Intriguing headlines. How to write a selling headline that will captivate the reader For advertisements

I recently thought about the role of headings for articles on a blog, reviewed all my articles and realized that everyone who wants to make money on their website or blog simply needs to be able to write headings.

Headlines that will be effective for both readers and search engines. Title Effectiveness is to make it stand out among others in search results.

Therefore, I decided to write an article with which anyone can write a catchy headline.

I recommend bookmarking this article. and when you need to write a title, open it and create cool title according to the instructions. It’s impossible to remember everything, especially since with experience I will edit and improve it.

Let's get down to business. Over the course of a week, I managed to go through a hundred articles on the topic “how to write a super-cool headline” and collected the main tips that, in my opinion, really work and will work.

Let's start with the technical side.

In fact, articles on the site have 2 headings:

These 2 headings can be written in different ways. The first one will be short, no more than 70 characters, so that it is fully displayed in search results and hooked the visitor. The second one is more informative, when a visitor goes to the site.

To promote an article, it is advisable to understand these two headings and understand where they are located.

Where to start writing a headline?

It would be correct to say “where to start writing an article” and, accordingly, the title for it. Without doing these 3 steps, you are unlikely to write good article, which will be in the TOP.

3 difficult steps:

  1. Collect search phrases, which people search for.
  2. Define your audience, try to understand who would be interested in reading the article.
  3. Building on the first two points, write a preliminary title.

How to collect keywords for the article and title I wrote Without these search phrases, you won't know exactly how people search and how they form their thoughts. To write an article that will be found by people in Yandex or Google, you need to use these search queries in it.

And to write the title, accordingly, select the main key phrase of the entire future article. If a person searched for “How to write headlines,” then he is likely to click on the “How to write headlines” link. Only if you are her naturally embellish it by adding so-called psychohooks that will show the person the maximum benefit among other headlines.

For example, you’ll write not just “How to write headlines,” but “How to write killer headlines.”

The second stage after compiling search queries is audience definition. You always need to understand your target audience for whom you are creating content. Otherwise, people will come and go without understanding how else you can be useful to them.

Well, after that I write a preliminary title, which, perhaps, will remain after writing the entire article.

Key questions to ask yourself when writing a headline:

  • Does the title contain a key phrase that looks natural?
  • Does the title convey the essence of the content?
  • How short is the title?
  • Does it contain a benefit that the reader will receive after reading it?
  • Is the title clear, simple and memorable?
  • Arouses curiosity target audience?

In addition to the main heading, the article may also contain there should be subheadings. Which will enhance the reader’s attention and highlight parts of the content.

Many people, including me, read the text “diagonally”, catching and clinging to the main points. Subheadings can force you to read part or all of the article. When writing these subheadings, it is advisable to give them the same attention as the main one.

In search results, for a certain request, it may be the subheading that is shown, and not the main title of the article.

13 tricks to create a catchy headline

There is no exact formula for writing a divine title, it all depends on your imagination, but there are some techniques that have been proven by experience and increase attention to the title.

1. Ask or answer a question

  • Why be able to ask questions?
  • How to write a catchy headline
  • Why do people choose to work online?
  • In which countries can you live for pennies?
  • Where can you buy cheap air tickets?
  • How to learn to wake up early

2. Show personal experience

  • How I lost 10 kilograms in a week
  • How I found my life's work
  • How much did I earn from blogging in a year?
  • How I changed my life in one day
  • How I was deceived in Thailand

3. Identify your audience

  • Some tips for novice travelers
  • How can a young mother manage everything?
  • 10 tips for drivers when communicating with the traffic police
  • Most healthy breakfast for men

4. Use numbers

  • 7 main habits of a successful person
  • 21 ways to make money while traveling
  • How to shorten a link? 5 best ways
  • Affiliate programs for earning from 20,000 rubles per month
  • How to pump up your abs in 5 minutes a day

5. Use experiences and names famous personalities, companies and brands

  • 5 tips for investing in real estate from Robert Kiyosaki
  • How much do popular video bloggers earn on YouTube?
  • 30 Tips for Writing Headlines from Joe Vitale

6. Give a guarantee

  • This habit will change your life forever!
  • You will speak English after a month of training!
  • We will complete a turnkey apartment renovation in 1 month!
  • In a week you will earn your first 10,000 rubles on the Internet!

