An example of an intriguing, unconventional open-ended title. How to create catchy headlines

We have released a new book “Content Marketing in in social networks: How to get into your subscribers’ heads and make them fall in love with your brand.”

Research suggests that only 20% of the time, after reading the title of an article, a person begins to become familiar with its contents.

If you know what copywriting is, then you’ve probably heard about the most selling headlines (perfect headlines). The title of the text plays the most important role. It depends on him whether the audience will be hooked by the topic and whether he will want to get to know it more deeply. A selling headline for an ad, landing page, article or news convinces every person to read any text, and its meager brother sends the majority of your potential clients to another site so that they take their money there.

What are selling headlines and how to write them

In headlines, every word matters. If one of them is wrong, then it can negatively or, conversely, positively affect the whole advertising campaign. Headings are the first thing that catches everyone's eye. They either attract or repel. Titles for materials are required for websites, letters, advertisements, on banners, in articles, press releases, in general, wherever there is content after the “psychological hook”. They set the mood for the rest of the content and enable sales.
Have you written a wonderful text, but there are no sales? Pay attention to its name. So let's figure out how to write nice title, which will attract visitors to you and turn them into buyers.

Rules for writing headlines

  1. The headline should compel reading.
    Interest in the text is based on the feelings that arise in a person after reading the text above. To increase interest, you can use special techniques, which we will discuss later.
  2. Be unique.
    If the phrase is repeated by your competitors, then you are no different from them and your product is no better. Then why should customers buy a product or service (hereinafter referred to as T&S) from you?
    An example of a standard call at the top: “Order TiU before 10/01/2018 - and you will receive a cap as a gift!” Here’s another example: “Happy New Year, parents! Again 25%." Will you notice someone who blends in with the crowd, or will you be attracted by an out-of-the-box thought?
  3. Convey a specific idea.
    In order to arouse interest, it is necessary to give people information by which they will understand whether the material provided will interest them or not. For example: “We miss you.” What's it about? we're talking about? Perhaps someone died? Or are some things missing? There's really no specifics here.
  4. Communicate urgency.
    This rule is not always applied, but is very effective for sales copy. It is necessary to limit the client’s time so that he does not forget to make a purchase (order a service). Here it is better to limit yourself to strict dates rather than set vague time frames (1 month, 3 months, etc.). Write specifically: “Until 01.10.2018.”
  5. Provide benefit to the audience.
    A person always wants to know what useful things he will learn after reading your text. Example: “We write an advertising article in 5 minutes!” The reader understands that the material will teach him to quickly write a useful article.

Not in every case it is possible to follow all 5 rules. Please note: the first rule is the most important. If in addition to it you managed to use two more, then your headline is a selling one.

It’s worth noting that headlines aren’t just used in regular sales. For example, writing the right headline for Instagram or another social network is no less important. After all, in this case, you are not selling T&U, but views, while earning likes and reposts. And when a visitor reads any information article on the site, you receive a high rating. This means that almost any headline should be selling.

We've covered the basic rules for writing headlines. But each headline can also be enhanced using special techniques in order to arouse initial interest among target audience.

How to arouse interest, or methods of strengthening

  • Pronouns "you".

Headlines with the words “you”, “you”, “your”, “yours” are more popular. This way you personalize the person by addressing him directly.

  • Present.

Readers love content that makes them feel important: giving gifts, giving something for free.

  • Lists and encouraging words.

Use numbers followed by the words “each”, “should”, “how”, etc. For example: “5 rules that every parent should know” or “10 rules: how to sell effectively.”

  • Tailor your headline to your target audience.

Each person needs an individual approach. What pleases the bull cannot please Jupiter. For example, you can use slang words to send a message to young people, but this technique is completely inapplicable to older people. Or if you are addressing fans of a particular sport, then poetry lovers will not understand the message. For different types the target audience (hereinafter - TA) needs different headlines.

  • Catchy quotes.

The use of well-known phrases with their slight modification inspires trust among the target audience. For example: “A car is not a luxury, but your constant companion.” The first part of the phrase is taken from a famous work.

  • Metaphors.

The meaning of this technique is to endow the TiU with the properties of an object. For example, perfume can be endowed with the properties of lightness and freshness of the wind, a car can be compared to a cheetah, etc.

  • Lexical repetitions.

You can deliberately repeat the same thing twice important word to draw attention to it. “New day - new you!”

  • Alliteration.

Using words with many identical consonants. “Direct, stubborn, simple” or “It’s easy to love summer.”

  • Antithesis.

This is a contrast. For example: “The chest is sunken, but the back is like a wheel!”

  • First person.
  • Allusion.

Draws attention to known facts. "You will become beautiful like Cindy Crawford."

  • Hot topics.

Conduct a dialogue with your target audience and cover what interests them. "How not to go crazy - a teenager in the family."

  • Regular verbs.

Incentive verbs and verbal nouns form the correct attitude towards TiU in the reader. “Count and earn” or “Money loves counting.”

  • Brevity.

Short phrases attract more attention. How less words, those more weight everyone. “The Prince and the Pauper” is short and succinct. Less commonly used for selling texts.

