Headings determine the success of any text and are the key factor that determines whether the reader will pay attention to the text or not. It is the headlines that activate the first stage of marketing, and therefore require special approach from the copywriter side. History is replete with a lot of brilliant examples that had truly fabulous success. Today we will look at what techniques are used to create the most effective, most effective and most catchy headlines, and we will also try to explain why they have such an effect on the reader.

Legendary header examples

If you want to get acquainted with real examples of headlines that have reliably written themselves into the history of world marketing, then the “100” trilogy will be useful to you. legendary titles, which brought millions to their creators.” It can be found at the links below:

Effective headlines: how they work

Before we start, a little lyrical digression. For real effective headlines influence the human psychosomatic system through so-called psychohooks. In other words, such headlines evoke a psychological reaction in a person, which is expressed in increased brain activity and evocation of the emotions desired by the author. If the headline does not catch a person (does not contain psycho-hooks), then there is no change in the reader’s state and, as a result, the impact is reduced to zero.

Title Techniques

So let's get to the point. Now we will look at several techniques for creating headlines, examining in detail what psychohooks are used in them, and what effect they have on a person.

1 question

The question in the title forces a person to answer it. Subconsciously. The highlight is that in order to answer a question, you need to comprehend it, let it pass through yourself. This means that regardless of whether he wants it or not, the reader pays attention to your text.

Questions can be rhetorical, they can be specific, they can be abstract. However, they always have one thing in common: directly or indirectly, they indicate that the answer lies in the text, but for this you need to read the text.

Heading examples:

Different questions evoke different reactions and focus the reader's attention on different aspects.

2. Solving the problem (answering the question)

People, by nature, are terribly lazy creatures. Of course, I am generalizing and exaggerating, but, in essence, that’s how it is. If it is possible to get a ready-made solution actual problem Instead of looking for the answer yourself, most people will take advantage of this. The answer to the question is a Klondike for any copywriter in terms of influencing the audience. The trick is simple: choose a problem, give its solution in the text, and in the title let the reader know that the solution is in the text.

Heading examples:

The most popular titles are those that begin with the word “How.” The general stereotype suggests that behind the word “how” there is, by default, practical guide, which is very, very useful, which is why readers have a special feeling for this word.

Notice how people enter search queries when they are looking for lessons on something: “How to make a mask”, “How to send a boss”, “How to seduce girls”, etc.

3. Personal experience

People always have more trust in those who have already done something, rather than in those who simply talk about how to do something. Demagoguery and results are completely different things. Compare the two headers:

1. How to earn $1000 in a week
2. How I earned $1000 in a week

Which one do you have more interest and trust in?

Heading examples:

In addition, the title may include not only personal experience the author, but also a third party. The more authoritative and well-known this person is, the more trust you can inspire in the reader.

Heading examples:

4. Mystery, secret, intrigue

People simply love secrets and mysteries, especially if these secrets will allow them to gain certain advantages. People also love other people's secrets, even just like that, without advantages. By playing on human curiosity, you have a very high chance of attracting readers' attention to your text.

Heading examples:

5. Numbers

The numbers in the headings act as a conditional quantitative indicator of the saturation or ease of assimilation of the material. In other words, numbers are a measure that allows a person to a priori assess how much benefit he will get from reading a particular text, and how easy it will be for him to perceive the information offered. The higher the number, the richer the material, and this attracts with its volume, and the lower, it means simpler and more practical, and attracts with its lightness and transparency. By introducing such certainty, the copywriter can manipulate the audience, for example, by mixing useful information with a commercial layer.

Heading examples:

6. Accents

Accents give headlines qualitatively new properties, strengthening them several times. By themselves, accents may be ordinary, inconspicuous words, but when combined with a headline, they increase its effectiveness. Distinctive feature accent is that it always points to something.

Heading examples:

7. Instilling fear

Fear is a very strong motivating factor. If you fill your headlines with fear, they encourage the audience to read the main text. It's simple. A person instinctively tries to protect himself from everyone negative factors. If there is at least some chance that he will find salvation in the article and protect himself, then the person will read it.

