Intriguing headlines. How to Write Effective Headlines Are you trying to arouse curiosity among potential readers with your headline?

Preparing to Create a Header

Alexander Amzin, a teacher at the Faculty of Journalism at Moscow State University, teaches you to come up with a headline or a draft version of it before the text is written, and not after. Before you begin, determine the needs of your target audience, the purpose of the title, and search queries by topic. When all the text is ready, go back to the title and make your final decision.

The target audience. Address your target audience directly. The user will see that you speak directly to them and understand their needs.

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Useful programs and services for copywriters

Target. The primary goal is obvious and applies to all types of content - to get the user to click on a link to read more or watch a video.

Secondary depends on the content of the content:

Suggest a solution to the problem - How to get rid of scratches on a car using X product

Show benefit - Save up to 50% on your purchase household appliances

Incentivize people to perform a conversion action (buy a product or sign a petition) - Buy an English course and win a car

Arouse curiosity - Smartphones with the best cameras named

Provoke emotions (fear, anger, irritation) - Every hour, 1000 people die from cancer. Get tested

SEO. Optimize headlines to attract users from search engines. Readers who have purposefully searched and found the information they need will study it carefully. The time spent on the page will increase, behavioral factors will improve, and the site will rise in search results.

The title should match the main request as closely as possible. Make sure that keywords in the name looked natural.

User queries on the topic “Best water filter”

The first three articles for the search “Best water filter”

How different headers work

When I look at headlines on Facebook, I click the “read more” button on less than 10% of the posts in my feed. I actually read about a quarter of it. This means that I actually dive into the content of less than 2.5% of posts, the rest pass me by.

Pierre de Bro
content marketer at the international agency Spiralytics

Major media and private experts are testing different types headlines to interest people like Pierre. Let's look at the research results.

Length matters. Experts provide conflicting data regarding headline length. The BuzzSumo service analyzed 100 million headlines on Facebook and Twitter and found that the most viral materials are those whose headline consists of 12-18 words, or 80-95 characters.

A report from the international news agency The Guardian found that eight-word headlines receive 21% more clicks than other headlines.

If you don't fit into six words, make sure that the most important information contained in the first and last three

Numbers are interesting. Numerical headlines are the leaders in click-through rates. The Moz tested different types of headlines and found that headlines with numbers get at least 15-25% more clicks than other headlines. Moreover, numbers attract women more than men. If you're writing for a female audience, keep this in mind.

Steve Davis from Baker Marketing advises using odd numbers, because they are perceived as more reliable. This is confirmed by a Content Marketing Institute experiment: the click-through rate of headlines with odd numbers is 20% higher than with even numbers.

Even and odd numbers in the header

Negativity overcomes positivity. A person is designed in such a way that he is most interested in negative news. Based on the results of an analysis of 65,000 headlines, it turned out that options using the words “best”, “superior” perform 59% worse than titles with the words “worst”, “most dangerous”. Calm headlines without superlatives were taken as the starting point.

Examples of headlines with a negative connotation:

7 most dangerous mistakes while driving a car

Named products that kill

The worst areas in Moscow where you should not buy real estate

The simpler and clearer, the better. It should be immediately clear from the title what it's about. we're talking about in text or video. Between correctness and creativity, always choose correctness. The user will not waste time thinking about metaphors, he will simply move on to the next publication. The more accurate the title, the better it is perceived by the reader. Maxim Ilyakhov in his book “Write, Cut” recommends avoiding “flirting, creativity and rhymes.”

Yellowness in the headlines. Content marketer and SMM specialist Liya Kanarskaya in the article “Mind Management: Why Hot Headlines Still Work” gives the definition: “ Intriguing headlines, which do not correspond to the content of the article and deliberately mislead the reader, are called yellow.”

Even large news portals such as Lenta.ru do not disdain “light” yellow headlines. Look, there are only two white headlines: “CSK left SKA without the Gagarin Cup final” and “Vladimir Yashke died in St. Petersburg.” All the rest somehow intrigue readers, making them want to find out more details.

