Effective headlines. How to Write Effective Headlines

Hello dear readers of the blog site. I decided to devote this article to the pressing problem of novice copywriters, namely the question - how to increase sales of finished articles? I'll talk about ways to write headlines that will make your texts stand out. new level.

The magic of a good headline or why it works?

A person is designed in such a way that he needs to constantly update his knowledge with some information. The Internet also plays a significant role in this. And if you believe the calculations of analysts, then every person in the world spends on average from 2 to 4 hours a day searching and reading on the Internet. And when he looks for information, the first thing he pays attention to is the headlines.

I won’t go into the clever speeches of marketing language; a novice copywriter doesn’t need this yet, but I’ll explain it in intelligible Russian words. For example, you are looking for information about how to make money from articles, And Let's say you have two sources in front of you. One of the headlines says – learn to make money by selling articles. And the other one is 10 effective advice to increase sales of finished articles. Which one will you read first? I think the answer suggests itself.

A good copywriter knows how to get the reader to pay attention to his article. And if you want to increase your sales level and earn more, you must also be able to write headlines correctly.

Examples of creating an effective headline

Let's get to the heart of the matter. Below I will give examples of several ways to create a catchy headline. You will subsequently be able to select what you need for your article and thereby increase your earnings.

So, step one - title question

This type of headline forces a person to respond to it, as it were, subconsciously. And the twist is that for this you need to pass the information through yourself. Whether you like it or not, you will read this article. Remember, this happened to you?

Questions in the title may vary. They can be affirmative, concrete or purely symbolic. But they have the same meaning. Everyone points out that the answer to their question is in this text. By correctly composing such a headline, you will force not only to read the article, but also to draw the customer’s attention to it.

• Why doesn't the car speed up?
• Why can't you afford a new Mercedes?
• How long does it take to break in an engine?
• How much does a good car service cost?

Questions of different types cause a certain reaction in the subconscious that prompts action. Take this into account and use this heading option.

Articles for people or how to increase the readability of text?

Title - intrigue

Man is greedy by nature. We are interested in all secrets, especially those that allow us to gain an advantage over someone. And even without this, people are always trying to learn something new. Using such headlines there is a high chance of attracting readers and increasing the level of earnings on finished articles.

• Secrets personal growth.
• The secrets that made Lord Bekins rich.
• A few secrets to increasing profits in a small business.

Something like this. Use such headings as much as possible in texts about various options earnings.

Title - number

Any numbers in the headings play the role of an auxiliary utility coefficient. To put it simply, this is a measure that allows the reader to a priori evaluate the experience that he will gain by reading the article. And here quantity takes over quality. How higher figure, the more likely it is that your article will be read, and therefore purchased in the store.

By introducing digital certainty, an experienced copywriter can manipulate his audience, diluting the informational component with a light commercial background. If you noticed, my post is titled this way.

• 1000 ways to attract a girl's attention.
• 20 options for starting the engine in sub-zero temperatures.
• 100 tips for increasing profits in business.

Use this approach wisely and then your work will be in great demand, and earnings from articles will reach a new level.

Heading - solution to the problem

By nature, man is a lazy creature. Of course, I'm generalizing a little, but in general this is true. For most people, the Internet is a solution to many problems. There is no arguing with this, it’s just that everyone is spoiled in their own way. And even you, reading this article, took advantage of this opportunity by typing a specific query into the search bar to find the answer to it, right?

There's nothing wrong here. You can’t know everything and you always need to learn something, but to find necessary information, such headers allow.

• How to reduce gasoline consumption?
• How to make a lot of money?
• How to quickly relieve lower back pain?

The first word “how” plays a big role here. From a psychological point of view, behind it lies a guide to making a decision that can help cope with a certain situation.

Is the principle clear? Use it. This is very effective headlines. Of the articles I've sold, more than half have been titled this way. And today, when working with customers, I try to make the most of them.

Headline with rhetoric of personal experience

When looking for information, many people prefer those articles that provide examples from personal experience. That is, the person has already done this and knows all the intricacies. This means that after reading the article, I will also do everything correctly.

• How did I learn to write interesting articles?
• How did I become a professional copywriter?
• How did I make my first money on the Internet?

If you noticed, again the word how. And here there is a double effect. Experienced copywriters guru of his business, They use this approach wisely, significantly increasing the sale of their articles. But such headlines for articles have a second side. Confidence in the text will increase if there are references to the experience of great people.

