How to distinguish an original Ralph Lauren from a fake. How to distinguish an original Ralph Lauren polo from a fake

Ralph Lauren is a luxury American brand that specializes in creating clothing, accessories, perfumes, underwear, furniture, tableware, textiles, wallpaper, sweets, pet products and so on. The brand is known for its innovations. It was under this brand that such types of clothing as polo shirts, men's shirts in a women's version, and wide ties were first released. The full name of the company is " Polo Ralph Lauren Corporation."

The corporation owns the following trademarks: Ralph Lauren, Polo Jeans Co, Rugby, RL Childrenswear, RRL, RLX, Chaps, Club Monaco, Purple Label, Blue Label", "Lauren", "Ralph Lauren Home" and so on.

History of Ralph Lauren

Ralph Lifshitz, who is the founder of the company, was born on October 14, 1939 into a Jewish family that moved to the United States from Belarus. Ralph was born in the United States in the city of Bronx, located in the state of New York. The hopes that the family had before moving to America were not justified. Ralph's father never achieved any serious success, so the Lifshitz family lived a very modest life.

Young Ralph, however, always dreamed of being rich and beautiful life, about chic and multi-million dollar fortune. It contained " American dream", which he expressed in the first school essay when he wrote:

“I want to become a millionaire!”

However, on the path to a beautiful life, young Ralph faced many obstacles. He was teased at school because of his last name, which did not sound very euphonious in English. Ralph's older brother was the first in the family to decide to change his surname. Terry Lifshitz began calling himself Terry Lauren. New surname young Ralph liked it, as a result of which he also soon changed his surname, not suspecting that years later this particular surname would become popular all over the world.

Ralph Lauren did not receive any special “fashion” education. He studied economics at Baruch College, from which he never graduated. After leaving college, Ralph joined the US Army, where he served for two years. Returning from the army, he met Ricky Lowby. After dating Ricky for six months, Ralph married her. After his marriage, Lauren began working as a salesman at Brooks Brothers. It was then that he discovered his talent as a designer. Design, however, in those days was just a hobby with which Ralph earned extra money.

Soon Lauren's first design work appeared - new model silk ties, which he created for Rivetz & Co. The new ties were wider than those that men wore in those days, so the public did not immediately approve of such an innovation. However, as soon as new and “unusual” ties appeared in Bloomingdales and Neiman Marcus stores, society changed its mind. Soon the new ties became popular, which led to an increase in their sales. This inspired an aspiring designer who realized his true purpose and decided to make next step to global success.

In 1967, Ralph Lauren took out a loan of 50 thousand dollars and founded his own brand, which was called “Polo Fashion”.

The brand name was not chosen by chance, because polo is considered the game of the elite. This game is played by people who have power, good taste and great monetary status. It is for aristocracy and high light Ralph Lauren emphasized when he was working on choosing the name of his own brand. He really wanted that, when seeing his collections, society understood that the brand was producing something special, that the brand’s products belonged to the “luxury” class.

Ralph's efforts are soon rewarded. In 1970, he received the Coty Award, which became his first numerous awards which he will receive in the future.

Ralph Lauren made no mistake with the choice of the name and brand policy, because today the logo, which depicts a polo player, is one of the most popular and recognizable signs in the world. Ralph first used this logo on women's shirts, which he began producing in 1971. These shirts were another of Loren's innovations, as they were men's models that were perfectly adapted for women. Years later, in one of his interviews, the designer admitted that the idea of ​​​​adapting men's shirts belonged to his wife, who proposed a similar experiment.

However, the company was expected Hard times. Although the brand’s products sold well and were very popular, the early 70s were not very successful from a financial point of view. The company was on the verge of complete bankruptcy. Lauren couldn't control the flow of money. He needed help, which investor Peter Strom provided. Strom managed to quickly resolve the situation difficult situation and take charge of financial affairs. Subsequently, Lauren became actively involved in design and advertising, and Strom - in all other matters. This had a good effect on the company's business.

Development of the Ralph Lauren brand

The second half of the 70s of the last century was marked by a number of news presented by the brand. Lauren decided to try his hand at releasing cosmetics, perfumes, shoes, and so on. In 1978, the world heard about the brand’s first fragrances, which were released under the names “Tuxedo” and “Lauren” for women and “Polo” for men. The first perfume immediately attracted a huge number of fans, which became a sign for Lauren. In the following years, the range of fragrances increased significantly. Lauren did not stop and continued his triumph. Soon the brand's signature boutiques began popping up all over America. In 1981, the first boutique opened outside the United States - in London.

