Intriguing headline examples. Intriguing headlines

Intrigue + Aim + Benefit = Perfect name

Intrigue

The title should arouse curiosity and a desire to find out: “What is so interesting, useful, unusual that the author will tell you now?”

For example, the title “Initial blog promotion” sounds a bit boring, but the title “The most current methods of blog promotion in 2016” is intriguing, and how!

Aim

The title should have a clear purpose. A good headline addresses a specific target audience and immediately makes it clear who the article is intended for.

For example, the article “Sources of finding clients for a flower shop” will not be easy for flower business owners to pass by.

The more specifically you identify potential target audience, the deeper you go into the topic, the easier it will be for you to find a response among readers.

Benefit

The headline should show what benefits can be obtained from reading or purchasing the article.

For example, in the headline “12 free ways to get links,” the benefit is clearly expressed by the word “free.”

How to come up with an article title: tricks of cunning copywriters

A headline in the form of an intriguing question

Any question in itself creates intrigue. After reading a question, the reader sometimes even against his will wants to get an answer to it. And the answer can only be obtained by reading the article.

Therefore, we take note of the following questions:

• Why?
• When?
• Which?

However, if you need a really effective headline, then you need to remember all three criteria. The intrigue contained in the question needs to be enhanced by the elements of Target and Benefit.

If the title of the article directly addresses the target audience you need, then the chances of meeting grateful readers increase dramatically.

Thus, the article “How to make money at home for mothers on maternity leave?” will not leave many mothers indifferent. As you can see, two whole terms of our formula already appear here.

Reasons, tips, methods, recommendations, techniques, laws, rules should be combined into a separate heading category because they instantly inform the reader: this is an article in the form of a list with reasons, tips... and so on. Structured, clear, specific articles always go great!

In the title “12 tips for a beginning copywriter” you see not only an indication of the structure of the content, but also a magical text enhancer that attracts attention - a number.

Figures, figures, facts always attract attention and increase the persuasiveness of the text. Accompany your headings with specific numbers - and you will be happy.

how to make a selling headline: marketer maneuvers

Don't be afraid to juggle words in your title. For example, what can you do with the title “How to come up with an article title?”

Be specific

If you do a little magic you get interesting options:
— “How to come up with an article title in 30 seconds”
— “How to come up with an article title in 30 seconds - 10 ways”

Reveal secrets

All people love secrets. But also more people love NEW secrets. So, it makes sense to transform the title into “10 New Secrets to Creating Catchy Headlines in 30 Seconds.”

Encourage action

Headlines encouraging you to get started practical actions, also work great: “Create a killer headline in 30 seconds right now.”

Focus on quickly solving the problem

Let’s compare two more options: “How to come up with a selling headline?” and “How to quickly come up with a selling headline?” What interesting things did you notice?

Imagine: a man is sitting at the monitor, he needs to push his information product through the Internet. In front of it there are links to two identical articles, but in the title of one of them there is the word “quickly”. Which link will he click on first?

How to write an SEO title?

From a search engine optimization perspective, the title must meet several requirements:

• The title uses a key phrase for which the text is optimized.
• The key phrase is used as close to the beginning of the title as possible, ideally the title begins with the key.
• Whenever possible, words in a key phrase are not broken up by punctuation marks. However, if commas and dashes cannot be avoided, they must be placed in accordance with the rules of the Russian language.

118 magic words of a copywriter

And now it’s time to reveal the secret that successful world-famous copywriters know. It turns out that using certain words greatly enhances the effectiveness of a headline.

The words below tap into our emotions. And that's why they are so effective.

Benefit, safety	Novelty	Emotions	Actions, dynamics
For free	New	Suddenly	How to do
Advice	New	Amazing	Now
Fast	Already here	Significant	Imagine
Easily	Just showed up	Awesome	Compare
Advantageous purchase	Important improvement	Miracle	Hurry up
Improved	Improvement	Magic	Required
Discount	Sensational	The truth about...	Last chance
Income	Revolutionary	Difficult but solvable task	Urgent
Present	Offer	Exciting	Recommend
Way	Finally	Exclusive	Here
Business	First	Fantastic	Open
Is it true	Opening	Breathtaking	Are you doing...
Profitable	At the time...	Treasure	Protect
Money	Breakthrough	Incredible	Fast
Expensive	Know-how	Initial
The only one		Love
Double		Limited
Triple		Phenomenal
Profit		Special
Focus		Successful
Reliable		Hypersensitive
Guaranteed		Unique
Guarantee		Beautiful
Accurate		You
Safe		Advanced
		Introducing
		Secrets about...
		Facts that you...
		The truth about...
		Powerful
		Life
		Agreements
		Yes
		How many
		As if...
		This
		Only
		Hatred
		Effective
		Sex
		First class
		Darling
		Beautiful
		Woman
		Formula
		Ideal
		Brilliant
		Fact
		Temptation
		Radical
		Collection
		Legendary
		Principle
		Modern
		Magic
		Popular
		Famous
		Best
		Cardinal
		Magnetic

These words live in the texts of famous Western and domestic copywriters. They are heard in the calls of marketers of the largest companies. They pour on us every day along with a stream of television and radio advertising.

Now these words will serve you faithfully. From now on you are armed.

Copywriter Cheat Sheet: Over 200 Effective Headings

And now a nice bonus for site readers! Here is a convenient cheat sheet of hundreds of ready-made article titles. Submit your data and enjoy the result.

Well, to make the process of creating the perfect headline more fun, let your role models be united by one more or less boring topic.

Suppose, on the territory of a semi-closed military camp, a rally of little green men with stars on their shoulder straps is expected, dedicated to the disposal of chemical weapons. This is a trivial topic about burying ammunition at a training ground.

