Headlines in email marketing. Intriguing titles How to make cool article titles

Intrigue + Aim + Benefit = Perfect name

Intrigue

The title should arouse curiosity and a desire to find out: “What is so interesting, useful, and unusual that the author will tell you now?”

For example, the title “Initial blog promotion” sounds a bit boring, but the title “The most current methods of blog promotion in 2016” is intriguing, and how!

Aim

The title should have a clear purpose. A good headline is addressed to a specific person. target audience and immediately makes it clear for whom the article is intended.

For example, the article “Sources of finding clients for a flower shop” will not be easy for flower business owners to pass by.

The more specifically you identify your potential target audience, the deeper you go into the topic, the easier it will be for you to find a response among readers.

Benefit

The headline should show what benefits can be obtained from reading or purchasing the article.

For example, in the headline “12 free ways to get links,” the benefit is clearly expressed by the word “free.”

How to come up with an article title: tricks of cunning copywriters

A headline in the form of an intriguing question

Any question in itself creates intrigue. After reading a question, the reader sometimes even against his will wants to get an answer to it. And the answer can only be obtained by reading the article.

Therefore, we take note of the following questions:

Why?
When?
Which?

However, if you really need effective headline, then you need to remember all three criteria. The intrigue contained in the question needs to be strengthened by the elements of Target and Benefit.

If the title of the article directly addresses the target audience you need, then the chances of meeting grateful readers increase dramatically.

Thus, the article “How to make money at home for mothers on maternity leave?” will not leave many mothers indifferent. As you can see, two whole terms of our formula already appear here.

Reasons, tips, methods, recommendations, techniques, laws, rules should be combined into a separate heading category because they instantly inform the reader: this is an article in the form of a list with reasons, tips... and so on. Structured, clear, specific articles always go great!

In the title “12 tips for a beginning copywriter” you see not only an indication of the structure of the content, but also a magical text amplifier that attracts attention - a number.

Figures, figures, facts always attract attention and increase the persuasiveness of the text. Accompany your headings with specific numbers - and you will be happy.

how to make a selling headline: marketer maneuvers

Don't be afraid to juggle words in your title. For example, what can you do with the title “How to come up with an article title?”

Be specific

If you do a little magic you get interesting options:
— “How to come up with an article title in 30 seconds”
— “How to come up with an article title in 30 seconds - 10 ways”

Reveal secrets

All people love secrets. But still more people love NEW secrets. So, it makes sense to transform the title into “10 New Secrets to Creating Catchy Headlines in 30 Seconds.”

Encourage action

Headlines encouraging you to get started practical actions, also work great: “Create a killer headline in 30 seconds right now.”

Focus on quickly solving the problem

Let’s compare two more options: “How to come up with a selling headline?” and “How to quickly come up with a selling headline?” What interesting things did you notice?

Imagine: a man is sitting at a monitor, he needs to push his information product through the Internet. In front of it there are links to two identical articles, but in the title of one of them there is the word “quickly”. Which link will he click on first?

How to write an SEO title?

From a search engine optimization perspective, the title must meet several requirements:

The title uses a key phrase for which the text is optimized.
The key phrase is used as close to the beginning of the title as possible, ideally the title begins with the key.
Whenever possible, words in a key phrase are not broken up by punctuation marks. However, if commas and dashes cannot be avoided, they must be placed in accordance with the rules of the Russian language.

118 magic words of a copywriter

And now it’s time to reveal the secret that successful world-famous copywriters know. It turns out that using certain words greatly enhances the effectiveness of a headline.

The words below tap into our emotions. And that's why they are so effective.