Heading examples:

8. Warranties

Guarantees, in essence, are a derivative of fear, only served with a different sauce. When a person feels protected, he becomes more loyal to the text he reads.

Heading examples:

9. Non-standard approach

In most cases, people have a filter on many headlines because people basically know what to expect. Non-standard or controversial solutions attract attention and are able to break through this filter.

Heading examples:

10. “Salt in the wound”

Finally, the most strong headlines- these are headlines that precisely and strongly hit a person’s most painful place: pride, pride, fears, problems, etc., which are relevant for this person. In this case, the success of the headline sharply exceeds the 90% mark.

Heading examples:

conclusions

People are interested, first of all, in their problems and their needs. If your headline is directly or indirectly related to these needs, then there is a very high probability that a person will start reading the main text. Of course, in each specific case the title will have its own unique specifics, however general principles The audience impacts outlined in this article can help you increase the impact of your headlines several times over with just one or a couple of words.

The main purpose of any headline is to attract attention. Headlines launch the first stage of the AIDA marketing model. Legendary, spectacular examples of headlines that made projects famous. How does it work and is it possible to learn how to write headlines?

Headings determine the success of any text and are the key factor that determines whether the reader will pay attention to the text or not. It is the headlines that trigger the first stage of the AIDA marketing model, and therefore require a special approach from the copywriter. History is replete with a lot of brilliant examples that had truly fabulous success.

Today we will look at what techniques are used to create the most effective, most effective and most catchy headlines, and we will also try to explain why they have such an effect on the reader.

Legendary header examples

Effective headlines: how they work

Before we begin, a short lyrical digression. Truly effective headlines affect the human psychosomatic system through so-called psychohooks.

In other words, such headlines evoke a psychological reaction in a person, which is expressed in increased brain activity and evocation of the emotions desired by the author. If the headline does not catch a person (does not contain psycho-hooks), then there is no change in the reader’s state and, as a result, the impact is reduced to zero.

Title Techniques

So let's get to the point. Now we will look at several techniques for creating headlines, examining in detail what psychohooks are used in them, and what effect they have on a person.

1 question

The question in the title forces a person to answer it. Subconsciously. The highlight is that in order to answer a question, you need to comprehend it, let it pass through yourself. This means that whether he wants it or not, the reader pays attention to your text.

Questions can be rhetorical, they can be specific, they can be abstract. However, they always have one thing in common: directly or indirectly, they indicate that the answer lies in the text, but for this you need to read the text.

Heading examples:

• Why are you feeling dizzy?
• Why can't you afford a holiday in the Maldives?
• How much time a day do you spend killing yourself?
• Where is your conscience?
• Where do you see yourself in 5 years?
• How much does an hour of your work cost?

Different questions evoke different reactions and focus the reader's attention on different aspects.

2. Solving the problem (answering the question)

People, by nature, are terribly lazy creatures. Of course, I am generalizing and exaggerating, but, in essence, that’s how it is. If there is an opportunity to get a ready-made solution to a pressing problem instead of looking for the answer yourself, then most people will take advantage of it.

The answer to the question is a Klondike for any copywriter in terms of influencing the audience. The trick is simple: choose a problem, give its solution in the text, and in the title let the reader know that the solution is in the text.

Heading examples:

• How to stop worrying and start living
• Where to get a lot of money at once
• How to get rid of back pain
• How much does freedom cost?

The most popular titles are those that begin with the word “How.” The general stereotype suggests that behind the word “how” there is, by default, a practical guide that is very, very useful, which is why readers have special confidence in this word.

Notice how people enter search queries when they are looking for lessons on something: “How to make a mask”, “How to send a boss”, “How to seduce girls”, etc.

3. Personal experience

People always have more trust in those who have already done something, rather than in those who simply talk about how to do something. Demagoguery and results are completely different things. Compare the two headers:

• How to earn $1000 in a week
• How I earned $1000 in a week

Which one do you have more interest and trust in?