Pronounced yellow headlines with fabrication and distortion of facts are most often found in the yellow press and in teaser advertisements. They are often accompanied by trigger words: “You will be shocked!”, “Sensation!”, “Let’s reveal a secret!” Such headlines play on the curiosity of readers and are designed for a mass audience.

The highest degree of yellowness in teaser advertising

How more degree“yellowness”, the more people will want to read the material, but the worse the quality of the audience will be. Too much yellowishness worsens your reputation and reduces the trust of regular readers.

Maria Solodar,
expert in creating automatic sales funnels

Snippet - same subtitle

The effectiveness of a headline depends on many factors: the location of the content, the target audience, the topic, and the severity of the problem. The research results may not be confirmed in your particular case, so you should not take them as the ultimate truth. Try different options.

Formulas for creating a strong headline

The formulas help beginners apply fundamental marketing principles and professionals quickly move through headline milestones.

AIDA formula

Attention - miracles happen
Interest - what kind of tea
Desire - lose 5 kg in 10 days
Action - find out

Result: Miracles happen! Find out which tea will help you lose weight by 5 kg in 10 days

Formula 4U

Limited time or quantity (Urgency) - only until April 1
Usefulness - up to 50% discount
Uniqness - a unique Japanese cream
Specificity (Ultra-specificity) - anti-aging facial massage

Bob Bly's 4 Principles

Attracting attention is harmful to health
Appeal to the target audience - children's curds
Exact offer - test results
Getting drawn into reading text - why?

ODA formula

Offer - mortgage at 5.5%
Deadline - until the end of the year
Call to action (Action) - get your application approved online

Result: By the end of the year, a mortgage in SuperBank at 5.5% - get your application approved online

Comparison header formula: X vs Y

X - Lexus IS
Comparison - or (better, faster, tastier)
Y-Mercedes CLA

Result: Lexus IS or Mercedes CLA: honest test drive

Intrigue + Aim + Benefit = Perfect name

Intrigue

The title should arouse curiosity and a desire to find out: “What is so interesting, useful, and unusual that the author will tell you now?”

For example, the title “Initial blog promotion” sounds a bit boring, but the title “The most current methods of blog promotion in 2016” is intriguing, and how!

Aim

The title should have a clear purpose. A good headline addresses a specific target audience and immediately makes it clear who the article is intended for.

For example, flower business owners will not be able to easily pass by the article “Sources of finding clients for a flower shop.”

The more specifically you identify potential target audience, the deeper you go into the topic, the easier it will be for you to find a response among readers.

Benefit

The headline should show what benefits can be obtained from reading or purchasing the article.

For example, in the headline “12 free ways to get links,” the benefit is clearly expressed by the word “free.”

How to come up with an article title: tricks of cunning copywriters

A headline in the form of an intriguing question

Any question in itself creates intrigue. After reading a question, the reader sometimes even against his will wants to get an answer to it. And the answer can only be obtained by reading the article.

Therefore, we take note of the following questions:

Why?
When?
Which?

However, if you need a really effective headline, then you need to remember all three criteria. The intrigue contained in the question needs to be enhanced by the elements of Target and Benefit.

If the title of the article directly addresses the target audience you need, then the chances of meeting grateful readers increase dramatically.

Thus, the article “How to make money at home for mothers on maternity leave?” will not leave many mothers indifferent. As you can see, two whole terms of our formula already appear here.

Reasons, tips, methods, recommendations, techniques, laws, rules should be combined into a separate heading category because they instantly inform the reader: this is an article in the form of a list with reasons, tips... and so on. Structured, clear, specific articles always go great!

In the title “12 tips for a beginning copywriter” you see not only an indication of the structure of the content, but also a magical text amplifier that attracts attention - a number.

Figures, figures, facts always attract attention and increase the persuasiveness of the text. Accompany your headings with specific numbers - and you will be happy.

how to make a selling headline: marketer maneuvers

Don't be afraid to juggle words in your title. For example, what can you do with the title “How to come up with an article title?”