7. Instill fear

  • What are the dangers of children's shoes with heels?
  • What words destroy your health?
  • What to watch out for abroad
  • How not to lose money when paying for goods in online stores
  • What can happen if you don't buy insurance

8. Discover secrets and secrets

  • The main secret of how to manage everything
  • We reveal the whole truth about making money on a blog.
  • The healthiest daily routine has been revealed
  • It became known why men do not live long

9. Give a rating

  • Most quick way quit smoking
  • An easy way to learn to swim
  • Safe method to remove a tick
  • How to cook breakfast in 5 minutes

10. Step-by-step instructions

  • Step-by-step instructions for registering an LLC
  • Setting up contextual advertising on VKontakte. Instructions
  • Step-by-step guide to building a house with your own hands

11. Point out errors

  • The main mistake of everyone who wants to change their life
  • What mistakes do beginners make in blogging?
  • How not to make a mistake when choosing a phone

12. Have a HIT parade

13. Compare, highlight the pros and cons

  • Which browser is better to choose?
  • Which is better Samsung or Apple?
  • Pros and cons of remote work

According to research! A title in a title tag that shows up in a search, if it starts with a keyword phrase, then it has more impact than a title with a keyword phrase at the end.

How to learn to write headlines?

This is the main question of today's article. The answer is to practice, practice and practice some more.

During the copywriting course, the trainer forced us to write 40-50 headlines, and then weed out the worst ones.

Take a few key phrases that you collected for writing the article and, using them, write 5-10 headlines. Select the most convincing. First, you can go to the search and look at the headlines of competitors that are in the first positions.

Intrigue + Aim + Benefit = Perfect name

Intrigue

The title should arouse curiosity and a desire to find out: “What is so interesting, useful, and unusual that the author will tell you now?”

For example, the title “Initial blog promotion” sounds a bit boring, but the title “The most current methods of blog promotion in 2016” is intriguing, and how!

Aim

The title should have a clear purpose. A good headline addresses a specific target audience and immediately makes it clear who the article is intended for.

For example, flower business owners will not be able to easily pass by the article “Sources of finding clients for a flower shop.”

The more specifically you identify your potential target audience, the deeper you go into the topic, the easier it will be for you to find a response among readers.

Benefit

The headline should show what benefits can be obtained from reading or purchasing the article.

For example, in the headline “12 free ways to get links,” the benefit is clearly expressed by the word “free.”

How to come up with an article title: tricks of cunning copywriters

A headline in the form of an intriguing question

Any question in itself creates intrigue. After reading a question, the reader sometimes even against his will wants to get an answer to it. And the answer can only be obtained by reading the article.

Therefore, we take note of the following questions:

  • Why?
  • When?
  • Which?

However, if you need a really effective headline, then you need to remember all three criteria. The intrigue contained in the question needs to be enhanced by the elements of Target and Benefit.

If the title of the article directly addresses the target audience you need, then the chances of meeting grateful readers increase dramatically.

Thus, the article “How to make money at home for mothers on maternity leave?” will not leave many mothers indifferent. As you can see, two whole terms of our formula already appear here.

Reasons, tips, methods, recommendations, techniques, laws, rules should be combined into a separate heading category because they instantly inform the reader: this is an article in the form of a list with reasons, tips... and so on. Structured, clear, specific articles always go great!

In the title “12 tips for a beginning copywriter” you see not only an indication of the structure of the content, but also a magical text amplifier that attracts attention - a number.

Figures, figures, facts always attract attention and increase the persuasiveness of the text. Accompany your headings with specific numbers - and you will be happy.

how to make a selling headline: marketer maneuvers

Don't be afraid to juggle words in your title. For example, what can you do with the title “How to come up with an article title?”