Only the delegation arrived not by helicopter, but on a flying saucer, straight from star system Sirius. And as you already guessed, these little men are not in green uniforms from Yudashkin, but in green skins from Mother Nature...

So, let's go!

Headings in question form

How?

• How will messengers from Sirius help the Russians and Americans disarm?
• How to dispose chemical weapon with taxpayers' money from Sirius?
• How to get rid of unpleasant odor in a house on the edge of the landfill?
• How to choose the right protective suits in an online store from Sirius?
• How should you communicate with a representative of an extraterrestrial race?

Who?

• Who will bury bombs at a site near Saratov?
• Who and how will destroy chemical weapons in the Saratov region?
• Who should I offer minesweeper services to?
• Who makes the most money from Sirius?
• Who is capable of causing harm in your garden?

What?

• What interested the delegation from Sirius in the mustard gas testing laboratory?
• What is the disposal of poisons using the reptilian method?
• What should you know when choosing a garden trowel?
• What should be used to protect plants from poisonous gases in the atmosphere?
• What should you consider when purchasing fertilizers from sales representatives from Sirius?

Where?

• Where will the delegation from Sirius be stationed?
• Where to look for buried chemical weapons in Russia?
• Where to look for advertising specialists in mirages out of the blue?
• Where is the best place to spend a winter holiday on Sirius?
• Where is the best place to buy spaceships?

Why?

• Why are thousands of people being taken away from a chemical weapons destruction facility?
• Why is detoxification of the country beneficial to the residents of Sirius?
• Why do many Sirian flower seed speculators fail?
• Why solar panels with asteroid deposition have so many advantages?

When?

• When will the destruction of chemical weapons in the Saratov region be completed?
• When is the best time to go on holiday to Sirius?
• When is the best time to send an email to your subscribers from Sirius?
• When should a private deminer require advance payment?

Which?

• What new suit has our scientists developed to protect against sarin?

Where?

• Poison disposal: where do chemical weapons go?

Headline addressed to the target audience

• Secrets of aliens: how to look 30 at 50
• What should a new Sirius translator do first?

• 6 fatal errors aspiring gladiator on Sirius
• 12 reasons to buy phones in online stores of the Kin-dza-dza galaxy
• 10 new Martian cabbage salads.

Headings based on catchphrases

• Everything you wanted to know about mortgages on Sirius, but were afraid to ask
• Outsiders are not allowed to enter

200 successful headlines with magic words

• 10 reasons to take advantage flying saucer
• Why synchrophosotrons Are they popular with tens of thousands of customers?
• 25 answers to the question: “How will the Martian like it?”
• NEW! Tear-resistant nano-tights
• SENSATION! Live dinosaur at the Moscow Zoo
• THE INCREDIBLE HAPPENED! Chalk turned to gold
• FOR FREE! Flytrap flower from Saturn for every third buyer
• ATTENTION! The Venus flu has reached Novosibirsk
• CAREFULLY! Elevators with teleportation effect
• THIS IS INCREDIBLE! Levitation from diapers
• THIS HAVE NOT HAPPENED BEFORE! Gymnasts performing on the moon
• And you took a ticket to orbit ?
• Like me took Martians to cafes
• Secrets found eternal youth
• Who else wants will go on a motorbike ride along Verener ?
• Find out how I am grew the seeds of giant plants
• Let me fulcrum , and I congratulations to the young people
• How to do laser sword with your own hands?
• How to increase height several times?
• I used to think too the speed of light is the fastest
• Special offer for collectors of ancient artifacts
• Special offer for loans to earthlings

• Get access to Koshchei's egg
• Save ___% on ___
• It's hard to believe, but ___
• Captured by the 7 Dwarfs
• Get the most out of ___
• What's behind seven castles?

Ageeva Veronica.

We have released a new book “Content Marketing in in social networks: How to get into your subscribers’ heads and make them fall in love with your brand.”

Research shows that in only 20% of cases, after reading the title of an article, a person begins to become familiar with its contents.

If you know what copywriting is, then you’ve probably heard about the most selling headlines (perfect headlines). The title of the text plays the most important role. It depends on him whether the audience will be hooked by the topic and whether he will want to get to know it more deeply. A selling headline for an ad, landing page, article or news convinces every person to read any text, and its meager brother sends the majority of your potential clients to another site so that they take their money there.

What are selling headlines and how to write them

In headlines, every word matters. If one of them is wrong, then it can negatively or, conversely, positively affect the whole advertising campaign. Headings are the first thing that catches everyone's eye. They either attract or repel. Titles for materials are required for websites, letters, advertisements, on banners, in articles, press releases, in general, wherever content comes after the “psychological hook”. They set the mood for the rest of the content and enable sales.
Have you written a wonderful text, but there are no sales? Pay attention to its name. So let's figure out how to write nice title, which will attract visitors to you and turn them into buyers.

Rules for writing headlines

1. The headline should compel reading.
   Interest in the text is based on the feelings that arise in a person after reading the text above. To increase interest, you can use special techniques, which we will discuss later.
2. Be unique.
   If the phrase is repeated by your competitors, then you are no different from them and your product is no better. Then why should customers buy a product or service (hereinafter referred to as T&S) from you?
   An example of a standard call at the top: “Order TiU before 10/01/2018 - and you will receive a cap as a gift!” Here’s another example: “Happy New Year, parents! Again 25%." Will you notice someone who blends into the crowd, or will you be attracted by an out-of-the-box thought?
3. Convey a specific idea.
   In order to arouse interest, it is necessary to give people information by which they will understand whether the material provided will interest them or not. For example: “We miss you.” What's it about? we're talking about? Perhaps someone died? Or are some things missing? There's really no specifics here.
4. Communicate urgency.
   This rule is not always applied, but is very effective for sales copy. It is necessary to limit the client’s time so that he does not forget to make a purchase (order a service). Here it is better to limit yourself to strict dates rather than set vague time frames (1 month, 3 months, etc.). Write specifically: “Until 01.10.2018.”
5. Provide benefit to the audience.
   A person always wants to know what useful things he will learn after reading your text. Example: “We write an advertising article in 5 minutes!” The reader understands that the material will teach him to quickly write a useful article.