  • SEO - 2 birds with one stone.

If headlines are posted on the Internet (landing pages, websites, web pages), do not forget to use keywords. This way you will promote your web resource in searches.

  • Honesty.

You may not say something in the title, but after reading the material, the visitor should not feel disappointed. For example: “Pugacheva had an accident!” The visitor clicks on the name and gets to the news that the singer’s personal driver scratched the car of a Moscow resident when he was returning it. At the same time, there was no one in the car. The headline deliberately attracts the reader to read material that is useless to him in a dishonest way.

  • Questions.

Another technique for communicating with the reader, offering to solve his problem. “Is excess weight bothering you?”

  • Negation.

Starting from denial, you can interest some people. “Never sell T&U quickly.” This technique should be used very carefully.

  • 5 senses
  1. Including the reader's vision: "How to spy on competitors' tips."
  2. Smell: “How to remove odor in the refrigerator.”
  3. Rumor: “5 words no woman can resist.”
  4. Taste: “The bitter truth about sweet lies.”
  5. Touch: “Run your hand over his cheek.”

Formulas for creating beautiful headlines

Mathematicians love to derive all sorts of formulas. This process did not bypass the headlines either. Let's look at the basic techniques with which you can write a beautiful title.

  • TSOKRO = Number + Definition + Key + Explanation + Promise.

“10 reasons why a woman can change and change her life.” By the way, reinforcement was used by repeating one word.

  • Betteridge's Law.

Ask questions carefully because every question has a negative answer. “Do you dream of living outside the city?” “No, I don’t dream,” someone might answer.

  • <Делайте>How<пример>.

In this case, you start from a positive example: “Write like Daria Dontsova.” More advanced option:<Делай>How<кто-то>without<негативных последствий>. “Write like Daria Dontsova, but don’t repeat yourself in books.”

  • Compound adjectives + unique nouns.

“The smallest nuances”, “infectious examples”, “brilliant ideas”, etc.

  • <Цепляющая основа>or<Подзаголовок>.
  • Do you want (want)<что-то получить, сделать, добиться чего-либо>?

Encourages the reader to click on the title. Ideal for social networks: “Do you want to get 10,000 subscribers for free?”

  • Reverse model:<Желаемое> + <Вопрос К ЦА>

“We got 1,000 subscribers. Why do you have fewer of them?” or “To Thailand for only 10 thousand rubles.” Will you go?

  • Secrets.

This formula intrigues you from the first word: “The secret: how to take first place in Yandex.” Another, Strengthened formula, which is more mysterious: “Few people know how to attract visitors to the site.”

  • The easiest way<решения проблемы>.

The headline should hit vanity, pride, problems, fears. Example: “The fastest way to get to the first page of search results.”

  • A call to pride.

Make a ____ you can be proud of.
“Create a simple website you can be proud of.”

  • Everything you need to know about ____.

Expanding the reader’s knowledge: “Everything a tourist needs to know about Sochi.”

  • <Цифра>things you need to know for<решение проблемы>.

5 things you need to know to lose weight.

  • "How" headings.

Usage of this word(“how”) is often simply necessary. Similar names also have their own effective formulas:

  1. How.. . do something to.
  2. How _ if _.
  3. How _when_.
  4. Both<цифра>steps.
  • Offer + bonus.

“10 options on how to get people to subscribe to your channel for free. Option number 3."

The most effective headlines - what are they?

  • Contains approximately 8 words. Short titles can also be effective, but not always. And long ones are completely ineffective.
  • Have a dash or colon.
  • Supplemented with a relevant image. The human eye receives an additional “hook”.
  • Includes numbers. It is the indicators that inspire trust among the target audience.
  • They ask a question.
  • Address the reader directly (you, your).
  • End with one exclamation mark.
  • Lead to any guides.
  • Phrases in sentences are emotionally charged. Sentences that press on the senses evoke emotions that encourage you to familiarize yourself with the material.
  • They make bold statements.
  • Formalism is excluded. Content should be above form. If you can’t work according to the formulas derived, just be unique.
  • Present information in a positive way (without negation). “Don’t you want to be rich?” will work worse than “Do you want to be rich?”
  • The words used are: amazing, smart, history, huge. And they don’t use the words: inform, celebrate, grow, win.
  • Encouragement to take action. "Get 5 tips for free."

The most common mistakes in headlines

  • Intrigue revealed. All important information appears in the title before the text. Then why read it? Example: “In order to sell, set a minimum price and promote the product.”
  • Screams. Don't use a bunch of exclamation points and words in capital letters. "ALL!!! TO THE ELECTIONS!!! NEW CAR!!!"
  • Every word is capitalized. "How to Defeat Laziness."
  • Inappropriateness. A real example is given below. Causes laughter and, of course, provokes. But somehow it’s not suitable for a serious online publication.

