Briefly about Samsung: history, achievements, country of origin of Samsung. History of Samsung (Samsung Group)

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Russians associate the Samsung brand primarily with the products of Samsung Electronics Co., Ltd. In addition, passenger cars that are produced in Korea at the Renault Samsung Motor plant and sold under the Nissan and Renault brands are quite well known in our country - Renault Koleos (Samsung QM5) and Nissan Almera Classic (Samsung SM3). By the way, in the homeland of the brand, in South Korea, in addition to the umbrella Samsung brand There are many sub-brands, but in Russia “umbrella” is promoted much more actively.

Samsung's activity in the electronics industry is developing in eight directions:

Mobile devices;

Telecommunication systems;

Household electronic appliances;

IT solutions;

Digital photographic equipment;

Semiconductors;

LCD monitors.

In addition to the electronics industry, Samsung Group also operates in a number of other industries.

Chemical industry. Its share in Samsung's turnover is small - about 5%, but this gives an impressive amount (in 2006 it was $6.11). The group's largest company engaged in the chemical industry is Samsung Total Petrochemicals. The petrochemical complex consists of 15 plants located in Daesan (South Korea). They produce household chemicals, general consumer chemicals.

Finance and insurance brings Samsung Group about $42 billion a year. At the same time, the concern's companies operating in this sector (the largest of them is Samsung Life Insurance) are mainly engaged in financial services for the concern itself and operate in the territory South Korea.

Heavy industry. The concern's divisions (the largest of them is Samsung Heavy Industries) bring about 10% of profit. They work mainly for the domestic market of South Korea. In addition, part of the export goes to the USA and China. The main activities include the construction of oil and gas pipelines and the production of tankers.

Company history

In the 1930s in Korea, entrepreneur Lee Byung-chul opens his own business producing rice flour. A small warehouse in Daegu becomes the beginning of the great history of Samsung. At this time, Korea was a colony of Japan, and it was quite difficult to engage in private enterprise in the country. However, already in 1938, Lee managed to create the first independent channel for exports from Korea to China and Manchuria.

Active development of supplies food products, such as rice, sugar and dried fish, made it possible to officially register the Samsung Trading Company trademark. The foreign (for Korea) origin of the name was a consequence of the far-reaching, ambitious plans of the Korean entrepreneur: by the end of the 1950s, Lee Byung was going to establish trade with the countries of the American continent. And after the landing of US troops on the Korean Peninsula, the products of the plant for the production of rice vodka and beer began to be sold to representatives of the allied forces. The Korean War put an end to this business. Warehouses were looted and burned, as were the company's main factories.

There is a legend that in the ruins of a burned house, Lee Byung found a hidden box with money, which he invested in his new business. It was a textile factory, a sugar factory, and later an insurance business. Lee Byung quickly grew rich, despite the fact that the average per capita income in Korea in the 1960s did not exceed $80. It is worth noting that at that time, even in the capital, Seoul, there was no constant electricity; electricity was supplied for several hours a day, and there was no centralized water supply. Not surprisingly, a quick military coup overthrew Syngman Rhee, the president and close friend Lee Byung, who, as a wealthy entrepreneur, was part of the inner circle of the disgraced ruler. Lee Byung-chul himself was imprisoned for bribery and close acquaintance with the ousted president.

The new president of South Korea, General Park Chung-hee, began industrial and economic reforms. A program for the development of the industrial sector of the economy was developed, an increased focus on exports was supported by close relations with the United States, it was supposed to take out foreign loans, purchase raw materials and modern technologies, and use the profits received again to purchase raw materials and equipment. Korean reformers concluded that a stable economy should rely on large concerns, but they had to be created in as soon as possible Therefore, government credits and loans were provided to Korea's most prominent businessmen. They were provided with government orders, while certain legal and tax breaks made it possible for small businesses to grow into large conglomerates. Lee Byung-chul was among the successful entrepreneurs.