Be specific

If you do a little magic you get interesting options:
— “How to come up with an article title in 30 seconds”
— “How to come up with an article title in 30 seconds - 10 ways”

Reveal secrets

All people love secrets. But still more people love NEW secrets. So, it makes sense to transform the title into “10 New Secrets to Creating Catchy Headlines in 30 Seconds.”

Encourage action

Headlines encouraging you to get started practical actions, also work great: “Create a killer headline in 30 seconds right now.”

Focus on quickly solving the problem

Let’s compare two more options: “How to come up with a selling headline?” and “How to quickly come up with a selling headline?” What interesting things did you notice?

Imagine: a man is sitting at the monitor, he needs to push his information product through the Internet. In front of it there are links to two identical articles, but in the title of one of them there is the word “quickly”. Which link will he click on first?

How to write an SEO title?

From a search engine optimization perspective, the title must meet several requirements:

  • The title uses a key phrase for which the text is optimized.
  • The key phrase is used as close to the beginning of the title as possible, ideally the title begins with the key.
  • Whenever possible, words in a key phrase are not broken up by punctuation marks. However, if you cannot do without commas and dashes, they must be placed in accordance with the rules of the Russian language.

118 magic words of a copywriter

And now it’s time to reveal the secret that successful world-famous copywriters know. It turns out that using certain words greatly enhances the effectiveness of a headline.

The words below tap into our emotions. And that's why they are so effective.

Benefit, safetyNoveltyEmotionsActions, dynamics
For freeNewSuddenlyHow to do
AdviceNewAmazingNow
FastAlready hereSignificantImagine
EasilyJust showed upAwesomeCompare
Advantageous purchaseImportant improvementMiracleHurry up
ImprovedImprovementMagicRequired
DiscountSensationalThe truth about...Last chance
IncomeRevolutionaryDifficult but solvable taskUrgent
PresentOfferExcitingRecommend
WayFinallyExclusiveHere
BusinessFor the first timeFantasticOpen
Is it trueOpeningBreathtakingAre you doing...
ProfitableBy the time...TreasureProtect
MoneyBreakthroughIncredibleFast
ExpensiveKnow-howInitial
The only one Love
Double Limited
Triple Phenomenal
Profit Special
Focus Successful
Reliable Hypersensitive
Guaranteed Unique
Guarantee Beautiful
Accurate You
Safe Advanced
Introducing
Secrets about...
Facts that you...
The truth about...
Powerful
Life
Agreements
Yes
How many
How would...
This
Only
Hatred
Effective
Sex
First class
Darling
Beautiful
Woman
Formula
Ideal
Brilliant
Fact
Temptation
Radical
Collection
Legendary
Principle
Modern
Magic
Popular
Famous
Best
Cardinal
Magnetic

These words live in the texts of famous Western and domestic copywriters. They are heard in the calls of marketers of the largest companies. They pour on us every day along with a stream of television and radio advertising.

Now these words will serve you faithfully. From now on you are armed.

Copywriter Cheat Sheet: Over 200 Effective Headings

And now a nice bonus for site readers! Here is a convenient cheat sheet of hundreds of ready-made article titles. Submit your data and enjoy the result.

Well, to make the process of creating the perfect headline more fun, let your role models be united by one more or less boring topic.

Suppose, on the territory of a semi-closed military camp, a rally of little green men with stars on their shoulder straps is expected, dedicated to the disposal of chemical weapons. This is a trivial topic about burying ammunition at a training ground.

Only the delegation arrived not by helicopter, but on a flying saucer, straight from star system Sirius. And as you already guessed, these little men are not in green uniforms from Yudashkin, but in green skins from Mother Nature...

So, let's go!

Headings in question form

How?

  • How will messengers from Sirius help the Russians and Americans disarm?
  • How to dispose chemical weapons with taxpayers' money from Sirius?
  • How to get rid of unpleasant odor in a house on the edge of the landfill?
  • How to choose the right protective suits in an online store from Sirius?
  • How should you communicate with a representative of an extraterrestrial race?

