Intriguing headlines. How to Write Effective Headlines Headline Guaranteed

Four header functions. A successful headline has 4 important functions:

Attracting attention.
Audience screening.
Transmits the entire message.
Creating reader interest in the text. Most people skim read, so your headline only has a moment to grab the reader's attention.

Don't use ALL CAPITAL LETTERS. We have learned to recognize the “shape” of words on an unconscious level. Words printed in capital letters appear as RECTANGULAR PRINTED BLOCKS, so the person viewing the page will miss the entire message.

Simple and clear. Do not use abbreviations, jargon or difficult words. A well-written title with body text should be easily understood by a 7th grade student.

Don't underestimate the client's intelligence. The decision to spend your hard-earned money is never easy. People need exact facts and guarantees that they receive best offer. Today's consumers can't stand even a hint of airs, dances, tricks and songs from salespeople.

Target your audience. Try to immediately outline the audience in the title. If you try to reach everyone, you will end up with uncertainty and no one will be impressed. When selling a cure for kidney stones, mention kidney stones in the title.

Accuracy. Don't write blind headlines that don't make anything clear about your offer. The title should be self-sufficient so that the reader does not have to read its meaning into the text. He still won't read the text.

Engage your senses. Engage maximum quantity senses (sight, hearing, smell, taste, touch) to captivate the reader's imagination. Remember, “Sell the taste, not the steak.” It is important to imagine not a piece of meat, but the aroma of seasonings, the juice sizzling on hot coals, the smell of the most tender tenderloin and the stains of barbecue sauce on the chef's new apron.

Captions that spark curiosity. Add entertaining captions under each photo. People are always looking at images, and good photo with an intriguing caption will definitely attract the reader's attention.

Get ready! Collect all available information about your product and target audience to find a “bait” to use in your headline. The best headlines come to mind during the process of researching information when writing an ad. Good text and a successful headline are not possible without effort and preparation.

Use a thesaurus. When writing your title, look up each of your words in a thesaurus to find the most accurate synonyms.

Sand until shiny. Rework the title, rearrange the word order and come up with several versions, never stopping to think about a better option. Choose the best one. A good headline takes more time than the body copy. Look from a new angle, in a different direction, or scroll various options, trying to see your title through the eyes of the reader so that it is not boring and can intrigue.

Try to touch the reader’s selfishness on an emotional level. A high-quality headline should contain an element that has a motivating effect. These may be the following emotions:

fear
need
wish
curiosity
real news or interesting statistics
nagging question

Learn from the masters. Creating a working title from scratch is not easy. Successful copywriters use proven formulas that get results by rewriting classic models that have stood the test of time. The following is a list of successful headlines that can be used as a foundation for almost any situation:

“Lord, give me strength to move on” (fear/curiosity/selling insurance)
“God give my children the strength to survive this”
“How to get people to talk about your food” (vanity/curiosity)
“How to Save Up to 15% on Car Insurance Before November 20th” (accuracy/timing/incentive)
“How to increase your pension by 14.55% by the end of the year” (accurate statistics)
"How to Reduce Home Insurance Costs by 28%"
“How to quickly relieve strain on tired eyes” (an exact solution to a common problem)
“How doctors quickly get on their feet” (expert revelation/curiosity/authority)
"How to retire in 15 years when you're 40" (hard numbers and facts)
“How to quickly pump up your abdominal muscles and make others envy you” (hurt vanity)
“Do you know the 7 most common mistakes in advertisements?” (curiosity)
“7 mistakes on the first date” (curiosity)
“Is your husband proud of your culinary talents?” (vanity)
“How to win arguments and convince people” (double benefit)
“Quick test for pregnant women” (attracting a specific audience through curiosity)
“At first they laughed, but then I started playing...” (curiosity, interest)
“This face cream made me jealous even best friend"(vanity/curiosity)

We released new book“Content Marketing on Social Media: How to Get into Your Followers’ Heads and Make Them Fall in Love with Your Brand.”