Thus, 30 large companies were created (chaebol - “money families”). Among them, in addition to Samsung, were Daewoo, Hyundai, Goldstar (LG), etc. Each “money family” had its own direction: Daewoo - car production, Goldstar - household appliances, Samsung has electronics, Hyundai has construction, etc.

The South Korean economy was growing at a rapid rate of 6 to 14% per year. The increase in exports during this period was 30%. So in 1969, when Samsung, after merging with Sanyo, began producing black and white TVs, only 2% of the population in Korea itself had them.

The merger of Sanyo and Samsung marked the beginning of one of the largest sectors of the Samsung Group - Samsung Electronics. The company managed, albeit with heavy losses, to survive economic crisis 1980s. The price of the crisis is several non-core divisions and a sharp reduction in the number of subsidiaries. With Lee Gong Hee joining the board, a whole range of reforms was proposed, which involved not only a complete restructuring of the company, but also a change in the very foundations of management: the company had to fully comply with the conditions of the free trade law. Proposals to change the policy regarding external investors were supposed to increase the company's attractiveness for subsidies, since the conglomerate lost financial support from the state.

Until the 1980s, shares of companies included in the concern were circulated only in South Korea, and were in fairly low demand from investors. The reason is traditionally Asian management based on the principles of Confucianism: the board was headed exclusively by representatives of the Li family. External investors had no leverage over decision-making in the management of companies. In addition, traditional management implied lifelong employment and promotion career ladder for long service.

When developing the new emblem, Eastern philosophy was not avoided. According to company representatives, “the elliptical shape of the logo symbolizes movement in global space, expressing the idea of ​​renewal and improvement.” These changes continued until the 1990s.

In 1983, the production of personal computers was opened.

In 1991-1992, the development of the first production of personal mobile devices and mobile telephony was completed.

In 2010, Samsung Corporation and Panasonic began selling 3D TVs in the USA. At the same time, Samsung Electronics had already managed to sell the first product model the day before. The 3D TV cost the buyer $3 thousand. In the kit he received two pairs of glasses for viewing images in 3D format and a Blu-ray player.

In September 2015, Samsung launched its own payment system in the United States - Samsung Pay. It allows you to make cashless payments using your smartphone. To implement this opportunity, NFC technologies are used simultaneously (to make a payment you need to bring the smartphone almost close to the terminal) and MST, which allows you to use the smartphone as a regular plastic card with a magnetic stripe. To achieve this, the device features innovative induction technology capable of generating a magnetic field similar to a bank card. The terminal recognizes the field as a regular card and completes the transaction.

In April 2018, Samsung introduced to the home market new model Galaxy J2 Pro is a “smartphone” that does not have modules to support 2G or 3G, and also does not have the ability to connect to Wi-Fi networks. Target Audience“smartphone” - local students who are trying to avoid distraction due to the Internet.

At the moment, companies that are part of the Samsung Group concern are engaged in electronics and microelectronics, chemical industry, construction, automotive, heavy industry, finance and credit, insurance. The structure of the concern includes the full cycle of electronics production, starting from the extraction of resources, their processing and ending with finished products. Most divisions of the conglomerate perform subordinate functions to companies directly involved in the manufacture of finished electronic products, and work exclusively for the concern or only within South Korea. This feature is clearly visible from the distribution of profits across divisions, thus the main income of the concern comes from the electronics industry.

Brand history

Logo of the Samsung Byeolpyo pasta company (1938-1958)

As is easy to see, he bears little resemblance to modern image. However, the first step towards it was taken in 1969.

Samsung Group logo (1969-1979)

The successful development of Samsung Electronics has given impetus to a new change. This is the famous “umbrella” logo of the Samsung Group “Three Stars” for the entire concern (late 80s - 1992).

At the same time, the “electronic division” used its logo.