In 1983, Lauren decided to try his hand at releasing his first collection of home accessories and furniture. In this matter he was also successful. As a result of this, the 80s were later called the “decade of Ralph Lauren,” who became the emperor of the fashion industry.

Innovations and use modern technologies to promote their own brand are always characteristic of Ralph Lauren. Except release non-standard models Ralph Lauren clothing and accessories, he amazed everyone in the field of Internet technology, becoming the first designer to open his website on the World Wide Web, where several online stores were also represented. In 2003, Lauren decided to go further and offered site visitors special service, which challenged everyone to create their own shirt design based on a basic model.

In 2009, a meeting was organized for the youngest fans of the brand at the Colette store in Paris. During the meeting, children who loved Ralph Lauren products had the opportunity to paint a white polo shirt themselves using special paints.

The Ralph Lauren brand appeared in Russia in 2007, when the designer’s first branded boutique opened in the capital.

In addition to design, Ralph Lauren writes books in which he describes his activities. Lauren's books are decorated with beautiful illustrations by the author himself.

Today, the value of Polo Ralph Lauren Corporation is estimated at more than 10 billion dollars.

Ralph Lauren brand style

About form style The brand tells a lot of legends. The famous polo shirts in 24 colors, silk ties that are wider than usual, cowboy-themed clothing and accessories have become part of fashion history. We can safely say that Ralph Lauren offered the world not just clothes, but an entire ideology of life, which is intended for selected people, which everyone dreams of becoming. It was this dream that brought the company’s products such fame and popularity.

Today, the brand offers not only casual Ralph Lauren clothing, but also elegant evening wear. Individual collections are absolutely handmade, which makes them unique. The brand's products are not only of high quality and convenience, but also combine the rigor, charm and nobility of English aristocracy and American style, which contains comfort and freedom.

Some interesting facts

Finally presented Interesting Facts, which are associated with the great designer and his brand:

• Ralph Lauren is the first designer in the fashion industry to produce branded homewear that is as attractive and quality as other couturiers' work.
• Lauren was the first in the world to use 4D technology to advertise his own brand in New York and London.
• Because as a child Ralph dreamed of rich life, at the age of 12 he saved up savings, which he spent on purchasing a three-piece suit. In his opinion, the suit gave him a respectable appearance.
• Ralph Lauren designed all the costumes for Jack Clayton's The Great Gatsby.
• The designer himself collects vintage cars.
• In 2004, the Jamaican government issued a postage stamp in honor of famous designer and couturier.
• “Always keep up with the times” - this is the brand’s motto.

The year the famous Ralph Lauren brand was founded was 1967. It was then that Ralph Lauren presented to the world his tie, made in a very interesting and original design idea. Its distinctive feature was its large width, while at the peak of consumer demand there were then narrow tie designs. Starting with branded ties, Lauren eventually launched the production of original lines of women's clothing. By the end of the 70s, his company gained incredible popularity, and the 80s are rightfully considered the decade of Ralph Lauren in the world. high fashion and style.

Summary:

Having appeared on the shelves of boutiques, wide ties step by step came to universal recognition and wide popularity among connoisseurs fashionable clothes. This circumstance became the impetus for giving life to a new brand, called “PoloFashion”. It was no coincidence that the young and ambitious designer dedicated it to an elite type of sport, characteristic of successful and wealthy people with delicate taste and a sense of beauty. This is the name trademark symbolizes belonging to upper class, privilege and wealth.

Unfortunately, these days the market is replete with an abundance of counterfeit versions of the Ralph Lauren classic - the famous polo shirt. When choosing branded products from this famous brand, you should be extremely careful and be able to separate the fake from the original, which meets the highest quality standards and is made from the best materials.

Here are the main features and differences of a real Ralph Lauren polo:

1. Label features

For all branded products famous brand(be it a baseball cap, trousers or shirt) exactly the same labels are applied.

Original Ralph Lauren labels are made using special equipment that allows us to obtain absolutely accurate samples of branded labels.

Even the threads with which the label is sewn to a piece of clothing have their own characteristics. Thus, the threads should match the main shades of the polo shirt, and the stitches should be made in an ideal way, without any protruding threads.