Research shows that in only 20% of cases, after reading the title of an article, a person begins to become familiar with its contents.

If you know what copywriting is, then you’ve probably heard about the most selling headlines (perfect headlines). The title of the text plays the most important role. It depends on him whether the audience will be hooked by the topic and whether he will want to get to know it more deeply. A selling headline for an ad, landing page, article or news convinces every person to read any text, and its meager brother sends the majority of your potential clients to another site so that they take their money there.

What are selling headlines and how to write them

In headlines, every word matters. If one of them is wrong, then it can negatively or, conversely, positively affect the whole advertising campaign. Headings are the first thing that catches everyone's eye. They either attract or repel. Titles for materials are required for websites, letters, advertisements, on banners, in articles, press releases, in general, wherever content comes after the “psychological hook”. They set the mood for the rest of the content and enable sales.
Have you written a wonderful text, but there are no sales? Pay attention to its name. So let's figure out how to write nice title, which will attract visitors to you and turn them into buyers.

Rules for writing headlines

The headline should compel reading.
Interest in the text is based on the feelings that arise in a person after reading the text above. To increase interest, you can use special techniques, which we will discuss later.
Be unique.
If the phrase is repeated by your competitors, then you are no different from them and your product is no better. Then why should customers buy a product or service (hereinafter referred to as T&S) from you?
An example of a standard call at the top: “Order TiU before 10/01/2018 - and you will receive a cap as a gift!” Here’s another example: “Happy New Year, parents! Again 25%." Will you notice someone who blends into the crowd, or will you be attracted by an out-of-the-box thought?
Convey a specific idea.
In order to arouse interest, it is necessary to give people information by which they will understand whether the material provided will interest them or not. For example: “We miss you.” What's it about? we're talking about? Perhaps someone died? Or are some things missing? There's really no specifics here.
Communicate urgency.
This rule is not always applied, but it is very effective for sales copy. It is necessary to limit the client’s time so that he does not forget to make a purchase (order a service). Here it is better to limit yourself to strict dates rather than set vague time frames (1 month, 3 months, etc.). Write specifically: “Until 01.10.2018.”
Provide benefit to the audience.
A person always wants to know what useful things he will learn after reading your text. Example: “We write an advertising article in 5 minutes!” The reader understands that the material will teach him to quickly write a useful article.

Not in every case it is possible to follow all 5 rules. Please note: the first rule is the most important. If in addition to it you managed to use two more, then your headline is a selling one.

It’s worth noting that headlines aren’t just used in regular sales. For example, writing the right headline for Instagram or another social network is no less important. After all, in this case, you are not selling T&U, but views, while earning likes and reposts. And when a visitor reads any information article on the site, you receive a high rating. This means that almost any headline should be selling.

We've covered the basic rules for writing headlines. But each headline can also be enhanced using special techniques in order to arouse initial interest among the target audience.

How to arouse interest, or methods of strengthening

Pronouns "you".

Headlines with the words “you”, “you”, “your”, “yours” are more popular. This way you personalize the person by addressing him directly.

Present.

Readers love content that makes them feel important: giving gifts, giving something for free.

Lists and encouraging words.

Use numbers supplemented by the words “each”, “should”, “how”, etc. For example: “5 rules every parent should know” or “10 rules: how to sell effectively.”

Tailor your headline to your target audience.

Each person needs an individual approach. What pleases the bull cannot please Jupiter. For example, you can use slang words to send a message to young people, but this technique is completely inapplicable to older people. Or if you are addressing fans of a particular sport, then poetry lovers will not understand the message. For different types the target audience (hereinafter - TA) needs different headlines.

Catchy quotes.

The use of well-known phrases with their slight modification inspires trust among the target audience. For example: “A car is not a luxury, but your constant companion.” The first part of the phrase is taken from a famous work.

Metaphors.

