Lacoste advertising campaigns over the years. Animal logos

Every successful company has its own logo that represents its products and services in one graphic icon or lettering. Sometimes a whole story is hidden behind the creation of a logo; I suggest you look at what is hidden in the graphic meanings of large well-known brands.

The global company presents its logo in the form of a 3-pointed star, which means dominance. One version of the creation of the logo implies that Mercedes produced engines for aircraft and ships in addition to land transport. Thus, the star meant the company's superiority in the 3 elements: water, air and land. Another version says that 3 rays are related to 3 people involved in the creation of the Mercedes car: Wilhelm Maybach - a German engineer, one of the creators of the classic Mercedes car, Emil Jellinek and his daughter Mercedes (a businessman, racer who promised Daimler (German engineer who developed one of the first cars and several types of gasoline engines internal combustion), that he would buy 36 cars from him if he created one that would be named after his daughter Mercedes and win the upcoming race).

The winged letter “B” is the logo of the Bentley company, it means speed and the first letter of the creator, the English designer Walter Owen Bentley.

The colors of the symbol play an important role: black for power, green for racing type, red for sophisticated models.

Vodafone is the largest mobile communications company. The name "Vodafone" comes from the words Voice Data Fone (correctly spelled phone), which means voice transmission over mobile communications. A red quotation mark on a white background symbolizes favorable communication.

The modern world of fashion cannot be imagined without the participation of Giorgio Armani, the famous designer. Italian company "Giorgio Armani S.p.A." produces clothes, accessories and shoes that have been popular for decades. The company logo is headed by an eagle with the initials of Giorgio Armani - GA. The eagle is a tribute to the United States' largest trading partner.

Trussardi is one of the most famous fashion houses, which produces not only clothes and accessories, but also specializes in the design of bicycles, airplanes, opera and ballet costumes, porcelain and fragrances. Trussardi celebrated its 100th anniversary in 2010. The company's logo is the Trussardi family's favorite dog breed, the Greyhound, a hound known for its energy and beauty.

"Hyundai" is a popular brand of the South Korean automobile company, which has ranked not last place among a number of automobile brands. The logo is the letter “H”, which represents a friendly seller and buyer shaking hands.

Vaio

Vaio is the company under which the worldwide Sony brand produces computer equipment. Since 2008, "Vaio" stands for "Visual Audio Intelligence Organizer". The first two letters of the Vaio logo represent a wave, symbolizing a research signal, and the last one and a zero represent a digital signal.

The Japanese company called “Toyota” is known to everyone as a global automaker. The company's logo looks like a cowboy in a big hat, but it's actually all the letters of the word "Toyota" rolled into one icon. There is also a version that the two overlapping ovals mean the heart of the car and the driver, and the central oval uniting them implies the prospects and broad capabilities of the company.

LG

LG is one of the largest companies in the world producing household appliances. The LG logo implies that "life is good." The symbol consists of two letters that resemble a human face, the red color symbolizes love for its customers.

Baskin Robbins is the world's largest ice cream chain, offering a wide range of products. The logo with the pink number 31 in the letters “B” and “R” means an abundance of ice cream varieties for every day.

Apple

The first logo was designed by the third co-founder of Apple, Ronald Wayne. The symbol represented the image of Isaac Newton sitting under a tree with an apple hanging on a branch, which was about to fall on his head, which meant (insight!). The new logo developer was designer Rob Yanov, who was supposed to create a simple and recognizable symbol of the Apple company. To cope with that task, Yanov bought a lot of apples and began to draw them, removing unnecessary details. To accurately associate with an apple, a bite was taken. Initially, the Apple logo was 6-color, since the company produced computers with color monitors; the Mac display could then display only six colors. Since 1998, Apple has had new computers, and for this reason it was decided to make the logo monochrome.

Toblerone is a Swiss company from Bern that produces chocolate. The company's logo is a bear, which means the purity and freshness of the mountain air of the places where chocolate is produced. The name "Toblerone" is a combination of the confectioner's surname Tobler and the Italian word Torrone (a special type of nougat).

Nike

The world-famous Nike company is famous for its production of sportswear and shoes. The name "Nike" was given to the company in honor of the Greek goddess of victory, Nike. The company's logo is used under the brand "swoosh", which means "the sound of cutting air".

BMW

"BMW" stands for Bavarian Motor Works, which produces German cars, motorcycles, engines and bicycles. Previously, the BMW plant produced aircraft until the end of the First World War. The company logo is a bearing with the blue and white image of the Bavarian flag and the inscription “BMW”.

Adidas is a global brand for the production of sportswear, shoes and equipment. The founder of the well-known Adidas was Adolf Dassler, the company received his abbreviated name “Adi” - “adidas”. The famous three stripes logo means moving up the steps, and the trefoil symbolizes the company's presence on three continents of the world.

Lacoste (Lacoste) - French, specializing in the production of men's, women's, children's clothing, shoes, sports equipment, and perfumes. Founded in 1933 by the famous tennis player Jean Rene Lacoste. As of 2015, the Lacoste brand belongs to the Swiss corporation Maus Frères, and the creative director of the brand is Felipe Oliveira Baptista.