Be specific

If you do a little magic you get interesting options:
— “How to come up with an article title in 30 seconds”
— “How to come up with an article title in 30 seconds - 10 ways”

Reveal secrets

All people love secrets. But also more people love NEW secrets. So, it makes sense to transform the title into “10 new secrets for creating catchy headlines in 30 seconds.”

Encourage action

Headlines encouraging you to get started practical actions, also work great: “Create a killer headline in 30 seconds right now.”

Focus on quickly solving the problem

Let’s compare two more options: “How to come up with a selling headline?” and “How to quickly come up with a selling headline?” What interesting things did you notice?

Imagine: a man is sitting at a monitor, he needs to push his information product through the Internet. In front of it there are links to two identical articles, but in the title of one of them there is the word “quickly”. Which link will he click on first?

How to write an SEO title?

From a search engine optimization perspective, the title must meet several requirements:

The title uses a key phrase for which the text is optimized.
The key phrase is used as close to the beginning of the title as possible, ideally the title begins with the key.
Whenever possible, words in a key phrase are not broken up by punctuation marks. However, if commas and dashes cannot be avoided, they must be placed in accordance with the rules of the Russian language.

118 magic words of a copywriter

And now it’s time to reveal the secret that successful world-famous copywriters know. It turns out that using certain words greatly enhances the effectiveness of a headline.

The words below tap into our emotions. And that's why they are so effective.

Benefit, safety	Novelty	Emotions	Actions, dynamics
For free	New	Suddenly	How to do
Advice	New	Amazing	Now
Fast	Already here	Significant	Imagine
Easily	Just showed up	Awesome	Compare
Advantageous purchase	Important improvement	Miracle	Hurry up
Improved	Improvement	Magic	Required
Discount	Sensational	The truth about...	Last chance
Income	Revolutionary	Difficult but solvable task	Urgent
Present	Offer	Exciting	Recommend
Way	Finally	Exclusive	Here
Business	First	Fantastic	Open
Is it true	Opening	Breathtaking	Are you doing...
Profitable	At the time...	Treasure	Protect
Money	Breakthrough	Incredible	Fast
Expensive	Know-how	Initial
The only one		Love
Double		Limited
Triple		Phenomenal
Profit		Special
Focus		Successful
Reliable		Hypersensitive
Guaranteed		Unique
Guarantee		Beautiful
Accurate		You
Safe		Advanced
		Introducing
		Secrets about...
		Facts that you...
		The truth about...
		Powerful
		Life
		Agreements
		Yes
		How many
		As if...
		This
		Only
		Hatred
		Effective
		Sex
		First class
		Darling
		Beautiful
		Woman
		Formula
		Ideal
		Brilliant
		Fact
		Temptation
		Radical
		Collection
		Legendary
		Principle
		Modern
		Magic
		Popular
		Famous
		Best
		Cardinal
		Magnetic

These words live in the texts of famous Western and domestic copywriters. They are heard in the calls of marketers of the largest companies. They pour on us every day along with a stream of television and radio advertising.

Now these words will serve you faithfully. From now on you are armed.

Copywriter Cheat Sheet: Over 200 Effective Headings

And now a nice bonus for site readers! Here is a convenient cheat sheet of hundreds of ready-made article titles. Submit your data and enjoy the result.

Well, to make the process of creating the perfect headline more fun, let your role models be united by one more or less boring topic.

Suppose, on the territory of a semi-closed military camp, a rally of little green men with stars on their shoulder straps is expected, dedicated to the disposal of chemical weapons. This is a trivial topic about burying ammunition at a training ground.

Only the delegation arrived not by helicopter, but on a flying saucer, straight from star system Sirius. And as you already guessed, these little men are not in green uniforms from Yudashkin, but in green skins from Mother Nature...

So, let's go!

Headings in question form

How?