The meaning of this technique is to endow the TiU with the properties of an object. For example, perfume can be endowed with the properties of lightness and freshness of the wind, a car can be compared to a cheetah, etc.

Lexical repetitions.

You can deliberately repeat the same thing twice important word to draw attention to it. “New day - new you!”

Alliteration.

Using words with many identical consonants. “Direct, stubborn, simple” or “It’s easy to love summer.”

Antithesis.

This is a contrast. For example: “The chest is sunken, but the back is like a wheel!”

First person.

Allusion.

Draws attention to known facts. "You will become beautiful like Cindy Crawford."

Hot topics.

Conduct a dialogue with your target audience and cover what interests them. “How not to go crazy - a teenager in the family.”

Regular verbs.

Incentive verbs and verbal nouns form the correct attitude towards TiU in the reader. “Count and earn” or “Money loves counting.”

Brevity.

Short phrases attract more attention. How less words, those more weight everyone. “The Prince and the Pauper” is short and succinct. Less commonly used for selling texts.

SEO - 2 birds with one stone.

If headlines are posted on the Internet (landing pages, websites, web pages), do not forget to use keywords. This way you will promote your web resource in searches.

Honesty.

You may not say something in the title, but after reading the material, the visitor should not feel disappointed. For example: “Pugacheva had an accident!” The visitor clicks on the name and gets to the news that the singer’s personal driver scratched the car of a Moscow resident when he was returning it. At the same time, there was no one inside the car. The headline deliberately attracts the reader to read material that is useless to him in a dishonest way.

Questions.

Another technique for communicating with the reader, offering to solve his problem. “Is excess weight bothering you?”

Negation.

Starting from denial, you can interest some people. “Never sell T&U quickly.” This technique should be used very carefully.

5 senses

Including the reader's vision: "How to spy on competitors' tips."
Smell: “How to remove odor in the refrigerator.”
Rumor: “5 words no woman can resist.”
Taste: “The bitter truth about sweet lies.”
Touch: “Run your hand over his cheek.”

Formulas for creating beautiful headlines

Mathematicians love to derive all sorts of formulas. This process did not bypass the headlines either. Let's look at the basic techniques with which you can write a beautiful title.

TSOKRO = Number + Definition + Key + Explanation + Promise.

“10 reasons why a woman can change and change her life.” By the way, reinforcement was used by repeating one word.

Betteridge's Law.

Ask questions carefully because every question has a negative answer. “Do you dream of living outside the city?” “No, I don’t dream,” someone might answer.

<Делайте>How<пример>.

In this case, you start from a positive example: “Write like Daria Dontsova.” More advanced option:<Делай>How<кто-то>without<негативных последствий>. “Write like Daria Dontsova, but don’t repeat yourself in books.”

Compound adjectives + unique nouns.

“The smallest nuances”, “infectious examples”, “brilliant ideas”, etc.

<Цепляющая основа>or<Подзаголовок>.

Do you want (want)<что-то получить, сделать, добиться чего-либо>?

Encourages the reader to click on the title. Ideal for social networks: “Do you want to get 10,000 subscribers for free?”

Reverse model:<Желаемое> + <Вопрос К ЦА>

“We got 1,000 subscribers. Why do you have less of them?” or “To Thailand for only 10 thousand rubles.” Will you go?

Secrets.

This formula intrigues you from the first word: “The secret: how to take first place in Yandex.” Another, Strengthened formula, which is more mysterious: “Few people know how to attract visitors to the site.”

The easiest way<решения проблемы>.

The headline should hit vanity, pride, problems, fears. Example: “The most quick way get on the first page of search results.”

A call to pride.

Make a ____ you can be proud of.
“Create a simple website you can be proud of.”

Everything you need to know about ____.

Expanding the reader’s knowledge: “Everything a tourist needs to know about Sochi.”

<Цифра>things you need to know for<решение проблемы>.

5 things you need to know to lose weight.

"How" headings.