2. Corporate logo

Authentic Ralph Lauren clothing features the polo player logo, which is embroidered in a very expressive and natural-looking manner. So, in the picture all the elements are clearly visible, including the player’s head wearing a helmet, a stick, parts of the body and the reins of a horse. A sure sign of a fake is the logo, which looks like a centaur rather than a horse.

3. Logo placement rules

They are quite formal for original Ralph Lauren polos. If we consider a small version of the image, the rule is this: a straight line drawn from the logo to the button bar should show that the club is located at the level of the bottom line of the bar or slightly higher. As for the enlarged logo design, this is a little different: the tip of the club should be located approximately halfway between the bottom button and the end of the bar. An option is also allowed when the entire pattern is located at the level between the bottom button and the end of the placket.

4. Bar characteristics

A true polo shirt from the legendary Ralph Lauren brand should have a placket with two buttons. The number of buttons can be equal to three on some samples from the Rugby collection. Important Feature characteristic of a genuine polo - the corner of the placket extends slightly beyond the collar of the shirt.

5. Characteristics of buttons

These elements are made from plastic material High Quality. The color scheme of the buttons is slightly pearlescent, and the number of holes is four. There are no inscriptions on the buttons.

6. Special tags

A sign of a real polo is the presence of two tags. They are usually sewn to inside seam at the bottom of the product. One tag contains the rules for caring for the shirt, the other contains the code of the factory where the garment was made.

7. Bottom of the product

One of the key features of a genuine polo shirt is its long length. dorsal part in relation to the part in front. This was not done by chance and is designed to protect the back from colds when a person makes active movements. Another distinctive feature of the branded polo is small slits on the sides of the product.

8. Special numbering

An important feature of true Ralph Lauren polo shirts is the use of numbers exclusively in the range from 1 to 5. This is not surprising for this brand, because no more than five people from each team take part in the game of the same name. As a result of this rule, the numbers of the players correspond to their number. By the way, the number 1 can be found on products extremely rarely, since in this elite game the first player is considered the weakest.

Counterfeits of branded products are becoming increasingly common on the market. It's very disappointing and
it's unpleasant to give hard-earned money for defective goods. So the question is how to distinguish
the original branded ralph lauren cap from a fake is placed with good reason. Why
Does the discussion start with the headdress? Everything is simple here. Baseball caps last
time become a thing that people wear all year round. And if previously a small logo and poor quality tailoring gave away a fake, now it is almost impossible to distinguish a branded baseball cap from a fake. To avoid falling for scammers, you need to know some nuances.

Main differences and advantages

To understand what distinguishes an original from a low-grade item, you need to grasp distinctive features. The baseball caps from this designer have a special spirit. The idea of ​​creating a headdress was borrowed from the British country style. Ralph Lauren was inspired by the shocking and free trends of the past era, trying to convey everything he liked so much in his collections. The designer’s love for the “Western” style is clearly visible in the models. This is what attracts people all over the world to Lauren's baseball caps. The hats go well with jeans, boots, and leather jackets with fringes. With the help of a stylish accessory, owners of branded caps manage to create a unique look, daring, but at the same time noble. Insanely stylish combination.

Caps made by Ralph Lauren help their owners emphasize their tall social status, material stability, excellent taste. But in order for the product to work as described, it is important to buy an original baseball cap and determine its authenticity in the store.
Before purchasing the product you like, you need to carefully study the logo - a rider with a stick sitting on a horse. On branded items, the design is carefully embroidered, the threads do not stick out. On copies, the logo may be printed or sewn on, but crookedly and with missing lines.

If the logo is precisely embroidered, you need to look at it from a short distance. Picture
must clearly show who is depicted on it. On a branded item, every detail of the logo will be clearly visible: the horse’s hooves and tail, harness, stick, helmet - everything can be seen. On the fakes, the rider does not contrast with the baseball cap, but looks like a centaur or some other unknown animal.

Another hallmark naturalness – back strap. On non-natural products they often have leather strips on the back, but on branded products everything is different.
The original styles have a fabric strap, a metal buckle is attached to the top,
which clearly shows the POLO engraving. Ralph has models with leather small,
with a neat strap, but these are premium products that cannot be found in mass sales.
If according to appearance It was not possible to determine the authenticity of the goods, then you can ask the seller for documents. Many stores do not even hide the fact that they sell copies.

Fashionable styles and models

Fans of casual style are sure to have several fashionable baseball caps in their wardrobe. The most popular series presented in this segment is Polo. Caps come in a variety of colors and stylish decor.