Who?

  • Who will bury bombs at a site near Saratov?
  • Who and how will destroy chemical weapons in the Saratov region?
  • Who should I offer minesweeper services to?
  • Who makes the most money from Sirius?
  • Who is capable of causing harm in your garden?

What?

  • What interested the delegation from Sirius in the mustard gas testing laboratory?
  • What is the disposal of poisons using the reptilian method?
  • What should you know when choosing a garden trowel?
  • What should be used to protect plants from poisonous gases in the atmosphere?
  • What should you consider when purchasing fertilizers from sales representatives from Sirius?

Where?

  • Where will the delegation from Sirius be stationed?
  • Where to look for buried chemical weapons in Russia?
  • Where to look for advertising specialists in mirages out of the blue?
  • Where is the best place to spend a winter holiday on Sirius?
  • Where is the best place to buy spaceships?

Why?

  • Why are thousands of people being taken away from a chemical weapons destruction facility?
  • Why is detoxification of the country beneficial to the residents of Sirius?
  • Why do many Sirian flower seed speculators fail?
  • Why solar panels with asteroid deposition have so many advantages?

When?

  • When will the destruction of chemical weapons in the Saratov region be completed?
  • When is the best time to go on holiday to Sirius?
  • When is the best time to send an email to your subscribers from Sirius?
  • When should a private deminer require advance payment?

Which?

  • What new suit has our scientists developed to protect against sarin?

Where?

  • Poison disposal: where do chemical weapons go?

Headline addressed to the target audience

  • Secrets of aliens: how to look 30 at 50
  • What should a new Sirius translator do first?
  • 6 fatal errors aspiring gladiator on Sirius
  • 12 reasons to buy phones in online stores of the Kin-dza-dza galaxy
  • 10 new Martian cabbage salads.

Headings based on catchphrases

  • Everything you wanted to know about mortgages on Sirius, but were afraid to ask
  • Outsiders are not allowed to enter

200 successful headlines with magic words

  • 10 reasons to take advantage flying saucer
  • Why synchrophosotrons Are they popular with tens of thousands of customers?
  • 25 answers to the question: “How will the Martian like it?”
  • NEW! Tear-resistant nano-tights
  • SENSATION! Live dinosaur at the Moscow Zoo
  • THE INCREDIBLE HAPPENED! Chalk turned to gold
  • FOR FREE! Flytrap flower from Saturn for every third buyer
  • ATTENTION! The Venus flu has reached Novosibirsk
  • CAREFULLY! Elevators with teleportation effect
  • THIS IS INCREDIBLE! Levitation from diapers
  • THIS HAS NEVER HAPPENED BEFORE! Gymnasts performing on the moon
  • And you took a trip to orbit ?
  • Like me took Martians to cafes
  • Secrets found eternal youth
  • Who else wants will go on a motorbike ride along Verener ?
  • Find out how I am grew the seeds of giant plants
  • Give it to me fulcrum , and I congratulations to the young people
  • How to do laser sword with your own hands?
  • How to increase height several times?
  • I used to think too the speed of light is the fastest
  • Special offer For collectors of ancient artifacts
  • Special offer for loans to earthlings
  • Get access to Koshchei's egg
  • Save ___% on ___
  • It's hard to believe, but ___
  • Captured by the 7 Dwarfs
  • Get the most out of ___
  • What's behind seven castles?

Ageeva Veronica.

Having studied this material, you will learn:

“As you name the ship, so it will sail” - this expression applies to everyone who writes texts. I suggest you fully master the craft of writing the best headlines.

How to come up with a good article title?

When we open a newspaper, magazine, article or news feed, the first thing we pay attention to is the headline. Only then we decide whether it will be useful to us this information or not.