The brand is represented on all five continents in more than 100 countries. Lacoste collections are shown on.

Brand lines

Lacoste– the main line of clothing and accessories for men and women in and -styles.

Lacoste Kids– a line of clothing and accessories for children.

Lacoste Lab– a line of sports equipment, including city bicycles, boomerangs, skis, footballs and rugby balls, motorcycle helmets, surfboards, golf clubs, as well as related clothing and accessories.

Lacoste L!ve- youth line of men's and women's clothing, famous for, that in each season the designs of products are developed by modern street artists.

Lacoste Jewelry– a line of jewelry for women.

Lacoste Watches- line of men's and women's.

In 1933, Rene Lacoste, together with André Gillier, owner and president of a manufacturing factory specializing in the production of knitted fabrics, founded the La Societe Chemise Lacoste brand. The name was subsequently shortened to Lacoste. For the first time in the history of fashion, the brand's emblem - the crocodile - was placed not on the inside, but on the front side of the clothing.

History of the emblem

In 1923, Rene Lacoste was walking with team captain Allan Dean Moore through the streets of Boston. In one of the windows of fashionable stores, the tennis player saw a crocodile skin bag and asked for it as a gift if he won the upcoming match. He was defeated, and the Boston Evening Transcript published an article with the text: “Young Lacoste never received the coveted bag, but he fought as well as a crocodile.” Soon, René's friend Robert George drew a small crocodile with its tail raised, symbolizing the stranglehold René Lacoste showed on the courts. The tennis player asked to embroider this image on his.

Brand development

Since its founding, the goal of the Lacoste brand has been to create comfortable clothing for professional sports. In 1933, the first catalog of shirts “L.12.12.” was released, where L denoted the brand name, 1 – pique cotton from which it was made, 2 – short sleeve, 12 – model number of a shirt with short sleeves and a turn-down collar.

In 1951, the brand began producing colored ones. Until this point, it was considered traditional for the court white, which was called “tennis white.” That same year, the 34th President of the United States, Dwight Eisenhower, was seen playing golf wearing a Lacoste T-shirt.

In 1952, the brand began exporting its products to the United States, where they were sold under the slogan “Lacoste is a status symbol of a competent athlete.”

In 1963, management of Lacoste passed to Rene's eldest son, Bernard Lacoste.

In the 1970s Lacoste began producing tennis and casual shoes, accessories and watches.

In the 1980s The Lacoste brand has reached the peak of popularity. There were queues in stores to buy a T-shirt, shirt or jumper from the brand. This was largely due to an interest in style.

In 1984, a perfume line was launched. The first fragrance was Lacoste Pour Homme for men.

In 1996, the first Lacoste brand was opened in Moscow. On October 12 of the same year, at the age of 92, the founder of the brand, Rene Lacoste, passed away.

In 1999, Lacoste launched its first women's fragrance, Lacoste for Women.

“I am very proud to have updated Lacoste's image and moved it towards a younger and more fashionable audience. And I am deeply convinced that Lacoste occupies a unique position in the world of fashion."

Portuguese Felipe Oliveira Baptista was appointed the new creative director of the brand.

In 2010, the Lacoste Jewelry line was launched. It consisted of five directions. Women Club included pendants in both plastic and shiplap. The Plein Été series featured bracelets and necklaces in a sporty style. The New Wave trend, consisting of pendants and bracelets, was inspired by a nautical theme. The Color Block series included keychains and chains in bright colors. The Everyday Essentials collection contained numerous accessories such as pendants, medallions, earrings, etc., made of gold, silver, plastic, wood, stainless steel, titanium coated and hypoallergenic components.

“We realized that there was a need for us to revive the tradition of innovation that is an integral part of the DNA of the Lacoste brand.”

Christophe Pillet, Design Director of Lacoste SA

In 2012, a limited edition men's fragrance Eau de Lacoste L.12.12 Blanc was released for the Summer Olympics in London. The bottle was packed in a box decorated with branded crocodiles, each of which had the color of the flag of one of the participating countries.

In 2012, the Swiss corporation Maus Frères became the owner of 93.3% of Lacoste shares.

“We had an ambitious project and a strong desire to maintain family control of the company. We preferred to assess the situation from a long-term perspective. We are committed to ensuring the stability of Lacoste's business and believe that the sale to Maus Freres, our long-term partner, is the best option."

Sophie Lacoste, granddaughter of René Lacoste

In 2015, Felipe Oliveira Baptista presented the Lacoste fall-winter 2015/2016 collection at New York Fashion Week. This work was dedicated to the founder Rene Lacoste. The collection includes items of relaxed styles in the sport-casual style. For girls, Felipe offered sports sets combined with straight-cut coats, knitted skirts complemented by cotton shirts or pullovers, pleated skirts with long sleeves. Male models demonstrated trench coats, sport outfits, polo T-shirts, classic jackets and trousers, and sweatshirts with 3-D print on the catwalk.

In the spring of 2015, Lacoste released a capsule collection of jumpers, T-shirts, sweatshirts and polos featuring the legendary tennis players of the 1970s.