And in 1993, their “merger” occurred, and they began to use single logo, and the “electronic” version is clearly taken as the basis. Apparently. Even then, the concern’s top management was aimed at the global market. And the logo had to be understood by everyone.

The name Samsung means “three stars” in Korean. Perhaps this was the personification of the three sons of the company's founder, Lee Byung-chul.

Until 2008, Samsung was run by the youngest son of the founder. This went against all traditions of inheritance in Asian families.

Lee Byung-chul had very big plans to conquer the market, because as soon as he more or less established his activities, he gave the company a name that was unusual for Korea - Samsung Trading Company with an eye to conquering Western markets.

But everything was not so smooth - Lee even managed to go to prison, when the time came for changes in the Korean economy and 30 concerns were created to support it, then thanks to Lee’s energy, Samsung began to flourish. Each company was assigned its own industry; Samsung took up electronics.

In 2012, a large-scale patent dispute between Samsung and Apple entered an acute phase, which was initially initiated by an American corporation, which in the spring of 2011 filed claims against the South Korean concern regarding copying the design of the iPhone smartphone and iPad tablet. One of the key issues in this conflict was patent proceedings in the United States. In August 2012, a US court found Samsung guilty of copying the design and technology of iPhone and iPad mobile devices and ordered them to pay compensation to their manufacturer Apple in the amount of $1.051 billion. Throughout the year, trials were held in different countries of the world. Samsung won in the UK and Japan. And in the homeland of the brand - South Korea - the court made a sensational decision in the case of mutual claims between Apple and Samsung: they were found guilty of illegally using each other's patents.

In October 2013, Samsung began selling the Samsung Galaxy Round, the world's first smartphone with a glass concave screen. The remaining characteristics are typical for smartphones in the 2013 Galaxy line: a screen measuring almost 6 inches and Full HD resolution, a quad-core processor, a 13-megapixel main camera, and the Android 4.3 operating system. The price of the new product in Korea will be $1000. In a year, Korean companies promise to release devices that can be rolled into a tube.

Sources: ru.wikipedia.org, 7faktov.ru, samsung.com

Love stories

My poor samsung phone I’ve already fallen dozens of times on the floor, on the asphalt, and wherever I’ve fallen, but it continues to serve me faithfully.

Samsung is a really cool brand! There are many stories, I’ll tell you one: how I won a box of cognac)). This happened in the long-ago 90s, the country was in chaos, anarchy and devastation. In the village, in order to watch TV, my aunt had to buy powerful stabilizers that increase the voltage; the voltage in the network was 160-170 volts at best, a 100-watt light bulb shone like a 40-watt one. My aunt’s next telly burned out (2-3 years is the usual lifespan of our tellies at this voltage), and I went to Kazan to buy a new one. I accidentally met a friend who advised me to buy Samsung. The main thing that surprised me was the ability to operate on 110 volts. I won’t talk about the brightness, richness of color and clarity of the image, this is a separate story)) I brought it to the village, naturally the neighbors came, how could we not live without it, we don’t live in the city. The neighbor brought his cool stabilizer and is trying to connect the TV. I told him that this thing is not needed for Samsung, word by word they started arguing: how can a TV work without a step-up voltage stabilizer, if the lamp barely shines! We bet on a box of cognac, and the neighbor invited half the village to drink his winnings. I insert the plug directly into the socket, turn on the TV using the remote control (the remote control is also a wonder) and a miracle! shows my Samsung! And as it shows! In general, I did not offend the guests invited by my neighbor, and we all washed the purchase together. For many years, friends and acquaintances came to marvel at a miracle that was real in those years - a Samsung TV. It is clear that in the entire village if there is a TV, it is only a Samsung brand. How many years have passed, but the smoking room is still alive! True, it turns on after 3-5 minutes and the colors have faded, but it works! flawlessly and honestly!

