10 years of work headline with these words. How to Write Effective Headlines

Hello dear readers of the blog site. I decided to devote this article to the pressing problem of novice copywriters, namely the question - how to increase sales of finished articles? I'll talk about ways to write headlines that will make your texts stand out. new level.

The magic of a good headline or why it works?

A person is designed in such a way that he needs to constantly update his knowledge with some information. The Internet also plays a significant role in this. And if you believe the calculations of analysts, then every person in the world spends on average from 2 to 4 hours a day searching and reading on the Internet. And when he looks for information, the first thing he pays attention to is the headlines.

I won’t go into the clever speeches of marketing language; a novice copywriter doesn’t need this yet, but I’ll explain it in intelligible Russian words. For example, you are looking for information about how to make money from articles, And Let's say you have two sources in front of you. One of the headlines says – learn to make money by selling articles. And the other one is 10 effective advice to increase sales of finished articles. Which one will you read first? I think the answer suggests itself.

A good copywriter knows how to get the reader to pay attention to his article. And if you want to increase your sales level and earn more, you must also be able to write headlines correctly.

Examples of creating an effective headline

Let's get to the heart of the matter. Below I will give examples of several ways to create a catchy headline. You will subsequently be able to select what you need for your article and thereby increase your earnings.

So, step one - title question

This type of headline forces a person to respond to it, as it were, subconsciously. And the twist is that for this you need to pass the information through yourself. Whether you like it or not, you will read this article. Remember, this happened to you?

Questions in the title may vary. They can be affirmative, concrete or purely symbolic. But they have the same meaning. Everyone points out that the answer to their question is in this text. By correctly composing such a headline, you will force not only to read the article, but also to draw the customer’s attention to it.

• Why doesn't the car accelerate?
• Why can't you afford a new Mercedes?
• How long does it take to break in an engine?
• How much does a good car service cost?

Questions of different types cause a certain reaction in the subconscious that prompts action. Take this into account and use this heading option.

Articles for people or how to increase the readability of text?

Title - intrigue

Man is greedy by nature. We are interested in all secrets, especially those that allow us to gain an advantage over someone. And even without this, people are always trying to learn something new. Using such headlines there is a high chance of attracting readers and increasing the level of earnings on finished articles.

• Secrets personal growth.
• The secrets that made Lord Bekins rich.
• A few secrets to increasing profits in a small business.

Something like this. Use such headings as much as possible in texts about various options earnings.

Title - number

Any numbers in the headings play the role of an auxiliary utility coefficient. To put it simply, this is a measure that allows the reader to a priori evaluate the experience that he will gain by reading the article. And here quantity takes over quality. How higher figure, the more likely it is that your article will be read, and therefore purchased in the store.

By introducing digital certainty, an experienced copywriter can manipulate his audience, diluting the informational component with a light commercial background. If you noticed, my post is titled this way.

• 1000 ways to attract a girl's attention.
• 20 options for starting the engine in sub-zero temperatures.
• 100 tips for increasing profits in business.

Use this approach wisely and then your work will be in great demand, and earnings from articles will reach a new level.

Heading - solution to the problem

By nature, man is a lazy creature. Of course, I'm generalizing a little, but in general this is true. For most people, the Internet is a solution to many problems. There is no arguing with this, it’s just that everyone is spoiled in their own way. And even you, reading this article, took advantage of this opportunity by typing a specific query into the search bar to find the answer to it, right?

There's nothing wrong here. You can’t know everything and you always need to learn something, but to find necessary information, such headers allow.

• How to reduce gasoline consumption?
• How to make a lot of money?
• How to quickly relieve lower back pain?

The first word “how” plays a big role here. From a psychological point of view, behind it lies a guide to making a decision that can help cope with a certain situation.

Is the principle clear? Use it. This is very effective headlines. Of the articles I've sold, more than half have been titled this way. And today, when working with customers, I try to make the most of them.

Headline with rhetoric of personal experience

When looking for information, many people prefer those articles that provide examples from personal experience. That is, the person has already done this and knows all the intricacies. This means that after reading the article, I will also do everything correctly.

• How did I learn to write interesting articles?
• How did I become a professional copywriter?
• How did I make my first money on the Internet?

If you noticed, again the word how. And here there is a double effect. Experienced copywriters guru of his business, They use this approach wisely, significantly increasing the sale of their articles. But such headlines for articles have a second side. Confidence in the text will increase if there are references to the experience of great people.

• Secrets of a successful football player from Cristiano Ronaldo
• How did Abramovich earn his first money?
• How do famous copywriters make money from their texts?