Interesting headlines– this is 50% success. They attract readers, make the article popular and exciting. Despite the fact that the headline consists of only a few words, copywriters often have difficulties when writing it. They're spinning in my head different options, a lot of thoughts come up, so sometimes it’s not easy to write a headline that will blow the reader away. It often takes too much time to choose a name for a material. If you often encounter a similar problem, then I will teach you how to write beautiful and effective headlines in a matter of minutes.

I decided to devote this section to the criteria for catchy headlines and create some kind of information-cheat sheet for copywriters, which you can look into if you quickly need to create an original headline.

Criteria for a catchy headline:

  • Intrigue

Instantly affects a person’s consciousness, awakens curiosity, and quickly attracts attention. Intrigue the reader! Let him linger on the title and want to familiarize himself with all the information presented.

  • Target orientation

The correct article title is always aimed at a specific target audience. It makes it clear to the person that the material was created specifically for him and will be useful to him. The name must fully meet the expectations of the target audience and then it will really “work”.

  • Benefit

When we scour the Internet and look for specific information, we may notice that not all headlines are thought out correctly. After reading them, the reader immediately thinks about whether the information will be useful to him and whether it is worth spending his personal time reading it. Interesting article headlines encourage us to look at the site and find answers to questions that are important to us, to find out why we, in fact, went to the Internet.

Types of text headings + examples

Titles are attractive in two ways:

  • They give an initial idea of ​​what will be discussed in the publication and are often called "talking" headlines. They present a condensed essence of the material and do not contain aphorisms. If you need such a title, it won’t be difficult to come up with one. First write declarative sentence, then remove unnecessary words, making sure to leave the active verb. You will end up with a good informative headline.

Examples of “talking headlines”:

  • Hook titles- Another popular headline option. They are often called figurative or playful. The main function of such a headline is to instantly intrigue and force you to read it. Unlike “talking” titles, they use catchphrases, aphorisms. As a rule, they consist of two parts and form a special mood in the reader, thereby making it easier to “enter” the article:

My advice: Do not overdo it with such titles, because they can scare off the reader and not inspire confidence in the author.

The following rules will help you easily come up with unique page titles:

  • while writing text write out important words and phrases, which can be used as ideas for the title of your publication;
  • focus on specific details and images that arise in your mind when reading the material, on the emotions that it generates;
  • use words“high-quality”, “effective”, “best”, “fast”, “easy”, etc.;
    very often people need a push to start or continue moving towards their goals, so in the titles of some publications you can use the words: “succeed”, “build”, “find”, “create”;
  • remember that The title must fit completely in Google search(write up to 70 characters, approximately 6-8 words) – this is a trick not only to improve readability, but also SEO;
  • Titles of articles should not be pretentious or feigned.

Most “working” headlines include numbers, for example: “top 10 best web studios in Ukraine”, “5 advantages construction company"Step", "10" interesting facts about Thailand that you didn't know." You can start the title with the word “How”, for example: “ How to open a business without investment”, “How to get rid of varicose veins forever”.

There is a very good formula that will help weed out unnecessary words from your title if it turns out to be too long and you need to highlight the most important thing in it. So, I present to your attention this formula:

For example: "10 simple steps things you can do now and be happier." I would like to immediately draw your attention to the fact that the proposed formula is not universal.

In fact, the power of a well-chosen word is limitless. That is why many experienced copywriters also use this simple formula to write attractive headlines:

For example, amazing examples, unrivaled advice, legendary strategies, fantastic ideas. Titles like these work well for many magazines and business books.

Personally, I am hooked by headlines that guarantee benefits. For example: “How to attract new clients without spending money?”, “How to get rid of wrinkles: 5 proven face masks” etc.

To correctly write a title in Word, highlight it in bold or another color. Be sure to select heading h1, heading h2, after which the titles will change size and color.

Best Techniques for Writing Selling Headlines

Often copywriters have to write selling texts, for which it is extremely important to choose the right title. If you don’t know how to write a selling headline, then the next block of my article will be very useful to you.