Usage of this word(“how”) is often simply necessary. Similar names also have their own effective formulas:

How.. . do something to.
How _ if _.
How _when_.
How _.for<цифра>steps.

Offer + bonus.

“10 options on how to get people to subscribe to your channel for free. Option number 3."

The most effective headlines - what are they?

Contains approximately 8 words. Short titles can also be effective, but not always. And long ones are completely ineffective.
Have a dash or colon.
Supplemented with a relevant image. The human eye receives an additional “hook”.
Includes numbers. It is the indicators that inspire trust among the target audience.
They ask a question.
Address the reader directly (you, your).
End with one exclamation mark.
Lead to any guides.
Phrases in sentences are emotionally colored. Sentences that press on the senses evoke emotions that encourage you to familiarize yourself with the material.
They make bold statements.
Formalism is excluded. Content should be above form. If you can’t work according to the formulas derived, just be unique.
Present information in a positive way (without negation). “Don’t you want to be rich?” will work worse than “Do you want to be rich?”
The words used are: amazing, smart, history, huge. And they don’t use the words: inform, celebrate, grow, win.
Encouragement to take action. "Get 5 tips for free."

The most common mistakes in headlines

Intrigue revealed. All important information appears in the title before the text. Then why read it? Example: “In order to sell, set a minimum price and promote the product.”
Screams. Don't use a bunch of exclamation points and words in capital letters. "ALL!!! TO THE ELECTIONS!!! NEW CAR!!!"
Every word is capitalized. "How to Defeat Laziness."
Inappropriateness. A real example is given below. Causes laughter and, of course, provokes. But somehow it’s not suitable for a serious online publication.

Length. Be brief. “Alla Pugacheva spoke in the Kremlin on August 28, and she addressed the audience with congratulations.”
Too many punctuation marks. “Vladimir Putin held a meeting at which he expressed his position that it is generally necessary to raise the retirement age.”
Appealing to the wrong target audience. “The Liaron device is garbage! Try Aimaton! A slang word was used for the target audience of people of retirement age.
Hackneyed phrases. Be unique. For example: “If you want to lose weight, ask me” is a bad option.
The name means nothing.

Doesn't encourage action, doesn't intrigue.

Ambiguity. “The Moscow administration has replenished the zoo.”
Stylistic, grammatical and other errors. “Schumacher woke up and turned out to be a duck.”
Makeweights. The use of unnecessary unnecessary words spoils any title.
Contradiction with the content of the material. If the name of the material is one, but the text talks about something else, then this is a bad name.

Conclusion

Write several options and then choose the best ones.
Test your audience.
Choose the most clickable title.
Bring the material to life.
The title of the text is its most important part.
Readers must believe you, become interested and finish reading, otherwise all the work done will be useless.

Headings determine the success of any text and are a key factor that determines whether the reader will pay attention to the text or not. It is the headlines that activate the first stage of marketing, and therefore require special approach from the copywriter side. History is replete with a lot of brilliant examples that had truly fabulous success. Today we will look at what techniques are used to create the most effective, most effective and most catchy headlines, and we will also try to explain why they have such an effect on the reader.

Legendary header examples

If you want to get acquainted with real examples of headlines that have reliably written themselves into the history of world marketing, then the “100” trilogy will be useful to you. legendary titles, which brought millions to their creators.” It can be found at the links below:

Effective headlines: how they work

Before we start, a little digression. For real effective headlines influence the human psychosomatic system through so-called psychohooks. In other words, such headlines evoke a psychological reaction in a person, which is expressed in increased brain activity and evocation of the emotions desired by the author. If the headline does not catch a person (does not contain psycho-hooks), then there is no change in the reader’s state and, as a result, the impact is reduced to zero.

Title Techniques

So let's get to the point. Now we will look at several techniques for creating headlines, examining in detail what psychohooks are used in them, and what effect they have on a person.