  • Length. Be brief. “Alla Pugacheva spoke in the Kremlin on August 28, and she addressed the audience with congratulations.”
  • Too many punctuation marks. “Vladimir Putin held a meeting at which he expressed his position that it is generally necessary to raise the retirement age.”
  • Appealing to the wrong target audience. “The Liaron device is garbage! Try Aimaton! A slang word was used for the target audience of people of retirement age.
  • Hackneyed phrases. Be unique. For example: “If you want to lose weight, ask me” is a bad option.
  • The name means nothing.

  • Doesn't encourage action, doesn't intrigue.
  • Ambiguity. “The Moscow administration has replenished the zoo.”
  • Stylistic, grammatical and other errors. “Schumacher woke up and turned out to be a duck.”
  • Makeweights. The use of unnecessary unnecessary words spoils any title.
  • Contradiction with the content of the material. If the name of the material is one, but the text talks about something else, then this is a bad name.

Conclusion

  • Write several options and then choose the best ones.
  • Test your audience.
  • Choose the most clickable title.
  • Bring the material to life.
  • The title of the text is its most important part.
  • Readers must believe you, become interested and finish reading, otherwise all the work done will be useless.

Then choose the appropriate one from 200 header templates and adapt them to your business. Headlines are suitable for any business.

Below each example headline is a template, add a sentence in the blanks for your clients.

miekejanssens.com

adfactorypro.com

Headings for landing page

1. Your lawyer doesn't want you to read this ad.

2. Are you a millionaire writer?

Are you?

3. You too can look and feel great by spending just 12 minutes a day with Gym-In-a-Can!

You too can have a great time with everything!

4. Would you like to have a photographic memory?

Would you like to have it?

5. World-renowned chef reveals 'top secret' ways to cook lean chicken, fish and turkey with absolutely NO fat, NO margarine and NO butter.

The world-famous reveals “top secret” methods absolutely.

6. The woman who spent 5 years in wheelchair with MC, miraculously wins an aerobics competition

A woman who, amazingly, wins.

7. The wife of a famous film actor discovers a fragrance that drives men crazy

The wife of a famous one opens, which

8. Why Lazy Boss Children Succeed in Business and Nice Guys Fail

Why lazy people succeed and good guys fail

9. Why are we giving away (product name) for only $2 - that's not a typo

Why we give everything for - this is not a typo

10. Who else wants to make money using their computer?

Who else wants help?

11. Who else wants to bake a cake in half the time?

Who else wants to spend?

12. Who else wants to have a stunning figure?

Who else wants to be the owner?

13. Which of these dermatological problems do you want to get rid of?

Which of these problems do you want to get rid of?

14. Which of the following health problems do you want to overcome?

Which of the following problems do you want to overcome?

15. Where is the money and how to get it

Where and how to get them

16. What would you rather do: watch TV or earn real money?

What would you rather do: or?

17. Your travel agency won’t say this - you can save 50%-70% on your sea voyage!!!

Yours won’t say this - you can save on yours!!!

18. Your lawyers won't tell you this... You can form your own corporation over the phone, in any state, in just 8 minutes and for just $45

Yours won’t say this... You can do it for just $

19. What everyone should know about the stock business

What everyone should know about business

20. We are looking for people who want to make money through their own business

We are looking for people who want to help

21. We are looking for people to write greeting cards

We are looking for people to

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WARNING: Do not try another one until you have read this FREE report and audiotape.

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Wanted!

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You want to be ?

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in order to become

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Make it out of yours

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Too busy to?

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For people who want to be but can't take the first step

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Are you tired?

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This new one can, working!

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This one is true, I bought it for my wife!

34. This is the information that the government is hiding from you!

This is the one that is hiding from you!

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They laughed when I did, but when I...

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These are perhaps the best kept secrets in the world

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You can make it big

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The other one wants it and she's too smart to let it happen

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way !

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The terrible truth about your beautiful

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The secret of how lies only in!

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The secret to looking good

43. The secret of wealth

Secret

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Revolutionary new, used by the world

45. The fastest way I know to make a million dollars

The fastest way I know

46. ​​People reading this book will eventually get your money

People will eventually get yours

47. The only two ways to increase wealth and reach the elite level of wealth

The only two ways to reach the elite

48. Facelift without surgical intervention, which everyone in Australia is talking about

, which everyone is talking about

49. The most expensive magazine in the world, but more than 40,000 businessmen buy it every year - why?

The most in the world, but it is bought more - why?

50. The most comfortable shoes you've ever worn, if it's not - we'll give you your money back

The most you've ever had, if it's not - we'll give you your money back

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A person capable

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A way for a lazy person to become

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Art

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An amazing story about one that requires so much that you could

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Amazing new, open

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Amazing opportunity to make money with

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Amazing who will deceive

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10 most eccentric ideas on which... and how to do it for you! Insider secrets on the crazy, incredible and shocking

62. 10 most quick ways get clients

10 fastest ways

63. Test gold like a jeweler

How

64. Learn computer programming on your own in 24 hours

Study on your own for

65. Eliminate bad foot odor

Eliminate

66. Stop dreaming and start making money

Stop and start

67. Speak in Spanish as a diplomat

How

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Tired of it?

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Secrets: how so that he doesn’t even have time to blink an eye!