• Secrets of a successful football player from Cristiano Ronaldo
• How did Abramovich earn his first money?
• How do famous copywriters make money from their texts?

This header option is also good. Use names famous personalities to increase sales of your articles.

Title - emphasis

Some seemingly inconspicuous words, when combined with others, can have a magical effect on the sale of articles. The distinctive feature here is that one word will indicate a solution to a problem or encourage the acquisition of something.

• Winter tires from ..... will make your car show restraint on slippery roads.
• Copywriting lessons from ..... will raise your level to a professional.
• By purchasing...... you will get rid of all Colorado potato beetles on the site.

As you can imagine, these headlines are more suitable for But they can improve profitability in other cases.

Title - fear

Such article headlines inspire some fear potential reader, forcing him to follow the link and study the information. A person instinctively seeks protection from something, and if there is a chance to protect himself by reading a certain text, then such a headline will definitely hook him.

• Without the skill of writing texts, you lose up to 1000 rubles a day.
• Using motor oil brand…. will lead to irreparable consequences.
• A correctly composed headline can raise the copywriter’s rating in the eyes of the customer.

This is a very strong headline option. Take note and use it to increase your earnings on finished articles.

7 myths about working as a copywriter

Title - guarantee

Another 100% working option. Articles titled in this way go down well on the copywriting exchange. Because the buyer usually knows what content he needs on the site. And your article will answer his questions.

• After reading this book, you will increase the sales of your articles by 100%.
• In this article you will learn how to overcome dandruff.
• By completing this course, you will solve the problem of lack of money once and for all.

Custom Headers

Many of us have a psychological filter built into our heads. Sometimes a person is prompted to action by seemingly non-standard solutions. Experienced copywriters use such headlines, thereby boosting sales and increasing their earnings from articles.

• If you don't need money, then don't read this text.
• Out of the blue - how my husband left me.

You need to know how to use such headings for articles. Therefore, while you have not yet gotten your hands on copywriting, do not rush to take them on board.

Heading is a pain

The most strong headlines texts are those that touch a person to the quick, prompting him to read the article that contains the solution to his problem. Or vice versa, hitting his pride. They work 100%, increasing sales and earnings on articles.

• End your hair loss problem once and for all!
• Stop working for your uncle and strive for financial independence!
• Tired of Colorado potato beetles and mole crickets - there is a solution!

Copywriter's website - why does the author need his own resource?

What do we have?

Human psychology is such that he is interested in solving a problem in any way. If you express this in the title, then you will force the reader to open the text and read it to the end.

What does the customer need? Of course, conversion on the site. Copy or write down examples of article headings somewhere and use them in your work. Then your texts will sell more often, and you will increase your earnings from articles.

Video on the topic

Hello everyone, guys!

Do you think it's really important to know how to write headlines? Most likely, your answer will be positive. And I have no right to argue with this, because this part of the text is of great importance.

Absolutely all novice copywriters are very concerned about this issue. Today we will learn how to create great headlines for selling texts and informational articles.

What to do before writing a title?

Every action has a beginning. Writing a headline begins with a trivial analysis of the target audience. That is, before you start writing an article, and therefore a headline, you need to find out what the audience wants.

Everyone’s favorite Wordstat () will help you find out what the audience wants. Let's look at it with an example. Let's say I want to write an article about how to cook borscht. We enter this query into Wordstat and look at what else people are looking for for this query:

Pay attention to the queries that I highlighted in red: +how to cook delicious borscht and + how to cook borscht step by step recipe with photo. Having done such a small action, we have found what our target audience needs and can safely use it in the title, but more on that a little later.

Advice: copywriting on the Internet is primarily about sales and promotion search engines Oh. So use statistics keywords Wordstat for more accurate targeting of the target audience, as well as for better promotion in search engines.

Writing a title

Great! We know what people are interested in target audience. Now you need to learn how to write a headline correctly.

• Question. The title consists entirely of a question. In our case, the entire key phrase will serve as the title. Example: How to cook delicious red borscht? Step by step recipe;
• Availability of numbers. Numbers make the headline more attractive, effective and specific. Example: 3 recipes for delicious red borscht;
• Intrigue. For most members of the human race, especially feminine, it is important to know all the secrets. The interest in such things is just off the charts. Why not use this in headlines? Example: Secret way cook delicious red borscht;
• Appeal. Reaching out to people also works well. Example: Do you know how to cook delicious borscht?;
• Problem. It’s quite possible to put pressure on the readers’ sore point. Example: Not tasty borscht? Recipe for delicious red borscht;

You can also play with combinations of the above methods.