Heading examples:

• How I lost 20 kilos in 2 weeks
• How I dismantled the toilet in the State Duma
• How a pack of Marlboro helped me in a fight with 5 hooligans

In addition, the title may include not only the personal experience of the author, but also of a third party. The more authoritative and well-known this person is, the more trust you can inspire in the reader.

Heading examples:

• How to make your first million
• What does Schumacher do when he gets a flat tire?
• How bankers make money on exchange rate dynamics

4. Mystery, secret, intrigue

People simply love secrets and mysteries, especially if these secrets will allow them to gain certain advantages. People also love other people's secrets, even just like that, without advantages. By playing on people's curiosity, you have a very high chance of attracting readers' attention to your text.

Heading examples:

• Money you walk on without noticing
• Nero's Secret Secret That Made Him Great
• The secret of getting double profits as an entrepreneur in Ukraine

5. Numbers

The numbers in the headings act as a conditional quantitative indicator of the saturation or ease of assimilation of the material. In other words, numbers are a measure that allows a person to a priori assess how much benefit he will get from reading a particular text, and how easy it will be for him to perceive the information offered.

The higher the number, the richer the material, and this attracts with its volume, and the lower, it means simpler and more practical, and attracts with its lightness and transparency. By introducing such certainty, the copywriter can manipulate the audience, for example, by mixing useful information with a commercial layer.

Heading examples:

• 100 and 1 ways to become the life of the party
• A book that will make you a superhero in 20 minutes
• 5 Sure Ways to Find Inspiration
• 24 vices of beginning programmers

6. Accents

Accents give headlines qualitatively new properties, strengthening them several times. By themselves, accents may be ordinary, inconspicuous words, but when combined with a headline, they increase its effectiveness. A distinctive feature of an accent is that it always points to something.

Heading examples:

• THIS rake will make your neighbors envy you
• NOW…! you will begin to predict the future!
• Who ELSE wants to earn $1000 a month without any effort?
• Buy our alarm system, and the thieves of your car will ALWAYS be behind bars
• You are losing hundreds of dollars a year due to ignorance of THIS nuance

7. Instilling fear

Fear is a very strong motivating factor. If you fill your headlines with fear, they encourage your audience to read the main text. It's simple. A person instinctively tries to protect himself from all negative factors. If there is at least some chance that he will find salvation in the article and protect himself, then the person will read it.

Heading examples:

• You're Losing $3,000 Every Year Without This Skill
• Mixing these products disables the stomach within a day
• Just one word can save your marriage from destruction

8. Warranties

Guarantees, in essence, are a derivative of fear, only served with a different sauce. When a person feels protected, he becomes more loyal to the text he reads.

Heading examples:

• 24 hours and your skin is glowing! Otherwise we will refund your money!
• You will forget about your problems forever!
• You will never lack for anything!

9. Non-standard approach

In most cases, people have a filter on many headlines because people basically know what to expect. Non-standard or controversial solutions attract attention and are able to break through this filter.

Heading examples:

• I will put you in a trance while you read this text!
• Take your money!
• Don't you dare read what is written here!
• Full house in the face of a severe fiasco

10. “Salt in the wound”

Finally, the most powerful headlines are those that precisely and strongly hit a person’s most painful place: pride, pride, fears, problems, etc., which are relevant for this person. In this case, the success of the headline sharply exceeds the 90% mark.

Heading examples:

• Forget about losing hair!
• How long will you continue to work “for your uncle”?
• Tired of fighting weeds?

conclusions

People are interested, first of all, in their problems and their needs. If your headline is directly or indirectly related to these needs, then there is a very high probability that a person will start reading the main text.

Of course, each headline will have its own unique characteristics, but the general principles of impact on the audience outlined in this article can help you increase the impact of your headlines several times over with just one or a couple of words.

Tips and examples from Azamat Ushanov

Many were shocked by the last title of my letter, which sounded like this...

• “Fuck you, [NAME]!”

Some people took this headline personally. Someone guessed that this was a typical example of a marketing provocation in the headline. The result was that the blog almost burst from traffic. And the mailbox is from very positive and very negative responses. In a word, it was a hurricane of emotions.