70. Scientists have discovered a secret scent that drives 3 out of 4 women crazy

Scientists have discovered a secret that

71. Are you tired of satellite signal coding? We have a solution

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72. Sail away on a luxurious trip around Caribbean Sea by learning the secrets of small business success

by learning the secrets

73. Remember when you had the opportunity to buy a good property for next to nothing, but didn’t?

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74. Pregnant? The sooner you find out, the better

? The sooner you find out, the better

75. Pre-matched small business loans are NOW available!

available for NOW!

76. A Polish scientist created a perfect fake diamond that fools 99.7% of diamond dealers

created a perfect fake that misleads 99.7%

77. Pay off your home's mortgage in half the time without increasing your payments!

twice as fast without boost!

78. Become the owner of your own TV shopping show

Become the owner of your own

79. Become the owner of the business you dreamed of without investing a penny

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80. A man from St. Petersburg knows a formula proven by 21 years of testing for creating companies that bring in millions of dollars, from scratch, without bank loans and attracting investors.

A man from knows the formula, proven by a year of testing, for creating from scratch, without

81. Lawyer from Ohio discovered the secret of making money from home with the help of the US Government

discovered the secret with

82. Now you are the owner of phenomenal hearing!

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83. No office, no phones, no staff, no business meetings, no forms to fill out - cash only mailbox every day

Without - only every day

84. The new service doubles the period of uninterrupted operation of your computer and prevents problems and breakdowns that result in hundreds of dollars in repairs and downtime...

New twice and prevents that cost hundreds of dollars...

85. New makeup won’t wash off even in pouring rain.

New is not even under

86. A new book about fishing reveals the secret of how to catch big fish and make other fishermen jealous

A new book reveals the secret of how to make you jealous

87. New “energy pill” that showed excellent results in Navy tests

New, which showed excellent results in tests

88. Never suffer from a cold again!

Never suffer again!

89. It is necessary more money?

Need more?

90. A wonderful ritual with candles allows you to control your life - automatically!

Wonderful allows you - automatically!

91. A man who wore a leg brace for 3 years now runs five miles every day.

The man who, now

92. Your hands will look better in 24 hours, or we'll give you your money back.

in 24 hours, or we will refund your money

93. A local marketing guru will show you how to make money faster, despite the stagnant economy - all for just $37 per seminar!

A local guru will show you how to, despite, - and all this in just !

94. A local businessman swears that he didn’t steal what he’s selling so cheap.

The local swears that he doesn't

95. Like me... You can make really BIG MONEY at home by watching TV or just reading the newspaper!

Like me... You can!

96. May this unusual and wonderful gift from outer space be guaranteed to bring you incredible luck

May this unusual and beautiful one be guaranteed to bring you

97. A leading auto repair shop carries out repairs after a collision without any hassle and gives you another car to use for FREE

The presenter does not argue and gives you to use for FREE

98. A lawyer from Moscow discovered the secret of how to settle scores without filing lawsuits.

discovered the secret of how not to

99. Exclusively from the publisher... 19 of the world's leading marketing geniuses reveal the unknown marketing secrets that will make you rich!

Only from the publishing house... the world reveal unknown secrets that!

100. Is this your dream home?

Is this your dream?

101. Is the life of a child worth $1 to you?

Is it worth $ to you?

102. Increase your strength and flexibility. Bruce Lee's secret of success will help you too

Increase your . The secret will help you too

103. Increase your power and strength, reduce training time, maintain fitness and strength during rehabilitation and burn calories with the "Ultimate Trainer"

Increase your , reduce , maintain and with

104. Improve your memory in just two minutes a day

Improve by spending everything

105. Imagine working from 7am to 6pm and enjoying every minute of it.

Imagine yourself enjoying every minute of your work.

106. If your bathroom is not ready in 5 days, I will give you $100 cash for each day of delay.

If yours is not ready in 5 days, I will give you $100 cash for each day of delay.

107. If you can lick a stamp, you can lick your problem.

If you can, you can


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109. How to create selling information about almost any productinstantly... In just 2-4 hours!

How almost instantly... In just 2-4 hours!


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139. How to burn fat every minute

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140. How to become a reference health machine with a body carved from granite

How to become with

141. How often have you said: “No, I haven’t read it. But I really wanted to.”?

How often have you said: “No, I . But I really wanted to.”?

142. How my friends and I get rid of joint pain and other types of pain - quickly and without drugs

Like me and my friends - quickly and without

143. How a new discovery made a beauty out of an ugly girl

How a new discovery made

144. Hiring a lawyer can be dangerous to your well-being

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146. Hidden profit in your computer

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170. Find out the magic words that will bring you success and wealth!

Find out the magic that will bring you and!

171. Find out the amazing win-win secret of trading on the Internet

Find out the amazing win-win secret

172. Learn how to turn what you already know about your job, hobby, or personal interests into a million-dollar information products empire!

Find out how to turn what you already know about into !"

The industry expert says he will risk his own money to prove he can!