Benefit, safety	Novelty	Emotions	Actions, dynamics
For free	New	Suddenly	How to do
Advice	New	Amazing	Now
Fast	Already here	Significant	Imagine
Easily	Just showed up	Awesome	Compare
Advantageous purchase	Important improvement	Miracle	Hurry up
Improved	Improvement	Magic	Required
Discount	Sensational	The truth about...	Last chance
Income	Revolutionary	Difficult but solvable task	Urgent
Present	Offer	Exciting	Recommend
Way	Finally	Exclusive	Here
Business	For the first time	Fantastic	Open
Is it true	Opening	Breathtaking	Are you doing...
Profitable	By the time...	Treasure	Protect
Money	Breakthrough	Incredible	Fast
Expensive	Know-how	Initial
The only one		Love
Double		Limited
Triple		Phenomenal
Profit		Special
Focus		Successful
Reliable		Hypersensitive
Guaranteed		Unique
Guarantee		Beautiful
Accurate		You
Safe		Advanced
		Introducing
		Secrets about...
		Facts that you...
		The truth about...
		Powerful
		Life
		Agreements
		Yes
		How many
		How would...
		This
		Only
		Hatred
		Effective
		Sex
		First class
		Darling
		Beautiful
		Woman
		Formula
		Ideal
		Brilliant
		Fact
		Temptation
		Radical
		Collection
		Legendary
		Principle
		Modern
		Magic
		Popular
		Famous
		Best
		Cardinal
		Magnetic

These words live in the texts of famous Western and domestic copywriters. They are heard in the calls of marketers of the largest companies. They pour on us every day along with a stream of television and radio advertising.

Now these words will serve you faithfully. From now on you are armed.

Copywriter Cheat Sheet: Over 200 Effective Headings

And now a nice bonus for site readers! Here is a convenient cheat sheet of hundreds of ready-made article titles. Submit your data and enjoy the result.

Well, to make the process of creating the perfect headline more fun, let your role models be united by one more or less boring topic.

Suppose, on the territory of a semi-closed military camp, a rally of little green men with stars on their shoulder straps is expected, dedicated to the disposal of chemical weapons. This is a trivial topic about burying ammunition at a training ground.

Only the delegation arrived not by helicopter, but on a flying saucer, straight from star system Sirius. And as you may have guessed, these little men are not in green uniforms from Yudashkin, but in green skins from Mother Nature...

So, let's go!

Headings in question form

How?

How will messengers from Sirius help the Russians and Americans disarm?
How to dispose chemical weapons with taxpayers' money from Sirius?
How to get rid of unpleasant odor in a house on the edge of the landfill?
How to choose the right protective suits in an online store from Sirius?
How should you communicate with a representative of an extraterrestrial race?

Who?

Who will bury bombs at a site near Saratov?
Who and how will destroy chemical weapons in the Saratov region?
Who should I offer minesweeper services to?
Who makes the most money from Sirius?
Who is capable of causing harm in your garden?

What?

What interested the delegation from Sirius in the mustard gas testing laboratory?
What is the disposal of poisons using the reptilian method?
What should you know when choosing a garden trowel?
What should be used to protect plants from poisonous gases in the atmosphere?
What should you consider when purchasing fertilizers from sales representatives from Sirius?

Where?

Where will the delegation from Sirius be stationed?
Where to look for buried chemical weapons in Russia?
Where to look for advertising specialists in mirages out of the blue?
Where is the best place to spend a winter holiday on Sirius?
Where is the best place to buy spaceships?

Why?

Why are thousands of people being taken away from a chemical weapons destruction facility?
Why is detoxification of the country beneficial to the residents of Sirius?
Why do many Sirian flower seed speculators fail?
Why solar panels with asteroid deposition have so many advantages?

When?

When will the destruction of chemical weapons in the Saratov region be completed?
When is the best time to go on holiday to Sirius?
When is the best time to send an email to your subscribers from Sirius?
When should a private deminer require advance payment?

Which?

What new suit has our scientists developed to protect against sarin?

Where?

Poison disposal: where do chemical weapons go?

Headline addressed to the target audience

Secrets of aliens: how to look 30 at 50
What should a new Sirius translator do first?

6 fatal errors aspiring gladiator on Sirius
12 reasons to buy phones in online stores of the Kin-dza-dza galaxy
10 new Martian cabbage salads.