Headings determine the success of any text and are the key factor that determines whether the reader will pay attention to the text or not. It is the headlines that activate the first stage of marketing, and therefore require special approach from the copywriter side. History is replete with a lot of brilliant examples that had truly fabulous success. Today we will look at what techniques are used to create the most effective, most effective and most catchy headlines, and we will also try to explain why they have such an effect on the reader.

Legendary header examples

If you want to get acquainted with real examples of headlines that have reliably written themselves into the history of world marketing, then the “100” trilogy will be useful to you. legendary titles, which brought millions to their creators.” It can be found at the links below:

Effective headlines: how they work

Before we start, a little digression. Truly effective headlines affect the human psychosomatic system through so-called psychohooks. In other words, such headlines evoke a psychological reaction in a person, which is expressed in increased brain activity and evocation of the emotions desired by the author. If the headline does not catch a person (does not contain psycho-hooks), then there is no change in the reader’s state and, as a result, the impact is reduced to zero.

Title Techniques

So let's get to the point. Now we will look at several techniques for creating headlines, examining in detail what psychohooks are used in them, and what effect they have on a person.

1. Question

The question in the title forces a person to answer it. Subconsciously. The highlight is that in order to answer a question, you need to comprehend it, let it pass through yourself. This means that regardless of whether he wants it or not, the reader pays attention to your text.

Questions can be rhetorical, they can be specific, they can be abstract. However, they always have one thing in common: directly or indirectly, they indicate that the answer lies in the text, but for this you need to read the text.

Heading examples:

Different questions evoke different reactions and focus the reader's attention on different aspects.

2. Solving the problem (answering the question)

People, by nature, are terribly lazy creatures. Of course, I am generalizing and exaggerating, but, in essence, that’s how it is. If it is possible to get a ready-made solution actual problem Instead of looking for the answer yourself, most people will take advantage of this. The answer to the question is a Klondike for any copywriter in terms of influencing the audience. The trick is simple: choose a problem, give its solution in the text, and in the title let the reader know that the solution is in the text.

Heading examples:

The most popular titles are those that begin with the word “How.” The general stereotype suggests that behind the word “how” there is, by default, practical guide, which is very, very useful, which is why readers have a special feeling for this word.

Notice how people enter search queries when they are looking for lessons on something: “How to make a mask”, “How to send a boss”, “How to seduce girls”, etc.

3. Personal experience

People always have more trust in those who have already done something, rather than in those who simply talk about how to do something. Demagoguery and results are completely different things. Compare the two headers:

1. How to earn $1000 in a week
2. How I earned $1000 in a week

Which one do you have more interest and trust in?

Heading examples:

In addition, the title may include not only personal experience the author, but also a third party. The more authoritative and well-known this person is, the more trust you can inspire in the reader.

Heading examples:

4. Mystery, secret, intrigue

People simply love secrets and mysteries, especially if these secrets will allow them to gain certain advantages. People also love other people's secrets, even just like that, without advantages. By playing on human curiosity, you have a very high chance of attracting readers' attention to your text.

Heading examples:

5. Numbers

The numbers in the headings act as a conditional quantitative indicator of the saturation or ease of assimilation of the material. In other words, numbers are a measure that allows a person to a priori assess how much benefit he will get from reading a particular text, and how easy it will be for him to perceive the information offered. The higher the number, the richer the material, and this attracts with its volume, and the lower the number, the simpler and more practical, and attracts with its lightness and transparency. By introducing such certainty, the copywriter can manipulate the audience, for example, by mixing useful information with a commercial layer.

Heading examples:

6. Accents

Accents give headlines qualitatively new properties, strengthening them several times. By themselves, accents may be ordinary, inconspicuous words, but when combined with a headline, they increase its effectiveness. Distinctive feature accent is that it always points to something.

Heading examples:

7. Instilling fear

Fear is a very strong motivating factor. If you fill your headlines with fear, they encourage the audience to read the main text. It's simple. A person instinctively tries to protect himself from everyone negative factors. If there is at least some chance that he will find salvation in the article and protect himself, then the person will read it.