80th anniversary of Lacoste

In honor of the anniversary, the brand launched a limited edition of 12 Limited Edition Custom Polo Kits. Every month during the year, Lacoste releases one new model of T-shirts with the outlines of the future design. Each polo comes with a brush and a can of paint, aerosols and foil. Thus, fans of the brand had the opportunity to create their own T-shirt design. The price of the set was 400 euros.

In 2013, in honor of the 80th anniversary, 9 French brands created one item for Lacoste, playing on the brand's symbol - the image of a crocodile. Hermès created an exclusive tennis bag, made of green crocodile leather. The accessory was complemented by a special pocket for a racket. The jewelry house Boucheron presented two exclusive brooches in the shape of a crocodile.

Fauchon confectioners congratulated Lacoste with their own symbol - the eclair. The sweets were coated with a glaze that imitated the piqué texture of the brand's polo shirts. S.T. Dupont created a box that contained a lighter, candles, a notebook and two pens. All items from S.T. Dupont were made in white and green tones.

Christofle has released a golf club made entirely of silver. Veuve Clicquot Ponsardin donated the famous bottle of champagne to the brand, which was placed in a special cart for transporting clubs.

Lacoste was also congratulated by French brands Goyard, Boucheron and Bernardaud.

Collaborations

Leslie Mann

In 2009, Lacoste, in collaboration with actress Leslie Mann, released a limited-edition Lacoste Pink Croc Collection for women and men, consisting of pink-colored items. It included polo shirts, beach bags, shoes, towels, sports watches, belts and sunglasses. Proceeds from sales of the collection were transferred to charities to fight cancer.

Fred Segal

In 2009, Lacoste, in collaboration with the American brand Fred Segal, created a men's capsule collection of polo shirts, cashmere sweaters, and vests. They were made in red, grey, black, white and their combinations.

Campanas

In 2009, the Campanas + Lacoste Limited Edition collaboration took place. Design duo Fernando and Humberto Campana have developed a collection of polo shirts for men and women. The print for each of them was about 100 images of the Lacoste symbol.

In 2012, Lacoste announced a second collaboration with Campanas for the Holiday Collector's project. In the women's collection, the crocodile logo badges were arranged in a spiral, forming a figure eight. In the male version, the emblems formed a circle.

Li Xiafoen

In 2010, Lacoste collaborated with Chinese artist Li Xiaofeng for its Holiday Collector’s project. He handcrafted porcelain polo shirts. The work took 3 months, 317 fragments were used for one men's item, 206 for women. The item of clothing was presented in blue and white in two versions: the 1st one featured an orchid, bamboo, plum, phoenix bird and crocodile - the corporate logo of the Lacoste brand, on the 2nd - images of a child and a lotus. The limited collection was released in a series of 2000 copies.

10 Corso Como

In 2010, the collaboration 10 Corso Como X Lacoste took place. The women's collection includes polo shirts, shorts, and bags in black and white. The image chosen was a green crocodile holding a bouquet of yellow flowers in its teeth.

Atmos

In 2010, another collaboration between Lacoste and Atmos took place. As a result of the collaboration, women's sneakers with thick soles were created with a lace running along the back and ending at the instep. The model was presented in yellow, blue and pink versions.

Catherine Malandrino

In 2011, Catherine Malandrino created a women's capsule collection for Lacoste. According to her, it was made “in a romantic style and inspired by the brand’s sporting heritage.”

Mika Lidberg

In 2012, illustrator Micah Lidberg designed men's and women's clothing, shoes and accessories for Lacoste L!VE. The collection featured polos, shirts, raincoats, totes and sneakers with bright animal prints.

“Lacoste is a brand that I have loved for a long time. My personal style is predominantly focused on classics and simple details combined with elements of something fantastic and energetic. I wanted my collection to reflect the energy and optimism that comes from everything that is happening around me. I used a lot of bright colors and dynamics, the prints are full of absurd creatures and implausible stories. It contains some of the things I loved as a child: dinosaurs, flying saucers, jungles, unicorns; and much of what I like now.”

Mika Lidberg

Le Berlinois

In 2013, Lacoste L!VE, together with Le Berlinois, presented a limited collection of fifty black polo shirts for men. The brand used a black rather than a green crocodile as its logo. Lacoste L!VE and Le Berlinois already collaborated in 2011.

Osamu Tezuka

In 2013, the Lacoste L!VE x Osamu Tezuka collaboration took place. The collection featured men's polo-shirts and sneakers with a comic-style print. Polos were created in white, green, orange, red, blue and grey.

Foot Locker

For several years, Lacoste created joint shoe collections with Foot Locker. Since 2010, exclusive men's sneakers “Platinum” with a platinum crocodile emblem have been produced in limited editions.

Peter Saville

In 2013, British designer and illustrator Peter Saville created a limited-edition collection of polo T-shirts for Lacoste. Taking the classic white color as a basis, Peter decided to experiment with the famous brand logo. He created 80 different wavy, crossed out, etc. interpretations of the symbol.