Not in every case it is possible to follow all 5 rules. Please note: the first rule is the most important. If in addition to it you managed to use two more, then your headline is selling.

It’s worth noting that headlines aren’t just used in regular sales. For example, writing the right title for Instagram or another social network is no less important. After all, in this case, you are not selling T&U, but views, while earning likes and reposts. And when a visitor reads any information article on the site, you receive a high rating. This means that almost any headline should be selling.

We've covered the basic rules for writing headlines. But each headline can also be enhanced using special techniques in order to arouse initial interest among the target audience.

How to arouse interest, or methods of strengthening

• Pronouns "you".

Headlines with the words “you”, “you”, “your”, “yours” are more popular. This way you personalize the person by addressing him directly.

• Present.

Readers love content that makes them feel important: giving gifts, giving something for free.

• Lists and encouraging words.

Use numbers supplemented by the words “each”, “should”, “how”, etc. For example: “5 rules every parent should know” or “10 rules: how to sell effectively.”

• Tailor your headline to your target audience.

Each person needs an individual approach. What pleases the bull cannot please Jupiter. For example, you can use slang words to send a message to young people, but this technique is completely inapplicable to older people. Or if you are addressing fans of a particular sport, then poetry lovers will not understand the message. For different types the target audience (hereinafter - TA) needs different headlines.

• Catchy quotes.

The use of well-known phrases with their slight modification inspires trust among the target audience. For example: “A car is not a luxury, but your constant companion.” The first part of the phrase is taken from a famous work.

• Metaphors.

The meaning of this technique is to endow the TiU with the properties of an object. For example, perfume can be endowed with the properties of lightness and freshness of the wind, a car can be compared to a cheetah, etc.

• Lexical repetitions.

You can deliberately repeat the same thing twice important word to draw attention to it. “New day - new you!”

• Alliteration.

Using words with many identical consonants. “Direct, stubborn, simple” or “It’s easy to love summer.”

• Antithesis.

This is a contrast. For example: “The chest is sunken, but the back is like a wheel!”

• First person.

• Allusion.

Draws attention to known facts. "You will become beautiful like Cindy Crawford."

• Hot topics.

Conduct a dialogue with your target audience and cover what interests them. “How not to go crazy - a teenager in the family.”

• Regular verbs.

Incentive verbs and verbal nouns form the correct attitude towards TiU in the reader. “Count and earn” or “Money loves counting.”

• Brevity.

Short phrases attract more attention. How less words, those more weight everyone. “The Prince and the Pauper” is short and succinct. Less commonly used for selling texts.

• SEO - 2 birds with one stone.

If headlines are placed on the Internet (landing pages, websites, web pages), do not forget to use keywords. This way you will promote your web resource in searches.

• Honesty.

You may not say something in the title, but after reading the material, the visitor should not feel disappointed. For example: “Pugacheva had an accident!” The visitor clicks on the name and gets to the news that the singer’s personal driver scratched the car of a Moscow resident when he was returning it. At the same time, there was no one inside the car. The headline deliberately attracts the reader to read material that is useless to him in a dishonest way.

• Questions.

Another technique for communicating with the reader, offering to solve his problem. “Is excess weight bothering you?”

• Negation.

Starting from denial, you can interest some people. “Never sell T&U quickly.” This technique should be used very carefully.

• 5 senses

1. Including the reader's vision: "How to spy on competitors' tips."
2. Smell: “How to remove odor in the refrigerator.”
3. Rumor: “5 words no woman can resist.”
4. Taste: “The bitter truth about sweet lies.”
5. Touch: “Run your hand over his cheek.”

Formulas for creating beautiful headlines

Mathematicians love to derive all sorts of formulas. This process did not bypass the headlines either. Let's look at the basic techniques with which you can write a beautiful title.

• TSOKRO = Number + Definition + Key + Explanation + Promise.

“10 reasons why a woman can change and change her life.” By the way, reinforcement was used by repeating one word.

• Betteridge's Law.

Ask questions carefully because every question has a negative answer. “Do you dream of living outside the city?” “No, I don’t dream,” someone might answer.

• <Делайте>How<пример>.

In this case, you start from a positive example: “Write like Daria Dontsova.” More advanced option:<Делай>How<кто-то>without<негативных последствий>. “Write like Daria Dontsova, but don’t repeat yourself in books.”

• Compound adjectives + unique nouns.

“The smallest nuances”, “infectious examples”, “brilliant ideas”, etc.

• <Цепляющая основа>or<Подзаголовок>.

• Do you want (want)<что-то получить, сделать, добиться чего-либо>?

Encourages the reader to click on the title. Ideal for social networks: “Do you want to get 10,000 subscribers for free?”

• Reverse model:<Желаемое> + <Вопрос К ЦА>

“We got 1,000 subscribers. Why do you have fewer of them?” or “To Thailand for only 10 thousand rubles.” Will you go?

• Secrets.

This formula intrigues you from the first word: “The secret: how to take first place in Yandex.” Another, Strengthened formula, which is more mysterious: “Few people know how to attract visitors to the site.”

• The easiest way<решения проблемы>.

The headline should hit vanity, pride, problems, fears. Example: “The fastest way to get to the first page of search results.”

• A call to pride.

Make a ____ you can be proud of.
“Create a simple website you can be proud of.”

• Everything you need to know about ____.

Expanding the reader’s knowledge: “Everything a tourist needs to know about Sochi.”

• <Цифра>things you need to know for<решение проблемы>.