(The most dangerous thing in online business is when they think about you “neutral”). This entire hurricane was caused by one small line of text in the subject line. Well, today we will talk about letter headers...

First of all, I want to warn you. Never use in your practice those crazy headlines that you see in my newsletters.

For my experiments know no boundaries. And I myself am a little bit of that. Crazy in short;)

However, I can teach you 10 “safe” (but also somewhat extreme) email subject line techniques that you can start using today to dramatically increase the response to your emails.

Please keep in mind that in mailbox your subscriber, your letter is by no means the only one. You are competing with at least 10 other emails.

However, while your competitors are constantly sending their subscribers letters with banal headlines in the style of “Vasya, a new issue of our newsletter has been released!”, you can use the following alternative options.

They very quickly stir up the interest of any person. So, let's go...

Lightening Header

You simply communicate in two or three words that one of the very pressing problems that your potential clients are experiencing has finally come to an end.

For example, at one time I received a very big effect on a letter with the heading “The poke method has come to an end,” in which I recommended Evgeniy Popov’s course on technical issues...

Calling title

I once wrote in the title of a letter, “Your idea is bullshit,” and in the letter itself I wrote about how many people constantly disparage their own ideas and don’t believe in them.

The headline provoked many people to tell me to go to hell, but also... to open the letter... in the text of which they saw themselves. The proposed podcast helped them a lot.

Scary title

The most frightening headlines in my practice in my memory are two...

• "Your account is blocked"
• "Pair swear words about you…"

Each of them was inextricably linked with the theme of the letter itself. The effect was great. First shock - then relief and clicking on the link.

Compromising header

• People love to peek...

No matter what online market you serve, this headline will always spark interest. “Shocking photos from a drinking session of Internet entrepreneurs.” Oooh, I remember this letter was read by almost all active subscribers...

Title - result

• "Newbie makes 154 sales in first month"
• “An example of lightning-fast website promotion”

Any short headline that states the result that your audience of potential clients wants to achieve will be effective and will bring a large number of clicks

Headline - yellow press

• “Internet – special forces are taking over the Czech Republic!”
• “Shocking news from Kyiv!”

These headlines brought a lot of interest to our live seminars in Prague and Kyiv in 2007. Open any tabloid newspaper to easily get a dozen more examples of similar headlines. Yes, it's corny, but it works.

Cheat title

People always want to find the “easy way”. Take a shortcut to the result. Therefore, if you say something like this in the title...

• "Workaround to [YOUR TOPIC]"
• “Quick cheat sheet for [YOUR TOPIC]”
• "My secret way to [YOUR TOPIC]"

You will always attract the attention of your subscriber.

Unfinished title

Typical cutting off the statement at the most interesting point. Such headlines simply force a person to open the letter...

• “The best way to promote a website is...”
• “Azamat looks under the tree - and there...”
• “There is something valuable inside the letter called...”

Let your imagination run wild. You can come up with a lot of interesting ways.

Question title

Nothing supernatural. It's stupid, but it works. Makes the reader nod affirmatively when opening the letter and say “yes, I have this problem, let’s see what solution you can offer.”

Here are a couple of examples that I have used successfully.

• “Do you want to finally automate [PROBLEM]?”
• “Need help with copywriting?”

Friendly Heading

Believe it or not, this is one of the most effective headlines in my practice...

• "From Azamat"

Why? Don't know. But there is a guess. Think about how many times you have written a letter to your friend on the Internet with the title “ Newest formula gaining slim figure in 14 steps in minimal time blah blah blah..."

Most likely you write in the topic simply.

• "From Volodya"
• "From Seryoga"
• "From Lyudmila"

Sometimes you need to do the same with subscribers. By making such a headline from time to time, you will become closer to your subscriber. As if you were writing to your friend or acquaintance. And the subscriber will feel the same.

Well, here are 10 great email subject line hacks you can start using today to increase the readability of your emails.