This header option is also good. Use names famous personalities to increase sales of your articles.

Title - emphasis

Some seemingly inconspicuous words, combined with others, can magically affect the sale of articles. The distinctive feature here is that one word will indicate a solution to a problem or encourage the acquisition of something.

• Winter tires from ..... will make your car show restraint on slippery roads.
• Copywriting lessons from ..... will raise your level to a professional.
• By purchasing...... you will get rid of all the Colorado potato beetles on the site.

As you can imagine, these headlines are more suitable for But they can improve profitability in other cases.

Title - fear

Such headlines of articles inspire some fear potential reader, forcing him to follow the link and study the information. A person instinctively seeks protection from something, and if there is a chance to protect himself by reading a certain text, then such a headline will definitely hook him.

• Without the skill of writing texts, you lose up to 1000 rubles a day.
• Using motor oil brand…. will lead to irreparable consequences.
• A correctly composed headline can raise the copywriter’s rating in the eyes of the customer.

This is a very strong headline option. Take note and use it to increase your earnings on finished articles.

7 myths about working as a copywriter

Title - guarantee

Another 100% working option. Articles titled in this way go down well on the copywriting exchange. Because the buyer usually knows what content he needs on the site. And your article will answer his questions.

• After reading this book, you will increase the sales of your articles by 100%.
• In this article you will learn how to overcome dandruff.
• By completing this course, you will solve the problem of lack of money once and for all.

Custom Headers

Many of us have a psychological filter built into our heads. Sometimes a person is prompted to action by seemingly non-standard solutions. Experienced copywriters use such headlines, thereby boosting sales and increasing their earnings from articles.

• If you don't need money, then don't read this text.
• Out of the blue - how my husband left me.

You need to know how to use such headings for articles. Therefore, while you have not yet gotten your hands on copywriting, do not rush to take them on board.

Heading is a pain

The most strong headlines texts are those that touch a person to the quick, prompting him to read the article that contains the solution to his problem. Or vice versa, hitting his pride. They work 100%, increasing sales and earnings on articles.

• End your hair loss problem once and for all!
• Stop working for your uncle and strive for financial independence!
• Tired of Colorado potato beetles and mole crickets - there is a solution!

Copywriter's website - why does the author need his own resource?

What do we have?

Human psychology is such that he is interested in solving a problem in any way. If you express this in the title, then you will force the reader to open the text and read it to the end.

What does the customer need? Of course, conversion on the site. Copy or write down examples of article headings somewhere and use them in your work. Then your texts will sell more often, and you will increase your earnings from articles.

Video on the topic

The main purpose of any headline is to attract attention. Headlines launch the first stage of the AIDA marketing model. Legendary, spectacular examples of headlines that made projects famous. How does it work and is it possible to learn how to write headlines?

Headings determine the success of any text and are the key factor that determines whether the reader will pay attention to the text or not. It is the headlines that trigger the first stage of the AIDA marketing model, and therefore require special approach from the copywriter side. History is replete with a lot of brilliant examples that had truly fabulous success.

Today we will look at what techniques are used to create the most effective, most effective and most catchy headlines, and we will also try to explain why they have such an effect on the reader.

Legendary header examples

Effective headlines: how they work

Before we start, a little digression. For real effective headlines influence the human psychosomatic system through so-called psychohooks.

In other words, such headlines cause a psychological reaction in a person, which is expressed in increased brain activity and evocation of the emotions desired by the author. If the headline does not catch a person (does not contain psycho-hooks), then there is no change in the reader’s state and, as a result, the impact is reduced to zero.

Title Techniques

So let's get to the point. Now we will look at several techniques for creating headlines, examining in detail what psychohooks are used in them, and what effect they have on a person.

1. Question

The question in the title forces a person to answer it. Subconsciously. The highlight is that in order to answer a question, you need to comprehend it, let it pass through yourself. This means that whether he wants it or not, the reader pays attention to your text.

Questions can be rhetorical, they can be specific, they can be abstract. However, they always have one thing in common: directly or indirectly, they indicate that the answer lies in the text, but for this you need to read the text.

Heading examples:

• Why are you feeling dizzy?
• Why can't you afford a holiday in the Maldives?
• How much time a day do you spend killing yourself?
• Where is your conscience?
• Where do you see yourself in 5 years?
• How much does an hour of your work cost?

Different questions evoke different reactions and focus the reader's attention on different aspects.

2. Solving the problem (answering the question)

People, by nature, are terribly lazy creatures. Of course, I am generalizing and exaggerating, but, in essence, that’s how it is. If it is possible to get a ready-made solution actual problem Instead of looking for the answer yourself, most people will take advantage of this.