1. Question

The question in the title forces a person to answer it. Subconsciously. The highlight is that in order to answer a question, you need to comprehend it, let it pass through yourself. This means that regardless of whether he wants it or not, the reader pays attention to your text.

Questions can be rhetorical, they can be specific, they can be abstract. However, they always have one thing in common: directly or indirectly, they indicate that the answer lies in the text, but for this you need to read the text.

Heading examples:

Different questions evoke different reactions and focus the reader's attention on different aspects.

2. Solving the problem (answering the question)

People, by nature, are terribly lazy creatures. Of course, I am generalizing and exaggerating, but, in essence, that’s how it is. If it is possible to get a ready-made solution actual problem Instead of looking for the answer yourself, most people will take advantage of this. The answer to the question is a Klondike for any copywriter in terms of influencing the audience. The trick is simple: choose a problem, give its solution in the text, and in the title let the reader know that the solution is in the text.

Heading examples:

The most popular titles are those that begin with the word “How.” The general stereotype suggests that behind the word “how” there is, by default, practical guide, which is very, very useful, which is why readers have a special feeling for this word.

Notice how people enter search queries when they are looking for lessons on something: “How to make a mask”, “How to send a boss”, “How to seduce girls”, etc.

3. Personal experience

People always have more trust in those who have already done something, rather than in those who simply talk about how to do something. Demagoguery and results are completely different things. Compare the two headers:

How to earn $1000 in a week
How I earned $1000 in a week

Which one do you have more interest and trust in?

Heading examples:

In addition, the title may include not only personal experience the author, but also a third party. The more authoritative and well-known this person is, the more trust you can inspire in the reader.

Heading examples:

4. Mystery, secret, intrigue

People simply love secrets and mysteries, especially if these secrets will allow them to gain certain advantages. People also love other people's secrets, even just like that, without advantages. By playing on human curiosity, you have a very high chance of attracting readers' attention to your text.

Heading examples:

5. Numbers

The numbers in the headings act as a conditional quantitative indicator of the saturation or ease of assimilation of the material. In other words, numbers are a measure that allows a person to a priori assess how much benefit he will get from reading a particular text, and how easy it will be for him to perceive the information offered. The higher the number, the richer the material, and this attracts with its volume, while the smaller the number, the simpler and more practical it is, and attracts with its lightness and transparency. By introducing such certainty, the copywriter can manipulate the audience, for example, by mixing useful information with a commercial layer.

Heading examples:

6. Accents

Accents give headlines qualitatively new properties, strengthening them several times. By themselves, accents may be ordinary, inconspicuous words, but when combined with a headline, they increase its effectiveness. Distinctive feature accent is that it always points to something.

Heading examples:

7. Instilling fear

Fear is a very strong motivating factor. If you fill your headlines with fear, they encourage the audience to read the main text. It's simple. A person instinctively tries to protect himself from everyone negative factors. If there is at least some chance that he will find salvation in the article and protect himself, then the person will read it.

Heading examples:

8. Warranties

Guarantees, in essence, are a derivative of fear, only served with a different sauce. When a person feels protected, he becomes more loyal to the text he reads.

Heading examples:

9. Non-standard approach

In most cases, people have a filter on many headlines because people basically know what to expect. Non-standard or controversial solutions attract attention and are able to break through this filter.

Heading examples:

10. “Salt in the wound”

Finally, the most strong headlines- these are headlines that precisely and strongly hit a person’s most painful place: pride, pride, fears, problems, etc., which are relevant for this person. In this case, the success of the headline sharply exceeds the 90% mark.

Heading examples:

Conclusions

People are interested, first of all, in their problems and their needs. If your headline is directly or indirectly related to these needs, then there is a very high probability that a person will start reading the main text. Of course, in each specific case the title will have its own unique specifics, however general principles The audience impacts outlined in this article can help you increase the impact of your headlines several times over with just one or a couple of words.

They help with this. But without an attractive and competent title, all your work will disappear into oblivion. You may have high-quality text, but who will see it if the title is not catchy and does not encourage further reading?