Headings based on catchphrases

Everything you wanted to know about mortgages on Sirius, but were afraid to ask
Outsiders are not allowed to enter

200 successful headlines with magic words

10 reasons to take advantage flying saucer
Why synchrophosotrons Are they popular with tens of thousands of customers?
25 answers to the question: “How will the Martian like it?”
NEW! Tear-resistant nano-tights
SENSATION! Live dinosaur at the Moscow Zoo
THE INCREDIBLE HAPPENED! Chalk turned to gold
FOR FREE! Flytrap flower from Saturn for every third buyer
ATTENTION! The Venus flu has reached Novosibirsk
CAREFULLY! Elevators with teleportation effect
THIS IS INCREDIBLE! Levitation from diapers
THIS HAS NEVER HAPPENED BEFORE! Gymnasts performing on the moon
And you took a ticket to orbit ?
Like me took Martians to cafes
Secrets found eternal youth
Who else wants will go on a motorbike ride along Verener ?
Find out how I am grew the seeds of giant plants
Give it to me fulcrum , and I congratulations to the young people
How to do laser sword with your own hands?
How to increase height several times?
I used to think too the speed of light is the fastest
Special offer for collectors of ancient artifacts
Special offer for loans to earthlings

Get access to Koshchei's egg
Save ___% on ___
It's hard to believe, but ___
Captured by the 7 Dwarfs
Get the most out of ___
What's behind seven castles?

Ageeva Veronica.

For your letters, using which you can increase the open rate of your own letters in your mailings.

1. Question title.

Every question requires an answer. Reading a question title, a person subconsciously has a desire to find out the answer to it. And you can find it, naturally, only by opening the letter.

“Do you want to know how to easily lose 12 kg without dieting or exercise?”
“Need money?”

2. Unfinished title.

The understatement in the title exploits our curiosity. And this is a very powerful thing. When something interests us, and then it ends... interesting place. This is usually practiced in TV series, but it can also be successfully used in e-mail marketing.

Here are examples of unfinished titles.

"Most effective way dealing with objections is..."
“You will never double your sales if you don’t use...”

3. A scary headline.

Fear is a very powerful feeling. The instinct of self-preservation is stronger than even the instinct of procreation. Therefore, any “message” that carries something intimidating or frightening to a person forces him to immediately react.

"Your email has been deleted"
"Your account is blocked"
"Your data has been destroyed"

4. Delivering title.

This type of headline informs a person about getting rid of some problem that has been bothering him for a long time and has been a peeve in business or life.

For example. “Computer viruses have come to an end”, “The problem of finding clients no longer exists”, “Lack of weight has been defeated”, etc.

5. Compromising headline.

People love to dig through dirty laundry and then wash the bones. Any compromising evidence arouses interest, and therefore is so actively used in headlines by various newspapermen.

“The Internet entrepreneur’s shocking confession about his subscribers”
“Scandalous recording from a conference on blog promotion in RuNet”

6. Headline-fact.

The reader is simply told a specific fact. For example, a result that was achieved and which people would also like to repeat.

“217 thousand rubles on the first day of sales”
“Over 1000 visitors to the site per day, in three months”
“An ordinary schoolboy who made a deal worth half a million rubles”

7. Secret title.

You definitely want to know any secret. Therefore, any headlines that reveal any secrets to us have always attracted and will attract attention.

“The strategy of playing on the stock exchange that the bankers hid”
"Secret Method" quick learning foreign languages in the FSB"
“Revealed recipe for the signature pie of the Kremlin cuisine”

8. Friendly title.

Such headlines are usually used when writing to your friends or acquaintances, but in e-mail marketing this is necessary to get closer to the audience. Also, similar headlines can be used when using a personal brand.

"From Alexander"
"Alex Ivanovsky"

9. Constant header.

This type of header is a permanent name of the same type that never changes. People get used to such constancy and in the future they will no longer confuse you with anyone. The response of such letters is stable, since the reader never knows what awaits him in today's issue, but willingly opens it, because... loves this newsletter.

“New business ideas. Issue 167"
"Magazine newsletter culinary recipes»

10. Intriguing title.

An intriguing title piques the reader's interest. But unlike other types of headlines, intriguing ones never reveal the essence of the offer. That is, in order for a person to find out what we're talking about, you need to open and read the letter.