The answer to the question is a Klondike for any copywriter in terms of influencing the audience. The trick is simple: choose a problem, give its solution in the text, and in the title let the reader know that the solution is in the text.

Heading examples:

• How to stop worrying and start living
• Where to get a lot of money at once
• How to get rid of back pain
• How much does freedom cost?

The most popular headlines are those that begin with the word “How.” The general stereotype suggests that behind the word “how” there is, by default, practical guide, which is very, very useful, which is why readers have special confidence in this word.

Notice how people enter search queries when they are looking for lessons on something: “How to make a mask”, “How to send a boss”, “How to seduce girls”, etc.

3. Personal experience

People always have more trust in those who have already done something, rather than in those who simply talk about how to do something. Demagoguery and results are completely different things. Compare the two headers:

• How to earn $1000 in a week
• How I earned $1000 in a week

Which one do you have more interest and trust in?

Heading examples:

• How I lost 20 kilos in 2 weeks
• How I dismantled the toilet in the State Duma
• How a pack of Marlboro helped me in a fight with 5 hooligans

In addition, the title may include not only personal experience the author, but also a third party. The more authoritative and well-known this person is, the more trust you can inspire in the reader.

Heading examples:

• How to make your first million
• What does Schumacher do when he gets a flat tire?
• How bankers make money on exchange rate dynamics

4. Mystery, secret, intrigue

People simply love secrets and mysteries, especially if these secrets will allow them to gain certain advantages. People also love other people's secrets, even just like that, without advantages. By playing on people's curiosity, you have a very high chance of attracting readers' attention to your text.

Heading examples:

• Money you walk on without noticing
• Nero's Secret Secret That Made Him Great
• The secret of getting double profits as an entrepreneur in Ukraine

5. Numbers

The numbers in the headings act as a conditional quantitative indicator of the saturation or ease of assimilation of the material. In other words, numbers are a measure that allows a person to a priori assess how much benefit he will get from reading a particular text, and how easy it will be for him to perceive the information offered.

The higher the number, the richer the material, and this attracts with its volume, and the lower the number, the simpler and more practical, and attracts with its lightness and transparency. By introducing such certainty, the copywriter can manipulate the audience, for example, by mixing useful information with a commercial layer.

Heading examples:

• 100 and 1 ways to become the life of the party
• A book that will make you a superhero in 20 minutes
• 5 Sure Ways to Find Inspiration
• 24 vices of beginning programmers

6. Accents

Accents give headlines qualitatively new properties, strengthening them several times. By themselves, accents may be ordinary, inconspicuous words, but when combined with a headline, they increase its effectiveness. Distinctive feature accent is that it always points to something.

Heading examples:

• THIS rake will make your neighbors envy you
• NOW…! you will begin to predict the future!
• Who ELSE wants to earn $1000 a month without any effort?
• Buy our alarm system and your car thieves will ALWAYS be behind bars
• You are losing hundreds of dollars a year due to ignorance of THIS nuance

7. Instilling fear

Fear is a very strong motivating factor. If you fill your headlines with fear, they encourage your audience to read the main text. It's simple. A person instinctively tries to protect himself from everyone negative factors. If there is at least some chance that he will find salvation in the article and protect himself, then the person will read it.

Heading examples:

• You're Losing $3,000 Every Year Without This Skill
• Mixing these products destroys the stomach within a day
• Just one word can save your marriage from destruction

8. Warranties

Guarantees, in essence, are a derivative of fear, only served with a different sauce. When a person feels protected, he becomes more loyal to the text he reads.

Heading examples:

• 24 hours and your skin is glowing! Otherwise we will refund your money!
• You will forget about your problems forever!
• You will never lack for anything!

9. Non-standard approach

In most cases, people have a filter on many headlines because people basically know what to expect. Non-standard or controversial solutions attract attention and are able to break through this filter.

Heading examples:

• I will put you in a trance while you read this text!
• Take your money!
• Don't you dare read what is written here!
• Full house in the face of a severe fiasco

10. “Salt in the wound”

Finally, the most powerful headlines are those that precisely and strongly hit a person’s most painful place: pride, pride, fears, problems, etc., which are relevant for this person. In this case, the success of the headline sharply exceeds the 90% mark.

Heading examples:

• Forget about losing hair!
• How long will you continue to work “for your uncle”?
• Tired of fighting weeds?

Conclusions

People are interested, first of all, in their problems and their needs. If your headline is directly or indirectly related to these needs, then there is a very high probability that a person will start reading the main text.