“I had only one instruction from Lacoste: do what you want, just don’t touch the logo. And I thought: why not? After all, this can be very interesting. And I decided to put the logo itself through several filters, some turned out to be aggressive, some were geometric, and some were funny and cute. The first reaction was: “What did he do?” But soon everyone smiled and liked it. The entire collection is unique - there are 80 logos and 80 polos for them. This is an experiment for such a company - they have never done this before. The main thing for me was the freedom of my choice. If you can’t do exactly what you like, then why do it at all.”

Peter Saville

J.Crew

In 2015, Lacoste teamed up with the American brand J.Crew. The collaboration resulted in the creation of a collection of polo shirts for men, women and children featuring the blue crocodile. This version of the Lacoste logo existed in 1983. The Lacoste x J. Crew collection was created in 4 colors: orange, white, navy blue and burgundy.

Official website: www.lacoste.com

In 2010, the fashion house Trussardi celebrated its 100th anniversary, and this year the brand celebrates the 40th anniversary of its signature greyhound logo. In honor of this event, the Italian brand in collaboration with a Japanese illustrator Yuko Shimizu and director James Lima released a short animated film The Sky Watcher with a purebred dog in the title role. website learned in detail the history of the logo Trussardi and remembered other emblems of famous fashion brands.

Trussardi: English Greyhound

The history of the brand began in 1910, when Dante Trussardi opened a workshop for the repair and production of leather gloves in the Italian town of Bergamo. But the greyhound became a symbol of the brand only in 1973. My nephew decided to use it Dante Nicola Trussardi. The Greyhound, graceful, elegant, dynamic and sophisticated, perfectly symbolized the brand's style. In addition to gloves, Nikola began producing other leather goods stamped with the new logo.

« I saw many paintings and ancient Egyptian bas-reliefs depicting these animals, and was completely amazed by their beauty and incredible elegance.", - said Nicola about the logo he chose, which has become synonymous with Italian quality.

In the new video Trussardi The Sky Watcher, released to celebrate the logo's anniversary, a animated English greyhound statue chases a magical rabbit through the streets of Milan, bringing the city's monuments to life. But by morning the miracles end, and the bronze greyhound returns to its place - to the entrance to the boutique of the Italian fashion house.

“We wanted not to go into explanations about the history of the brand, and gave preference to emotions, beautiful pictures and music", - admitted the creative director of the brand Gaia Trussardi.

Chanel: Intertwined "C"

Logo Chanel- one of the most famous in the fashion world. Two intertwined letters “C” can be seen on all the brand’s products, but the symbol first appeared in 1921 on a bottle of the legendary perfume Chanel No. 5. There are several versions of creating an emblem in the form of two “Cs”. According to the most popular - these are the initials of the most Coco Chanel, which she drew shortly before the opening of the first boutique Chanel. Adherents of the second, less common version, attribute the authorship of the logo to Mikhail Vrubel, who drew the symbol introduced by Coco in the 1920s, much earlier - in 1886. It is known that the ornament in the form of joining two horseshoes, symbolizing double luck, was fashionable in late XIX century. Therefore, many researchers believe that the similarity of the emblem of the fashion house and Vrubel’s sketch is a mere coincidence. Although there is another version: this emblem is just a reminder of the forged ears that decorated the doors of the orphanage in which Chanel grew up. One way or another, Coco was right with her choice of logo; it brought good luck to the House.

Versace: Medusa

Symbol of a fashion house Versace- the head of a jellyfish - appeared in 1978, when a 34-year-old Gianni Versace opened his first boutique in one of the most prestigious areas of Milan, Via della Spiga. Legend has it that shortly before the opening, the designer was walking in the garden of his mansion in Reggio Calabria and noticed the marble figure of the Gorgon Medusa. The most famous of the three gorgon sisters with a woman's face and writhing snakes instead of hair, who could turn a person into stone with one glance, would be ideal for the role of the brand logo. Gianni was always interested in mythology and classical literature and decided that in the new context the head of a mythological creature would symbolize fatal attraction. It is in the role of a seductress that the fashion house Versace I saw my customer.

Burberry: Knight

English stamp logo Burberry appeared in 1901, when founded in 1856 by a young Thomas Burberry The brand has already become quite famous. From the very beginning the products Burberry distinguished by high quality fabrics, comfort and practicality. During the First World War, commissioned by the British Royal Air Force Thomas developed a waterproof raincoat (the same famous trench coat). And in 1901, when the founder of the brand received an order to produce full uniforms for officers, the question arose of creating a trademark Burberry. Then the brand’s emblem appeared - the figure of a knight-rider in armor and with a spear in his hands, who was depicted against the background of a flag with the inscription “prorsum”, which translated from English means “forward”. This motto reflected the desire for even more progressive inventions, and the spear was a symbol of protecting the traditions of quality.