174. A man from Kyiv reveals the secret of a direct path to writing

The man from reveals the secret of the direct path to

175. Revelations of a disbarred lawyer

Revelations

176. Make money from the growing demand for hard drives without touching your computer!

Make money from the growing demand for, not!

177. Can you pass this money test?

Can you pass this test?

178. A Dnepropetrovsk company decided to reveal an investment secret that your stockbroker is hiding from you.

The company decided to reveal the secret that yours is hiding from you.

179. Banking secrets that banks hide from you

Secrets that are hidden from you

180. Finally... someone has discovered the secrets of how to make people fall in love with you!

Finally... someone has discovered the secrets of how to !

181. “FINALLY! A unique Australian bilge relay that is so reliable it comes with a five year warranty!”

"FINALLY! Unique, which is so reliable that it comes with a five-year guarantee!”

182. Are you ready to force life to give you what you want?

You are ready ?

183. Are you an overeducated loser?

Are you?

184. Announcement... of a new edition of the encyclopedia that makes learning new things fun

Announcement... of a new edition that makes learning fun

185. An open letter to everyone who drives a truck for over $10,000 a year.

An open letter to everyone who, for more than

186. An open letter to all people in Astana who suffer from excess weight

An open letter to all people suffering from excess

187. An open invitation to everyone who lives in Saratov and wants better sex without guilt

An open invitation to everyone who lives in and wants a guilt-free

188. An amazing business that fits in your pocket

Amazing that will fit in yours

189. Flat stomach WITHOUT squats!
WITHOUT !

190. 7 ways to pay your outstanding bills

7 ways

191. 57 reasons why you would make money if you responded to our ad 2 months ago

57 reasons why you would have made money if a few months ago

192. 21 secret, powerful tools that will build your business, free up your time, and put more money in your pocket... NOW!

21 secret ones that... are NOW!

193. 1022 simple ways how to make money at home

1022 simple ways how

194. $200.00 PER DAY with a $50 investment!

$ when investing $!

195. The marriage agency has already been able to unite couples

196. How much more can you lose $50 every day?

How much more can you do each day?

Top 10 for

198. New way save on freight transportation from 10%

A new way to save on

199. 3 secrets of your competitors

200. Yesterday you got a new competitor. What to do?

Yesterday at your place. What to do?

Now select several options and choose the most suitable one, go to it and add it to your landing page.

So, a selection of 200 catchy and working headlines for texts, slogans, appeals, advertising, marketing, SMM and simply for general development.