Of course, in each specific case the title will have its own unique specifics, however general principles The audience impacts outlined in this article can help you increase the impact of your headlines several times over with just one or a couple of words.

Tips and examples from Azamat Ushanov

Many were shocked by the last title of my letter, which sounded like this...

• “Fuck you, [NAME]!”

Some people took this headline personally. Someone guessed that this was a typical example of a marketing provocation in the headline. The result was that the blog almost burst with traffic. And the mailbox is from very positive and very negative responses. In a word, it was a hurricane of emotions.

(The most dangerous thing in online business is when they think about you “neutral”). This entire hurricane was caused by one small line of text in the subject line of the email. Well, today we will talk about letter headers...

First of all, I want to warn you. Never use in your practice those crazy headlines that you see in my newsletters.

For my experiments know no boundaries. And I myself am a little bit of that. Crazy in short;)

However, I can teach you 10 “safe” (but also somewhat extreme) email subject line techniques that you can start using today to dramatically increase the response to your emails.

Please keep in mind that in mailbox your subscriber, your letter is by no means the only one. You are competing with at least 10 other emails.

However, while your competitors are constantly sending their subscribers letters with banal headlines in the style of “Vasya, a new issue of our newsletter has been released!”, you can use the following alternative options.

They very quickly stir up the interest of any person. So, let's go...

Lightening Header

You simply communicate in two or three words that one of the very pressing problems that your potential clients are experiencing has finally come to an end.

For example, at one time I received a very big effect on a letter with the heading “The poke method has come to an end,” in which I recommended Evgeniy Popov’s course on technical issues...

Calling title

I once wrote in the title of a letter, “Your idea is bullshit,” and in the letter itself I wrote about how many people constantly disparage their own ideas and don’t believe in them.

The headline provoked many people to tell me to go to hell, but also... to open the letter... in the text of which they saw themselves. The proposed podcast helped them a lot.

Scary title

The most frightening headlines in my practice in my memory are two...

• "Your account is blocked"
• "Pair swear words about you…"

Each of them was inextricably linked with the theme of the letter itself. The effect was great. First shock - then relief and clicking on the link.

Compromising header

• People love to peek...

No matter what online market you serve, this headline will always spark interest. “Shocking photos from a drinking session of Internet entrepreneurs.” Oooh, I remember this letter was read by almost all active subscribers...

Title - result

• "Newbie makes 154 sales in first month"
• “An example of lightning-fast website promotion”

Any short headline that states the result that your audience of potential clients wants to achieve will be effective and will bring large number clicks

Headline - yellow press

• “Internet – special forces are taking over the Czech Republic!”
• “Shocking news from Kyiv!”

These headlines brought a lot of interest to our live seminars in Prague and Kyiv in 2007. Open any tabloid newspaper to easily get a dozen more examples of similar headlines. Yes, it's corny, but it works.

Cheat title

People always want to find the “easy way”. Take a shortcut to the result. Therefore, if you say something like this in the title...

• "Workaround to [YOUR TOPIC]"
• “Quick cheat sheet for [YOUR TOPIC]”
• "My secret way to [YOUR TOPIC]"

You will always attract the attention of your subscriber.

Unfinished title

Typical cutting off the statement at the most interesting point. Such headlines simply force a person to open the letter...

• “The best way to promote a website is...”
• “Azamat looks under the tree - and there...”
• “There is something valuable inside the letter called...”

Let your imagination run wild. You can come up with a lot of interesting ways.

Question title

Nothing supernatural. It's stupid, but it works. Makes the reader nod affirmatively when opening the letter and say “yes, I have this problem, let’s see what solution you can offer.”

Here are a couple of examples that I have used successfully.

• “Do you want to finally automate [PROBLEM]?”
• “Need help with copywriting?”

Friendly Heading

Believe it or not, this is one of the most effective headlines in my practice...

• "From Azamat"

Why? Don't know. But there is a guess. Think about how many times you have written a letter to your friend on the Internet with the title “ Newest formula gaining slim figure in 14 steps in minimal time blah blah blah..."

Most likely you write in the topic simply.

• "From Volodya"
• "From Seryoga"
• "From Lyudmila"

Sometimes you need to do the same with subscribers. By making such a headline from time to time, you will become closer to your subscriber. As if you were writing to your friend or acquaintance. And the subscriber will feel the same.

Well, here are 10 great email subject line hacks you can start using today to increase the readability of your emails.

But remember that in the long run, you need to act and conduct your personal mailings in such a way that people decide whether to read your letter or not to read it based on the left column in the mailing list (the “From:” column), and not on right column with heading.