How will messengers from Sirius help the Russians and Americans disarm?
How to dispose chemical weapon with taxpayers' money from Sirius?
How to get rid of unpleasant odor in a house on the edge of the landfill?
How to choose the right protective suits in an online store from Sirius?
How should you communicate with a representative of an extraterrestrial race?

Who?

Who will bury bombs at a site near Saratov?
Who and how will destroy chemical weapons in the Saratov region?
Who should I offer minesweeper services to?
Who makes the most money from Sirius?
Who is capable of causing harm in your garden?

What?

What interested the delegation from Sirius in the mustard gas testing laboratory?
What is the disposal of poisons using the reptilian method?
What should you know when choosing a garden trowel?
What should be used to protect plants from poisonous gases in the atmosphere?
What should you consider when purchasing fertilizers from sales representatives from Sirius?

Where?

Where will the delegation from Sirius be stationed?
Where to look for buried chemical weapons in Russia?
Where to look for advertising specialists in mirages out of the blue?
Where is the best place to spend a winter holiday on Sirius?
Where is the best place to buy spaceships?

Why?

Why are thousands of people being taken away from a chemical weapons destruction facility?
Why is detoxification of the country beneficial to the residents of Sirius?
Why do many Sirian flower seed speculators fail?
Why solar panels with asteroid deposition have so many advantages?

When?

When will the destruction of chemical weapons in the Saratov region be completed?
When is the best time to go on holiday to Sirius?
When is the best time to send an email to your subscribers from Sirius?
When should a private deminer require advance payment?

Which?

What new suit has our scientists developed to protect against sarin?

Where?

Poison disposal: where do chemical weapons go?

Headline addressed to the target audience

Secrets of aliens: how to look 30 at 50
What should a new Sirius translator do first?

6 fatal errors aspiring gladiator on Sirius
12 reasons to buy phones in online stores of the Kin-dza-dza galaxy
10 new Martian cabbage salads.

Headings based on catchphrases

Everything you wanted to know about mortgages on Sirius, but were afraid to ask
Outsiders are not allowed to enter

200 successful headlines with magic words

10 reasons to take advantage flying saucer
Why synchrophosotrons Are they popular with tens of thousands of customers?
25 answers to the question: “How will the Martian like it?”
NEW! Tear-resistant nano-tights
SENSATION! Live dinosaur at the Moscow Zoo
THE INCREDIBLE HAPPENED! Chalk turned to gold
FOR FREE! Flytrap flower from Saturn for every third buyer
ATTENTION! The Venus flu has reached Novosibirsk
CAREFULLY! Elevators with teleportation effect
THIS IS INCREDIBLE! Levitation from diapers
THIS HAVE NOT HAPPENED BEFORE! Gymnasts performing on the moon
And you took a ticket to orbit ?
Like me took Martians to cafes
Secrets found eternal youth
Who else wants will go on a motorbike ride along Verener ?
Find out how I am grew the seeds of giant plants
Let me fulcrum , and I congratulations to the young people
How to do laser sword with your own hands?
How to increase height several times?
I used to think too the speed of light is the fastest
Special offer for collectors of ancient artifacts
Special offer for loans to earthlings

Get access to Koshchei's egg
Save ___% on ___
It's hard to believe, but ___
Captured by the 7 Dwarves
Get the most out of ___
What's behind seven castles?

Ageeva Veronica.

“Headlines determine the success of any text and are the key factor that determines whether the reader will pay attention to the text or not. It is the headlines that trigger the first stage of the AIDA marketing model, and therefore require special approach from the copywriter side."

History is replete with a lot of brilliant examples that had truly fabulous success. Today we will look at what techniques are used to create the most effective, most effective and most catchy headlines, and we will also try to explain why they have such an effect on the reader.

Legendary header examples.

If you want to get acquainted with real examples of headlines that have reliably written themselves into the history of world marketing, then the trilogy will be useful to you.

Effective headlines: principle of operation.