Heading examples:

8. Warranties

Guarantees, in essence, are a derivative of fear, only served with a different sauce. When a person feels protected, he becomes more loyal to the text he reads.

Heading examples:

9. Non-standard approach

In most cases, people have a filter on many headlines because people basically know what to expect. Non-standard or controversial solutions attract attention and are able to break through this filter.

Heading examples:

10. “Salt in the wound”

Finally, the most powerful headlines are those that precisely and strongly hit a person’s most painful place: pride, pride, fears, problems, etc., which are relevant for this person. In this case, the success of the headline sharply exceeds the 90% mark.

Heading examples:

Conclusions

People are interested, first of all, in their problems and their needs. If your headline is directly or indirectly related to these needs, then there is a very high probability that a person will start reading the main text. Of course, in each specific case the title will have its own unique specifics, however general principles The audience impacts outlined in this article can help you increase the impact of your headlines several times over with just one or a couple of words.

For your letters, using which you can increase the open rate of your own letters in your mailings.

1. Question title.

Every question requires an answer. Reading a question title, a person subconsciously has a desire to find out the answer to it. And you can find it, naturally, only by opening the letter.

“Do you want to know how to easily lose 12 kg without dieting or exercise?”
“Need money?”

2. Unfinished title.

The understatement in the title exploits our curiosity. And this is a very powerful thing. When something interests us, and then it ends... interesting place. This is usually practiced in TV series, but it can also be successfully used in e-mail marketing.

Here are examples of unfinished titles.

"Most effective way dealing with objections is..."
“You will never double your sales if you don’t use...”

3. A scary headline.

Fear is a very powerful feeling. The instinct of self-preservation is stronger than even the instinct of procreation. Therefore, any “message” that carries something intimidating or frightening to a person forces him to immediately react.

"Your email has been deleted"
"Your account is blocked"
"Your data has been destroyed"

4. Delivering title.

This type of headline informs a person about getting rid of some problem that has been bothering him for a long time and has been a peeve in business or life.

For example. “Computer viruses have come to an end”, “The problem of finding clients no longer exists”, “Lack of weight has been defeated”, etc.

5. Compromising headline.

People love to dig through dirty laundry and then wash the bones. Any compromising evidence arouses interest, and therefore is so actively used in headlines by various newspapermen.

“The Internet entrepreneur’s shocking confession about his subscribers”
“Scandalous recording from a conference on blog promotion in Runet”

6. Headline-fact.

The reader is simply told a specific fact. For example, a result that was achieved and which people would also like to repeat.

“217 thousand rubles on the first day of sales”
“Over 1000 visitors to the site per day, in three months”
“An ordinary schoolboy who made a deal worth half a million rubles”

7. Secret title.

You definitely want to know any secret. Therefore, any headlines that reveal any secrets to us have always attracted and will attract attention.

“The strategy of playing on the stock exchange that the bankers hid”
"Secret Method" quick learning foreign languages in the FSB"
“Revealed recipe for the signature pie of the Kremlin cuisine”

8. Friendly title.

Such headlines are usually used when writing to your friends or acquaintances, but in e-mail marketing this is necessary to get closer to the audience. Also, similar headlines can be used when using a personal brand.

"From Alexander"
"Alex Ivanovsky"

9. Permanent header.

This type of header is a permanent name of the same type that never changes. People get used to such constancy and in the future they will no longer confuse you with anyone. The response of such letters is stable, since the reader never knows what awaits him in today's issue, but willingly opens it, because... loves this newsletter.

“New business ideas. Issue 167"
"Magazine newsletter culinary recipes»

10. Intriguing title.

By using intriguing title arouses the reader's interest. But unlike other types of headlines, intriguing ones never reveal the essence of the offer. That is, in order for a person to find out what we're talking about, you need to open and read the letter.

“You have to see this!”
“In 8 years of practice, I have never seen anything like this!”

11. Targeting headline.

Targeting means selection, segmentation. This type of headline is aimed at a specific audience from total mass, for example, only for women or motorists, or those who keep animals at home, etc.

"For those who love beer more water»
“If they don’t buy books from you in the online store”

12. News headline.

Everything is very simple here. News headlines carry some kind of news.