My favorite brand all my life is SAMSUNG. Almost all the equipment we have in our house. I often recommend her to friends. But I am constantly haunted by failures with her. It so happened that my friends had to give me a gift a few days before my birthday. I was given a Samsung digital camera - my joy knew no bounds. I am passionate about photography, so the gift was very valuable to me. On my birthday it was heavy rain, but he didn’t stop me. But in vain... As soon as I went outside, a passing car doused me from head to toe with water. Out of surprise, I dropped the camera and it broke. And two weeks ago I bought myself a brand new SAMSUNG DUOS. I thought about how great it would be for me in St. Petersburg with two SIM cards - I won’t miss a single call! 3 days ago he fell out of his pocket onto the car seat. When I realized this, the car was already far away... But I will definitely try to buy myself the same one soon!

My favorite brand is undoubtedly Samsung. All equipment (even the new LED TV) is Samsung. We are connected by many things - quality and responsibility, design and functionality, guarantee and information content.

He completed an internship at Communications College No. 54 at the Samsung plant (in the Kaluga region). I was impressed by the high level of work of the plant and the training of the staff. Also at this plant we had a competition/exam, for winning which I received a tablet, and at the end of the evening of the exam we had a banquet with the national cuisine of Korea. It was cool!

Ever since childhood, my parents preferred Samsung brand equipment. There was a case when my father came to the store and was going to buy a TV from this company. Having bought it, he was offered to take part in a drawing for a special prize; he naturally agreed. I filled out the form and gave it to the consultant. After some time, the start of the lottery was announced. He was among the top three winners, taking second place! He was given a prize - a VCR and several films! When dad came home he told us about it, mom was happy. I was about 7 years old at the time and, as you understand, I didn’t understand what kind of thing dad won. One fine evening I was left alone and went to understand the VCR, inserted my toys into it, tinkered with it, tried to insert cassettes too, but it was turned off, and nothing worked for me! In the end, I broke it, and dad punished me.

On my wedding day, in the traditional place where the newlyweds were walking, an advertising presentation of digital technology was held. And we were given several photographs taken on it as a gift. The equipment was Samsung

There was once such a story: I bought a TV and a VCR in the nineties, in a company store. When checking the product, they found a fault, replaced it and new technology Also, shortcomings and poor quality of assembly and installation of equipment were revealed. Disappointed, I took the money and did not buy anything in this store. A day later I went to the Samsung brand store. I bought everything I wanted there - they checked it, the quality is good. I bought it and still don’t regret the purchase. And now everything works and functions like new, it has never broken down or given rise to any problems in terms of quality of work and functionality. Now, of course, I have purchased everything new, but from the same brand, which I don’t regret at all! My Samsung cell phone fell out of my pocket when I was building a summer house and crashed from 8 meters onto the cement floor in the basement. I only discovered this when I heard the call ring... And it didn’t even crack

The history of the Samsung industrial group, one of the monsters of the modern global economy, began in 1938, then in a unified Korea. An enterprising resident of the town of Daegu, trader Byong Chul Lee, decided to expand his business and, together with his Chinese partners, founded a rice trading company. Things were going well, the company was exploring new areas of activity, the staff was growing, and in 1948 it was decided to give the company a fashionable “American” name: Samsung Trading Co. There is no clear version about the origin of the word Samsung (pronounced “Samson”), but the most common version is that in Korean it means “three stars.” Perhaps the choice of name is related to the three sons of the company's founder, Byong Chul Lee, one of whom, Kun Hee Lee, currently heads the industrial group.

In 1969, the company made a breakthrough into the advanced electronics industry practically from scratch. Together with the Japanese company Sanyo, Samsung Electronics Company “SEC” was created, which specialized in the production of semiconductors and a few years later became the property of Samsung.

A serious step forward in the history of the company occurred in 1969, when it, together with the Japanese company Sanyo, opened a workshop in South Korea for assembling black-and-white Japanese televisions. Already in 1973, a full-fledged large-scale production of various consumer electronics was established in the city of Suwon, and the joint venture came completely under the control of Samsung Trading Co and turned into the Samsung Electronics Corporation.