You can achieve this in three steps...

1. Stop worrying about what others think of you;
2. Become a master at creating great content for your readers;
3. Lead your mailing list balanced, charismatic and not like everyone else.

And if the first step can only be taken independently, by making a decision within yourself. Then for the second and third steps, I can offer you 2 excellent step by step videos– manuals.

25 killer headlines

• 10 Facts about... which you didn't know!
• 10 reasons to hate...
• 10 Best Blogs About...
• 10 Secrets...
• How does it work...?
• How to be the best in...
• 10 Worst Mistakes You Can Make in...
• 10 Shocking Facts About...
• 10 Questions about...
• Everything you know about... is wrong!
• 10 Best videos about...
• 10 Best quotes about...
• 10 Experts on... on Twitter
• 10 Tweets about...
• 10 Rules... you should know
• How I increased my ... by 200%
• 10 Effective techniques in..., which you are not yet using
• The fastest way...
• 10 Myths about...
• 5...for which you wouldn’t mind giving everything!

All that remains is to substitute the right words.

Hello everyone, guys!

Do you think it's really important to know how to write headlines? Most likely, your answer will be positive. And I have no right to argue with this, because this part of the text is of great importance.

Absolutely all novice copywriters are very concerned about this issue. Today we will learn how to create great headlines for selling texts and informational articles.

What to do before writing a title?

Every action has a beginning. Writing a headline begins with a trivial analysis target audience. That is, before you start writing an article, and therefore a headline, you need to find out what the audience wants.

Everyone’s favorite Wordstat () will help you find out what the audience wants. Let's look at it with an example. Let's say I want to write an article about how to cook borscht. We enter this query into Wordstat and look at what else people are looking for for this query:

Pay attention to the queries that I highlighted in red: +how to cook delicious borscht and + how to cook borscht step by step recipe with photo. Having done such a small action, we have found what our target audience needs and can safely use it in the title, but more on that a little later.

Advice: copywriting on the Internet is primarily about sales and promotion search engines Oh. Therefore, use Wordstat keyword statistics to more accurately target your target audience, as well as for better promotion in search engines.

Writing a title

Great! We know what the target audience is interested in. Now you need to learn how to write a headline correctly.

• Question. The title consists entirely of a question. In our case, the entire key phrase will serve as the title. Example: How to cook delicious red borscht? Step by step recipe;
• Availability of numbers. Numbers make the headline more attractive, effective and specific. Example: 3 recipes for delicious red borscht;
• Intrigue. For most members of the human race, especially feminine, it is important to know all the secrets. The interest in such things is just off the charts. Why not use this in headlines? Example: Secret way cook delicious red borscht;
• Appeal. Reaching out to people also works well. Example: Do you know how to cook delicious borscht?;
• Problem. It’s quite possible to put pressure on the readers’ sore point. Example: Not tasty borscht? Recipe for delicious red borscht;

You can also play with combinations of the above methods.

Intrigue + Aim + Benefit = Perfect name

Intrigue

The title should arouse curiosity and a desire to find out: “What is so interesting, useful, unusual that the author will tell you now?”

For example, the title “Initial blog promotion” sounds a bit boring, but the title “The most current methods of blog promotion in 2016” is intriguing, and how!

Aim

The title should have a clear purpose. A good headline addresses a specific target audience and immediately makes it clear who the article is intended for.

For example, the article “Sources of finding clients for a flower shop” will not be easy for flower business owners to pass by.

The more specifically you identify your potential target audience, the deeper you go into the topic, the easier it will be for you to find a response among readers.

Benefit

The headline should show what benefits can be obtained from reading or purchasing the article.

For example, in the headline “12 free ways to get links,” the benefit is clearly expressed by the word “free.”

How to come up with an article title: tricks of cunning copywriters

A headline in the form of an intriguing question

Any question in itself creates intrigue. After reading a question, the reader sometimes even against his will wants to get an answer to it. And the answer can only be obtained by reading the article.

Therefore, we take note of the following questions:

• Why?
• When?
• Which?

However, if you need a really effective headline, then you need to remember all three criteria. The intrigue contained in the question needs to be enhanced by the elements of Target and Benefit.

If the title of the article directly addresses the target audience you need, then the chances of meeting grateful readers increase dramatically.

Thus, the article “How to make money at home for mothers on maternity leave?” will not leave many mothers indifferent. As you can see, two whole terms of our formula already appear here.

Reasons, tips, methods, recommendations, techniques, laws, rules should be combined into a separate heading category because they instantly inform the reader: this is an article in the form of a list with reasons, tips... and so on. Structured, clear, specific articles always go great!