But remember that in the long run, you need to act and conduct your personal mailings in such a way that people decide whether to read your letter or not to read it based on the left column in the mailing list (the “From:” column), and not on right column with heading.

You can achieve this in three steps...

1. Stop worrying about what others think of you;
2. Become a master at creating great content for your readers;
3. Lead your mailing list balanced, charismatic and not like everyone else.

And if the first step can only be taken independently, by making a decision within yourself. Then for the second and third steps, I can offer you 2 excellent step by step videos– manuals.

25 killer headlines

• 10 Facts about... which you didn't know!
• 10 reasons to hate...
• 10 Best Blogs About...
• 10 Secrets...
• How does it work... ?
• How to be the best in...
• 10 Worst Mistakes You Can Make in...
• 10 Shocking Facts About...
• 10 Questions about...
• Everything you know about... is wrong!
• 10 Best videos about...
• 10 Best quotes about...
• 10 Experts on... on Twitter
• 10 Tweets about...
• 10 Rules... you should know
• How I increased my ... by 200%
• 10 Effective techniques in..., which you are not yet using
• The fastest way...
• 10 Myths about...
• 5...for which you wouldn’t mind giving everything!

All that remains is to insert the right words.

Having studied this material, you will learn:

“As you name the ship, so it will sail” - this expression applies to everyone who writes texts. I suggest you fully master the craft of writing the best headlines.

How to come up with a good article title?

When we open a newspaper, magazine, article or news feed, the first thing we pay attention to is the headline. Only then we decide whether it will be useful to us this information or not.

Interesting headlines– this is 50% success. They attract readers, make the article popular and exciting. Despite the fact that the headline consists of only a few words, copywriters often have difficulties when writing it. They're spinning in my head different variants, a lot of thoughts come up, so sometimes it’s not easy to write a headline that will blow the reader away. It often takes too much time to choose a name for a material. If you often encounter a similar problem, then I will teach you how to write beautiful and effective headlines in a matter of minutes.

I decided to devote this section to the criteria for catchy headlines and create some kind of information-cheat sheet for copywriters, which you can look into if you quickly need to create an original headline.

Criteria for a catchy headline:

• Intrigue

Instantly affects a person’s consciousness, awakens curiosity, and quickly attracts attention. Intrigue the reader! Let him linger on the title and want to familiarize himself with all the information presented.

• Target orientation

The correct article title is always focused on a specific target audience. It makes it clear to the person that the material was created specifically for him and will be useful to him. The name must fully meet the expectations of the target audience and then it will really “work”.

• Benefit

When we scour the Internet and look for specific information, we may notice that not all headlines are thought out correctly. After reading them, the reader immediately thinks about whether the information will be useful to him and whether it is worth spending his personal time reading it. Interesting article headlines encourage us to look at the site and find answers to questions that are important to us, to find out why we, in fact, went to the Internet.

Types of text headings + examples

Titles are attractive in two ways:

• They give an initial idea of ​​what will be discussed in the publication and are often called "talking" headlines. They present a condensed essence of the material and do not contain aphorisms. If you need such a title, it won’t be difficult to come up with one. First write declarative sentence, then remove unnecessary words, making sure to leave the active verb. You will end up with a good informative headline.

Examples of “talking headlines”:

• Hook titles- Another popular headline option. They are often called figurative or playful. The main function of such a headline is to instantly intrigue and force you to read it. Unlike “talking” titles, they use catchphrases, aphorisms. As a rule, they consist of two parts and form a special mood in the reader, thereby making it easier to “enter” the article:

My advice: Do not overdo it with such titles, because they can scare off the reader and not inspire confidence in the author.

The following rules will help you easily come up with unique page titles:

• while writing text write out important words and phrases, which can be used as ideas for the title of your publication;
• focus on specific details and images that arise in your mind when reading the material, on the emotions that it generates;
• use words“high-quality”, “effective”, “best”, “fast”, “easy”, etc.;
  very often people need a push to start or continue moving towards their goals, so in the titles of some publications you can use the words: “succeed”, “build”, “find”, “create”;
• remember, that The title must fit completely in Google search(write up to 70 characters, approximately 6-8 words) – this is a trick not only to improve readability, but also SEO;
• Titles of articles should not be pretentious or feigned.