Below are a few additional tips to help you come up with a great sales headline:

  • users search the Internet for a specific product, expecting to find the most advantageous offer. The copywriter’s task is to clearly articulate the benefits of the product that needs to be sold. The title plays a special role here and can reflect, for example, the main advantages or properties of a particular product;
  • in the title you can indicate what benefits the buyer receives after purchasing the product. Here are a couple of options for successful selling titles: “ Women's clothing By best price in Ukraine”, “Spare parts for microwave ovens with a guarantee from the manufacturer”, “Sugaring with a 50% discount”.

When composing a sales text, follow the rule of the four “W’s”.

Based on it, the title and subtitle should be:

  • ultra-specific;
  • unique;
  • terribly relevant;
  • amazingly useful.

Summarizing all the material presented, I would like to once again focus your attention on the fact that the title should not be:

  • too short and not too long, try to fit it into one line;
  • formulaic, hackneyed and boring (try to come up with an informative and original title for the text).

Titles should consist of approximately 3-5 words, since bulky titles will negate interest in the material.

By following these tips, you will never write “dull” headlines again, but turn them into a selling masterpiece.

So, a selection of 200 catchy and working headlines for texts, slogans, appeals, advertising, marketing, SMM and simply for general development.

1. ___ reasons to use ____
2. Why is ____ popular with tens of thousands of customers?
3. ___ answers to question _____
4. NEW! _________
5. SENSATION! _________
6. THE INCREDIBLE HAPPENED! ________
7. FREE! ___________
8. ATTENTION! ___________
9. CAUTION! __________
10. THIS IS INCREDIBLE! _________
11. THIS HAS NEVER HAPPENED BEFORE! ________
12. Are you _______?
13. How do I _______
14. Secrets found ______
15. Who else wants ______?
16. Find out how I _______
17. Give me ____ and I _______
18. How to make _____ with your own hands?
19. How to increase ______ several times?
20. I also used to think that _________
21. Special offer for ________
22. Special offer for _________
23. What is ______?
24. If you _____, you can _____
25. Who said that _______?
26. ___ myths about _____
27. ____ advice about _____
28. ______ are required
29. Are you sure that _____?
30. ___ main advantages _____
31. ___ main disadvantages _____
32. Do you know enough about _____?
33. Finally it happened: __________
34. Do you recognize _______?
35. How do you understand that you are _____?
36. Revolutionary innovation in _______
37. What is the difference between ____ and ____?
38. We have proven that ________
39. In the end, you ______
40. All you need is – __________
41. How to save money on _____?
42. New way ______
43. Look how easy it is to _____
44. How to earn ____ thanks to ____?
45. What to do if _____?
46. ​​The whole truth about _____
47. Crushing effect ______
48. The shocking truth about ______
49. How to _____ without any risk?
50. THIS will help you ______
51. Do you _______
52. Now you don’t need _____
53. Protect your ______ with ______
54. You are invited to ________
55. Latest news O ________
56. One day ______
57. Are you ready for _______?
58. What don’t you know about _____
59. How to get ahead of your competitors with _____?
60. Briefly about the main thing ______
61. Do you make these mistakes in ______?
62. A simple recommendation For _______
63. Last chance for _______
64. Warning for _____
65. Who else wants ____?
66. _______ from any computer
67. Guaranteed source ______
68. ______ only now and never again
69. Reveal secrets about ______
70. I say “NO” __________
71. I say “YES” __________
72. Important improvement in _______
73. How to force yourself to _______?
74. Cure yourself from ________
75. The story of how _______
76. People deceive you when _____
77. Existing features _______
78. Our best product: ____________
79. Exciting fact about _______
80. How much does _______ cost?
81. Healing power _______
82. How to overcome the fear of _____?
83. How much does _______ actually cost?
84. You should see THIS ______
85. Looking for ______?
86. ______ prevents you _______
87. ____ creative ideas for _____
88. Save time with ______
89. Why can’t you ______?
90. If you are worried about ________
91. ___ dangerous symptoms _____
92. Each of these ______
93. How to save ________?
94. ___ secrets that can _____
95. You don’t know about ______?
96. Improved version ______
97. Get a discount on _______
98. Little-known methods ______
99. Only for those who _______
100. New look on ______
101. How to succeed in ______?