Before we start, a little lyrical digression. For real effective headlines influence the human psychosomatic system through so-called psychohooks. In other words, such headlines evoke a psychological reaction in a person, which is expressed in increased brain activity and evocation of the emotions desired by the author. If the headline does not catch a person (does not contain psycho-hooks), then there is no change in the reader’s state and, as a result, the impact is reduced to zero.

Techniques for creating headings.

List of techniques for creating headings:

Question.
Solving the problem (answering the question).
Personal experience.
Mystery, secret, intrigue.
Numbers.
Accents.
Instilling fear.
Guarantees.
Non-standard approach.
"Salt in the wound."

So let's get to the point. Now we will look at several techniques for creating headlines, examining in detail what psychohooks are used in them, and what effect they have on a person.

1 question.

The question in the title forces a person to answer it. Subconsciously. The highlight is that in order to answer a question, you need to comprehend it, let it pass through yourself. This means that regardless of whether he wants it or not, the reader pays attention to your text.

Questions can be rhetorical, they can be specific, they can be abstract. However, they always have one thing in common: directly or indirectly, they indicate that the answer lies in the text, but for this you need to read the text.

Heading examples:

Why are you feeling dizzy?

Why can't you afford a holiday in the Maldives?

How much time a day do you spend killing yourself?

Where is your conscience?

Where do you see yourself in 5 years?

How much does an hour of your work cost?

Different questions evoke different reactions and focus the reader's attention on different aspects.

2. Solving the problem (answering the question).

People, by nature, are terribly lazy creatures. Of course, I am generalizing and exaggerating, but, in essence, that’s how it is. If it is possible to get a ready-made solution actual problem Instead of looking for the answer yourself, most people will take advantage of this. The answer to the question is a Klondike for any copywriter in terms of influencing the audience. The trick is simple: choose a problem, give its solution in the text, and in the title let the reader know that the solution is in the text.

Heading examples:

How to stop worrying and start living.

Where can I get a lot of money at once?

How to get rid of back pain.

How much does freedom cost?

The most popular titles are those that begin with the word “How.” The general stereotype suggests that behind the word “how” there is, by default, practical guide, which is very, very useful, which is why readers have special confidence in this word.

Notice how people enter search queries when they are looking for lessons on something: “How to make a mask”, “How to send a boss”, “How to seduce girls”, etc.

3. Personal experience.

People always have more trust in those who have already done something, rather than in those who simply talk about how to do something. Demagoguery and results are completely different things. Compare the two headers:

How to earn $1000 in a week.
How I earned $1000 in a week.

Which one do you have more interest and trust in?

Heading examples:

How I lost 20 kilos in 2 weeks.

How I dismantled the toilet in the State Duma.

How a pack of Marlboro helped me in a fight with 5 hooligans.

In addition, the title may include not only personal experience the author, but also a third party. The more authoritative and well-known this person is, the more trust you can inspire in the reader.

Heading examples:

How Bill Gates made his first million.

What does Schumacher do when he gets a flat tire?

How bankers make money on exchange rate dynamics.

4. Mystery, secret, intrigue.

People simply love secrets and mysteries, especially if these secrets will allow them to gain certain advantages. People also love other people's secrets, even just like that, without advantages. By playing on human curiosity, you have a very high chance of attracting readers' attention to your text.

Heading examples:

Money that you walk on without noticing.

Nero's secret secret that made him great.

The secret of getting double profits as an entrepreneur in Ukraine.

5. Numbers.

The numbers in the headings act as a conditional quantitative indicator of the saturation or ease of assimilation of the material. In other words, numbers are a measure that allows a person to a priori assess how much benefit he will get from reading a particular text, and how easy it will be for him to perceive the information offered. The higher the number, the richer the material, and this attracts with its volume, and the lower the number, the simpler and more practical, and attracts with its lightness and transparency. By introducing such certainty, the copywriter can manipulate the audience, for example, by mixing useful information with a commercial layer.

Heading examples:

100 and 1 ways to become the life of the party.

A book that will make you a superhero in 20 minutes.