“You have to see this!”
“In 8 years of practice, I have never seen anything like this!”

11. Targeting headline.

Targeting means selection, segmentation. This type of headline is aimed at a specific audience from total mass, for example, only for women or motorists, or those who keep animals at home, etc.

"For those who love beer more water»
“If they don’t buy books from you in the online store”

12. News headline.

Everything is very simple here. News headlines carry some kind of news.

"Latest changes in search engine algorithms"
"New rules for delivery tax return»

13. Title-gift.

People love free things, and therefore any mention of gifts, discounts, bonuses and anything that is offered for free always arouses interest. Especially if it costs money.

“Get a video course worth RUB 2,500. completely free"
"Let me give you a gift"

14. Title Guarantee.

A guarantee is a protection against risk, so using it in the headline makes any offer safe. That is, with a guarantee, a person gets the opportunity not to fear for the future result and, if something happens, to return everything back.

“This shampoo will get rid of your dandruff, or we’ll give you your money back.”
“A system that 100% guarantees the recruitment of the first 1000 subscribers in three days”

Naturally this is not full list techniques for writing headlines for letters, but even these are quite enough to increase the readability of your newsletter. I have given several examples based on which you can generate your own headings for topics. I am sure that if you try, they will be stronger and even brighter than mine.

According to Pareto's law, 80% of your website visitors read only the headlines and only 20% open full text articles. This means that to increase the open rate, and therefore improve the behavioral factor, you should focus on correct spelling header. What good is an article if it is not read because the headline did not attract attention. Let's try to group examples of intriguing headlines by types and techniques.

Question. A question-like title suggests that the reader will want an answer to the question posed in the title. It works if the question is relevant and readers trust your site. Usually works for regular readers. Here are some examples:

How to come up with an intriguing headline in five minutes?
How to scare the reader so that he definitely wants to read your article?
What phrases should you never say to your child...
When will the heating be turned on?
How to lose weight without losing weight?

Understatement. This is essentially a type of question. A phrase that contains a seed or an explanation of what will be discussed next, but does not reveal the essence - there is no answer to the question. Requires a certain skill, otherwise the title will not arouse interest. Such a title works well for the target audience, and the essence of the problem revealed in the article should be relevant and interesting to the target audience. This technique is most often used for news. Here are some examples:

Yesterday the mayor of our city did this...
Residents of the city of Paralelepidovsk will now be happy....
It's finished. You no longer have to brush your teeth every morning.
Be careful on the city streets in the evening.
The long-awaited comfort will come to every home in our city.

Threat. The reader should understand from the first words that if he does not read the entire text, he will miss something or lose something, or even better, risk something. Everyone wants to be aware of what can affect daily life. Examples:

If you don’t want to be left without a roof over your head, you’ll have to run around the offices.
Are you planning to retire? Then you should know that you can be deceived.
Buying regular cheese can turn into a tragedy.
Do your children go to school on their own? Are you sure there is no danger on their way to school?

Promises. The reader should understand that if he opens the article, he will receive some benefit or advantage. But here you can’t be intrusive and you need to act carefully. You can't impose yourself directly. The reader must guess for himself that it is beneficial for him to learn something useful for himself. Examples:

Semyon Gorbunkov now pays 50% less for water than his neighbors.
Residents of Parallelogrammovsk have figured out how to get to work faster.
Now anyone can earn money for a car while sitting on the couch.
The new pharmacy surprised me with its prices. We looked for a catch and didn't find it.
Bring a friend to the cafe and get a free drink. Don’t rush to tell your friend about this.

The title is the part of the article that the reader will see first. This is why you need to write good headlines that will attract readers to the site, interest them and convince them to stay on the site. But how come up with and write the title of the article, which everyone would like and arouse interest. There are many headline writing techniques used. for many years We will talk about leading marketers and the best in this article.

What is an article title and why is it needed?

Heading- this is a part of the text in which the main idea of the article is expressed in a condensed form. The title of the article is at the very beginning, which means that readers will see and read it first, and that is why it should be written with high quality.

Very often, articles have one main heading and several subheadings. Subheadings are needed to break the article into meaningful sections for easier reading or finding the necessary information.