Lacoste: crocodile

Sports brand Lacoste was founded by a famous tennis player in his time Rene Lacoste. The Frenchman, whom his father sent to England to receive a prestigious education, became a 10-time winner of Grand Slam tournaments. But at the peak of Rene’s career, doctors discovered tuberculosis in the tennis player. His sports career the end came, but Lacoste planned new project. In 1933 he, together with André Housing created a company La Societe Chemise Lacoste, which produced T-shirts for tennis players, golfers and sailing enthusiasts. The crocodile logo appeared even before the creation of the brand. The fact is that journalists have long called the tennis player nothing more than a crocodile. “I was nicknamed “Crocodile” after my argument with the captain of our team, - said Rene. - He promised to buy a crocodile leather suitcase that I liked if I won an important match for the national team.” Lacoste was not at all offended by the journalists and sewed an image of a crocodile onto his sports uniform. A small toothy alligator was painted by a famous artist and friend Rene Robert George. It was this famous crocodile that moved onto the brand’s items Lacoste.

Ralph Lauren: polo player

Ralph Lauren, once the son of Jewish immigrants Ralph Lifshitz, founded the company in 1967 Polo Fashions and already in 1968 he opened his first boutique. Worldwide famous logo The brand dates back to 1971, when Ralph first gave women a men's polo shirt.

“My wife has an excellent sense of style: she can choose such a shirt and jacket in a men's store that people then ask where we got these clothes,- Ralph told about his innovation. - Her image reminded me Katharine Hepburn in her youth, athletic and non-fashion, in the image of a horsewoman with hair flying in the wind».

The designer not only created a polo shirt for the ladies, but also placed a logo of a polo player riding a horse on the cuff. Lauren himself admitted that for him, playing polo has always been the personification of wealth, luxury and power. Coming from a poor family, he always dreamed of becoming part of high society, joining it. The designer's dreams came true, and the figurine of a polo player, which symbolized luxury for Lauren, is now associated with classic American style.

Fred Perry: laurel wreath

Fred Perry- famous English tennis player of the 1930s. He founded his company in 1952. It all started with a collaboration between Fred and a former Austrian football player Tibby Wagner, who came up with the idea of selling elastic wrist bands under the name Perry. Soon the athletes expanded production and began producing sports shirts Fred Perry. Of course, buyers associated the name of the popular tennis player with the famous Wimbledon tournament, and they willingly purchased the brand’s products. It is known that Fred, an avid smoker, initially wanted to make a smoking pipe the logo of the brand. He did not think at all that such a symbol was not suitable as an emblem for sportswear. But, fortunately, Wagner dissuaded Perry with the words “the girls won’t like it.” The partner suggested an alternative:

"What about the laurel wreath you wear on your jacket and sweater Davis Cup?» .

Since 1934, when he won Wimbledon, Fred has always worn this symbol. Despite the fact that Perry’s relationship with the English club did not work out, Fred requested permission to use the laurel wreath directly from the director of the Wimbledon Club. He was very happy that their symbol would be used by the famous tennis player, and agreed. Subsequently, clothing brands Fred Perry with a recognizable wreath became the uniform of a number of subcultures of the twentieth century, in particular mods and skinheads.

See other photos:

Logo - graphic image trademark. It is created for easy recognition of the company's brand among consumers.
The logo must be unique and of high quality, attracting the attention of the buyer. Logos were created to differentiate products from manufacturers in the same industry.

The KOLORO company develops one-of-a-kind logos.

There are several types of logos:

“Letter” logo – one or more letters are used.
Logo “Symbol” - depicted in the form of graphic or alphabetic symbols.
Logo "Emblem" is a graphic element of image and text.
Logo "Logoslovo" - consists only of letters.
Abstract Sign Logo - Creates a visual form of a company's concept using a symbol.

The first logo in the world

The first logo in the world was an image of a dog listening to a gramophone. The dog's name was Nipper.
One of the brothers of the Barro family saw how the dog loved to listen to the Edison-Bell phonograph and decided to capture this moment by drawing a picture “A dog listening to a phonograph.”

In 1900, Marc Barrot's brother, Francis, took Nipper's drawing to a disc gramophone company. The owners of the company really liked the drawing and decided to produce their product with this image. But the original version of the drawing, which depicted a drum gramophone, was replaced with a disk one. The drawing became the first trademark of the companies: “HMV music stores”, RCA, “Victor and HMV records”. The company also began releasing records with Nipper's designs.
The logo currently uses the music channel of the HWV store.

The evolution of global brand logos

Logos of global brands have not always looked stylish and laconic. Some companies, even being popular among consumers, have redrawn their logos. Main reasons:

change in direction of activity;
following new trends.

Let's look at a few examples of the evolution of company logos.

Global Apple Corporation

The company's first logo was an engraving of Isaac Newton under an apple tree, which was surrounded by a large ribbon with the signature "Apple Computer Co" (1976-1977). The designer of this logo was one of the founders of the company, Ronald Wayne. After Ronald left, the logo was changed.

The second Apple logo was made by designer Rob Yanov. Nothing remains of the company’s old logo, except, perhaps, the idea of a fruit falling on Newton’s head. The new Apple logo is a rainbow bitten apple (1977-1998).

The logo that we see now on Apple products was changed in 2007. The “apple” became metallic with reflections, but the shape remained the same.

Samsung

Samsung means “three stars” in Korean. The company was founded in South Korea. The first three logos used stars and the Samsung name.