1. ___ reasons to use ____
2. Why is ____ popular with tens of thousands of customers?
3. ___ answers to question _____
4. NEW! _________
5. SENSATION! _________
6. THE INCREDIBLE HAPPENED! ________
7. FREE! ___________
8. ATTENTION! ___________
9. CAUTION! __________
10. THIS IS INCREDIBLE! _________
11. THIS HAS NEVER HAPPENED BEFORE! ________
12. Are you _______?
13. How do I _______
14. Secrets found ______
15. Who else wants ______?
16. Find out how I _______
17. Give me ____ and I will _______
18. How to make _____ with your own hands?
19. How to increase ______ several times?
20. I also used to think that _________
21. Special offer For ________
22. Special offer for _________
23. What is ______?
24. If you _____, you can _____
25. Who said that _______?
26. ___ myths about _____
27. ____ advice about _____
28. ______ are required
29. Are you sure that _____?
30. ___ main advantages _____
31. ___ main disadvantages _____
32. Do you know enough about _____?
33. Finally it happened: __________
34. Do you recognize _______?
35. How do you understand that you are _____?
36. Revolutionary innovation in _______
37. What is the difference between ____ and ____?
38. We have proven that ________
39. In the end, you ______
40. All you need is – __________
41. How to save money on _____?
42. New way ______
43. Look how easy it is to _____
44. How to earn ____ thanks to ____?
45. What to do if _____?
46. ​​The whole truth about _____
47. Crushing effect ______
48. The shocking truth about ______
49. How to _____ without any risk?
50. THIS will help you ______
51. Do you _______
52. Now you don’t need _____
53. Protect your ______ with ______
54. You are invited to ________
55. Latest news O ________
56. One day ______
57. Are you ready for _______?
58. What don’t you know about _____
59. How to get ahead of your competitors with _____?
60. Briefly about the main thing ______
61. Do you make these mistakes in ______?
62. A simple recommendation For _______
63. Last chance for _______
64. Warning for _____
65. Who else wants ____?
66. _______ from any computer
67. Guaranteed source ______
68. ______ only now and never again
69. Reveal secrets about ______
70. I say “NO” __________
71. I say “YES” __________
72. Important improvement in _______
73. How to force yourself to _______?
74. Cure yourself from ________
75. The story of how _______
76. People deceive you when _____
77. Existing features _______
78. Our best product: ____________
79. Exciting fact about _______
80. How much does _______ cost?
81. Healing power _______
82. How to overcome the fear of _____?
83. How much does _______ actually cost?
84. You should see THIS ______
85. Looking for ______?
86. ______ prevents you _______
87. ____ creative ideas for _____
88. Save time with ______
89. Why can’t you ______?
90. If you are worried about ________
91. ___ dangerous symptoms _____
92. Each of these ______
93. How to save ________?
94. ___ secrets that can _____
95. You don’t know about ______?
96. Improved version ______
97. Get a discount on _______
98. Little-known methods ______
99. Only for those who _______
100. A New Look on ______
101. How to succeed in ______?
102. Fantastic story O _______
103. How can ______ be several times faster?
104. Plan the perfect ______
105. How to get rid of ________?
106. Today I ________
107. Today you ________
108. How to rationally use _____?
109. ____ proven steps to _____
110. Make ________ work for you
111. Imagine you ______
112. What would you do if _____?
113. What do I hate about ______?
114. Improve your performance in _____
115. ______ is already nearby
116. You still can’t ______?
117. The only important thing about ________
118. Why do people _____
119. How to start _______ correctly?
120. Unforgivable mistake _______
121. How to avoid _______?
122. A great way to _______
123. What should we expect from _______?
124. A relaxing way to _______
125. _______ is absolutely easy!
126. Phenomenal breakthrough in _______
127. Unexpected news about ______
128. If you are _____, then _______
129. Amazing opportunity for ______
130. How to defeat ________?
131. Limited Edition _____
132. Professionals reveal their cards: _______
133. Don’t know what to do with ______?
134. How to win ______ over to your side?
135. Revolutionary formula _______
136. Experience the thrill of _______
137. Ideal solution for ______
138. ______ has just appeared
139. Advantages and disadvantages of ________
140. Fast way ______
141. An unexpected turn in _______
142. What is the success of ________?
143. Gain an advantage thanks to ______
144. How many more times do you need ______?
145. ___ practical advice For ______
146. How to get the most out of ________?
147. Zero risk in ______
148. TOP 10 reasons why _____?
149. There is nothing better than _______
150. _______ of your dreams
151. Sensational message from ______
152. Time-tested: _________
153. A breakthrough has been made in _______
154. Live like ______
155. “Three pillars” ____________
156. ____ ways to ____ and make money
157. How to improve your _______?
158. How ____ made me ______
159. Announce _____ loudly with ______
160. Non-standard solutions for ______
161. Behind-the-scenes secrets ______
162. Amazing way to _________
163. When is it appropriate to _________?
164. A miracle happened: ________
165. What are ______ keeping silent about?
166. Finally you can ______
167. Urgent message about ______
168. Are you tired of _______?
169. ________ that really work
170. How to avoid making mistakes in _______?
171. ________ of the future
172. How to develop _______ in yourself?
173. Have you always wanted to ________
174. How to choose the right ______?
175. This method will help you ______
176. How to enjoy _______?
177. You need to know this when ________
178. ___ questions to ask ______
179. All the pros and cons ________
180. The most unusual _________
181. How many times can you _______?
182. 100% guarantee ____________
183. Increase your earnings by ______
184. Save money with _________
185. What can ________ teach you?
186.Are you tired of ________ yet?
187. Probably the most ________
188. How to learn ______?
189. ___ examples ______
190. One of the best ______
191. Read only for those who ________
192. The fastest way _______
193. ____ true reasons _____
194. What does _____ actually mean?
195. Get access to _____
196. Save ___% on _____
197. It’s hard to believe, but _______
198. Captured by ________
199. Get the most out of _______
200. What is hidden behind ______?__

They help with this. But without an attractive and competent title, all your work will disappear into oblivion. You may have high-quality text, but who will see it if the title is not catchy and does not encourage further reading?

The headline should not only attract attention and encourage the reader to click on it to read the entire article, but also reflect the essence of the material and be relevant to its content.

In this article, I will talk about the basic rules for creating a title that will help attract an audience, including from search engines.

1. Use keywords correctly

You don’t need to insert a bunch of keywords for , one or two are enough. The keyword in the title helps Google and Yandex systems understand what the article is about and for what queries it should be shown to users.

Do not forget that it is important to reflect the essence of the article in the title. If the title and content are radically different, search engines (not to mention readers) will definitely not appreciate such a sneaky move. They will “bury” such an article in the depths of your site. It will never be ranked in search results and there will be no talk of any visitors.

According to Copyblogger research, out of ten people, only two will study the entire article after reading the headline. Just think about it, 8 people will ignore the material.

There is only one attempt to attract attention. A strong and attractive headline will help with this. I recommend using unusual, emotional words. For example, “How to avoid getting fined 70,000 rubles...”, “Are sales falling? 5 steps to correct the situation..”, etc.

3. Write clearly and to the point.

The title of the article should be clear and not misleading. You devote so much effort and time to building trusting relationships with your audience that you simply must meet their expectations.

For example, the title of this article allows you to understand exactly what the material will be about. In the text itself we reveal the essence and do not write about anything else.

If you deceive the reader and point out something that is not covered at all in the article, this will lead to the person leaving the site. The bounce rate will increase, and search engines will trust your online resource less.

Do you know what your audience really cares about? What problems does she have? The best headlines are those that answer the client’s questions and help solve problems. The headline should answer the main and painful questions that concern your users.