5 things you need to know to lose weight.

• "How" headings.

Usage of this word(“how”) is often simply necessary. Similar names also have their own effective formulas:

1. How.. . do something to.
2. How _ if _.
3. How _when_.
4. Both<цифра>steps.

• Offer + bonus.

“10 options on how to get people to subscribe to the channel for free. Option number 3."

The most effective headlines - what are they?

• Contains approximately 8 words. Short titles can also be effective, but not always. And long ones are completely ineffective.
• Have a dash or colon.
• Supplemented with a relevant image. The human eye receives an additional “hook”.
• Includes numbers. It is the indicators that inspire trust among the target audience.
• They ask a question.
• Address the reader directly (you, your).
• End with one exclamation mark.
• Lead to any guides.
• Phrases in sentences are emotionally charged. Sentences that press on the senses evoke emotions that encourage you to familiarize yourself with the material.
• They make bold statements.
• Formalism is excluded. Content should be above form. If you can’t work according to the formulas derived, just be unique.
• Present information in a positive way (without negation). “Don’t you want to be rich?” will work worse than “Do you want to be rich?”
• The words used are: amazing, smart, history, huge. And they don’t use the words: inform, celebrate, grow, win.
• Encouragement to take action. "Get 5 tips for free."

The most common mistakes in headlines

• Intrigue revealed. All important information appears in the title before the text. Then why read it? Example: “In order to sell, set a minimum price and promote the product.”
• Screams. Don't use a bunch of exclamation points and words in capital letters. "ALL!!! TO THE ELECTIONS!!! NEW CAR!!!"
• Every word is capitalized. "How to Defeat Laziness."
• Inappropriateness. A real example is given below. Causes laughter and, of course, provokes. But somehow it’s not suitable for a serious online publication.

• Length. Be brief. “Alla Pugacheva spoke in the Kremlin on August 28, and she addressed the audience with congratulations.”
• Too many punctuation marks. “Vladimir Putin held a meeting at which he expressed his position that it is generally necessary to raise the retirement age.”
• Appealing to the wrong target audience. “The Liaron device is garbage! Try Aimaton! A slang word was used for the target audience of people of retirement age.
• Hackneyed phrases. Be unique. For example: “If you want to lose weight, ask me” is a bad option.
• The name means nothing.

• Doesn't encourage action, doesn't intrigue.

• Ambiguity. “The Moscow administration has replenished the zoo.”
• Stylistic, grammatical and other errors. “Schumacher woke up and turned out to be a duck.”
• Makeweights. The use of unnecessary unnecessary words spoils any title.
• Contradiction with the content of the material. If the name of the material is one, but the text talks about something else, then this is a bad name.

Conclusion

• Write several options and then choose the best ones.
• Test your audience.
• Choose the most clickable title.
• Bring the material to life.
• The title of the text is its most important part.
• Readers must believe you, become interested and finish reading, otherwise all the work done will be useless.

Hello everyone, guys!

Do you think it's really important to know how to write headlines? Most likely, your answer will be positive. And I have no right to argue with this, because this part of the text is of great importance.

Absolutely all novice copywriters are very concerned about this issue. Today we will learn how to create great headlines for selling texts and informational articles.

What to do before writing a title?

Every action has a beginning. Writing a headline begins with a trivial analysis of the target audience. That is, before you start writing an article, and therefore a headline, you need to find out what the audience wants.

Everyone’s favorite Wordstat () will help you find out what the audience wants. Let's look at it with an example. Let's say I want to write an article about how to cook borscht. We enter this query into Wordstat and look at what else people are looking for for this query:

Pay attention to the queries that I highlighted in red: +how to cook delicious borscht and + how to cook borscht step by step recipe with photo. Having done such a small action, we have found what our target audience needs and can safely use it in the title, but more on that a little later.

Advice: copywriting on the Internet is primarily about sales and promotion search engines Oh. Therefore, use Wordstat keyword statistics to more accurately target your target audience, as well as for better promotion in search engines.

Writing a title

Great! We know what the target audience is interested in. Now you need to learn how to write a headline correctly.

• Question. The title consists entirely of a question. In our case, the entire key phrase will serve as the title. Example: How to cook delicious red borscht? Step by step recipe;
• Availability of numbers. Numbers make the headline more attractive, effective and specific. Example: 3 recipes for delicious red borscht;
• Intrigue. For most members of the human race, especially female, it is important to know all the secrets. The interest in such things is just off the charts. Why not use this in headlines? Example: The secret way to cook delicious red borscht;
• Appeal. Reaching out to people also works well. Example: Do you know how to cook delicious borscht?;
• Problem. It’s quite possible to put pressure on the readers’ sore point. Example: Not tasty borscht? Recipe for delicious red borscht;

You can also play with combinations of the above methods.

I recently thought about the role of headings for articles on a blog, reviewed all my articles and realized that everyone who wants to make money on their website or blog simply needs to be able to write headings.

Headlines that will be effective for both readers and search engines. Title Effectiveness is to make it stand out among others in search results.

Therefore, I decided to write an article with which anyone can write a catchy headline.

I recommend bookmarking this article. and when you need to write a title, open it and create cool title according to the instructions. It’s impossible to remember everything, especially since with experience I will edit and improve it.

Let's get down to business. In a week, I managed to go through a hundred articles on the topic “how to write a super-cool headline” and collected the main tips that, in my opinion, really work and will work.

Let's start with the technical side.

In fact, articles on the site have 2 headings:

These 2 headings can be written in different ways. The first one will be short, no more than 70 characters, so that it is fully displayed in search results and hooked the visitor. The second one is more informative, when a visitor goes to the site.

To promote an article, it is advisable to understand these two headings and understand where they are located.

Where to start writing a headline?

