only by the acceptable pricing policy and quality of your products, but also by the high communication culture of your staff.

I wish you new clients and rapid career development.

Sincerely,

Maxim Ivanov.

Letter No. 7

Dear Viktor Alexandrovich,

The Delo.ru company sincerely thanks the information publication Pravda for its cooperation. We would like to emphasize your high level of professionalism, efficiency and objectivity in covering events.

We hope that in the future our cooperation will become even more fruitful and long-lasting.

Sincerely,

Petr Ivanov.

Letter No. 8

Dear Viktor Alexandrovich,

The staff of the information publication “Pravda” sincerely thanks the entire administrative and teaching staff of the Patriot Lyceum. Thanks to your efforts, our team managed to organize the festival of youth creativity “Patriotic Autumn”.

We believe that this project marked the beginning of an annual tradition of holding patriotic events among children school age our region.

We wish you grateful students and success in educating young people.

Sincerely,

Instructions

Take advantage of the widely used “gift with purchase” mechanic. A small gift will be regarded by your client as gratitude for choosing your company, be it a store, a beauty salon, etc. This scheme works as follows: the client purchases your product or service and at the same time receives something else. Moreover, the gift should not be cheap or useless. There should also be a clear relationship between it and the product you offer.

Give thanks client, providing him with double the amount of services. For example, if your business is related to cosmetology, you can offer a repeat procedure at the expense of the salon. This is a fairly effective way to increase loyalty among buyers of consumer goods.

If you specialize in selling expensive products, such as cars, you can use cash. Essentially it will be the same discount, but in the mind client the fact that you gave him a gift will remain, thereby thanking him for contacting you.

Say "" to your customers by giving them a discount coupon. This practice is now gaining great popularity. It consists of the fact that the buyer purchases a product or service and is given a coupon for a discount that he can receive on his next purchase. On the one hand, this is gratitude, and on the other, an attempt to client permanent.

If you don't want to use gratitude as part of these marketing tactics, you can thank client in person or in writing. Such treatment is acceptable if your client has a high position in society or developing a relationship with him is extremely important to you. Along with your words of gratitude, you can give a small, elegant gift.

Some buyers bring significant profits to companies. And even if we're talking about For a small store, you need to be able to properly thank regular customers.

Instructions

Express your gratitude in writing. The paid invoice must be followed by a letter to the mail of the companies that made a large order. Individual gratitude in a letter is also practiced. Write about what cooperation with this company means to you, express your hope for further relations and find out if your buyer is satisfied with everything.

Give souvenirs. Every self-respecting company makes all kinds of pens, notepads, and mugs with the company logo. If you are one of them, you have a great opportunity to express gratitude by giving him souvenirs(a set or one item). A buyer who comes to the office with a child must definitely receive a present for his child.

Apply on a permanent basis. This will be received with the greatest joy; it will have an excellent stimulating effect for future purchases. Be sure to specify that