Create a portrait of your client (or several), conduct an analysis - what problems concern these people, what tasks they face. This will greatly help in creating the right “messages”.

Below is one of our client portraits:


5. Use numbers

Numbers attract readers; they give a clearer idea of ​​what will be “inside” the article. For example, “3 ways to attract more clients” or “5 healthy foods that you should eat for breakfast." It is immediately clear that the article will contain a list of 5 foods that you should eat. And it’s immediately clear whether this article is long or not. How more points, the longer the text.

According to Outbrain research, odd numbers attract on average 20% more readers than even ones. Here's an interesting fact.


Add strong adjectives and adverbs to your keywords. For example, “free”, “easy”, “new”, etc. Try using these words and you will notice how your audience will begin to grow.

Another way is to use phrases that indicate urgency, specificity, and uniqueness. Everyone wants to find out the latest information faster than others.

7. Keep it short

Also, if you are engaged in email newsletters and announce articles, a short title is most welcome. After all, you must force the subscriber to open the letter. What should you write in the subject line of the letter? Exactly, the title of the article. And that's it email clients It is recommended to use no more than 40 characters in the subject line. Otherwise, the name simply won’t fit completely.

Of course, the above list is not the holy grail. Use and test various strategies and hypotheses that you come across along the way. But incorporating this practice into your regular content creation strategy is essential.

The title is the part of the article that the reader will see first. This is why you need to write good headlines that will attract readers to the site, interest them and convince them to stay on the site. But how come up with and write the title of the article, which everyone would like and arouse interest. There are many headline writing techniques used. long years We will talk about leading marketers and the best in this article.

What is an article title and why is it needed?

Heading- this is a part of the text in which the main idea of ​​the article is expressed in a condensed form. The title of the article is at the very beginning, which means that readers will see and read it first, and that is why it should be written with high quality.

Very often, articles have one main heading and several subheadings. Subheadings are needed to break the article into meaningful sections for easier reading or finding the necessary information.

The main heading is the title of the article and is the most important. And if you want to, then you will need to learn how to write headlines that arouse the reader’s curiosity and interest. For the webmaster, writer of articles for your site yourself, this is an equally important task, since the quality of the title will determine how many users, having opened a page of your site, will remain reading the article in full, and will not close it in a second.

Goals and objectives of the title (title) of the article

Let's figure out what goals you need to set before writing a title for an article. After all, the header has certain tasks that it must perform. So, let's get started.

Every article title First of all, it must inform the reader. Inform about the content of the article, what problems the article can solve, and how it can help. Based on the title, the reader should understand whether there will be any benefit from reading this article. Example: “How to come up with and write an article title?” – this heading informs that this article can help in writing headlines.

Also, the purpose of the title of the article is to attract the reader's attention. No matter how useful the information in the article is, if the title does not arouse interest and curiosity, no one will know about it. We’ll talk about how to write a “catchy” title for an article below.

The purpose of subheadings is to distribute the material by degree of importance, to distribute the material into semantic parts. The subtitle, first of all, should be informative, explaining to the reader what he will learn from this part of the article.

Rules for writing headings (titles) in articles

At writing a title To the article you need to adhere to some rules that should not be neglected. Let's look at them:

  1. The title (title) of the article must be related in content to the text. The title should reflect the essence of the article, without diminishing or exaggerating the factors described in it. It is important to meet the reader's expectations.

    2. Non-compliance of this rule– this is disrespect for the reader. Few users will want to return to a site that did not meet their expectations. This means that if you write for your website, you will lose visitors. If you work as a copywriter, then it is unlikely that they will buy articles that do not follow this rule.

    This rule also applies to subheadings. Their title must also correspond to the content of the article section. Otherwise, the reader will have confusion in finding information on the page.

  2. No need to write too much long titles articles. The title should be short and succinct. Try to write article headings (titles) of no more than 7-9 words.

    3. IN search engines There are restrictions on the length of the article title that can be displayed when providing search information. The length of the article title that will be displayed varies around 65 characters with spaces. So try not to go beyond these limits.

  3. Do not use abbreviations when writing the title of your article. This is especially true for little-known abbreviations of words used in narrow circles. In rare cases, use only those abbreviations that are known and used by the majority of users. Example: “social network” – having used this abbreviation on the Internet, most users will immediately understand that we are talking about a social network.
  4. Try to write an intriguing, catchy and catchy title that will arouse interest and curiosity in the reader. But don’t forget the main thing: the title of the article should be informative and not deviate from main point articles, so don't go too far.

Heading design: to put punctuation marks in headings or not?

Design of article headings raises no less questions than their writing. Is punctuation necessary in headings or not? Every novice copywriter or webmaster who writes their own articles asks this question. But this question is not the only one! Let's consider the most popular questions regarding the design of headings:

  • Capital letters in headings. It is extremely rare to find articles whose titles use all capital letters or every word with a capital letter. Firstly, this is extremely doubtful from the point of view of visual perception. A title consisting of capital letters can hardly be called beautiful and easy to read. Also, search engines do not like such headings.