5 surefire ways to find inspiration.

24 vices of beginning programmers.

6. Accents.

Accents give headlines qualitatively new properties, strengthening them several times. By themselves, accents may be ordinary, inconspicuous words, but when combined with a headline, they increase its effectiveness. Distinctive feature accent is that it always points to something.

Heading examples:

THIS rake will make your neighbors jealous.

NOW…! You will begin to predict the future!

Who ELSE wants to earn $1000 a month without any effort?

Buy our alarm system, and the thieves of your car will ALWAYS be behind bars.

You are losing hundreds of dollars a year due to ignorance of THIS nuance.

7. Instilling fear

Fear is a very strong motivating factor. If you fill your headlines with fear, they encourage the audience to read the main text. It's simple. A person instinctively tries to protect himself from everyone negative factors. If there is at least some chance that he will find salvation in the article and protect himself, then the person will read it.

Heading examples:

You're losing $3,000 every year without this skill.

Mixing these products disables the stomach within a day.

Just one word can save your marriage from destruction.

8. Warranties.

Guarantees, in essence, are a derivative of fear, only served with a different sauce. When a person feels protected, he becomes more loyal to the text he reads.

Heading examples:

24 hours and your skin is glowing! Otherwise we will refund your money!

You will forget about your problems forever!

You will never lack for anything!

9. Non-standard approach

In most cases, people have a filter on many headlines because people basically know what to expect. Non-standard or controversial solutions attract attention and are able to break through this filter.

Heading examples:

I will put you in a trance while you read this text!

Take your money!

Don't you dare read what is written here!

A full house in the midst of a severe fiasco.

10. “Salt in the wound”

Finally, the most strong headlines- these are headlines that precisely and strongly hit a person’s most painful place: pride, pride, fears, problems, etc., which are relevant for this person. In this case, the success of the headline sharply exceeds the 90% mark.

Heading examples:

Forget about losing hair!

How long will you continue to work “for your uncle”?

Tired of fighting weeds?

conclusions

“People are interested, first of all, in their problems and their needs.”

If your headline is directly or indirectly related to these needs, then there is a very high probability that a person will start reading the main text. Of course, in each specific case the title will have its own unique specifics, however general principles The audience impacts outlined in this article can help you increase the impact of your headlines several times over with just one or a couple of words.

Do you like the information? Tell us about it on your social network!

I recently thought about the role of headings for articles on a blog, reviewed all my articles and realized that everyone who wants to make money on their website or blog simply needs to be able to write headings.

Headlines that will be effective for both readers and search engines. Header Effectiveness is to make it stand out among others in search results.

Therefore, I decided to write an article with which anyone can write a catchy headline.

I recommend bookmarking this article. and when you need to write a title, open it and create cool title according to the instructions. It’s impossible to remember everything, especially since I will edit and improve it with experience.

Let's get down to business. In a week, I managed to sort through a hundred articles on the topic “how to write a super-cool headline” and collected the main tips that, in my opinion, really work and will work.

Let's start with the technical side.

In fact, articles on the site have 2 headings:

These 2 headings can be written in different ways. The first one will be short, no more than 70 characters, so that it is fully displayed in search results and hooked the visitor. The second one is more informative, when a visitor goes to the site.

To promote an article, it is advisable to understand these two headings and understand where you have them.

Where to start writing a headline?

It would be correct to say “where to start writing an article” and, accordingly, the title for it. Without doing these 3 steps, you are unlikely to write good article, which will be in the TOP.

3 difficult steps:

Collect search phrases, which people search for.
Define your audience, try to understand who would be interested in reading the article.
Based on the first two points, write a preliminary title.

How to collect keywords for an article and title I wrote Without these search phrases, you will not know exactly how people search and how they form their thoughts. To write an article that will be found by people in Yandex or Google, you need to use these search queries in it.