The headline should not only attract attention and encourage the reader to click on it to read the entire article, but also reflect the essence of the material and be relevant to its content.

In this article, I will talk about the basic rules for creating a title that will help attract an audience, including from search engines.

1. Use keywords correctly

You don’t need to insert a bunch of keywords for , one or two are enough. The keyword in the title helps Google and Yandex systems understand what the article is about and for what queries it should be shown to users.

Do not forget that it is important to reflect the essence of the article in the title. If the title and content are radically different, search engines (not to mention readers) will definitely not appreciate such a sneaky move. They will “bury” such an article in the depths of your site. It will never be ranked in search results and there will be no talk of any visitors.

According to Copyblogger research, out of ten people, only two will study the entire article after reading the headline. Just think about it, 8 people will ignore the material.

There is only one attempt to attract attention. A strong and attractive headline will help with this. I recommend using unusual, emotional words. For example, “How to avoid getting fined 70,000 rubles...”, “Are sales falling? 5 steps to correct the situation..”, etc.

3. Write clearly and to the point.

The title of the article should be clear and not misleading. You devote so much effort and time to building trusting relationships with your audience that you simply must meet their expectations.

For example, the title of this article allows you to understand exactly what the material will be about. In the text itself we reveal the essence and do not write about anything else.

If you deceive the reader and indicate something that is not covered at all in the article, this will lead to the person leaving the site. The bounce rate will increase, and search engines will trust your online resource less.

Do you know what your audience really cares about? What problems does she have? The best headlines are those that answer the client’s questions and help solve problems. The title should answer the main and painful questions that concern your users.

Create a portrait of your client (or several), conduct an analysis - what problems concern these people, what tasks they face. This will greatly help in creating the right “messages”.

Below is one of our client portraits:

5. Use numbers

Numbers attract readers; they give a clearer idea of what will be “inside” the article. For example, “3 ways to attract more clients” or “5 healthy foods that you should eat for breakfast." It is immediately clear that the article will contain a list of 5 foods that you should eat. And it’s immediately clear whether this article is long or not. How more points, the longer the text.

According to Outbrain research, odd numbers attract on average 20% more readers than even ones. Here's an interesting fact.

Add strong adjectives and adverbs to your keywords. For example, “free”, “easy”, “new”, etc. Try using these words and you will notice how your audience will begin to grow.

Another way is to use phrases that indicate urgency, specificity, and uniqueness. Everyone wants to find out the latest information faster than others.

7. Keep it short

Also, if you are engaged in email newsletters and announce articles, a short title is most welcome. After all, you must force the subscriber to open the letter. What should you write in the subject line of the letter? Exactly, the title of the article. And that's it email clients It is recommended to use no more than 40 characters in the subject line. Otherwise, the name simply won’t fit completely.

Of course, the above list is not the holy grail. Use and test various strategies and hypotheses that you come across along the way. But incorporating this practice into your regular content creation strategy is essential.

The title is the part of the article that the reader will see first. This is why you need to write good headlines that will attract readers to the site, interest them and convince them to stay on the site. But how come up with and write the title of the article, which everyone would like and arouse interest. There are many headline writing techniques used. for many years We will talk about leading marketers and the best in this article.

What is an article title and why is it needed?

Heading- this is a part of the text in which the main idea of the article is expressed in a condensed form. The title of the article is at the very beginning, which means that readers will see and read it first, and that is why it should be written with high quality.

Very often, articles have one main heading and several subheadings. Subheadings are needed to break the article into meaningful sections for easier reading or finding the necessary information.

The main heading is the title of the article and is the most important. And if you want to, then you will need to learn how to write headlines that arouse the reader’s curiosity and interest. For the webmaster, writer of articles for your site yourself, this is an equally important task, since the quality of the title will determine how many users, having opened a page of your site, will remain reading the article in full, and will not close it in a second.