Most “working” headlines include numbers, for example: “top 10 best web studios in Ukraine”, “5 advantages construction company"Step", "10" interesting facts about Thailand that you didn't know." You can start the title with the word “How”, for example: “ How to open a business without investment”, “How to get rid of varicose veins forever”.

There is a very good formula that will help weed out unnecessary words from your title if it turns out to be too long and you need to highlight the most important thing in it. So, I present to your attention this formula:

For example: "10 simple steps things you can do now and be happier." I would like to immediately draw your attention to the fact that the proposed formula is not universal.

In fact, the power of a well-chosen word is limitless. That is why many experienced copywriters also use this simple formula to write attractive headlines:

For example, amazing examples, unrivaled advice, legendary strategies, fantastic ideas. Titles like these work well for many magazines and business books.

Personally, I am hooked by headlines that guarantee benefits. For example: “How to attract new clients without spending money?”, “How to get rid of wrinkles: 5 proven face masks” and so on.

To correctly write a title in Word, highlight it in bold or another color. Be sure to select heading h1, heading h2, after which the titles will change size and color.

Best Techniques for Writing Selling Headlines

Often copywriters have to write selling texts, for which it is extremely important to choose the right title. If you don’t know how to write a selling headline, then the next block of my article will be very useful to you.

Below are a few additional tips to help you come up with a great sales headline:

• users search the Internet for a specific product, expecting to find the most profitable proposition. The copywriter’s task is to clearly articulate the benefits of the product that needs to be sold. The title plays a special role here and can reflect, for example, the main advantages or properties of a particular product;
• in the title you can indicate what benefits the buyer receives after purchasing the product. Here are a couple of options for successful selling titles: “ Women's clothing By best price in Ukraine”, “Spare parts for microwave ovens with a manufacturer’s warranty”, “Sugaring with a 50% discount”.

When composing a sales text, follow the rule of the four “W’s”.

Based on it, the title and subtitle should be:

• ultra-specific;
• unique;
• terribly relevant;
• amazingly useful.

Summarizing all the material presented, I would like to once again focus your attention on the fact that the title should not be:

• too short and not too long, try to fit it into one line;
• formulaic, hackneyed and boring (try to come up with an informative and original title for the text).

Titles should consist of approximately 3-5 words, since bulky titles will negate interest in the material.

By following these tips, you will never write “dull” headlines again, but turn them into a selling masterpiece.

Mikhail (Kashchey)

20.10.2015

Writing a title. Why can't you use secret formulas in 99% of cases? Writing a headline for a 21st century article

Article title as an alternative advertising banner. He must attract and interest the target audience in 2 seconds. How to write a title for an article? Make it an effective, working tool, rather than a useless line of text.

Are you reading?This Fine! This means that the title of this article caught your attention, and the lead (the first paragraph of the text) fulfilled its purpose.

We write a headline using a formula - is this normal?

What is our a common problem? We forgot that headings cannot be written according to a template. Yes, yes, there are so many outdated secret formulas on the Internet. All of them were created with one purpose: take it and do it.

TO Unfortunately, most authors forget that ready-made formulas are a great opportunity hopelessly behind your experienced colleagues.

Simple formulas:

• and you want...;
• we will bring your site to the top 5 or return your money.

More difficult:

• Numbers + Adjective + Keyword+ Explanation + Promise;

Let's get to the heart of the problem. Someone created the formulas. You found them from third parties (who stole them from the source) and use them instead of learning how to write headlines without formulas.

The harsh truth is that templates are outdated the moment they are released. They are immediately adopted by thousands of authors.

And now millions of hackneyed headlines appear on the Internet, which are similar to each other, like twin brothers. Here's what I wrote based on the template:

• Do you want to know how to write exclusive headlines?
• 10 Secret Title Writing Techniques That Boost Your Expertise.