In 1993, the company decided to create a new logo for its 55th anniversary. It exists to this day. This is a blue ellipse in the center of which “SAMSUNG” is written in white stylized letters.

Twix bars

The first bars were produced in 1967 in Britain. They were called Raider. But a few years later, in 1979, the name was changed. Raider became Twix. After changing the name, products began to be exported to the USA.

The name Twix is made up of two words, “double” and “biscuit”. Twix bars are very popular all over the world. In Ireland they are still sold under the first name Raider.

Coca-Cola

Coca-Cola has the most recognizable corporate logo style, which is over 117 years old. The company was founded in 1886 and its logo in 1893. The company logo is written in "Spencer" calligraphic font. It was created by Frank Robinson, an accountant and friend of the company owner.

In the early 1980s, due to competition from Pepsi products, it was decided to change the company's logo to New Coke. Having done this marketing ploy, the company began to lose sales. Consumers did not like the new name of the drink. After some time, the drink was returned to its former name Coca-Cola, thereby improving its sales.

Pepsi

In 1903, the Pepsi-Cola brand was created. Agree, the company’s first logo is not very pretty. You could say it was a failure.
To prevent this from happening to your brand, you need to contact a team of professionals at KOLORO, who will help make the logo perfect.

After the Great Depression of the 1930s, Pepsi-Cola was able to prove to Coca-Cola that it could compete on the same level.

In 1962, the company changed its logo to a three-color ball and also removed the Cola prefix. Now it is called only Pepsi. However, the company logo changes very often. What this is connected with is unknown.

McDonald's

In 1940, McDonald's was created. The company's first logo is an image of a Speedee chef . Later the Speedee logo was redrawn. In the 60s, Jim Spindler changed the company logo to the one we know today. And this is the letter M.

Fashion industry logos (famous fashion brands)

Almost each of us can recognize and name brand monograms. For fashion houses, a logo is very important because most of the fashion houses are named after the founding designers.

Louis Vuitton

The fashion house was created in 1854. The company's corporate logo is the LV monogram. The color of the monograms and canvas may have changed, but the logo of this brand itself has not changed to this day, except that it was slightly simplified in the 2000s.
The brand's clothing is made from very high quality materials and therefore the products are expensive.

Louis Vuitton brand products are the most copied. But it is very easy to recognize a fake - in the original, the brand logo is always located symmetrically.

Chanel

The Chanel logo first appeared in 1921. It was depicted on the bottle of Chanel No. 5 perfume. The company logo is a double letter C. It resembles two wedding rings, which are not closed together. The letter C is the initials of Coco Chanel.

Fendi

The Fendi logo was created in 1972 by the company's new designer, Karl Lagerfeld. The brand logo is capital letters F, which are mirrored.

Versace

The Versace house logo is very extravagant and extraordinary. It was designed in 1978 by Gianni Versace. The logo represents the head of a representative of ancient Greek mythology - Medusa the Gorgon. The designer explained why he chose this character: “This is a synthesis of beauty and simplicity that can hypnotize anyone, just like the clothes produced by the brand.”

Givenchy

In 1952, the Givenchy brand began producing high quality clothing, as well as a line jewelry and perfumes. The brand logo is very simple and concise. The quadruple G is placed in a square. It looks like Celtic jewelry.

Car brand logos

"Winged" cars:

Bentley- British luxury car. The characteristics of the car can be described in just two words - aristocratic luxury. The car's logo is the letter "B" enclosed in the wings. The emblem indicates the power, speed and elegance of Bentley limousines.

Aston Martin- The car logo was created in 1927. These are eagle wings that frame the Aston Martin inscription. The company's owners compared their car to an eagle. Because the eagle is a fast, agile and predatory bird.

Chrysler- The first logo of American cars was a pentagonal star created in 1923. After the company joined the German concern Daimler AG in 1998, the logo was changed to “open wings.” They demonstrate the virtuosity and uniqueness of Chrysler vehicles.

Cars with animal logo

Jaguar- whose emblem was originally SS - Swallow Sidecar. In English, “swallow” means “swallow”. After the Second World War, most Europeans had negative associations with the SS emblem (association with fascists), so the company owners decided to change the name of the brand. The Swallow Sidecar has been replaced by a Jaguar. Agree, strength, elegance and grace are very suitable for modern Jaguar cars.

Lamborghini— at first the Italian company was engaged in the production of tractors. Therefore, the bull became the emblem of the company. This animal is very hardy and strong. Nowadays, Lamborghini cars are powerful, expensive supercars, and the golden bull emblem suits them very well.

Ferrari— the car logo of this brand is familiar to everyone. Its main attributes are a prancing black stallion on a yellow-gold background with a painted Italian flag at the top of the logo.

The Ferrari emblem was originally on the plane of pilot Francesco Baracca during the First World War. Enzo Ferrari asked Francesco to give him this logo. The pilot agreed and gave Enzo the right to use the logo.

The best music industry logos

Virgin is a British record label. Created in 1972 by Richard Branson and Simon Draper. The name of the label is very interesting. Virgin in English means “virgin”.

