Heading phrases should be interesting. How to write a selling headline that will captivate the reader

Hello everyone, guys!

Do you think it's really important to know how to write headlines? Most likely, your answer will be positive. And I have no right to argue with this, because this part of the text is of great importance.

Absolutely all novice copywriters are very concerned about this issue. Today we will learn how to create great headlines for selling texts and informational articles.

What to do before writing a title?

Every action has a beginning. Writing a headline begins with a trivial analysis target audience. That is, before you start writing an article, and therefore a headline, you need to find out what the audience wants.

Everyone’s favorite Wordstat () will help you find out what the audience wants. Let's look at it with an example. Let's say I want to write an article about how to cook borscht. We enter this query into Wordstat and look at what else people are looking for for this query:

Pay attention to the queries that I highlighted in red: +how to cook delicious borscht and + how to cook borscht step by step recipe with photo. Having done such a small action, we have found what our target audience needs and can safely use it in the title, but more on that a little later.

Advice: copywriting on the Internet is primarily about sales and promotion search engines. So use statistics keywords Wordstat for more accurate targeting of the target audience, as well as for better promotion in search engines.

Writing a title

Great! We know what the target audience is interested in. Now you need to learn how to write a headline correctly.

• Question. The title consists entirely of a question. In our case, the entire key phrase will serve as the title. Example: How to cook delicious red borscht? Step by step recipe;
• Availability of numbers. Numbers make the headline more attractive, effective and specific. Example: 3 recipes for delicious red borscht;
• Intrigue. For most members of the human race, especially feminine, it is important to know all the secrets. The interest in such things is just off the charts. Why not use this in headlines? Example: Secret way cook delicious red borscht;
• Appeal. Reaching out to people also works well. Example: Do you know how to cook delicious borscht?;
• Problem. It’s quite possible to put pressure on the readers’ sore point. Example: Not tasty borscht? Recipe for delicious red borscht;

You can also play with combinations of the above methods.

So, a selection of 200 catchy and working headlines for texts, slogans, appeals, advertising, marketing, SMM and simply for general development.