"Latest changes in search engine algorithms"
"New rules for delivery tax return»

13. Title-gift.

People love free things, and therefore any mention of gifts, discounts, bonuses and anything that is offered for free always arouses interest. Especially if it costs money.

“Get a video course worth RUB 2,500. completely free"
"Let me give you a gift"

14. Title Guarantee.

A guarantee is a protection against risk, so using it in the headline makes any offer safe. That is, with a guarantee, a person gets the opportunity not to fear for the future result and, if something happens, to return everything back.

“This shampoo will get rid of your dandruff, or we’ll give you your money back.”
“A system that 100% guarantees the recruitment of the first 1000 subscribers in three days”

Naturally this is not full list techniques for writing headlines for letters, but even these are quite enough to increase the readability of your newsletter. I have given several examples based on which you can generate your own headings for topics. I am sure that if you try, they will be stronger and even brighter than mine.

The main purpose of any headline is to attract attention. Headlines launch the first stage of the AIDA marketing model. Legendary, spectacular examples of headlines that made projects famous. How does it work and is it possible to learn how to write headlines?

Headings determine the success of any text and are the key factor that determines whether the reader will pay attention to the text or not. It is the headlines that trigger the first stage of the AIDA marketing model, and therefore require a special approach from the copywriter. History is replete with a lot of brilliant examples that had truly fabulous success.

Today we will look at what techniques are used to create the most effective, most effective and most catchy headlines, and we will also try to explain why they have such an effect on the reader.

Legendary header examples

Effective headlines: how they work

Before we begin, a short lyrical digression. Truly effective headlines affect the human psychosomatic system through so-called psychohooks.

In other words, such headlines evoke a psychological reaction in a person, which is expressed in increased brain activity and evocation of the emotions desired by the author. If the headline does not catch a person (does not contain psycho-hooks), then there is no change in the reader’s state and, as a result, the impact is reduced to zero.

Title Techniques

So let's get to the point. Now we will look at several techniques for creating headlines, examining in detail what psychohooks are used in them, and what effect they have on a person.

1. Question

The question in the title forces a person to answer it. Subconsciously. The highlight is that in order to answer a question, you need to comprehend it, let it pass through yourself. This means that whether he wants it or not, the reader pays attention to your text.

Questions can be rhetorical, they can be specific, they can be abstract. However, they always have one thing in common: directly or indirectly, they indicate that the answer lies in the text, but for this you need to read the text.

Heading examples:

• Why are you feeling dizzy?
• Why can't you afford a holiday in the Maldives?
• How much time a day do you spend killing yourself?
• Where is your conscience?
• Where do you see yourself in 5 years?
• How much does an hour of your work cost?

Different questions evoke different reactions and focus the reader's attention on different aspects.

2. Solving the problem (answering the question)

People, by nature, are terribly lazy creatures. Of course, I am generalizing and exaggerating, but, in essence, that’s how it is. If there is an opportunity to get a ready-made solution to a pressing problem instead of looking for the answer yourself, then most people will take advantage of it.

The answer to the question is a Klondike for any copywriter in terms of influencing the audience. The trick is simple: choose a problem, give its solution in the text, and in the title let the reader know that the solution is in the text.

Heading examples:

• How to stop worrying and start living
• Where to get a lot of money at once
• How to get rid of back pain
• How much does freedom cost?

The most popular titles are those that begin with the word “How.” The general stereotype suggests that behind the word “how” there is, by default, a practical guide that is very, very useful, which is why readers have special confidence in this word.

Notice how people enter search queries when they are looking for lessons on something: “How to make a mask”, “How to send a boss”, “How to seduce girls”, etc.

3. Personal experience

People always have more trust in those who have already done something, rather than in those who simply talk about how to do something. Demagoguery and results are completely different things. Compare the two headers:

• How to earn $1000 in a week
• How I earned $1000 in a week

Which one do you have more interest and trust in?

Heading examples:

• How I lost 20 kilos in 2 weeks
• How I dismantled the toilet in the State Duma
• How a pack of Marlboro helped me in a fight with 5 hooligans

In addition, the title may include not only the personal experience of the author, but also of a third party. The more authoritative and well-known this person is, the more trust you can inspire in the reader.

Heading examples:

• How to make your first million
• What does Schumacher do when he gets a flat tire?
• How bankers make money on exchange rate dynamics

4. Mystery, secret, intrigue

People simply love secrets and mysteries, especially if these secrets will allow them to gain certain advantages. People also love other people's secrets, even just like that, without advantages. By playing on people's curiosity, you have a very high chance of attracting readers' attention to your text.

