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The question of how to open a newspaper is asked by many people - professional journalists and advertisers, entrepreneurs and public figures. Whatever category you belong to, keep in mind: although the organization of the publishing process itself is quite simple, then “pitfalls” begin that can drag down even the most ingenious idea. Moreover, you definitely won’t be able to “hook” one hundred percent of the target audience, as it could have been ten or twenty years ago, because today some people don’t read at all paper newspapers, preferring online publications.

Publishing your own newspaper: a short action plan

According to Russian legislation, you can print any newspaper products with a circulation of up to 999 copies inclusive and distribute them without registration. But we will consider serious volumes, that is, from a thousand copies and above. You will need to do the following:

Explore target audience, agree with specialists to work on materials and begin production.
Contact the regional representative office of Rospechat and apply for registration of a new printed edition.
Prepare the first issue (or better yet, several at once), managing the process of creating and selecting materials in accordance with the structure of the newspaper. You can develop your own unique content, as well as use materials permitted for republication (do not forget to indicate the author and source).
Complete editing and layout of materials to obtain a layout ready for printing. The layout of the first release can later be used as a template for subsequent releases.
Submit materials for printing and receive copies in hand. By this point, you should already have thought out a plan for selling the newspaper.
Distribute the circulation to planned retail outlets in accordance, while concluding appropriate agreements.

It should be noted that the specifics of each item of work greatly depend on the topic. For example, if you are thinking about how to open an advertising newspaper, then to collect material you will have to cooperate not with journalists, but with advertisers.

Possible difficulties

Most publications, with the exception of purely informational ones, create certain difficulties that must be encountered at the initial stage. Let's take a closer look at the possible pitfalls.

Payback, demand and advertising

Practice shows that publishing your own newspaper without advertising is a non-profitable and most often unprofitable business. Firstly, the circulation is almost never sold out entirely. Secondly, if you include the cost of each issue in its wholesale price even before retail sale, then the final price will be too high, and no one will buy the newspaper. Advertising is the only way out, as you can easily guess by flipping through any newspaper: almost no one can do without advertising.

This means that you will need to negotiate with advertisers and maintain cooperation with them, while competing with other publications and monitoring three processes at once:

so that advertisers perceive your newspaper as good tool disseminate information and were willing to pay you;
so that there is not too much advertising in the newspaper and so that it does not lose its attractiveness for readers;
so that the theme of advertising materials corresponds to the general theme and “hits” the target audience.

Should be worked out separately feedback and collecting statistics so you can prove to the advertiser that he is not wasting his money. If you are thinking about how to open a free newspaper (no matter for what purpose), then you need advertising like air, since the intended monetization of a particular information campaign is too random a process to consider it seriously. Without financial support in the form of payments from advertisers, newspaper publication becomes unprofitable.

Information competition: breaking the vicious circle

The hardest thing is for a newspaper that has just appeared in the information field: advertisers do not consider it seriously, readers know little about it, and as a result, revenues are reduced to a minimum. The only way to overcome this is to start your own advertising campaign to promote the newspaper and get the word out.

For readers to like a newspaper, it must be useful. If you want to occupy a strong niche in the information space, ensure that you generate as unique and in-demand material as possible. For example, think about how to open your own classified ad newspaper. This is far from what professional journalists usually imagine when publishing a newspaper, but it is really relevant for people.

But first you will have to deal with two other problems: studying information trends (what is most interesting to people and what is least “explored” by other publications) and collecting information (for example, organizing an electronic or telephone service for accepting advertisements). This will allow you to create your own regularly updated database for printing newspapers with advertisements.

Media in politics, economics and social activities

If you still want your publication to have a specific topic related to current events for people, be prepared for great difficulties:

You should enter into this area only after drawing up a business plan, since the first few weeks or even months of the project will require investments, almost certainly not bringing profit. Make sure you can afford it.
Get ready to participate in " information wars", even if you don't want to. Remember that any material that has the slightest resonance can cause someone's dissatisfaction, and it is difficult to predict in what form it will be expressed.
Make sure you always have fresh materials. To do this, you will need not only to register the media, but also to establish a legal entity with a permanent staff.

It is important to combine professional efforts with marketing calculations, since a thematic publication is a complex information and market product that must simultaneously be in demand and sellable. Remember that the reaction of readers is always only partially predictable, and the error of calculations here is much higher than when selling “real” goods.