Goals and objectives of the title (title) of the article

Let's figure out what goals you need to set before writing a title for an article. After all, the header has certain tasks that it must perform. So, let's get started.

Every article title First of all, it must inform the reader. Inform about the content of the article, what problems the article can solve, and how it can help. Based on the title, the reader should understand whether there will be any benefit from reading this article. Example: “How to come up with and write an article title?” – this heading informs that this article can help in writing headlines.

Also, the purpose of the title of the article is to attract the reader's attention. No matter how useful the information in the article is, if the title does not arouse interest and curiosity, no one will know about it. We’ll talk about how to write a “catchy” title for an article below.

The purpose of subheadings is to distribute the material by degree of importance, to distribute the material into semantic parts. The subtitle, first of all, should be informative, explaining to the reader what he will learn from this part of the article.

Rules for writing headings (titles) in articles

At writing a title To the article you need to adhere to some rules that should not be neglected. Let's look at them:

The title (title) of the article must be related in content to the text. The title should reflect the essence of the article, without diminishing or exaggerating the factors described in it. It is important to meet the reader's expectations.

Non-compliance of this rule– this is disrespect for the reader. Few users will want to return to a site that did not meet their expectations. This means that if you write for your website, you will lose visitors. If you work as a copywriter, then it is unlikely that they will buy articles that do not follow this rule.

This rule also applies to subheadings. Their title must also correspond to the content of the article section. Otherwise, the reader will have confusion in finding information on the page.

No need to write too much long titles articles. The title should be short and succinct. Try to write article headings (titles) of no more than 7-9 words.

IN search engines There are restrictions on the length of the article title that can be displayed when providing search information. The length of the article title that will be displayed varies around 65 characters with spaces. So try not to go beyond these limits.

Do not use abbreviations when writing the title of your article. This is especially true for little-known abbreviations of words used in narrow circles. In rare cases, use only those abbreviations that are known and used by the majority of users. Example: “social network” – having used this abbreviation on the Internet, most users will immediately understand that we are talking about a social network.
Try to write an intriguing, catchy and catchy title that will arouse interest and curiosity in the reader. But don’t forget about the main thing: the title of the article should be informative and not deviate from main point articles, so don't go too far.

Heading design: to put punctuation marks in headings or not?

Design of article headings raises no less questions than their writing. Is punctuation necessary in headings or not? Every novice copywriter or webmaster who writes their own articles asks this question. But this question is not the only one! Let's consider the most popular questions regarding the design of headings:

Capital letters in headings. It is extremely rare to find articles whose titles use all capital letters or every word with a capital letter. Firstly, this is extremely doubtful from the point of view of visual perception. A title consisting of capital letters can hardly be called beautiful and easy to read. Also, search engines do not like such headings.

Use capital letters in headings following exclusively the rules of the Russian language. Use capital letters in article titles only at the beginning of a sentence. If the title consists of several sentences, capitalize the beginning of each sentence.

Commas in headings. Commas in article headings are placed according to the rules of the Russian language. And if you don’t put them, you can harm not only the perception of the title by readers, but also worsen the ranking of the site in search engines.
Is there a period in the title?? There is no period at the end of a one-sentence title. However, if this sentence is interrogative or exclamatory, then question marks and exclamation marks must be inserted. Example of a title: “Period in the title”, “Is it necessary to put a period at the end of the title?”, “You cannot put a period at the end of the title!”.

If the title consists of two or more sentences, then you need to put a period between the sentences. In the last sentence at the end of the title there is also no period. Example of a heading: “Design of headings. Placement of punctuation marks."

How to write a beautiful title (title) of an article?

We have figured out the rules for writing and designing headings. Let's now talk about how write a nice title that would interest the reader. They are often called catchy headlines. There are some ways to structure an article title that have been used for years and work great.

Question title. This type header is the most common and at the same time effective. The question in the title of the article suggests that this article solves a specific problem. The question in the title indicates that the article contains the answer and should be read.