It would be correct to say “where to start writing an article” and, accordingly, the title for it. Without doing these 3 steps, you are unlikely to write good article, which will be in the TOP.

3 difficult steps:

1. Collect search phrases, which people search for.
2. Define your audience, try to understand who would be interested in reading the article.
3. Building on the first two points, write a preliminary title.

How to collect keywords for an article and title I wrote Without these search phrases, you will not know exactly how people search and how they form their thoughts. To write an article that will be found by people in Yandex or Google, you need to use these search queries in it.

And to write the title, accordingly, select the main key phrase of the entire future article. If a person searched for “How to write headlines,” then he is likely to click on the “How to write headlines” link. Only if you are her naturally embellish it by adding so-called psychohooks that will show the person the maximum benefit among other headlines.

For example, you might write not just “How to write headlines,” but “How to write killer headlines.”

The second stage after compiling search queries is audience definition. You always need to understand your target audience for whom you are creating content. Otherwise, people will come and go without understanding how else you can be useful to them.

Well, after that I write a preliminary title, which, perhaps, will remain after writing the entire article.

Key questions to ask yourself when writing a headline:

• Does the title contain a key phrase that looks natural?
• Does the title convey the essence of the content?
• How short is the title?
• Does it contain a benefit that the reader will receive after reading it?
• Is the title clear, simple and memorable?
• Arouses the curiosity of the target audience?

In addition to the main heading, the article may also contain there should be subheadings. Which will enhance the reader’s attention and highlight parts of the content.

Many people, including me, read the text “diagonally”, catching and clinging to the main points. Subheadings can force you to read part or all of the article. When writing these subheadings, it is advisable to give them the same attention as the main one.

In search results, for a certain request, it may be the subheading that is shown, and not the main title of the article.

13 tricks to create a catchy headline

There is no exact formula for writing a divine title, it all depends on your imagination, but there are some techniques that have been proven by experience and increase attention to the title.

1. Ask or answer a question

• Why be able to ask questions?
• How to write a catchy headline
• Why do people choose to work online?
• In which countries can you live for pennies?
• Where can you buy cheap air tickets?
• How to learn to wake up early

2. Show personal experience

• How I lost 10 kilograms in a week
• How I found my life's work
• How much did I earn from blogging in a year?
• How I changed my life in one day
• How I was deceived in Thailand

3. Identify your audience

• Some tips for novice travelers
• How can a young mother manage everything?
• 10 tips for drivers when communicating with the traffic police
• Most healthy breakfast for men

4. Use numbers

• 7 main habits of a successful person
• 21 ways to make money while traveling
• How to shorten a link? 5 best ways
• Affiliate programs for earning from 20,000 rubles per month
• How to pump up your abs in 5 minutes a day

5. Use experiences and names famous personalities, companies and brands

• 5 tips for investing in real estate from Robert Kiyosaki
• How much do popular video bloggers earn on YouTube?
• 30 Tips for Writing Headlines from Joe Vitale

6. Give a guarantee

• This habit will change your life forever!
• You will speak English after a month of training!
• We will complete a turnkey apartment renovation in 1 month!
• In a week you will earn your first 10,000 rubles on the Internet!

7. Instill fear

• What are the dangers of children's shoes with heels?
• What words destroy your health
• What to watch out for abroad
• How not to lose money when paying for goods in online stores
• What can happen if you don't buy insurance

8. Discover secrets and secrets

• The main secret of how to manage everything
• We reveal the whole truth about making money on a blog.
• The healthiest daily routine has been revealed
• It became known why men do not live long

9. Give a rating

• The fastest way to quit smoking
• An easy way to learn to swim
• Safe method to remove a tick
• How to cook breakfast in 5 minutes

10. Step by step instructions

• Step-by-step instructions for registering an LLC
• Setting up contextual advertising on VKontakte. Instructions
• Step-by-step guide to building a house with your own hands

11. Point out errors

• The main mistake of everyone who wants to change their life
• What mistakes do beginners make in blogging?
• How not to make a mistake when choosing a phone

12. Have a HIT parade

• TOP 5 most motivating films
• Rating best countries peace

13. Compare, highlight the pros and cons

• Which browser is better to choose?
• Which is better Samsung or Apple?
• Pros and cons of remote work

According to research! A title in a title tag that appears in a search, if it begins with a keyword phrase, then it has more impact than a title with a keyword phrase at the end.

How to learn to write headlines?

This is the main question of today's article. The answer is to practice, practice and practice some more.

During the copywriting course, the trainer forced us to write 40-50 headlines, and then weed out the worst ones.

Take a few key phrases that you collected for writing the article and, using them, write 5-10 headlines. Select the most convincing. First, you can go to the search and look at the headlines of competitors that are in the first positions.

Then choose the appropriate one from 200 header templates and adapt them to your business. Headlines are suitable for any business.

There is a template below each headline example, add a sentence in the blanks for your clients.

miekejanssens.com

adfactorypro.com

Headings for landing page

1. Your lawyer doesn't want you to read this ad.

2. Are you a millionaire writer?

Are you?

3. You too can look and feel great by spending just 12 minutes a day with Gym-In-a-Can!

You too can have a great time with everything!

4. Would you like to have a photographic memory?

Would you like to have it?

5. World-renowned chef reveals 'top secret' ways to cook lean chicken, fish and turkey with absolutely NO fat, NO margarine and NO butter.

The world-famous reveals “top secret” methods absolutely.

6. The woman who spent 5 years in wheelchair with MC, miraculously wins an aerobics competition

A woman who, amazingly, wins.

7. The wife of a famous film actor discovers a fragrance that drives men crazy

The wife of a famous one opens, which

8. Why Lazy Children of Bosses Succeed in Business and Good Guys Fail

Why lazy people succeed and good guys fail

9. Why are we giving away (product name) for just $2 - that's not a typo

Why we give everything for - this is not a typo

10. Who else wants to make money using their computer?

Who else wants help?