Having started its activities in the consumer electronics market practically from scratch, within a few years Samsung Electronics took a prominent place in it. By adopting Sanyo technology and then concentrating on the production of semiconductors, the corporation eventually became one of the largest and most famous electronics manufacturers in the world.

In August 1973, the corporation's headquarters moved to Suwon, South Korea, and by December, construction of a consumer electronics plant was completed. Later, the Korean company Semiconductor Co. joined the corporation, marking the beginning of mass production of washing machines and refrigerators.

By 1978, a sales office was opened in the United States, and Samsung Electronics' export volumes exceeded $100 million. In 1979, the first consumer video recorders were released.

In 1980, Korea Telecommunications Co. joined the corporation, which was then renamed Samsung Semiconductor & Telecommunications Co.

In 1983, production of personal computers began (model: SPC-1000). And in 1983, the 64M DRAM chip with a memory capacity of 64 MB was released, SAMSUNG was the first to release a player capable of reading regular CDs, CD-ROMs, VIDEO-CDs, PHOTO-CDs, CD player - OK. A year later, a sales office was opened in England and a plant for the production of VCRs in the USA, and construction of the largest plant for the production of microwave ovens (2.4 million units per year) was completed.

In 1986, the Korean Management Association awarded Samsung Electronics the " Best company year." The same year was marked by the release of the ten millionth color television, the opening of sales offices in Canada and Australia, and research laboratories in California and Tokyo (Japan). In the fall of 1988, a representative office appeared in France, and the corporation merged with Samsung Semiconductor & Telecommunications Co.

By 1989, Samsung Electronics ranked 13th in the world in the production of semiconductor products and opened factories in Thailand and Malaysia. In 1992, factories were launched in China and Czechoslovakia, and the company itself was included in Group A, according to the international credit rating. In order to improve the management structure, in December of the same year, Samsung Electronics switched to unified system presidential administration.

In December 1991, the development of personal mobile telephone devices was completed.

In August 1992, the development of the mobile telephone system was completed.

The company's early logos featured three stars. But in 1993, Samsung, considering the previous logo to be inconsistent with the image of an international corporation, decided to replace it. It was then that the modern emblem we are accustomed to saw the light of day - a dynamically inclined blue ellipse with the company name written inside. Excellent design and a large-scale advertising campaign did their job: the logo became one of the most recognizable in the world. Advertising students at leading universities are now studying the Samsung logo change as an example of an exceptionally successful rebranding.

In 1994, sales reached US$5 billion, and the Mukoonhwa Factory, using disabled workers, opened in November. By 1995, exports exceeded US$10 billion, and in February Samsung Electronics acquired a 40.25% stake in computer company AST Co. (USA).

In September 1996, Samsung Electronics products were recognized as meeting the ISO-140001 standard.

In May 1997, the company became the first exporter of CDMA equipment to Shanghai (China). The company was elected as an “Olympic Partner” in the “Wireless Communications Equipment Manufacturers” category.

Sprint Co. shipped personal communications devices (PCS) in June. (USA). And in July, the lightest in the world was developed cell phone CDMA weighs 137g.

By 1998, the corporation captured the main share of the LCD monitor market and began mass production of digital TVs. In 1998, Samsung released a new model of DVD player, where specially developed ADAT technology allows you to view discs recorded in the NTSC system on PAL and SECAM TVs without loss of image quality. Diamond heads were introduced into them, the number of which reached six. In March, development of the world's lightest personal telephony device (PCS, model SPH-4100) was completed. In January 1999, Samsung Electronics received the "Best Consumer Electronics Company" award, awarded annually by Forbes Global magazine.