The main heading is the title of the article and is the most important. And if you want to, then you will need to learn how to write headlines that arouse the reader’s curiosity and interest. For the webmaster, writer of articles for your site yourself, this is an equally important task, since the quality of the title will determine how many users, having opened a page of your site, will remain reading the article in full, and will not close it in a second.

Goals and objectives of the title (title) of the article

Let's figure out what goals you need to set before writing a title for an article. After all, the header has certain tasks that it must perform. So, let's get started.

Every article title First of all, it must inform the reader. Inform about the content of the article, what problems the article can solve, and how it can help. Based on the title, the reader should understand whether there will be any benefit from reading this article. Example: “How to come up with and write an article title?” – this heading informs that this article can help in writing headlines.

Also, the purpose of the title of the article is to attract the reader's attention. No matter how useful the information in the article is, if the title does not arouse interest and curiosity, no one will know about it. We’ll talk about how to write a “catchy” title for an article below.

The purpose of subheadings is to distribute the material by degree of importance, to distribute the material into semantic parts. The subtitle, first of all, should be informative, explaining to the reader what he will learn from this part of the article.

Rules for writing headings (titles) in articles

At writing a title To the article you need to adhere to some rules that should not be neglected. Let's look at them:

The title (title) of the article must be related in content to the text. The title should reflect the essence of the article, without diminishing or exaggerating the factors described in it. It is important to meet the reader's expectations.

Non-compliance of this rule– this is disrespect for the reader. Few users will want to return to a site that did not meet their expectations. This means that if you write for your website, you will lose visitors. If you work as a copywriter, then it is unlikely that they will buy articles that do not follow this rule.

This rule also applies to subheadings. Their title must also correspond to the content of the article section. Otherwise, the reader will have confusion in finding information on the page.

No need to write too much long titles articles. The title should be short and succinct. Try to write article headings (titles) of no more than 7-9 words.

IN search engines There are restrictions on the length of the article title that can be displayed when providing search information. The length of the article title that will be displayed varies around 65 characters with spaces. So try not to go beyond these limits.

Do not use abbreviations when writing the title of your article. This is especially true for little-known abbreviations of words used in narrow circles. In rare cases, use only those abbreviations that are known and used by the majority of users. Example: “social network” – having used this abbreviation on the Internet, most users will immediately understand that we are talking about a social network.
Try to write an intriguing, catchy and catchy title that will arouse interest and curiosity in the reader. But don’t forget the main thing: the title of the article should be informative and not deviate from main point articles, so don't go too far.

Heading design: to put punctuation marks in headings or not?

Design of article headings raises no less questions than their writing. Is punctuation necessary in headings or not? Every novice copywriter or webmaster who writes their own articles asks this question. But this question is not the only one! Let's consider the most popular questions regarding the design of headings:

Capital letters in headings. It is extremely rare to find articles whose titles use all capital letters or every word with a capital letter. Firstly, this is extremely doubtful from the point of view of visual perception. A title consisting of capital letters can hardly be called beautiful and easy to read. Also, search engines do not like such headings.

Use capital letters in headings following exclusively the rules of the Russian language. Use capital letters in article titles only at the beginning of a sentence. If the title consists of several sentences, capitalize the beginning of each sentence.

Commas in headings. Commas in article headings are placed according to the rules of the Russian language. And if you don’t put them, you can harm not only the perception of the title by readers, but also worsen the ranking of the site in search engines.
Is there a period in the title?? There is no period at the end of a one-sentence title. However, if this sentence is interrogative or exclamatory, then question marks and exclamation marks must be inserted. Example of a title: “Period in the title”, “Is it necessary to put a period at the end of the title?”, “You cannot put a period at the end of the title!”.

If the title consists of two or more sentences, then you need to put a period between the sentences. In the last sentence at the end of the title there is also no period. Example of a heading: “Design of headings. Placement of punctuation marks."

How to write a beautiful title (title) of an article?

We have figured out the rules for writing and designing headings. Let's now talk about how write nice title that would interest the reader. They are often called catchy headlines. There are some ways to structure an article title that have been used for years and work great.