11. Who else wants to bake a cake in half the time?

Who else wants to spend?

12. Who else wants to have a stunning figure?

Who else wants to be the owner?

13. Which of these dermatological problems do you want to get rid of?

Which of these problems do you want to get rid of?

14. Which of the following health problems do you want to overcome?

Which of the following problems do you want to overcome?

15. Where is the money and how to get it

Where and how to get them

16. What would you rather do: watch TV or earn real money?

What would you rather do: or?

17. Your travel agency won’t say this - you can save 50%-70% on your sea voyage!!!

Yours won’t say this - you can save on yours!!!

18. Your lawyers won't tell you this... You can form your own corporation over the phone, in any state, in just 8 minutes and for just $45

Yours won’t say this... You can do it for just $

19. What everyone should know about the stock business

What everyone should know about business

20. We are looking for people who want to make money through their own business

We are looking for people who want to help

21. We are looking for people to write greeting cards

We are looking for people to

22. WARNING: Do not try another weight loss diet or weight loss supplement until you have read this FREE report and audiotape.

WARNING: Do not try another one until you have read this FREE report and audiotape.

23. Ideas and innovations required!

Wanted!

24. Do you want to be a river guide?

25. Do you want to be a private investigator?

26. Do you want to be a paralegal?

You want to be ?

27. Make yourself attractive, lazy person.

in order to become

28. Make your mailbox an inexhaustible CASH Vault

Make it out of yours

29. Too busy making a living to make money?

Too busy to?

30. For people who want to be writers but can't take the first step

For people who want to be but can't take the first step

31. Tired of working for other people?

Are you tired?

32. This one new business"in a box" can give you hundreds of thousands of dollars, working solely on autopilot!

This new one can, working!

33. This lawnmower cuts the grass so quickly and easily, I bought it for my wife!

This one is true, I bought it for my wife!

34. This is the information that the government is hiding from you!

This is the one that is hiding from you!

35. They laughed when I sat down at the piano, but when I started playing...

They laughed when I did, but when I...

36. These are perhaps the most hidden secrets of healing in the world

These are perhaps the best kept secrets in the world

37. Can be done big business on losses

You can make it big

38. Another woman wants to steal your man, and she's too smart to let her breath smell bad.

The other one wants it and she's too smart to let it happen

39. Safe and painless way to remove unwanted hair without wax, shaving or cream!

way !

40. The ugly truth about your beautiful new car

The terrible truth about your beautiful

41. The secret to becoming a millionaire is just using the right words!

The secret of how lies only in!

42. The secret of effective investments

The secret to looking good

43. The secret of wealth

Secret

44. Revolutionary new technique training used by the world's toughest street cops

Revolutionary new, used by the world

45. The fastest way I know to make a million dollars

The fastest way I know

46. ​​People reading this book will eventually get your money

People will eventually get yours

47. The only two ways to increase your wealth and reach the elite level of wealth

The only two ways to reach the elite

48. Facelift without surgical intervention, which everyone in Australia is talking about

, which everyone is talking about

49. The most expensive magazine in the world, but more than 40,000 businessmen buy it every year - why?

The most in the world, but it is bought more - why?

50. The most comfortable shoes you've ever worn, if it's not - we'll give you your money back

The most you've ever had, if it's not - we'll give you your money back

51. A person who can turn things into gold

A person capable

52. A way for a lazy person to become rich

A way for a lazy person to become

53. The art of telesales

Art

54. Amazing story about a business that requires so little you could fit it in the trunk of your car

An amazing story about one that requires so much that you could

55. Amazing secrets of winning at blackjack from mysterious man from Las Vegas, who was banned from playing in casinos

Amazing secrets from

56. The surprising secret of a marketing genius who is afraid of flying

The amazing secret of a genius who is afraid

57. The amazing secret of how you can buy a profitable (ready-made) business without paying cash!

The amazing secret of how you can do without!

58. An amazing new remedy for eliminating wrinkles, discovered by a chemist from the East

Amazing new, open

59. Amazing opportunity to make money on floppy disks

Amazing opportunity to make money with

60. Amazing $10 fake diamond that will fool 9 out of 10 jewelers

Amazing who will deceive

61. 10 most eccentric ideas that made millions... and how you can do it! Insider secrets of making a fortune from crazy, incredible and outrageous products and services

10 most eccentric ideas on which... and how to do it for you! Insider secrets on the crazy, incredible and shocking

62. 10 most quick ways get clients

10 fastest ways

63. Test gold like a jeweler

How

64. Learn computer programming on your own in 24 hours

Study on your own for

65. Eliminate bad foot odor

Eliminate

66. Stop dreaming and start making money

Stop and start

67. Speak in Spanish as a diplomat

How

68. Tired of bringing wealth to your boss?

Tired of it?

69. Secrets of high-speed striking: how to hit a person 11 times or more in 1 second or less and do it all without him having time to blink an eye!

Secrets: how so that he doesn’t even have time to blink an eye!

70. Scientists have discovered a secret scent that drives 3 out of 4 women crazy

Scientists have discovered a secret that

71. Are you tired of satellite signal coding? We have a solution

Are you exhausted from? We have a solution

72. Sail away on a luxurious trip around Caribbean Sea by learning the secrets of small business success

by learning the secrets

73. Remember when you had the opportunity to buy a good property for next to nothing, but didn’t?

Remember when you had the opportunity but didn't?

74. Pregnant? The sooner you find out, the better

? The sooner you find out, the better

75. Pre-matched small business loans are NOW available!

for ALREADY available!

76. A Polish scientist created a perfect fake diamond that fools 99.7% of diamond dealers

created a perfect fake that misleads 99.7%

77. Pay off your home's mortgage in half the time without increasing your payments!

twice as fast without boost!