The Virgin Records logo (the first company) was created by English illustrator Roger Dean.

A few years later, the Virgin brand became very popular among English performers. After Virgin signed punk rock band the Sex Pistols, Branson decided the company lacked chutzpah. Therefore, it was decided to change the company logo.

Legend has it that one of the artists drew the new logo we know today on a napkin. Branson really liked it. Richard associated the new logo with his company. “Simplicity, attitude and energy are about us,” said Branson.

Sony Music Entertainment- created in 1988 and owned by Sony. One of the "Big Four" record companies in the world. Sony Music covers almost all show business.

The company's first logo was multi-colored, small triangles in the middle of which were the letters SMV. The company logo changed very often. In 2009, Sony Music decided to make the logo completely different. The new logo looks like this: a simple red brush effect on a white background and the text “SONY MUSIC” appears in the appropriate Sony font.

AC/DC- a world famous rock band. Most people may not be familiar with the band's work, but everyone recognizes the AC/DC logo.

Creative director Bob Defrin helped create the logo for the rock band. The font was chosen from the Gutenberg Bible, the first ever printed book.

Huerta's intention was to create an emblem based on the biblical imagery of the AC/DC song "Let There Be Rock." Of course, the lightning and blood red coloration suggest the presence of less angelic influences.

The Rolling Stones are a famous British rock band. Designer John Pache helped create the group's logo. He received 50 pounds for his work. The designer was inspired by Mick Jagger's expressive lips and tongue. He was also inspired Hindu goddess Kali.

Queen- British rock band of the mid-1970s. She captivated the hearts of many listeners. The logo was created by the lead singer of the group, Freddie Mercury. He depicted the letter Q (the name of the group), which is surrounded by the zodiac signs of the band's musicians.

Logo Design Trends 2017

Design trends change almost every season. This applies not only to clothing, makeup and style, but also to trends in logo graphic design.
Logo trends 2017

Minimalism

Many companies resort to this style, because minimalism is simplicity and conciseness. Minimalism uses very few colors. Everything should be simple and executed in the same style, without unnecessary additions.

For example, the well-known application Instagram used this style.

The company's first logo was a black and white image of a Polaroid OneStep camera. In May 2016, the company decided to rebrand not only the logo, but also change the design of the application. Now it's a camera and a rainbow made with a gradient effect.

Gradient colors

Creating a logo with a gradient of colors is a very good move for many companies, because this trend will be at the peak of popularity for a long time. A striking example— international payment system MasterCard. The company's designers simplified the design and used fill geometric shapes logo.

Black and white trend

Black and white design will always be in trend. Laconicism and simplicity of two colors is always a win-win option.

The best example is worldwide famous brand Nike.

Carolyn Davidson helped create the logo for the brand. The logo features an abstract wing of the goddess Nike.

Geometric shapes

To create a unique but at the same time simple logo, designers use geometric shapes that are very easy to perceive and remember.

Example - logo YouTube - a service that provides video hosting services. The brand logo is a “bubble” in the middle of which there is a “play” icon.

Lettering

Quite a simple style. Letters are selected specifically for a specific name or text and are used only once.

Lettering can include a company logo Google. The company's first logo was created in a graphics editor by co-founder Sergey Brin. The designer of the new Google logo style was Ruth Kedar. It was she who came up with the logo design that we know now.

hand drawn

Hand-drawn logos look clear and “folk-like”. Many world famous companies use this style.

Johnson & Johnson — good example new trend of 2017. The company logo is very simple - red text on a white background, handwritten.

Web animated logos

Web animated logos are a trend for 2017. They look very bright, extraordinary. With the help of Gif logos you can attract the attention of consumers.

Disney has been using this trend for a long time. Back in 1985, Tinker Bell began flying over Sleeping Beauty's Castle.

KOLORO company will develop for you unique design your logo, because our specialists are always up to date with new trends in global design.

It is by the logo that many recognize a famous brand. For some, the history of logo creation is mysterious, while for others, everything was simple and clear. Some of them have changed, some have never changed.

The founder of this brand, Rene Lacoste was once one of the best and most famous tennis players in the world. There are several versions of why it was nicknamed "alligator" (later changed to "crocodile"). The first version, because of his behavior on the court, that he, like no one else, managed to wear down his opponent on the court.

Founder of the Lacoste clothing brand, Rene Lacoste.

The second version, and it is more common, is that he made a bet that he would win a certain match. There was a bet, a suitcase made of crocodile (or alligator) skin. Later, his friend, Robert George, drew a crocodile for him, which was embroidered on his blazer, in which he began to perform, and which later became the company logo.

John Warnock and Charles Geschke left Xerox to form their own manufacturing company. software. And they named the company after Adobe Creek, which flows in California.

Founders John Warnock and Charles Geschke.

“I’ll call Apple if you don’t come up with something better by 5 o’clock.”

I think everyone knows very well that the apple was the favorite fruit of the company founder, Steve Jobs. Initially, the creators wanted to play on the legend known to every schoolchild about the apple that fell on Newton’s head, which allowed him to discover the law universal gravity. But the logo was cumbersome, and later the “bitten apple” logo appeared. But why, is it bitten? There are many versions, one is that Steve wanted the company to be associated with an apple, which Adam once could not resist, i.e. and you will not resist the products of this company; different, because of the similarity English words"byte" and "bite"

Founder Steve Jobs.