And to write the title, accordingly, select the main key phrase of the entire future article. If a person searched for “How to write headlines,” then he is likely to click on the “How to write headlines” link. Only if you are her naturally embellish it by adding so-called psychohooks that will show the person the maximum benefit among other headlines.

For example, you might write not just “How to write headlines,” but “How to write killer headlines.”

The second stage after compiling search queries is audience definition. You always need to understand your target audience for whom you are creating content. Otherwise, people will come and go without understanding how else you can be useful to them.

Well, after that I write a preliminary title, which, perhaps, will remain after writing the entire article.

Key questions to ask yourself when writing a headline:

Does the title contain a key phrase that looks natural?
Does the title convey the essence of the content?
How short is the title?
Does it contain a benefit that the reader will receive after reading it?
Is the title clear, simple and memorable?
Arouses the curiosity of the target audience?

In addition to the main heading, the article may also contain there should be subheadings. Which will enhance the reader’s attention and highlight parts of the content.

Many people, including me, read the text “diagonally”, catching and clinging to the main points. Subheadings can force you to read part or all of the article. When writing these subheadings, it is advisable to give them the same attention as the main one.

In search results, for a certain request, it may be the subheading that is shown, and not the main title of the article.

13 tricks to create a catchy headline

There is no exact formula for writing a divine headline, it all depends on your imagination, but there are some techniques that have been proven by experience and increase attention to the headline.

1. Ask or answer a question

Why be able to ask questions?
How to write a catchy headline
Why do people choose to work online?
In which countries can you live for pennies?
Where can you buy cheap air tickets?
How to learn to wake up early

2. Show personal experience

How I lost 10 kilograms in a week
How I found my life's work
How much did I earn from blogging in a year?
How I changed my life in one day
How I was deceived in Thailand

3. Identify your audience

Some tips for novice travelers
How can a young mother manage everything?
10 tips for drivers when communicating with the traffic police
Most healthy breakfast for men

4. Use numbers

7 main habits of a successful person
21 ways to make money while traveling
How to shorten a link? 5 best ways
Affiliate programs for earning from 20,000 rubles per month
How to pump up your abs in 5 minutes a day

5. Use experiences and names famous personalities, companies and brands

5 tips for investing in real estate from Robert Kiyosaki
How much do popular video bloggers earn on YouTube?
30 Tips for Writing Headlines from Joe Vitale

6. Give a guarantee

This habit will change your life forever!
You will speak English after a month of training!
We will complete a turnkey apartment renovation in 1 month!
In a week you will earn your first 10,000 rubles on the Internet!

7. Instill fear

What are the dangers of children's shoes with heels?
What words destroy your health
What to watch out for abroad
How not to lose money when paying for goods in online stores
What can happen if you don't buy insurance

8. Discover secrets and secrets

The main secret of how to manage everything
We reveal the whole truth about making money on a blog.
The healthiest daily routine has been revealed
It became known why men do not live long

9. Give a rating

Most quick way quit smoking
An easy way to learn to swim
Safe method to remove a tick
How to cook breakfast in 5 minutes

10. Step by step instructions

Step-by-step instructions for registering an LLC
Setting up contextual advertising on VKontakte. Instructions
Step-by-step guide to building a house with your own hands

11. Point out errors

The main mistake of everyone who wants to change their life
What mistakes do beginners make in blogging?
How not to make a mistake when choosing a phone

12. Have a HIT parade

TOP 5 most motivating films
Rating best countries peace

13. Compare, highlight the pros and cons

Which browser is better to choose?
Which is better Samsung or Apple?
Pros and cons of remote work

According to research! A title in a title tag that appears in a search, if it begins with a keyword phrase, then it has more impact than a title with a keyword phrase at the end.

How to learn to write headlines?

This is the main question of today's article. The answer is to practice, practice and practice some more.

During the copywriting course, the trainer forced us to write 40-50 headlines, and then weed out the worst ones.

Take a few key phrases that you collected for writing the article and, using them, write 5-10 headlines. Select the most convincing. First, you can go to the search and look at the headlines of competitors that are in the first positions.