78. Become the owner of your own TV shopping show

Become the owner of your own

79. Become the owner of the business you dreamed of without investing a penny

Become the owner you dreamed of without investing a single ruble

80. A man from St. Petersburg knows a formula proven by 21 years of testing for creating companies that bring in millions of dollars, from scratch, without bank loans and attracting investors

A man from knows the formula, proven by a year of testing, for creating from scratch, without

81. Lawyer from Ohio discovered the secret of making money from home with the help of the US Government

discovered the secret with

82. Now you are the owner of phenomenal hearing!

Now you are the owner of a phenomenal!

83. No office, no phones, no staff, no business meetings, no forms to fill out - cash only mailbox every day

Without - only every day

84. The new service doubles the period of uninterrupted operation of your computer and prevents problems and breakdowns that result in hundreds of dollars in repairs and downtime...

New twice and prevents that cost hundreds of dollars...

85. New makeup won’t wash off even in pouring rain.

New is not even under

86. A new book about fishing reveals the secret of how to catch big fish and make other fishermen jealous

A new book reveals the secret of how to make you jealous

87. New “energy pill” that showed excellent results in Navy tests

New, which showed excellent results in tests

88. Never suffer from a cold again!

Never suffer again!

89. It is necessary more money?

Need more?

90. A wonderful ritual with candles allows you to control your life - automatically!

Wonderful allows you - automatically!

91. A man who wore a leg brace for 3 years now runs five miles every day.

The man who, now

92. Your hands will look better in 24 hours, or we'll give you your money back.

in 24 hours, or we will refund your money

93. A local marketing guru will show you how to make money faster, despite the stagnant economy - all for just $37 per seminar!

A local guru will show you how to, despite, - and all this in just !

94. A local businessman swears that he didn’t steal what he’s selling so cheap.

The local swears that he is not

95. Like me... You can make really BIG MONEY at home by watching TV or just reading the newspaper!

Like me... You can!

96. May this unusual and wonderful gift from outer space be guaranteed to bring you incredible luck

Let this unusual and beautiful one be guaranteed to bring you

97. A leading auto repair shop carries out repairs after a collision without any hassle and gives you another car to use for FREE

The presenter does not argue and gives you to use for FREE

98. A lawyer from Moscow discovered the secret of how to settle scores without filing lawsuits.

discovered the secret of how not to

99. Exclusively from the publisher... 19 of the world's leading marketing geniuses reveal the unknown marketing secrets that will make you rich!

Only from the publishing house... the world reveal unknown secrets that!

100. Is this your dream home?

Is this your dream?

101. Is the life of a child worth $1 to you?

Is it worth $ to you?

102. Increase your strength and flexibility. Bruce Lee's secret of success will help you too

Increase your . The secret will help you too

103. Increase your power and strength, reduce training time, maintain fitness and strength during rehabilitation and burn calories with the "Ultimate Trainer"

Increase your , reduce , maintain and with

104. Improve your memory in just two minutes a day

Improve by spending everything

105. Imagine working from 7 a.m. to 6 p.m. and enjoying every minute of it.

Imagine yourself enjoying every minute of your work.

106. If your bathroom is not ready in 5 days, I will give you $100 cash for each day of delay.

If yours is not ready in 5 days, I will give you $100 cash for each day of delay.

107. If you can lick a stamp, you can lick your problem.

If you can, you can

108. I discovered the secret of winning the race... Now I'm sharing my secret

I discovered the secret... Now I'm sharing my secret

109. How to create selling information about almost any productinstantly... In just 2-4 hours!

How almost instantly... In just 2-4 hours!

110. How to write headlines that will make you rich

Like which

111. How to Use Library Books and Magazines to Increase Sales

How to use for enlargement

112. How to turn your kitchen into a well-oiled profit-generating machine!!!

How to turn yours into a well-oiled machine!!!

113. How to turn your fax machine into the most profitable machine in the world

How to make your most

114. How to make from your business card a sales agent working for you around the clock

How to make someone who works for you around the clock

115. How to turn obstacles into opportunities

116. How to turn angry customers into promoters of your business

117. How to make hundreds of dollars from a 30-cent coin

How to make from

118. How to turn $45 into $483,000.00 in just 11 years

How to turn into just

119. How to test a successful sales process that will allow you to always achieve success...

How to test, which will allow you to always...

120. How to write without problems

Like no problem

121. How to start from scratch and create a money-making empire

How to start from scratch and create

122. How to rob banks...legally

How...legal

How easy and simple that will make people!!!

124. How to outwit a fox! 263 secrets that legislation and lawyers hide from you!

How to trick a fox! 263 secrets that legislation and lawyers hide from you!

125. How to Master the Art and Science of Writing Killer Ads and Sales Letters

How to Master Art and Science

126. How to get people to stand in a line and beg you to take their money

How to get people to stand in a row and beg you

127. How to develop photographic memory

How to develop

128. How to give a speech that will captivate your listeners

Like which

129. How to organize the wedding of your dreams for free, allowing guests to pay for the best day of your life... Secrets of a self-sustaining wedding in Italian!

How to free your dreams,...Secrets!

130. HOW TO BECOME RICH with current state economy. Complete Guide for independent physical and financial survival in the difficult years ahead

AS in the current state of the economy. The Ultimate Guide to Self-Reliance in the Difficult Years Ahead

131. How to get a free batch of amazing new pills that work phenomenally

How to get a free batch of amazing new ones that work phenomenally

132. How to Get a FREE One Year Online Marketing Subscription and $1,177.00 in FREE Gifts

How to get FREE and FREE gifts worth $

133. How to squeeze 12 hours out of an 8-hour day

How to squeeze out

134. How to eat more and lose weight

How to reset more

135. How to double your business in six months - 100% guarantee!!!

Like in six months - 100% guarantee!!!