Use for personal interests

If your financial and personal capabilities allow you to invest in the mass distribution of any materials, then evaluate the feasibility of opening your own newspaper - primarily from the point of view of real efficiency, not prestige. There are two more rational ways:

Pay an existing publication for the placement of the materials you need.
If you really need it and if finances allow, buy an existing edition.

Remember that prestige in the information space is short-lived, and finances need to be managed wisely, even if your capabilities are truly great.

Establishment of a legal entity and personnel selection

Organization legal entity Publishing a newspaper is not a very difficult matter, especially if you have the support of a qualified lawyer who can tell you how to avoid bureaucratic delays. Use a simplified taxation scheme based on the difference between income and expenses - this will protect you from having to pay taxes on unprofitable circulations.

If you are not thinking about how to open a newspaper of free advertisements, but about a full-fledged information publication, then you will need:

chief accountant;
editor;
layout designer;
journalists - two or more;
photographers;
couriers for newspaper distribution.

If successful, you can expand the publication and add new sections - then new editors and journalists will be needed, especially if you plan to do reports and interviews. If your newspaper contains advertising materials and announcements, then you will not need journalists, editors and photographers. In addition, the best step is to hire a professional manager on a regular basis or on an outsourcing basis for marketing optimization of the project and development of materials.

Prospects and estimated payback

The cost of a copy when printed in a professional printing house can average 5–10 rubles for a relatively small volume. The cost increases as the number of pages increases and decreases as the circulation increases. The average cost of a thousand copies of a newspaper will thus range from 5,000 to 10,000 rubles.

Transportation costs vary widely, and the included salary costs for full-time employees are divided by the number of newspaper publications per month. Statistically, a weekly newspaper includes from 15,000 rubles in additional expenses. Thus, publishing one thousand copies per week will cost from 20,000 rubles.

Wholesale sales of an edition at a price of 15–20 rubles will bring you, respectively, 15,000–20,000 rubles. To get a profit, you will need to either increase the selling price or contact advertisers. Publishing an average of one advertising unit for every two pages will allow you to double your income and receive 15,000 rubles in net profit from each circulation, that is, 60,000 rubles per month. Of course, these are only approximate calculations based on statistical data.

Thus, publishing a newspaper can be recommended as a business only to those who are ready to work on the project, optimizing it from a marketing point of view and maintaining contact with advertisers. Otherwise, you can expect the maximum to cover expenses with income, reaching zero, if not minus. To create a successful media outlet, a full-fledged development of the project is required - just the desire to publish a newspaper is clearly not enough.

The printing business today is experiencing a rapid decline. Any publication pays for itself in an average of 5-7 years and the publisher has to work practically at a loss, investing huge amounts of money on promoting the newspaper or

The lion's share of our society prefers to study online projects rather than read printed materials. Therefore, it is logical that many publishing houses are switching to electronic form of their newspapers and magazines.

An online newspaper is an electronic version of periodicals that are published and developed on the Internet. They read such a newspaper directly online on its official website.

What are the advantages of running such a business?

Advantages of an online publication

All the advantages of an online newspaper can be divided into the following groups:

Your own newspaper as a business idea - prospects, risks and pitfalls of business are discussed in this video:

Business plan for an online newspaper

The first step is to decide on the main topic of the publication and the audience for which the information will be intended. It is worth carefully analyzing what type of publication will be of interest to resource visitors.

You can write news articles yourself, or use the services of freelance journalists who work for. For a high-quality and interesting e-newspaper, you need exclusive content that will favorably emphasize the uniqueness of the site against the background of other news clones.

If freelancers have been found, you can safely create a staff of employees who will work on a permanent basis. It is imperative to discuss payment terms and material requirements with them.

It's also worth getting technical support, an experienced webmaster, a qualified designer, photographer and other specialists. They will significantly relieve your schedule, and the freed up time can be used to think about ways to develop the newspaper.

The next step is to decide on the frequency of publication. At first, one or two publications per month will be enough, provided that the news feed is updated regularly. During this time, you can identify and correct the mistakes made, and then increase the frequency of publication.

The main source of income for an online newspaper is the placement of advertising posts, banners and various affiliate programs on its site. You can also make a profit by providing additional services.

These include:

publication of paid advertisements;
placement of a directory of commercial and government agencies cities and so on.

Online newspaper promotion

To develop the resource and receive additional traffic, news aggregators are used. This is a service that collects and structures news in automatic mode. To do this, you need to register your newspaper on large aggregators on the network, on traffic exchangers. You can also look for sites that share traffic yourself.

How to promote an online newspaper and make it popular?