In the title “12 tips for a beginning copywriter” you see not only an indication of the structure of the content, but also a magical text amplifier that attracts attention - a number.

Figures, figures, facts always attract attention and increase the persuasiveness of the text. Accompany your headings with specific numbers - and you will be happy.

how to make a selling headline: marketer maneuvers

Don't be afraid to juggle words in your title. For example, what can you do with the title “How to come up with an article title?”

Be specific

If you do a little magic you get interesting options:
— “How to come up with an article title in 30 seconds”
— “How to come up with an article title in 30 seconds - 10 ways”

Reveal secrets

All people love secrets. But people love NEW secrets even more. So, it makes sense to transform the title into “10 New Secrets to Creating Catchy Headlines in 30 Seconds.”

Encourage action

Headlines encouraging you to get started practical actions, also work great: “Create a killer headline in 30 seconds right now.”

Focus on quickly solving the problem

Let’s compare two more options: “How to come up with a selling headline?” and “How to quickly come up with a selling headline?” What interesting things did you notice?

Imagine: a man is sitting at a monitor, he needs to push his information product through the Internet. In front of it there are links to two identical articles, but in the title of one of them there is the word “quickly”. Which link will he click on first?

How to write an SEO title?

From a search engine optimization perspective, the title must meet several requirements:

• The title uses a key phrase for which the text is optimized.
• The key phrase is used as close to the beginning of the title as possible, ideally the title begins with the key.
• Whenever possible, words in a key phrase are not broken up by punctuation marks. However, if you cannot do without commas and dashes, they must be placed in accordance with the rules of the Russian language.

118 magic words of a copywriter

And now it’s time to reveal the secret that successful world-famous copywriters know. It turns out that using certain words greatly enhances the effectiveness of a headline.

The words below tap into our emotions. And that's why they are so effective.

Benefit, safety	Novelty	Emotions	Actions, dynamics
For free	New	Suddenly	How to do
Advice	New	Amazing	Now
Fast	Already here	Significant	Imagine
Easily	Just showed up	Awesome	Compare
Advantageous purchase	Important improvement	Miracle	Hurry up
Improved	Improvement	Magic	Required
Discount	Sensational	The truth about...	Last chance
Income	Revolutionary	Difficult but solvable task	Urgent
Present	Offer	Exciting	Recommend
Way	Finally	Exclusive	Here
Business	For the first time	Fantastic	Open
Is it true	Opening	Breathtaking	Are you doing...
Profitable	By the time...	Treasure	Protect
Money	Breakthrough	Incredible	Fast
Expensive	Know-how	Initial
The only one		Love
Double		Limited
Triple		Phenomenal
Profit		Special
Focus		Successful
Reliable		Hypersensitive
Guaranteed		Unique
Guarantee		Beautiful
Accurate		You
Safe		Advanced
		Introducing
		Secrets about...
		Facts that you...
		The truth about...
		Powerful
		Life
		Agreements
		Yes
		How many
		How would...
		This
		Only
		Hatred
		Effective
		Sex
		First class
		Darling
		Beautiful
		Woman
		Formula
		Ideal
		Brilliant
		Fact
		Temptation
		Radical
		Collection
		Legendary
		Principle
		Modern
		Magic
		Popular
		Famous
		Best
		Cardinal
		Magnetic

These words live in the texts of famous Western and domestic copywriters. They are heard in the calls of marketers of the largest companies. They pour on us every day along with a stream of television and radio advertising.

Now these words will serve you faithfully. From now on you are armed.

Copywriter Cheat Sheet: Over 200 Effective Headings

And now a nice bonus for site readers! Here is a convenient cheat sheet of hundreds of ready-made article titles. Submit your data and enjoy the result.

Well, to make the process of creating the perfect headline more fun, let your role models be united by one more or less boring topic.

Suppose, on the territory of a semi-closed military camp, a rally of little green men with stars on their shoulder straps is expected, dedicated to the disposal of chemical weapons. This is a trivial topic about burying ammunition at a training ground.

Only the delegation arrived not by helicopter, but on a flying saucer, straight from star system Sirius. And as you already guessed, these little men are not in green uniforms from Yudashkin, but in green skins from Mother Nature...

So, let's go!

Headings in question form

How?

• How will messengers from Sirius help the Russians and Americans disarm?
• How to dispose chemical weapons with taxpayers' money from Sirius?
• How to get rid of unpleasant odor in a house on the edge of the landfill?
• How to choose the right protective suits in an online store from Sirius?
• How should you communicate with a representative of an extraterrestrial race?