102. Fantastic story O _______
103. How can ______ be several times faster?
104. Plan the perfect ______
105. How to get rid of ________?
106. Today I ________
107. Today you ________
108. How to rationally use _____?
109. ____ proven steps to _____
110. Make ________ work for you
111. Imagine you ______
112. What would you do if _____?
113. What do I hate about ______?
114. Improve your performance in _____
115. ______ is already nearby
116. You still can’t ______?
117. The only important thing about ________
118. Why do people _____
119. How to start _______ correctly?
120. Unforgivable mistake _______
121. How to avoid _______?
122. A great way to _______
123. What should we expect from _______?
124. A relaxing way to _______
125. _______ is absolutely easy!
126. Phenomenal breakthrough in _______
127. Unexpected news about ______
128. If you are _____, then _______
129. Amazing opportunity for ______
130. How to defeat ________?
131. Limited Edition _____
132. Professionals reveal their cards: _______
133. Don’t know what to do with ______?
134. How to win ______ over to your side?
135. Revolutionary formula _______
136. Experience the thrill of _______
137. Ideal solution for ______
138. ______ has just appeared
139. Advantages and disadvantages of ________
140. Fast way ______
141. An unexpected turn in _______
142. What is the success of ________?
143. Gain an advantage thanks to ______
144. How many more times do you need ______?
145. ___ practical advice For ______
146. How to get the most out of ________?
147. Zero risk in ______
148. TOP 10 reasons why _____?
149. There is nothing better than _______
150. _______ of your dreams
151. Sensational message from ______
152. Time-tested: _________
153. A breakthrough has been made in _______
154. Live like ______
155. “Three pillars” ____________
156. ____ ways to ____ and make money
157. How to improve your _______?
158. How ____ made me ______
159. Announce _____ loudly with ______
160. Non-standard solutions for ______
161. Behind-the-scenes secrets ______
162. Amazing way to _________
163. When is it appropriate to _________?
164. A miracle happened: ________
165. What are ______ keeping silent about?
166. Finally you can ______
167. Urgent message about ______
168. Are you tired of _______?
169. ________ that really work
170. How to avoid making mistakes in _______?
171. ________ of the future
172. How to develop _______ in yourself?
173. Have you always wanted to ________
174. How to choose the right ______?
175. This method will help you ______
176. How to enjoy _______?
177. You need to know this when ________
178. ___ questions to ask ______
179. All the pros and cons ________
180. The most unusual _________
181. How many times can you _______?
182. 100% guarantee ____________
183. Increase your earnings by ______
184. Save money with _________
185. What can ________ teach you?
186.Are you tired of ________ yet?
187. Probably the most ________
188. How to learn ______?
189. ___ examples ______
190. One of the best ______
191. Read only for those who ________
192. The fastest way _______
193. ____ true reasons _____
194. What does _____ actually mean?
195. Get access to _____
196. Save ___% on _____
197. It’s hard to believe, but _______
198. Captured by ________
199. Get the most out of _______
200. What is hidden behind ______?__

Headings determine the success of any text and are the key factor that determines whether the reader will pay attention to the text or not. It is the headlines that activate the first stage of marketing, and therefore require special approach from the copywriter side. History is replete with a lot of brilliant examples that have had truly fabulous success. Today we will look at what techniques are used to create the most effective, most effective and most catchy headlines, and we will also try to explain why they have such an effect on the reader.

Legendary Heading Examples

If you want to get acquainted with real examples of headlines that have reliably written themselves into the history of world marketing, then the “100” trilogy will be useful to you. legendary titles, which brought millions to their creators.” It can be found at the links below:

Effective headlines: how they work

Before we start, a little digression. For real effective headlines influence the human psychosomatic system through so-called psychohooks. In other words, such headlines cause a psychological reaction in a person, which is expressed in increased brain activity and evocation of the emotions desired by the author. If the headline does not catch a person (does not contain psycho-hooks), then there is no change in the reader’s state and, as a result, the impact is reduced to zero.