Another powerful way to popularize an e-newspaper is promotion in and social networks. You can find out how to create a group for the online newspaper VKontakte

Now almost all serious electronic publications have their own account on Facebook and Twitter. These two resources are considered the best in terms of increasing traffic and popularizing the project.

Cost and profitability

Depending on how much work you do yourself, the starting capital of the project will depend. Option one: you create and layout a newspaper yourself, write articles or collaborate with freelancers - the starting capital will be minimal, about 30-40 thousand rubles.

Option two: you hire a full-fledged staff, which includes designers, photographers, layout designers, and journalists. In this case you will have to spend:

for design 20 thousand rubles;
for layout 25 thousand rubles;
writing articles 20 thousand rubles per issue;
newspaper advertising 30 thousand rubles;
payment for photographer services is 20 thousand rubles.

You can also add rent for an office to the list of expenses, which may be needed if the newspaper employs a full-fledged staff. Thus, about 20-30 thousand rubles should be added to the initial cost.

The total amount of capital will be more than 100 thousand rubles. The amount of this amount depends on the number of pages, content, frequency and much more.

The profitability of the project also depends on many factors - the number of provided paid services, number of subscribers, etc. For example, if more than 1,000 readers subscribe to an online newspaper, then you can calculate a stable income of more than 90 thousand rubles per month.

Creating an online newspaper is a fairly profitable direction. The secret to success in this case is a competent approach and careful consideration of each point of this plan.

The topic should be in demand, the design should be interesting and attractive, the information should be updated regularly, and using the site should not be confusing or difficult for the reader. You need to take into account the interests of subscribers and constantly work on the development and promotion of your project.

You can learn how to work with an online newspaper in the following video:

Open Microsoft Word. Double-click the Word icon, which looks like a white “W” on a blue background.

Click Create.
The white rectangle is located at the top left of the screen. This will open new document.
- Skip this step on Mac computers.
Indicate the name of the newspaper. Print the name of the newspaper or your desired headline on the page.
Start on a new line.
Click the button

in the document to go to a new line.
- This step will allow you to add columns, but at the same time leave the name of the newspaper as is.
Click Page Layout. This tab is located on the blue ribbon at the top of the Word window. This will open a toolbar in the ribbon. Page layout.
Click Columns. This item is on the left side of the panel Page layout. A drop-down menu will appear on the screen.
Click More Columns…. This item is at the bottom of the list Columns. A window with additional options will appear.
Select the number of columns.
For example, click

Two at the top of the window to divide your newspaper into two columns.
- You can also specify a number in the “Number of Columns” field by selecting the required number.
Select the Apply drop-down menu. The field is located in the lower left part of the window.
Select Until end of document. Select this item from the drop-down menu to apply the number of columns to the entire document except the header.
Click OK. After that Word document will be divided into the selected number of columns.
Add text content.
Start with the title, then click the button

and print the section. When you get to the end, leave a couple of blank lines and then enter the next heading and type the next section.
- As you enter text, the columns will be filled from left to right.
Insert photos.
Click where you want to insert the photo in the newspaper, then click tab

Insert, then

Drawing, select an image and click

Insert in the lower right corner of the window.
- The photo can be reduced or enlarged by dragging the corner of the image.
- Click on a photo, then select a tab Format, further Text wrapping, then choose a wrap option to wrap the text around the image.
Center the newspaper title. Click tab Home, highlight the title text, and then click the Align Center icon of centered horizontal lines in the Paragraph block.
Change the newspaper format.
The program allows you to add many different details before saving, but the most commonly changed parameters are:
- Font and text size- select the part of the text that you want to change, then click on the downward arrow to the right of the current font in the “Font” block of the tab Home. Now select the new font and font size from the numeric drop-down list next to the font.
- Bold title style- highlight the title you want to change, then press AND in the Font block to make the text bold. You can also press the buttons H or TO to choose whether to underline or italicize text.
Save the newspaper. Press the keyboard shortcut ^ Ctrl+S (Windows) or ⌘ Command+S (Mac) to save the newspaper, then select a folder to save, enter a name and click Save. Your newspaper is ready!

Creating a newspaper or newsletter is rewarding and rewarding. With its help you can inform your family latest news or tell employees about new events in the life of the company, or even show, say, students what journalism is! The Microsoft Word editor makes it possible to create newspapers and newsletters without any problems, which we will actually tell you about now.

Method 1 of 3: Newspaper Design
Take some newspapers.