Who?

• Who will bury bombs at a site near Saratov?
• Who and how will destroy chemical weapons in the Saratov region?
• Who should I offer minesweeper services to?
• Who makes the most money from Sirius?
• Who is capable of causing harm in your garden?

What?

• What interested the delegation from Sirius in the mustard gas testing laboratory?
• What is the disposal of poisons using the reptilian method?
• What should you know when choosing a garden trowel?
• What should be used to protect plants from poisonous gases in the atmosphere?
• What should you consider when purchasing fertilizers from sales representatives from Sirius?

Where?

• Where will the delegation from Sirius be stationed?
• Where to look for buried chemical weapons in Russia?
• Where to look for advertising specialists in mirages out of the blue?
• Where is the best place to spend a winter holiday on Sirius?
• Where is the best place to buy spaceships?

Why?

• Why are thousands of people being taken away from a chemical weapons destruction facility?
• Why is detoxification of the country beneficial to the residents of Sirius?
• Why do many Sirian flower seed speculators fail?
• Why solar panels with asteroid deposition have so many advantages?

When?

• When will the destruction of chemical weapons in the Saratov region be completed?
• When is the best time to go on holiday to Sirius?
• When is the best time to send an email to your subscribers from Sirius?
• When should a private deminer require advance payment?

Which?

• What new suit has our scientists developed to protect against sarin?

Where?

• Poison disposal: where do chemical weapons go?

Headline addressed to the target audience

• Secrets of aliens: how to look 30 at 50
• What should a new Sirius translator do first?

• 6 fatal errors aspiring gladiator on Sirius
• 12 reasons to buy phones in online stores of the Kin-dza-dza galaxy
• 10 new Martian cabbage salads.

Headings based on catchphrases

• Everything you wanted to know about mortgages on Sirius, but were afraid to ask
• Outsiders are not allowed to enter

200 successful headlines with magic words

• 10 reasons to take advantage flying saucer
• Why synchrophosotrons Are they popular with tens of thousands of customers?
• 25 answers to the question: “How will the Martian like it?”
• NEW! Tear-resistant nano-tights
• SENSATION! Live dinosaur at the Moscow Zoo
• THE INCREDIBLE HAPPENED! Chalk turned to gold
• FOR FREE! Flytrap flower from Saturn for every third buyer
• ATTENTION! The Venus flu has reached Novosibirsk
• CAREFULLY! Elevators with teleportation effect
• THIS IS INCREDIBLE! Levitation from diapers
• THIS HAS NEVER HAPPENED BEFORE! Gymnasts performing on the moon
• And you took a ticket to orbit ?
• Like me took Martians to cafes
• Secrets found eternal youth
• Who else wants will go on a motorbike ride along Verener ?
• Find out how I am grew the seeds of giant plants
• Give it to me fulcrum , and I congratulations to the young people
• How to do laser sword with your own hands?
• How to increase height several times?
• I used to think too the speed of light is the fastest
• Special offer for collectors of ancient artifacts
• Special offer for loans to earthlings

• Get access to Koshchei's egg
• Save ___% on ___
• It's hard to believe, but ___
• Captured by the 7 Dwarfs
• Get the most out of ___
• What's behind seven castles?

Ageeva Veronica.

Preparing to Create a Header

Alexander Amzin, a teacher at the Faculty of Journalism at Moscow State University, teaches you to come up with a headline or a draft version of it before the text is written, and not after. Before you begin, determine the needs of your target audience, the purpose of the title, and search queries by topic. When all the text is ready, go back to the title and make your final decision.

Target audience. Address your target audience directly. The user will see that you speak directly to them and understand their needs.

100 life hacks for Moscow State University students

Earnings up to 40,000 rubles per month for housewives

Useful programs and services for copywriters

Target. The primary goal is obvious and applies to all types of content - to get the user to click on a link to read more or watch a video.

Secondary depends on the content of the content:

Suggest a solution to the problem - How to get rid of scratches on a car using X product

Show benefit - Save up to 50% on your purchase household appliances

Incentivize people to perform a conversion action (buy a product or sign a petition) - Buy an English course and win a car

Arouse curiosity - Smartphones with the best cameras named

Provoke emotions (fear, anger, irritation) - Every hour, 1000 people die from cancer. Get tested

SEO. Optimize your titles to attract users from search engines. Readers who have purposefully searched and found the information they need will study it carefully. The time spent on the page will increase, behavioral factors will improve, and the site will rise in search results.

The title should match the main request as closely as possible. Make sure that keywords in the name looked natural.