Heading examples:

• Money you walk on without noticing
• Nero's Secret Secret That Made Him Great
• The secret of getting double profits as an entrepreneur in Ukraine

5. Numbers

The numbers in the headings act as a conditional quantitative indicator of the saturation or ease of assimilation of the material. In other words, numbers are a measure that allows a person to a priori assess how much benefit he will get from reading a particular text, and how easy it will be for him to perceive the information offered.

The higher the number, the richer the material, and this attracts with its volume, and the lower the number, the simpler and more practical, and attracts with its lightness and transparency. By introducing such certainty, the copywriter can manipulate the audience, for example, by mixing useful information with a commercial layer.

Heading examples:

• 100 and 1 ways to become the life of the party
• A book that will make you a superhero in 20 minutes
• 5 Sure Ways to Find Inspiration
• 24 vices of beginning programmers

6. Accents

Accents give headlines qualitatively new properties, strengthening them several times. By themselves, accents may be ordinary, inconspicuous words, but when combined with a headline, they increase its effectiveness. A distinctive feature of an accent is that it always points to something.

Heading examples:

• THIS rake will make your neighbors envy you
• NOW…! you will begin to predict the future!
• Who ELSE wants to earn $1000 a month without any effort?
• Buy our alarm system and your car thieves will ALWAYS be behind bars
• You are losing hundreds of dollars a year due to ignorance of THIS nuance

7. Instilling fear

Fear is a very strong motivating factor. If you fill your headlines with fear, they encourage your audience to read the main text. It's simple. A person instinctively tries to protect himself from all negative factors. If there is at least some chance that he will find salvation in the article and protect himself, then the person will read it.

Heading examples:

• You're Losing $3,000 Every Year Without This Skill
• Mixing these products disables the stomach within a day
• Just one word can save your marriage from destruction

8. Warranties

Guarantees, in essence, are a derivative of fear, only served with a different sauce. When a person feels protected, he becomes more loyal to the text he reads.

Heading examples:

• 24 hours and your skin is glowing! Otherwise we will refund your money!
• You will forget about your problems forever!
• You will never lack for anything!

9. Non-standard approach

In most cases, people have a filter on many headlines because people basically know what to expect. Non-standard or controversial solutions attract attention and are able to break through this filter.

Heading examples:

• I will put you in a trance while you read this text!
• Take your money!
• Don't you dare read what is written here!
• Full house in the face of a severe fiasco

10. “Salt in the wound”

Finally, the most powerful headlines are those that precisely and strongly hit a person’s most painful place: pride, pride, fears, problems, etc., which are relevant for this person. In this case, the success of the headline sharply exceeds the 90% mark.

Heading examples:

• Forget about losing hair!
• How long will you continue to work “for your uncle”?
• Tired of fighting weeds?

Conclusions

People are interested, first of all, in their problems and their needs. If your headline is directly or indirectly related to these needs, then there is a very high probability that a person will start reading the main text.

Of course, each headline will have its own unique characteristics, but the general principles of impact on the audience outlined in this article can help you increase the impact of your headlines several times over with just one or a couple of words.

Tips and examples from Azamat Ushanov

Many were shocked by the last title of my letter, which sounded like this...

• “Fuck you, [NAME]!”

Some people took this headline personally. Someone guessed that this was a typical example of a marketing provocation in the headline. The result was that the blog almost burst with traffic. And the mailbox is from very positive and very negative responses. In a word, it was a hurricane of emotions.

(The most dangerous thing in online business is when they think about you “neutral”). This entire hurricane was caused by one small line of text in the subject line. Well, today we will talk about letter headers...

First of all, I want to warn you. Never use in your practice those crazy headlines that you see in my newsletters.

For my experiments know no boundaries. And I myself am a little bit of that. Crazy in short;)

However, I can teach you 10 “safe” (but also somewhat extreme) email subject line techniques that you can start using today to dramatically increase the response to your emails.

Please keep in mind that in mailbox your subscriber, your letter is by no means the only one. You are competing with at least 10 other emails.

However, while your competitors are constantly sending their subscribers letters with banal headlines in the style of “Vasya, a new issue of our newsletter has been released!”, you can use the following alternative options.