136. How to dig up the treasure buried in your head

How to dig up what's buried in you

137. How to make money on life insurance even if you don't die

How even if you don't

138. How to buy the van of your dreams

How to buy your dreams

139. How to burn fat every minute

How to burn every minute

140. How to become a reference health machine with a body carved from granite

How to become with

141. How often have you said: “No, I haven’t read it. But I really wanted to.”?

How often have you said: “No, I . But I really wanted to.”?

142. How my friends and I get rid of joint pain and other types of pain - quickly and without drugs

Like me and my friends - quickly and without

143. How a new discovery turned an ugly girl into a beauty

How a new discovery made

144. Hiring a lawyer can be dangerous to your well-being

Hiring can be dangerous for your

145. Kicks and splits without warming up!

146. Hidden profit in your computer

Hidden in your

147. Here's the secret... how to avoid pain and discomfort in product development

Here's the secret... how to avoid pain and discomfort when

148. Here's the fastest and easiest way to succeed in mail order trading.

Here's the fastest and easiest way to achieve success in

149. Here is a way to make money that has never failed!

Here is a method that has never failed!

150. Here secret weapon, which you can use to increase profits and reduce stress at work!!!

Here's the secret weapon you can use to get bigger AND smaller!!!

151. The greatest hitherto gold mine of “things for production and sale,” collected in one big book

The largest bonanza ever collected into one big

152. Get $20,000 for every book you read

Get $ for every you

153. Pay off your debt without borrowing!

Pay without borrowing!

154. Get a closer shave WITHOUT nicks or cuts.

Get WITHOUT and

155. Full-time hairdresser found a golden part-time job

Full-time found part-time

156. Free instructions on how to take better photos

Free that tells you how to make the best

157. Free book that shares 17 secrets about pricing grids

Free, which tells 17 secrets about

158. Free monthly gym membership worth $79 on every pair of Nike training shoes. Only this weekend

Free for $ on . Only this weekend

159. FREE “money-making” information products worth $268 for the first 100 people who take advantage of this offer

FREE $ value for the first 100 people to take advantage of this offer.

160. Find out how thousands of people ended up losing weight after trying everything else.

Find out how thousands of people ended up trying all the other methods

161. The editor of the finance section made a unique discovery

Made a unique discovery

162. Finally, the greatest Internet marketing geniuses on the planet reveal the truth about... how you can make a fortune doing Internet marketing

Finally, the greatest geniuses on the planet reveal the truth about... how you can

163. Filled with facts, this book reveals the secret to keeping your wife from driving you crazy during menopause...

Filled with facts, the book reveals the secret of how...

164. Don't try this with any other glue.

Don't try this with anyone else

165. Do you make such mistakes in English?

Do you make such mistakes in ?

166. Do you really want to be rich?

Do you really want ?

167. Do you have these symptoms of nervous exhaustion?

Do you have these symptoms?

168. Find out what homeowners don't know about their mortgages and what could make you a fortune!

Find out what they don't know about and what!

169. Find out the eastern secret of sleep

170. Find out the magic words that will bring you success and wealth!

Find out the magic that will bring you and!

171. Find out the amazing win-win secret of trading on the Internet

Find out the amazing win-win secret

172. Learn how to turn what you already know about your job, hobby, or personal interests into a million-dollar information products empire!

Find out how to turn what you already know about into !"

The industry expert says he will risk his own money to prove he can!

174. A man from Kyiv reveals the secret of a direct path to writing

The man from reveals the secret of the direct path to

175. Revelations of a disbarred lawyer

Revelations

176. Make money from the growing demand for hard drives without touching your computer!

Make money from the growing demand for, not!

177. Can you pass this money test?

Can you pass this test?

178. A Dnepropetrovsk company decided to reveal an investment secret that your stockbroker is hiding from you.

The company decided to reveal the secret that yours is hiding from you.

179. Banking secrets that banks hide from you

Secrets that are hidden from you

180. Finally... someone has discovered the secrets of how to make people fall in love with you!

Finally... someone has discovered the secrets of how to !

181. “FINALLY! A unique Australian bilge relay that is so reliable it comes with a five year warranty!”

"FINALLY! Unique, which is so reliable that it comes with a five-year guarantee!”

182. Are you ready to force life to give you what you want?

You are ready ?

183. Are you an overeducated loser?

Are you?

184. Announcement... of a new edition of the encyclopedia that makes learning new things fun

Announcement... of a new edition that makes learning fun

185. An open letter to everyone who drives a truck for over $10,000 a year.

An open letter to everyone who, for more than

186. An open letter to all people in Astana who suffer from excess weight

An open letter to all people suffering from excess

187. An open invitation to everyone who lives in Saratov and wants better sex without guilt

An open invitation to everyone who lives in and wants a guilt-free

188. An amazing business that fits in your pocket

Amazing that will fit in yours

189. Flat stomach WITHOUT squats!
WITHOUT !

190. 7 ways to pay your outstanding bills

7 ways

191. 57 reasons why you would make money if you responded to our ad 2 months ago

57 reasons why you would have made money if a few months ago

192. 21 Secret Powerful Tools That Will Build Your Business, Free Up Your Time, and Put More Money in Your Pocket... NOW!

21 secret ones that... are NOW!

193. 1022 simple ways how to make money at home

1022 simple ways how

194. $200.00 PER DAY with a $50 investment!

$ when investing $!

195. The marriage agency has already been able to unite couples

196. How much more can you lose $50 every day?

How much more can you do each day?

Top 10 for

198. New way save on freight transportation from 10%

A new way to save on

199. 3 secrets of your competitors

200. Yesterday you got a new competitor. What to do?

Yesterday at your place. What to do?

Now select several options and choose the most suitable one, go to it and add it to your landing page.