1. ___ reasons to use ____
2. Why is ____ popular with tens of thousands of customers?
3. ___ answers to question _____
4. NEW! _________
5. SENSATION! _________
6. THE INCREDIBLE HAPPENED! ________
7. FREE! ___________
8. ATTENTION! ___________
9. CAUTION! __________
10. THIS IS INCREDIBLE! _________
11. THIS HAS NEVER HAPPENED BEFORE! ________
12. Are you _______?
13. How do I _______
14. Secrets found ______
15. Who else wants ______?
16. Find out how I _______
17. Give me ____ and I _______
18. How to make _____ with your own hands?
19. How to increase ______ several times?
20. I also used to think that _________
21. Special offer For ________
22. Special offer for _________
23. What is ______?
24. If you _____, you can _____
25. Who said that _______?
26. ___ myths about _____
27. ____ advice about _____
28. ______ are required
29. Are you sure that _____?
30. ___ main advantages _____
31. ___ main disadvantages _____
32. Do you know enough about _____?
33. Finally it happened: __________
34. Do you recognize _______?
35. How do you understand that you are _____?
36. Revolutionary innovation in _______
37. What is the difference between ____ and ____?
38. We have proven that ________
39. In the end, you ______
40. All you need is – __________
41. How to save money on _____?
42. New way ______
43. Look how easy it is to _____
44. How to earn ____ thanks to ____?
45. What to do if _____?
46. ​​The whole truth about _____
47. Crushing effect ______
48. The shocking truth about ______
49. How to _____ without any risk?
50. THIS will help you ______
51. Do you _______
52. Now you don’t need _____
53. Protect your ______ with ______
54. You are invited to ________
55. Latest news O ________
56. One day ______
57. Are you ready for _______?
58. What don’t you know about _____
59. How to get ahead of your competitors with _____?
60. Briefly about the main thing ______
61. Do you make these mistakes in ______?
62. A simple recommendation For _______
63. Last chance for _______
64. Warning for _____
65. Who else wants ____?
66. _______ from any computer
67. Guaranteed source ______
68. ______ only now and never again
69. Reveal secrets about ______
70. I say “NO” __________
71. I say “YES” __________
72. Important improvement in _______
73. How to force yourself to _______?
74. Cure yourself from ________
75. The story of how _______
76. People deceive you when _____
77. Existing features _______
78. Our best product: ____________
79. Exciting fact about _______
80. How much does _______ cost?
81. Healing power _______
82. How to overcome the fear of _____?
83. How much does _______ actually cost?
84. You should see THIS ______
85. Looking for ______?
86. ______ prevents you _______
87. ____ creative ideas for _____
88. Save time with ______
89. Why can’t you ______?
90. If you are worried about ________
91. ___ dangerous symptoms _____
92. Each of these ______
93. How to save ________?
94. ___ secrets that can _____
95. You don’t know about ______?
96. Improved version ______
97. Get a discount on _______
98. Little-known methods ______
99. Only for those who _______
100. New look on ______
101. How to succeed in ______?
102. Fantastic story O _______
103. How can ______ be several times faster?
104. Plan the perfect ______
105. How to get rid of ________?
106. Today I ________
107. Today you ________
108. How to rationally use _____?
109. ____ proven steps to _____
110. Make ________ work for you
111. Imagine you ______
112. What would you do if _____?
113. What do I hate about ______?
114. Improve your performance in _____
115. ______ is already nearby
116. You still can’t ______?
117. The only important thing about ________
118. Why do people _____
119. How to start _______ correctly?
120. Unforgivable mistake _______
121. How to avoid _______?
122. A great way to _______
123. What should we expect from _______?
124. A relaxing way to _______
125. _______ is absolutely easy!
126. Phenomenal breakthrough in _______
127. Unexpected news about ______
128. If you are _____, then _______
129. Amazing opportunity for ______
130. How to defeat ________?
131. Limited Edition _____
132. Professionals reveal their cards: _______
133. Don’t know what to do with ______?
134. How to win ______ over to your side?
135. Revolutionary formula _______
136. Experience the thrill of _______
137. Ideal solution for ______
138. ______ has just appeared
139. Advantages and disadvantages of ________
140. Fast way ______
141. An unexpected turn in _______
142. What is the success of ________?
143. Gain an advantage thanks to ______
144. How many more times do you need ______?
145. ___ practical advice For ______
146. How to get the most out of ________?
147. Zero risk in ______
148. TOP 10 reasons why _____?
149. There is nothing better than _______
150. _______ of your dreams
151. Sensational message from ______
152. Time-tested: _________
153. A breakthrough has been made in _______
154. Live like ______
155. “Three pillars” ____________
156. ____ ways to ____ and make money
157. How to improve your _______?
158. How ____ made me ______
159. Announce _____ loudly with ______
160. Non-standard solutions for ______
161. Behind-the-scenes secrets ______
162. Amazing way to _________
163. When is it appropriate to _________?
164. A miracle happened: ________
165. What are ______ keeping silent about?
166. Finally you can ______
167. Urgent message about ______
168. Are you tired of _______?
169. ________ that really work
170. How to avoid making mistakes in _______?
171. ________ of the future
172. How to develop _______ in yourself?
173. Have you always wanted to ________
174. How to choose the right ______?
175. This method will help you ______
176. How to enjoy _______?
177. You need to know this when ________
178. ___ questions to ask ______
179. All the pros and cons ________
180. The most unusual _________
181. How many times can you _______?
182. 100% guarantee ____________
183. Increase your earnings by ______
184. Save money with _________
185. What can ________ teach you?
186.Are you tired of ________ yet?
187. Probably the most ________
188. How to learn ______?
189. ___ examples ______
190. One of the best ______
191. Read only for those who ________
192. The fastest way _______
193. ____ true reasons _____
194. What does _____ actually mean?
195. Get access to _____
196. Save ___% on _____
197. It’s hard to believe, but _______
198. Captured by ________
199. Get the most out of _______
200. What is hidden behind ______?__

Four header functions. A successful headline has 4 important functions:

• Attracting attention.
• Audience screening.
• Transmits the entire message.
• Creating reader interest in the text. Most people skim read, so your headline only has a moment to grab the reader's attention.

Don't use ALL CAPITAL LETTERS. We have learned to recognize the “shape” of words on an unconscious level. Words printed in capital letters appear as RECTANGULAR PRINTED BLOCKS, so the person viewing the page will miss the entire message.

Simple and clear. Do not use abbreviations, jargon or difficult words. A well-written title with body text should be easy to understand for a 7th grade student.

Don't underestimate the client's intelligence. The decision to spend your hard-earned money is never easy. People need exact facts and guarantees that they receive best offer. Today's consumers can't stand even a hint of airs, dances, tricks and songs from salespeople.

Target your audience. Try to immediately outline the audience in the title. If you try to reach everyone, you will end up with uncertainty and no one will be impressed. When selling a cure for kidney stones, mention kidney stones in the title.

Accuracy. Don't write blind headlines that don't make anything clear about your offer. The title should be self-sufficient so that the reader does not have to read its meaning into the text. He still won't read the text.

Engage your senses. Engage maximum quantity senses (sight, hearing, smell, taste, touch) to captivate the reader's imagination. Remember, “Sell the taste, not the steak.” It is important to imagine not a piece of meat, but the aroma of seasonings, the juice sizzling on hot coals, the smell of the most tender tenderloin and the stains of barbecue sauce on the chef's new apron.