Get inspired by what you see on newsstands. Look and think what is successful and what is not so good. Watch and learn how to position headings and images to attract the reader. Try to understand how all these basic elements of a newspaper interact.

Stories are the essence of the newspaper, most of the text.
Images too important point, because they break up the walls of text and provide context for stories. Captions that explain the meaning of the images are also important.
Headings are the first thing the reader will see. It is the headlines that help readers understand whether they will buy the newspaper or not.
Sidebars - These provide additional information about the topic of the story.

Before starting work, you need to think over a template. That's right. It will be a good idea to have a sketch of what the newspaper should look like in your head or in your drafts before you even open your word processor.

Draw different pages. The first page is significantly different from the rest, and different sections may have slightly different styles. Draw the lines to see how the columns affect the look of the page. Too many columns - the text seems too crowded. Too few columns - everything seems somehow blocky, angular... Arrange text blocks differently. Place text around images, place an image below or above the text, in general - see for yourself. Experiment with the position of the headings. Headings, as you remember, should attract the attention of readers, but not distract them.

Decide on the page size. In America, for example, the standard format is 37x55 centimeters. Yes, you can do something different in a text editor - but will you print such sheets on a home printer?

Refer to the newsletter format. So, just two columns and a standard A4 sheet. The fold of newspaper sheets still affects the design. A regular newspaper is folded in half horizontally to keep important content on the top half of the front page.

Collect all your articles in suitable formats. If you're into design, you'll likely have articles from a variety of authors. Make sure you can work with the format of these articles so that there are no problems later.

Method 2 of 3: Making a Newspaper
Create a new document in a text editor.

Once Word is open, you can either simply create a new document or create one from a template.

Templates: Template menu, Newsletter section. There you can choose from a variety of templates created by Microsoft. These templates often include instructions on how to change the text and images. Templates are an option for those who are in a hurry and want to make a newspaper as quickly as possible.
Those who want to do everything themselves can choose to simply create a new document.

Change the page size. If you have chosen a newsletter format, you can leave the default dimensions. If you want a full-scale newspaper, you will have to change a few things:

Open the Page Layout > Page Setup tab. There, click on the arrow at the bottom right. In the window that appears, open the Paper tab, and select Custom Size from the drop-down menu. Set the width to 15, height to 22. Ignore the program warning that the document has gone beyond the print margins. If you don't print at home, this is not a problem. Without a widescreen monitor, viewing a page will now be difficult.

Create a title. Double-click the document header section that is located above the top border. Open the Header & Footer Design tab. There you can insert dates, page numbers and change the position of headings.

As a rule, a different headline is placed on the first page of the newspaper. The name and dates are quite appropriate here. To set a different title for the first page, go to Design > Options > Different First Page. You can change the font and style of the title in the same way as you can change the font and style of regular text. You can draw the title in a graphics editor and simply paste it into Word as an image. Method 3 of 3: Filling with Content
Columns.

Word can automatically create columns to format the content you add. However, you have several options here. To access column creation, go to the Page Layout > Page Setup > Columns tab.

Set the number of columns you want to see.
By clicking on More Columns you will have access to creating custom columns. Place the cursor where you want to make a change to the column, go to More Columns > This point forward and click Apply to. Everything above the cursor will not change, everything below will change.
It will be useful to take into account how the article will look with a given column length. Believe me, working on speaker parameters is a difficult moment.

IPictures. Through the Insert tab, open the folder with pictures, select the ones you need and insert them. The text editor will insert the image where the cursor is. Then the Format tab will open.

You can move the image and change its size with the mouse. You can change the way the text wraps the image using the Arrange > Text Wrapping menu. To freely move the image around the page, click on the Position button in the Arrange menu. Select any option in the With Text Wrapping section. This will unlock the image and allow you to move it wherever you want.

Captions for pictures. In Word, you can add a caption to any image inserted into your document. Everything is simple here - right click on the image, Insert Caption option. In the window that opens, you will need to enter the signature text itself.

Checking the Exclude Label field will prevent the editor from printing a general label before your signature. You can change the font and style of your signature in the same way as you can change the fonts and styles of all other texts.

Side stripes. You can add them (and more) using the Insert > Text Box menu. The text editor will offer several styles to choose from, although you can always draw your own by selecting the Draw Text Box option from the bottom of the menu.

Text fields can be moved and enlarged/reduced.

Font and style. So, you have the contents of the newspaper. Why not play with styles now? You understand, the more convenient it is to read the newspaper, the better! Good choice font is much more important than you might think!