Every person will be able to find an accessory to their taste. There are models in the old-school style, with leather straps on the back, and items made of wool, complemented by interesting prints. All baseball caps have one thing in common - high-quality embroidery of the rider, indicating the originality of the product.

With leather strap

People who prefer exquisite things that emphasize their status are recommended
Pay attention to the Polo caps, complemented by leather inserts and straps. These hats
are considered premium products and have noble colors: black, white, deep
blue. Each cap has a company logo. True, baseball caps with a leather strap are not currently produced, and you won’t be able to buy them in stores. You can purchase a rare style at auctions that are held periodically. The hat is very
looks like an element of a polo player’s equipment and fits perfectly into fashionable sets in the sport-chic, new look, casual style.

Polo original

Models from the Polo Original series are made of natural fabric, have a comfortable fit and are pleasing to everyone. color scheme. Products with an adjustable clasp, a hard visor and white edging are extremely popular among buyers.

Sports-themed baseball caps with various inscriptions and prints are very popular; the polo everlast series has proven itself well. Interesting color solutions can be found in the unisex series. Purple caps with a license plate, multi-colored caps with a black visor, items with gold thread - everything looks expensive and stylish.

Uspa

Uspa is a brand that borrowed the idea of ​​vintage and antiquity from Lauren's products. Products under the Uspa brand are cheaper, but at the same time they are distinguished by excellent quality and interesting design. Hats made from wool and viscose are creatively ironed. The Uspa logo is a rider on a horse with another rider behind it.

Colors

The brand under discussion is trying to change views on fashion. In Lauren's collections you can find options for men in a pink shade and women's hats of a laconic cut. The styles of baseball caps are universal; they perform not only a protective function, saving their owner from wind, rain and sun, but also an aesthetic one. A correctly selected model will be able to diversify the image and give it a finished look.

To those who love business style, it is recommended to choose caps of discreet colors. For adventurers in life, green, blue and purple are suitable. Pink, pale peach, and coral will help highlight the romantic look. Those who are looking for an accessory to match any clothing should opt for a model in rich black color. This is a timeless classic. It is advisable that the cap be made of tweed, denim or wool. Black models, complemented by the brand logo, look very stylish.

The product will help to emphasize the elegant style white. A baseball cap will enliven the look and make it elegant. The light accessory goes well with multi-colored T-shirts, plain T-shirts, skinny jeans, shorts and other clothes. Blue and all its shades are at the peak of popularity this season. By purchasing a cap in blue, sky or another color, you can create a youthful look. The eight-piece looks good in blue shades. Branded and fake products have no difference in color, so it will not be possible to determine the original from the fake by color.

What is the price

Branded items can be purchased in online stores and branded outlets,
located in Europe, USA, in the East. You can buy retro models at auctions. The original Ralph Lauren cap, the photo of which is presented below, is not cheap. But the purchased accessory will please you with its quality and will combine elegance and style.

Model prices start at $80. The price is justified, branded item
It looks so attractive that you don’t regret spending the money. A fake will cost twice as much.

Stylish looks

By wearing a Ralph Lauren cap, you can radically change your usual style and add a touch of
individuality, novelty into the usual wardrobe. Having looked at Lauren's different collections, you can find stylish hats for sports, everyday wear, visiting
parties and outings with friends.

Clothes from Ralph Lauren have long become classics not only in their homeland, but throughout the world. The brand perfectly combines vintage style and modern fashion trends, so long years is in great demand among buyers. It is not surprising that he has a huge number of fakes on modern market. For long-time fans of the brand, it will not be difficult to spot a fake, but if you are buying items from this brand for the first time, you can easily stumble upon a fake Ralph Lauren. Let's look at the main differences between the original and the fake.

Before learning how to distinguish fake Ralph Lauren, you need to decide where you are going to purchase the product. It is clear that ordinary markets and small street shops are absolutely not suitable for this purpose. It is safer to make purchases in large department stores, and even better - in Ralph Loren brand stores. Do you like to shop online? In this case, immediately abandon Asian sites. Their clothes are surprisingly cheap, but all the items are obvious fakes. However, on sites such as Amazon and Ebay, you can stumble upon fake goods. The best way Determine quality - look at the seller's rating and read reviews.

The most reliable option is to buy on. You may have to pay a little extra for shipping, but in return you are guaranteed to receive original clothing.