Also, a question title arouses interest and curiosity in the reader, prompting them to look for the answer to it in the article. Example of a title: “How to come up with a title for an article?”, “Why do you need a title?”

Heading with numbers. Numeric headings are also quite common. The most effective of them are those indicating the number of steps that can be taken to solve the problem. Example of a title: “How to write a beautiful title in just 5 steps?”

The use of numbers in headings is not limited by the number of steps. You can also indicate the number of ways to solve the problem. Readers will like this because they can always choose an alternative. Header example: "10 the best ways write the title."

Whatever the wording, the numbers in the title have an attractive effect. But when indicated turn-based strategy solving the problem, the article becomes a kind of instruction. The same can be said about question headings. And it is articles written with such a title and style that are most popular.

Negative headline. Let's look at an example right away so you understand what we're talking about. Example of a headline: “How to avoid making mistakes when writing a headline?”, “10 critical mistakes when writing a headline.”

There is a fear factor in these headlines. The title voices some problem that the reader may encounter and immediately makes it clear that its solution is in the article. None of us want to face problems; we try to avoid them. That is why headlines that say they can help with this are very popular.

These are perhaps the most popular and effective types of news article headlines that most copywriters use. It can also be effective appeal to the reader in the title. An example of such a headline: “Do you want to learn how to write beautiful headlines?”

It is best to write the title in the present tense. This can create a sense of immediacy and is more likely to encourage the reader to read the entire article.

The headline can tell a success story, it doesn’t matter whether it’s yours or someone else’s, it can be equally effective. Moreover, good decision will use a first person title. Example headline: “My proven technique for writing headlines.”

Use the following words when writing in the title: best, effective, efficient, easy, fast and others. Such words will emphasize the peculiarity and usefulness of the information described in the article. Example of headings: “How to quickly come up with an article title?”, “The best and most effective types of headings”, “3 simple ways write the title."

It could also be efficient use the words "secret". It can create a little intrigue in the reader, arouse his curiosity and interest. Example headline: “Secrets of Writing Effective Headlines.”

As you can see, most of the ways of writing headings in the examples given are combined. I recommend that you experiment, coming up with headlines for articles, combining the methods described above. Using these headline writing techniques will provide you with buyers on any article exchange.

How to come up with a title (title) for an article?

How come up with an article title, if there is no idea? It's actually very simple. Layouts good headlines can be seen on many popular information sites. It’s even better if these sites are similar to the chosen topic for the article, but this is not necessary.

You can also take the idea of constructing a title from printed literature. To do this, just buy any information and entertainment newspaper or magazine and read it. Then you can easily come up with a title for the article.

I don’t suggest copying verbatim the text of other people’s headlines. To come good idea, sometimes just seeing something like this is enough. Moreover, if you are a beginner in writing articles, it will be difficult at first to come up with a title yourself. There is no need to try to invent a wheel at the beginning of your journey. It’s enough just to take a ready-made working model and rework it for your article.

How to write an SEO title?

SEO title- this is a title that is written taking into account the keywords of the article and is aimed at improving its position in search results for the main query. If you came up with and wrote a title that is related in meaning to the text of the article, then it will already contain keywords. However, in some cases they need to be modified.

The first step is to choose the most important keywords for the topic of the article. It will be even better if you select a whole keyword phrase, but this is not necessary. Then go to the WordStat keyword research site. You can access it using this link: WordStat.

Then enter keyword or phrase. Let's look at an example of using this service using the key phrase “write a title” as an example. Then we add the word “how” through the “+” sign. Now we have an example of question headings that don’t even need to be processed, since this is the form in which users were looking for information.

Use all the above methods and you will always succeed come up with and write headlines, which will blow all readers away. And if you are going to make money on articles by selling them, then they will definitely be popular on any article exchange.

And you will learn many more useful information for the work of a copywriter and everyone involved in typing.