Captions that spark curiosity. Add entertaining captions under each photo. People are always looking at images, and good photo with an intriguing caption will definitely attract the reader's attention.

Get ready! Gather all the information you can about your product and target audience to find a “click” to use in your headline. The best headlines come to mind during the process of researching information when writing an ad. Good text and a successful headline are not possible without effort and preparation.

Use a thesaurus. When writing your title, look up each of your words in a thesaurus to find the most accurate synonyms.

Sand until shiny. Rework the title, rearrange the word order, and come up with several versions, never stopping to think about a better option. Choose the best one. Good title takes longer than the main text. Look from a new angle, in a different direction, or scroll various options, trying to see your title through the eyes of the reader so that it is not boring and can intrigue.

Try to touch the reader’s selfishness on an emotional level. A high-quality headline should contain an element that has a motivating effect. These may be the following emotions:

• fear
• need
• wish
• curiosity
• real news or interesting statistics
• nagging question

Learn from the masters. Creating a working title from scratch is not easy. Successful copywriters use proven formulas that get results by rewriting classic models that have stood the test of time. The following is a list of successful headlines that can be used as a foundation for almost any situation:

• “Lord, give me strength to move on” (fear/curiosity/selling insurance)
• “God give my children the strength to survive this”
• “How to get people to talk about your food” (vanity/curiosity)
• “How to Save Up to 15% on Car Insurance Before November 20th” (accuracy/timing/incentive)
• “How to increase your pension by 14.55% by the end of the year” (accurate statistics)
• "How to Reduce Home Insurance Costs by 28%"
• “How to quickly relieve strain on tired eyes” (an exact solution to a common problem)
• “How doctors quickly get on their feet” (expert revelation/curiosity/authority)
• "How to retire in 15 years when you're 40" (hard numbers and facts)
• “How to quickly pump up your abdominal muscles and make others envy you” (hurt vanity)
• “Do you know the 7 most common mistakes in the advertisements? (curiosity)
• “7 mistakes on the first date” (curiosity)
• “Is your husband proud of your culinary talents?” (vanity)
• “How to win arguments and convince people” (double benefit)
• “Quick test for pregnant women” (attracting a specific audience through curiosity)
• “At first they laughed, but then I started playing...” (curiosity, interest)
• “This face cream made even me jealous best friend"(vanity/curiosity)

According to Pareto's law, 80% of your website visitors read only the headlines and only 20% open full text articles. This means that to increase the open rate, and therefore improve the behavioral factor, you should focus on correct spelling header. What good is an article if it is not read because the headline did not attract attention. Let's try to group examples of intriguing headlines by types and techniques.

Question. A question-like title suggests that the reader will want an answer to the question posed in the title. It works if the question is relevant and readers trust your site. Usually works for regular readers. Here are some examples:

How to come up with intriguing title in five minutes?
How to scare the reader so that he definitely wants to read your article?
What phrases should you never say to your child...
When will the heating be turned on?
How to lose weight without losing weight?

Understatement. This is essentially a type of question. A phrase that contains a seed or an explanation of what will be discussed next, but does not reveal the essence - there is no answer to the question. Requires a certain skill, otherwise the title will not arouse interest. Such a title works well for the target audience, and the essence of the problem revealed in the article should be relevant and interesting to the target audience. This technique is most often used for news. Here are some examples:

Yesterday the mayor of our city did this...
Residents of the city of Paralelepidovsk will now be happy....
It's finished. You no longer have to brush your teeth every morning.
Be careful on the city streets in the evening.
The long-awaited comfort will come to every home in our city.

Threat. The reader should understand from the first words that if he does not read the entire text, he will miss something or lose something, or even better, risk something. Everyone wants to be aware of what can affect daily life. Examples:

If you don’t want to be left without a roof over your head, you’ll have to run around the offices.
Are you planning to retire? Then you should know that you can be deceived.
Buying regular cheese can turn into a tragedy.
Do your children go to school on their own? Are you sure there is no danger on their way to school?

Promises. The reader should understand that if he opens the article, he will receive some benefit or advantage. But here you can’t be intrusive and you need to act carefully. You can't impose yourself directly. The reader must guess for himself that it is beneficial for him to learn something useful for himself. Examples:

Semyon Gorbunkov now pays 50% less for water than his neighbors.
Residents of Parallelogrammovsk have figured out how to get to work faster.
Now anyone can earn money for a car while sitting on the couch.
The new pharmacy surprised me with its prices. We looked for a catch and didn't find it.
Bring a friend to the cafe and get a free drink. Don’t rush to tell your friend about this.