They very quickly stir up the interest of any person. So, let's go...

Lightening Header

You simply communicate in two or three words that one of the very pressing problems that your potential clients are experiencing has finally come to an end.

For example, at one time I received a very big effect on a letter with the heading “The poke method has come to an end,” in which I recommended Evgeniy Popov’s course on technical issues...

Calling title

I once wrote in the title of a letter, “Your idea is bullshit,” and in the letter itself I wrote about how many people constantly disparage their own ideas and don’t believe in them.

The headline provoked many people to tell me to go to hell, but also... to open the letter... in the text of which they saw themselves. The proposed podcast helped them a lot.

Scary title

The most frightening headlines in my practice in my memory are two...

• "Your account is blocked"
• "Pair swear words about you…"

Each of them was inextricably linked with the theme of the letter itself. The effect was great. First shock - then relief and clicking on the link.

Compromising header

• People love to peek...

No matter what online market you serve, this headline will always spark interest. “Shocking photos from a drinking session of Internet entrepreneurs.” Oooh, I remember this letter was read by almost all active subscribers...

Title - result

• "Newbie makes 154 sales in first month"
• “An example of lightning-fast website promotion”

Any short headline that states the result that your audience of potential clients wants to achieve will be effective and will bring large number clicks

Headline - yellow press

• “Internet – special forces are taking over the Czech Republic!”
• “Shocking news from Kyiv!”

These headlines brought a lot of interest to our live seminars in Prague and Kyiv in 2007. Open any tabloid newspaper to easily get a dozen more examples of similar headlines. Yes, it's corny, but it works.

Cheat title

People always want to find the “easy way”. Take a shortcut to the result. Therefore, if you say something like this in the title...

• "Workaround to [YOUR TOPIC]"
• “Quick cheat sheet for [YOUR TOPIC]”
• "My secret way to [YOUR TOPIC]"

You will always attract the attention of your subscriber.

Unfinished title

Typical cutting off the statement at the most interesting point. Such headlines simply force a person to open the letter...

• “The best way to promote a website is...”
• “Azamat looks under the tree - and there...”
• “There is something valuable inside the letter called...”

Let your imagination run wild. You can come up with a lot of interesting ways.

Question title

Nothing supernatural. It's stupid, but it works. Makes the reader nod affirmatively when opening the letter and say “yes, I have this problem, let’s see what solution you can offer.”

Here are a couple of examples that I have used successfully.

• “Do you want to finally automate [PROBLEM]?”
• “Need help with copywriting?”

Friendly Heading

Believe it or not, this is one of the most effective headlines in my practice...

• "From Azamat"

Why? Don't know. But there is a guess. Think about how many times you have written a letter to your friend on the Internet with the title “ Newest formula gaining slim figure in 14 steps in minimal time blah blah blah..."

Most likely you write in the topic simply.

• "From Volodya"
• "From Seryoga"
• "From Lyudmila"

Sometimes you need to do the same with subscribers. By making such a headline from time to time, you will become closer to your subscriber. As if you were writing to your friend or acquaintance. And the subscriber will feel the same.

Well, here are 10 great email subject line hacks you can start using today to increase the readability of your emails.

But remember that in the long run, you need to act and conduct your personal mailings in such a way that people decide whether to read your letter or not to read it based on the left column in the mailing list (the “From:” column), and not on right column with heading.

You can achieve this in three steps...

1. Stop worrying about what others think of you;
2. Become a master at creating great content for your readers;
3. Lead your mailing list balanced, charismatic and not like everyone else.

And if the first step can only be taken independently, by making a decision within yourself. Then for the second and third steps, I can offer you 2 excellent step by step videos– manuals.

25 killer headlines

• 10 Facts about... which you didn't know!
• 10 reasons to hate...
• 10 Best Blogs About...
• 10 Secrets...
• How does it work...?
• How to be the best in...
• 10 Worst Mistakes You Can Make in...
• 10 Shocking Facts About...
• 10 Questions about...
• Everything you know about... is wrong!
• 10 Best videos about...
• 10 Best quotes about...
• 10 Experts on... on Twitter
• 10 Tweets about...
• 10 Rules... you should know
• How I increased my ... by 200%
• 10 Effective techniques in..., which you are not yet using
• The fastest way...
• 10 Myths about...
• 5...for which you wouldn’t mind giving everything!

All that remains is to insert the right words.