Title Techniques

So let's get to the point. Now we will look at several techniques for creating headlines, examining in detail what psychohooks are used in them, and what effect they have on a person.

1. Question

The question in the title forces a person to answer it. Subconsciously. The highlight is that in order to answer a question, you need to comprehend it, let it pass through yourself. This means that regardless of whether he wants it or not, the reader pays attention to your text.

Questions can be rhetorical, they can be specific, they can be abstract. However, they always have one thing in common: directly or indirectly, they indicate that the answer lies in the text, but for this you need to read the text.

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Different questions evoke different reactions and focus the reader's attention on different aspects.

2. Solving the problem (answering the question)

People, by nature, are terribly lazy creatures. Of course, I am generalizing and exaggerating, but, in essence, that’s how it is. If it is possible to get a ready-made solution actual problem Instead of looking for the answer yourself, most people will take advantage of this. The answer to the question is a Klondike for any copywriter in terms of influencing the audience. The trick is simple: choose a problem, give its solution in the text, and in the title let the reader know that the solution is in the text.

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The most popular headlines are those that begin with the word “How.” The general stereotype suggests that behind the word “how” there is, by default, practical guide, which is very, very useful, which is why readers have a special feeling for this word.

Notice how people enter search queries when they are looking for lessons on something: “How to make a mask”, “How to send a boss”, “How to seduce girls”, etc.

3. Personal experience

People always have more trust in those who have already done something, rather than in those who simply talk about how to do something. Demagoguery and results are completely different things. Compare the two headers:

  1. How to earn $1000 in a week
  2. How I earned $1000 in a week

Which one do you have more interest and trust in?

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In addition, the title may include not only the personal experience of the author, but also of a third party. The more authoritative and well-known this person is, the more trust you can inspire in the reader.

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4. Mystery, secret, intrigue

People simply love secrets and mysteries, especially if these secrets will allow them to gain certain advantages. People also love other people's secrets, even just like that, without advantages. By playing on human curiosity, you have a very high chance of attracting readers' attention to your text.

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5. Numbers

The numbers in the headings act as a conditional quantitative indicator of the saturation or ease of assimilation of the material. In other words, numbers are a measure that allows a person to a priori assess how much benefit he will get from reading a particular text, and how easy it will be for him to perceive the information offered. The higher the number, the richer the material, and this attracts with its volume, and the lower the number, the simpler and more practical, and attracts with its lightness and transparency. By introducing such certainty, the copywriter can manipulate the audience, for example, by mixing useful information with a commercial layer.

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6. Accents

Accents give headlines qualitatively new properties, strengthening them several times. By themselves, accents may be ordinary, inconspicuous words, but when combined with a headline, they increase its effectiveness. Distinctive feature accent is that it always points to something.

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7. Instilling fear

Fear is a very strong motivating factor. If you fill your headlines with fear, they encourage the audience to read the main text. It's simple. A person instinctively tries to protect himself from everyone negative factors. If there is at least some chance that he will find salvation in the article and protect himself, then the person will read it.

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8. Warranties

Guarantees, in essence, are a derivative of fear, only served with a different sauce. When a person feels protected, he becomes more loyal to the text he reads.

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9. Non-standard approach

In most cases, people have a filter on many headlines because people basically know what to expect. Non-standard or controversial solutions attract attention and are able to break through this filter.

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10. “Salt in the wound”

Finally, the most strong headlines- these are headlines that precisely and strongly hit a person’s most painful place: pride, pride, fears, problems, etc., which are relevant for this person. In this case, the success of the headline sharply exceeds the 90% mark.

Heading examples:

Conclusions

People are interested, first of all, in their problems and their needs. If your headline is directly or indirectly related to these needs, then there is a very high probability that a person will start reading the main text. Of course, in each specific case the title will have its own unique specifics, however general principles The audience impacts outlined in this article can help you increase the impact of your headlines several times over with just one or a couple of words.



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