The company's first logo.

But there is another version that this is an allusion to the suicide of Alan Turing, a scientist who had a huge influence on the development of computer science and computer technology. He was gay, in 1953 he was accused of homosexual relations, and according to a court order he was given the choice of two sentences: imprisonment or suppressing his libido with estrogen injections. He chose the latter, and there is a version that in 1954 he committed suicide by biting into a poisoned apple soaked in cyanide, unable to withstand the persecution of society.

In 1958, Enrique Bernat created the first lollipop (wooden at the time) that could be sucked without getting your hands dirty. And the logo itself was drawn by the famous artist Salvador Dali, and it was he who suggested placing the logo not on the side, but in the center.

Founder Enrique Bernat.

Five multi-colored rings connected together were invented by Pierre de Coubertin; it was he who revived the Olympic Games, which took place in the summer of 1896. But the rings were invented in 1913 (according to some references in 1912), and introduced in 1920. The most common version is that the rings represent the five parts of the world whose countries participate in the Olympic Games: America - red, Asia - yellow, Africa - black, Australia - green and Europe - blue. Including the white color of the canvas, they represent the colors that are found in all flags of the world.

Pierre de Coubertin.

In 1862, Cuban wine merchant Facundo Bacardi and his brother José bought a distillery in Santiago de Cuba, under the roof of which lived many fruit bats. In Cuba, the fruit bat is a symbol of good luck, so Facundo decided to take the image of this mouse as the company logo.

Founder Facundo Bacardi.

The company logo is a horseman in armor and holding a spear in his hand. The spear denotes a symbol of the protection of tradition, and Latin word"Prorsum", translated as "Forward", reflects the company's commitment to progressive innovation.

Founder Thomas Burberry.

The Italian company was founded by the Greek Sotirio Bulgaris, and in modern Greek his surname was written as Bvlgaris. The last letter was abandoned, and it became Bvlgari.

Founder Sotirio Bulgaris.

In 1962, the famous designer Karl Lagerfeld created the equally famous logo of the Fendi fashion house. The double “F” symbolizes the Fendi couple who created the fashion house.

Spouses Eduardo and Adele Fendi.

There are several versions of the logo of the Chanel fashion house. One of them, that two crossed horseshoes, denotes a symbol of good luck and success. Another version, which everyone is more inclined to believe, is that these are the initials of Coco Chanel, which she drew before opening her first mono-brand store.

Founder of the fashion house Coco Chanel.

The logo of the 70 degree German digestif is based on a very old fairy tale about Saint Hubert, patron saint of hunters. The tale tells how Hubert broke the ban on hunting and met a deer, which turned around and a cross shone between its antlers. The animal forgave Hubert and then he became a saint.

The Prancing Horse first appeared not on a car, but on a military aircraft flown by Francesco Baraca, an aviator and hero of the First World War. In 1923, Enzo met Francesco's parents, and it was they who suggested that he use the image of a prancing horse on his racing car, for good luck and in memory of Francesco, who died shortly before the end of the war. Enzo added a yellow background, the official color of his hometown of Modena, and pointed the tail upward. The triangular shield emblem is used by the Italian racing team; and a rectangular emblem, a sign of the Ferrari company plant.

Founder Enzo Ferrari.

The emblem was invented by Gianni Versace himself in 1978. According to the idea, the head of the Gorgon Medusa symbolizes that Gianni turns viewers into stone with his collections. It was she who he considered “the embodiment of fatal attraction.”

Founder Gianni Versace

In 1930 in Japan, Goro Yoshida and his stepbrother Saburo Uchida created a company under the name "Precision Optical Instruments Laboratory in Japan". Four years later they created their first 35mm camera, which they named Kwanon, after the Buddhist deity of mercy, and registered a bunch of words similar in sound to Kwanon to protect their trademark. One of which was Canon.

The company's history dates back to 1837, when Thierry Hermès founded a company producing harnesses and bridles for horses, which is why the company logo depicts a horse and cart. Today the company is known for its leather bags, which are processed with a special “saddle” seam.

Founder of Thierry Hermès.

Volvo means "I roll" in Latin, and the trademark was originally registered for a special range of ball bearings. The logo means an antique symbol of iron, representing a circle with an arrow. In the Roman Empire, this sign personified the warlike and invincible god Mars, who fought only with iron weapons.

Founders Assar Gabrielson and Gustaf Larson.

Everyone knows what the SK logo means, but not everyone knows that the dark-colored emblem is used only on clothing High fashion, the gray emblem is on regular clothing items, and the white one is for sportswear. But it seems that the white emblem is going to be abolished.

Founder Calvin Klein.

Phew, this playful hare is known to everyone, but for some reason, many people think that it is a rabbit. But it was the hare in a bow tie that was drawn for Hugh Hefner, because it is he who Hugh considers funny, playful and at the same time very sexy.