Do you recognize the formulas? I almost threw up while I was writing them. Or maybe pickled cabbage is to blame for this? Ay, it doesn't matter. I think the title for this page is much better. You can challenge this point in the comments.

How to write a cool title without using formulas?

A copywriter who is developing and wants to become an expert writes headlines based on the following points:

1. Keywords (if the page will be promoted);
2. Knowledge that the essence must be contained in the first 65 characters (which is actually not the case);
3. Information presented on the page;
4. The target audience for which the text is intended;
5. Your flair and style.

CopywriterKashchey, yes you have insanity! After all, formulas are a “bang-bang” and a ready-made headline came out. Did you think the same? We can discuss.

Articles and notes are characterized by all 5 points, but when writing selling texts, you need to build on 3, 4 and 5. Let’s look at them in more detail.

Headings and keywords

The main thing is that the key should be in the title among the first 60 characters. However, the key is often the title itself. In this case, we get a “key header”. If you read the article ““, then you understand how big a keyword phrase can be.

By choosing a keyword as the title of your article, you limit your wiggle room. This is not so scary, because the “key title” is already interesting to users (wordstat is a witness to this).

What is the optimal title length?

Why 60 characters?

I warn you, It's going to be hard now.

The search engine displays limited quantity characters. Technically, the header (

) can be of any length, but the tag< Title>– no more than 60. The problem is that only the first 60 (according to another version 65) first characters will be displayed on the search results page.

Unfortunately for us, search engines take into account all the words and distribute the weight ( relevance) throughout the tag

.

We caught our breath, blinked 20-30once V fast pace... I'm serious, because copywriting is. Go ahead.

The shorter and more precise the title (written in

) responds to the query entered by the user, thus higher value gets every word.

Title relevance is one of the evaluation points used by search engines and not the most important one. If the headline is longer than necessary, but this length allows you to interest more users, then you can sacrifice relevance. Its influence on the entire text is small, but the relevance of the text is of great importance for the promotion of the article.

The most relevant title for this page is “Title Writing.”

And the interest was cemented: we are writing a headline for an article in the 21st century.

And now the most important thing: the entire title for this article contains 117 characters. Remember that in the tag

You can insert as many characters as you like. (don't forget about relevance). For< Title>you need a shortened version, one that does not exceed 60 characters. By the way< Title>And

should not duplicate each other.

That's why< Title>to this page the following:

“How to write a title for an article? Successful headlines of the 21st century."

Here's an SEO squiggle that every web copywriter should know.

Psst... this is Vasily the cat. Kashchey didn't say that the tags were filled in correctly< Title>And When submitting an order, they speak about your expertise.

Information is an important basis

What does a person who is interested in the title of the article and swallowed the first paragraph (lead) want to see? We list the possible options:

• useful information for yourself;
• your benefits from a service or product;
• clear and concise answers to the questions posed in the headlines.

It is important that the text of your article matches the title. It seems so simple, right? From the very beginning of my article, I have not deviated from the topic. We are still discussing it.

If an article, where the title talks about building a brick house, talks about selecting bricks, then the visitor may leave. Behavioral factors will sag, and the article will become useless trash. Write honest headlines!

Target audience (TA)

What is the difference between a heavy-duty road train driver and a copywriter? He differs in that in 99% of cases he will not be interested in the title of this article. The remaining 1 percent is if he himself is an author and writes texts. Remember to write headlines for your target audience. The rule is simple, but if you have a template, then “bang-bang”, and they forgot about the audience.

Flair and original style

If you use templates and formulas, then you will not understand me now.

An author who writes headlines without templates can come up with 10 cool options faster and they will be of better quality. It's simple. Over the years of training, your brain adapts, it thinks, and does not substitute words into a template. For a good copywriter, writing according to a template is not a problem, but why do it?

The article turned out to be big. Perhaps my head is a mess right now. There is one army technique that allows you to quickly disperse thoughts into corners. 30-50 squats or push-ups.

How to make the title more interesting? Simple but useful tricks. ()