User queries on the topic “Best water filter”

The first three articles for the search “Best water filter”

How different headers work

When I look at headlines on Facebook, I click the “read more” button on less than 10% of the posts in my feed. I actually read about a quarter of it. This means that I actually dive into the content of less than 2.5% of posts, the rest pass me by.

Pierre de Bro

content marketer at the international agency Spiralytics

Major media and private experts are testing different types headlines to interest people like Pierre. Let's look at the research results.

Length matters. Experts provide conflicting data regarding headline length. The BuzzSumo service analyzed 100 million headlines on Facebook and Twitter and found that the most viral materials are those whose headline consists of 12-18 words, or 80-95 characters.

A report from the international news agency The Guardian found that eight-word headlines receive 21% more clicks than other headlines.

If you don't fit into six words, make sure that the most important information contained in the first and last three

Numbers are interesting. Numerical headlines are the leaders in click-through rates. The Moz tested different types of headlines and found that headlines with numbers get at least 15-25% more clicks than other headlines. Moreover, numbers attract women more than men. If you're writing for a female audience, keep this in mind.

Steve Davis from Baker Marketing advises using odd numbers, because they are perceived as more reliable. This is confirmed by a Content Marketing Institute experiment: the click-through rate of headlines with odd numbers is 20% higher than with even numbers.

Even and odd numbers in the header

Negativity overcomes positivity. A person is designed in such a way that he is most interested in negative news. Based on the results of an analysis of 65,000 headlines, it turned out that options using the words “best”, “superior” perform 59% worse than titles with the words “worst”, “most dangerous”. Calm headlines without superlatives were taken as the starting point.

Examples of headlines with a negative connotation:

7 most dangerous mistakes while driving a car

Named products that kill

The worst areas in Moscow where you should not buy real estate

The simpler and clearer, the better. It should be immediately clear from the title what it's about. we're talking about in text or video. Between correctness and creativity, always choose correctness. The user will not waste time thinking about metaphors, he will simply move on to the next publication. The more accurate the title, the better it is perceived by the reader. Maxim Ilyakhov in his book “Write, Cut” recommends avoiding “flirting, creativity and rhymes.”

Yellowness in the headlines. Content marketer and SMM specialist Liya Kanarskaya in the article “Mind Management: Why Hot Headlines Still Work” gives the definition: “ Intriguing headlines, which do not correspond to the content of the article and deliberately mislead the reader, are called yellow.”

Even large news portals such as Lenta.ru do not disdain “light” yellow headlines. Look, there are only two white headlines: “CSK left SKA without the Gagarin Cup final” and “Vladimir Yashke died in St. Petersburg.” All the rest somehow intrigue readers, making them want to find out more details.

Pronounced yellow headlines with fabrication and distortion of facts are most often found in the yellow press and in teaser advertisements. They are often accompanied by trigger words: “You will be shocked!”, “Sensation!”, “Let’s reveal a secret!” Such headlines play on the curiosity of readers and are designed for a mass audience.

The highest degree of yellowness in teaser advertising

How more degree“yellowness”, so more people will want to read the material, but the quality of the audience will be worse. Too much yellowishness worsens your reputation and reduces the trust of regular readers.

Maria Solodar,

expert in creating automatic sales funnels

Snippet - same subtitle

The effectiveness of a headline depends on many factors: the location of the content, the target audience, the topic, and the severity of the problem. The research results may not be confirmed in your particular case, so you should not take them as the ultimate truth. Try different options.

Formulas for creating a strong headline

The formulas help beginners apply fundamental marketing principles and professionals quickly move through headline milestones.

AIDA formula

• Attention - miracles happen
• Interest - what kind of tea
• Desire - lose 5 kg in 10 days
• Action - find out

Result: Miracles happen! Find out which tea will help you lose weight by 5 kg in 10 days

Formula 4U

• Limited time or quantity (Urgency) - only until April 1
• Usefulness - up to 50% discount
• Uniqness - a unique Japanese cream
• Specificity (Ultra-specificity) - anti-aging facial massage

Bob Bly's 4 Principles

• Attracting attention is harmful to health
• Appeal to the target audience - children's curds
• Exact offer - test results
• Getting drawn into reading text - why?

ODA formula

• Offer - mortgage at 5.5%
• Deadline - until the end of the year
• Call to action (Action) - get your application approved online

Result: By the end of the year, a mortgage in SuperBank at 5.5% - get your application approved online

Comparison header formula: X vs Y

• X - Lexus IS
• Comparison - or (better, faster, tastier)
• Y-Mercedes CLA

Result: Lexus IS or Mercedes CLA: honest test drive