    • Use capital letters in headings following exclusively the rules of the Russian language. Use capital letters in article titles only at the beginning of a sentence. If the title consists of several sentences, capitalize the beginning of each sentence.

  • Commas in headings. Commas in article headings are placed according to the rules of the Russian language. And if you don’t put them, you can harm not only the perception of the title by readers, but also worsen the ranking of the site in search engines.
  • Is there a period in the title?? There is no period at the end of a one-sentence title. However, if this sentence is interrogative or exclamatory, then question marks and exclamation marks must be inserted. Example of a title: “Period in the title”, “Is it necessary to put a period at the end of the title?”, “You cannot put a period at the end of the title!”.

If the title consists of two or more sentences, then you need to put a period between the sentences. In the last sentence at the end of the title there is also no period. Example of a heading: “Design of headings. Placement of punctuation marks."

How to write a beautiful title (title) of an article?

We have figured out the rules for writing and designing headings. Let's now talk about how write a nice title that would interest the reader. They are often called catchy headlines. There are some ways to structure an article title that have been used for years and work great.

  • Question title. This type header is the most common and at the same time effective. The question in the title of the article suggests that this article solves a specific problem. The question in the title indicates that the article contains the answer and should be read.

    • Also, a question title arouses interest and curiosity in the reader, prompting them to look for the answer to it in the article. Example of a title: “How to come up with a title for an article?”, “Why do you need a title?”

  • Heading with numbers. Numeric headings are also quite common. The most effective of them are those indicating the number of steps that can be taken to solve the problem. Example of a title: “How to write a beautiful title in just 5 steps?”

    • The use of numbers in headings is not limited by the number of steps. You can also indicate the number of ways to solve the problem. Readers will like this because they can always choose an alternative. Example header: "10 the best ways write the title."

    Whatever the wording, the numbers in the title have an attractive effect. But when indicated turn-based strategy solving the problem, the article becomes a kind of instruction. The same can be said about question headings. And it is articles written with such a title and style that are most popular.

  • Negative headline. Let's look at an example right away so you understand what we're talking about. Example of a headline: “How to avoid making mistakes when writing a headline?”, “10 critical mistakes when writing a headline.”

There is a fear factor in these headlines. The title voices some problem that the reader may encounter and immediately makes it clear that its solution is in the article. None of us want to face problems; we try to avoid them. That is why headlines that say they can help with this are very popular.

These are perhaps the most popular and effective types of news article headlines that most copywriters use. It can also be effective appeal to the reader in the title. An example of such a headline: “Do you want to learn how to write beautiful headlines?”

It is best to write the title in the present tense. This can create a sense of immediacy and is more likely to encourage the reader to read the entire article.

The headline can tell a success story, it doesn’t matter whether it’s yours or someone else’s, it can be equally effective. Moreover, good decision will use a first person title. Example headline: “My proven technique for writing headlines.”

Use the following words when writing in the title: best, effective, efficient, easy, fast and others. Such words will emphasize the peculiarity and usefulness of the information described in the article. Example of headings: “How to quickly come up with an article title?”, “The best and most effective types of headings”, “3 easy ways to write a headline.”

It could also be efficient use the words "secret". It can create a little intrigue in the reader, arouse his curiosity and interest. Example headline: “Secrets of Writing Effective Headlines.”

As you can see, most of the ways of writing headings in the examples given are combined. I recommend that you experiment by coming up with headlines for articles, combining the methods described above. Using these headline writing techniques will provide you with buyers on any article exchange.

How to come up with a title (title) for an article?

How come up with an article title, if there is no idea? In fact, everything is very simple. Layouts good headlines can be seen on many popular information sites. It’s even better if these sites are similar to the chosen topic for the article, but this is not necessary.

You can also take the idea of ​​constructing a title from printed literature. To do this, just buy any information and entertainment newspaper or magazine and read it. Then you can easily come up with a title for the article.

I don’t suggest copying verbatim the text of other people’s headlines. To come good idea, sometimes just seeing something like this is enough. Moreover, if you are a beginner in writing articles, it will be difficult at first to come up with a title yourself. There is no need to try to invent a wheel at the beginning of your journey. It’s enough just to take a ready-made working model and rework it for your article.

How to write an SEO title?

SEO title- this is a title that is written taking into account the keywords of the article and is aimed at improving its position in search results for the main query. If you came up with and wrote a title that is related in meaning to the text of the article, then it will already contain keywords. However, in some cases they need to be modified.

The first step is to choose the most important keywords for the topic of the article. It will be even better if you select a whole keyword phrase, but this is not necessary. Then go to the WordStat keyword research site. You can access it using this link: WordStat.

Then enter keyword or phrase. Let's look at an example of using this service using the key phrase “write a title” as an example. Then we add the word “how” through the “+” sign. Now we have an example of question headings that don’t even need to be processed, since this is the form in which users were looking for information.


Use all the above methods and you will always succeed come up with and write headlines, which will blow all readers away. And if you are going to make money on articles by selling them, then they will definitely be popular on any article exchange.

And you will learn many more useful information for the work of a copywriter and everyone involved in typing.



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