Question title. This type header is the most common and at the same time effective. The question in the title of the article suggests that this article solves a specific problem. The question in the title indicates that the article contains the answer and should be read.

Also, a question title arouses interest and curiosity in the reader, prompting them to look for the answer to it in the article. Example of a title: “How to come up with a title for an article?”, “Why do you need a title?”

Heading with numbers. Numeric headings are also quite common. The most effective of them are those indicating the number of steps that can be taken to solve the problem. Example of a title: “How to write a beautiful title in just 5 steps?”

The use of numbers in headings is not limited by the number of steps. You can also indicate the number of ways to solve the problem. Readers will like this because they can always choose an alternative. Example header: "10 the best ways write the title."

Whatever the wording, the numbers in the title have an attractive effect. But when indicated turn-based strategy solving the problem, the article becomes a kind of instruction. The same can be said about question headings. And it is articles written with such a title and style that are most popular.

Negative headline. Let's look at an example right away so you understand what we're talking about. Example of a headline: “How to avoid making mistakes when writing a headline?”, “10 critical mistakes when writing a headline.”

There is a fear factor in these headlines. The title voices some problem that the reader may encounter and immediately makes it clear that its solution is in the article. None of us want to face problems; we try to avoid them. That is why headlines that say they can help with this are very popular.

These are perhaps the most popular and effective types of news article headlines that most copywriters use. It can also be effective appeal to the reader in the title. An example of such a headline: “Do you want to learn how to write beautiful headlines?”

It is best to write the title in the present tense. This can create a sense of immediacy and is more likely to encourage the reader to read the entire article.

The headline can tell a success story, it doesn’t matter whether it’s yours or someone else’s, it can be equally effective. Moreover, good decision will use a first person title. Example headline: “My proven technique for writing headlines.”

Use the following words when writing in the title: best, effective, efficient, easy, fast and others. Such words will emphasize the peculiarity and usefulness of the information described in the article. Example of headings: “How to quickly come up with an article title?”, “The best and most effective types of headings”, “3 simple ways write the title."

It could also be efficient use the words "secret". It can create a little intrigue in the reader, arouse his curiosity and interest. Example headline: “Secrets of Writing Effective Headlines.”

As you can see, most of the ways of writing headings in the examples given are combined. I recommend that you experiment, coming up with headlines for articles, combining the methods described above. Using these headline writing techniques will provide you with buyers on any article exchange.

How to come up with a title (title) for an article?

How come up with an article title, if there is no idea? It's actually very simple. Layouts good headlines can be seen on many popular information sites. It’s even better if these sites are similar to the chosen topic for the article, but this is not necessary.

You can also take the idea of constructing a title from printed literature. To do this, just buy any information and entertainment newspaper or magazine and read them. Then you can easily come up with a title for the article.

I don’t suggest copying verbatim the text of other people’s headlines. To come good idea, sometimes just seeing something like this is enough. Moreover, if you are a beginner in writing articles, it will be difficult at first to come up with a title yourself. There is no need to try to invent a wheel at the beginning of your journey. It’s enough just to take a ready-made working model and rework it for your article.

How to write an SEO title?

SEO title- this is a title that is written taking into account the keywords of the article and is aimed at improving its position in search results for the main query. If you came up with and wrote a title that is related in meaning to the text of the article, then it will already contain keywords. However, in some cases they need to be modified.

The first step is to choose the most important keywords for the topic of the article. It will be even better if you select a whole keyword phrase, but this is not necessary. Then go to the WordStat keyword research site. You can access it using this link: WordStat.

Then enter keyword or phrase. Let's look at an example of using this service using the key phrase “write a title” as an example. Then we add the word “how” through the “+” sign. Now we have an example of question headings that don’t even need to be processed, since this is the form in which users were looking for information.

Use all the above methods and you will always succeed come up with and write headlines, which will blow all readers away. And if you are going to make money on articles by selling them, then they will definitely be popular on any article exchange.

And you will learn many more useful information for the work of a copywriter and everyone involved in typing.