Samsung Electronics is a global leader in semiconductor and telecommunications equipment, as well as in digital convergence technologies. The company employs about 70 thousand people in 87 offices in 47 countries. The company has four main divisions: Digital Media Network Business, Device Solution Network Business, Telecommunications Network Business and Digital Appliance Network Business.

Samsung has manufacturing enterprises in Mexico, Portugal, China, Thailand. Samsung is also largest producer cathode ray tubes (Samsung Display Devices Co “SDD”) and has factories in Korea, Malaysia and Germany.

Together with the American company General Instruments, it developed equipment for high-definition television. Samsung still lags behind Japanese companies, but is developing faster than them.

Labor productivity at Samsung is assessed not by the quantity of products produced, but by its quality.

The most profitable for Samsung was the production of semiconductors. Samsung has mastered the production of 64-bit microprocessors with a clock frequency of 800 MHz, which is designed for digital image and sound processing in TVs, camcorders and VCRs.

During the period 2000-2002, Samsung Electronics' position in the global ranking rose by 8 points, and the brand value increased by 30%.

Samsung Electronics knows that its future depends on its customers, so its main goal is to satisfy their needs. The main idea of ​​developing the corporation's business is the ability to offer the consumer exactly the product in which he is most interested.

An equally important task for Samsung Electronics is the desire to increase profits for shareholders. To this end, the company continues to work, striving to expand its position in the global market as a global corporation.

Samsung Electronics sees itself as leading the “Era of Revolutionary Digital Convergence”; our task is to turn this vision into reality by turning our company into a digital one - Digital-? Company,” this is how the essence of Samsung Electronics’ philosophy is formulated on the corporation’s official website. The company began putting this philosophy into practice back in the 1990s in all areas of its activities, including the production of televisions.

Samsung Electronics is always looking for ways to change and improve the world. The company's efforts are aimed at protecting the environment, supporting culture and sports, and developing social programs beneficial to society.

Today it is difficult to find an industry in which Samsung divisions are not involved. Literally everything is produced under this brand: from microwave ovens and toasters to digital cameras and stereo systems, from cars to ocean-going ships and aircraft. In the domestic market of South Korea Samsung The Group is also engaged in financial transactions, insurance and security activities, as a result of which it forms more than 50% of the country’s total budget. Almost half a million employees work in the corporation's representative offices around the world, and the South Korean city of Suwon, where the headquarters of Samsung Electronics is located, has long been called “Samsung City.”

Many of us know about the existence of such a company as Samsung. Until recently, it was associated only with large household appliances: washing machines, refrigerators, air conditioners, microwave ovens and so on. But over the past few years, the company has released a huge amount of high-quality electronics, and now, when it comes to Samsung, only gadgets come to mind first. Let's find out in more detail what kind of company this is and in what country it was founded.

A Brief History of Samsung

Let's start with the fact that Samsung is a Chinese and part-time South Korean company . Few people know that the history of the brand begins with the production of... rice flour! Young entrepreneur Lee Byung-chul opens an independent supply chain to China during such a difficult time to open own business. Over time, Li Ben exports rice, sugar and dried fish, registering a company called Samsung. Already in the 50s of the 20th century, Lee was trying to cooperate with America.

IN turning point military coups and a change of government, an ambitious businessman stops his activities and goes to jail for his close collaboration with the overthrown president. But after the end of the Korean War, roads began to open for entrepreneurs. The new government, led by President Park Chung-hee, is accommodating people like Lin Byung.

At this time, many successful companies were created, among which was Samsung, focused on creating electronics. So, we figured out what kind of Samsung brand it is: whose company, which country. How can you find out which build your device is from, even though you see the logo of that company on it?

How to find out the country of assembly?

Let's say you are holding a Samsung smartphone in your hands and you are interested in finding out the real country of origin. Of course, the inscription on the battery standardly states that the gadget was made in China. But the device itself may be a fake. To find out for sure, you need to find out the IMEI address. This is very easy to do, you need to:

• Go to edit phone number;

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