2. Low price - non-original product

The basic price for polo shirts ranges from $85-$100, and during discount periods the price sometimes goes up to $40. If you are offered to buy a new original polo shirt at a low price, do not let yourself be deceived - they want to sell you a fake product. If you don’t want to spend a lot of money, ask when the next sale will be on the site and the period big discounts. They are mainly timed to coincide with major holidays.

3. Sloppy work? Fake!

Some fakes are very easy to spot. To do this, the consumer must carefully examine the clothing before purchasing Ralph Lauren. Noticed sloppy seams and small defects in the sleeve area? Touch the fabric. Is the material too hard? This means that this is a fake. This brand sews very carefully, and there are practically no defective goods. In addition, the clothes are made from 100% cotton and feel very pleasant and soft to the touch.

4. Determine fake by label

The photo shows the original Polo label.

In the Polo line, all labels are absolutely identical to each other and it does not matter at all what product it is sewn on - to a hat, shirt or boot. It is known that the machine that produces labels for Ralph Lauren is very expensive. Ordinary small companies that produce fake goods simply do not have the opportunity to purchase such a device. By the way, the brand does not change its principles: famous logo Their “polo player” has not changed since 1967, that is, since the very date of the brand’s founding.

5. Original Ralph Lauren logo

The logo is also very easy to spot a fake. On the original Ralph Lauren polo shirts it is embroidered very clearly and really looks like a horseman with a helmet on his head. In fakes, this helmet is either completely absent or made very carelessly.

The next detail by which you can distinguish a fake is the location of the “rider” on the shirt. If the logo on the shirt is small, it should be positioned at the same level as the bottom stitch of the button placket, perhaps a little higher. For the larger one, pay attention to the rider's stick: it should sit just below the level of the last button and end at the level of the button placket.

By the way, about the buttons: many buyers do not pay any attention to them, and they are easy to spot as a fake Ralph Lauren. The original polo shirts generally have only 2 high-quality plastic buttons with four holes, mostly white or slightly pearlescent. 3 buttons are only available on some Rugby models.

6. Ralph Lauren tags and tags

Other distinctive features original products - tags that have brief information about how to care for clothes. It is always sewn into the side seam at the bottom of the shirt. However, a similar detail is often found in fake polos. In this case, you should take a closer look and find the second tag - Supplier, which contains a little information about the factory where the shirt was made. If you haven’t found it, then this is an obvious fake.

7. Bottom of the shirt: the most important details!

On original Ralph Lauren polo shirts, the back is longer than the front. Clothing with a longer back began to be produced thanks to active sports, so that athletes would be more comfortable and would not catch a cold due to an open back. However, in Raplh Lauren this difference in length is less than two inches. On most fakes the bottom is flat.

8. Numbers on a shirt: a tricky way to spot a fake Ralph Lauren polo

Using the numbers on the shirt you can also identify a fake. The fact is that in one polo team there are 4, maximum 5 people, and their shirts are marked with the corresponding number. True, the number 1 practically does not appear on polo from Ralph Lauren, because, according to the rules of the game of polo, it is used to mark the weakest player. Number 2 is the strongest player, number 3 is the team leader, and number 4 is the defender. Thus, the numbers 1-5 may be present on the originals. On fakes, there may be numbers such as 9, 8 and even 10. Be careful!

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On the Internet you can find many sites that contain information designed to help you buy a real Ralph Lauren polo and expose the counterfeit/fake. Unfortunately, many of them contain outdated and/or incomplete information. You can see the clothes of fashion designer Ralph Lauren on the streets Russian cities...
How to distinguish an original Ralph Lauren polo from a fake
How to distinguish an original Ralph Lauren polo from a fake/fake one.
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In Russia, government officials are not shy about wearing horse polos.
Last weekend I was walking along Nevsky Prospekt and decided, having nothing better to do, to look for holders legendary polos. In a couple of hours I saw four. Three of them were owners of counterfeits. I have not seen any fake Ralph Lauren polos in the markets. This means that people most likely bought them in online stores and for a lot of money and do not know how to distinguish a fake from an original Ralph Lauren polo.
A medium-sized logo (polo price $100-125) is quite rare.
But the top end of a player's stick cannot be higher than the bottom (second) button of a men's polo shirt, unless this is the case when there is a large inscription on the chest.
If the polo has numbers on the sleeve or back, then they should be applied with rubberized paint or, more often, sewn around the entire perimeter.