Experiment with headlines until you find the best combination of size and look. Make sure the newspaper is in plan appearance homogeneous. Yes, the templates may change slightly from section to section, but the general aspects (font, font size, etc.) should remain the same.

Decide on your colors. Traditional newspapers use color sparingly for both dramatic effect and for economic reasons. Color printing is significantly more expensive than black-and-white printing. Decide what elements of your paper, if any, necessitate the use of color.

However, if you distribute the newspaper in digital format, do not deny yourself anything, but also know when to stop.

Double-sided printing. To make everything look like a real newspaper, you need to print on both sides of the sheet! here you need to go into the printer settings and check if it can do this.

Final edit. At the final editing stage, you should find all the errors and typos that managed to hide from you until this very moment. And in general - find and fix all problems. Check everything, because the quality of your publication will directly depend on how well you check everything!

To make your newspaper look completely newspaper-like, choose one of those fonts that are often used in popular newspapers. Finding such fonts on thematic websites will not be a problem.
Newspaper style templates are good. Some sites even offer everyone the opportunity to download templates for text editors, with which you can create newspapers... or something very similar to them. Using these templates can save you a lot of time.

Every schoolchild can type simple text in Word, but sometimes it is necessary to divide the text into columns . You may need to create school newspaper or you want to publish your own booklets or leaflets. It doesn't matter what exactly. The important thing is that this is done very easily and quickly in Word 2010. We have already learned how to create a brochure.

Now let's try to create text in several columns or, as they are also called in newspaper columns.

How to split text into columns

Select the entire text (or part of the document) that you need to divide into columns and click on the menu - Page layout- on the button – Speakers-, and select the required number of columns. For example, I chose three columns.

Here's what I got.

As you understand, in this way you can create any number of columns available to the program. Everything is done fully automatically. You can also place charts, tables, and graphic objects here. Try and improve.

Dividing into columns occurs in the same way.

Good luck! Was with you - Lyudmila

The first thing we will do is decide on the scale. In this instruction, I will not tell you about the creation of such giants as “NewYork Times” (whose earnings, by the way, amount to 1 billion dollars a year) or the same TeleSem. No, we are talking about an advertising newspaper distributed free of charge. “How to make money?” - you ask. Very simple. Profit comes from advertising. An A3 sheet of paper will suffice. Business works best in small towns where there are no such newspapers yet.

Step 2

Then we rent an office, although if there is no money at all, then we can do it at home. . It is best to write a few recipes or tips at the back of the newspaper, this will increase the demand for the newspaper, accordingly more people will read this newspaper and the demand of advertisers will increase.
By the way, adding jokes and stories will increase the demand among young people. Crossword puzzles will also increase demand (who wouldn’t want to solve a crossword puzzle for free, have a laugh, or find out new advice, learn how to make a new cocktail? Nobody!)

Step 3

Let's hire an employee to work. For what? And someone has to deliver the newspaper to the mailbox! Although if, again, you want to spend less, you can pay it yourself or ask your son or daughter for a hundred rubles =)
By the way, since we’re talking about work and earnings, I’ll note the advantages of newspaper publishing.
1. We earn from 20,000 per month, if without stitching.
If you stitch together a newspaper (15 sheets are best), the money will be HUGE!
2. At the same time, the schedule is very easy: For example, collect orders on Monday, Tuesday, rivet the design on Wednesday, print it on a risograph on Thursday, and let’s say on Friday distribute everything to mailboxes. On Monday and Tuesday, respectively, we sit at home, on Wednesday we spend 2 hours working on the design, on Thursday we spend 30 minutes (just insert the paper into the risograph), and on Friday we spend 3 hours. working week you only work 6 hours. U ordinary people 6 hours make up a working day (and even more), and you have a week.

Step 4

We will purchase equipment. 40 thousand should be enough.
We install. Photoshop can be downloaded from the Internet.
The risograph is capable of printing large print runs around the clock without interruption.
You should save money on your computer.
An inexpensive 2000 may be enough.
But photoshop must work on it.
Of course, you shouldn’t advertise in the first newspaper for 500 rubles.
We do this:
1 number – free
2 – 90 rub.
3 – 120 rub.
Well, so we increase it to 300 rubles. We don’t overestimate it.
The circulation to start is about 1000 copies. per month, then increase accordingly.
In the beginning it is better to create b/w. newspapers, having become convinced of success (even if small), switch to color ones.

Step 5

If we create a newspaper in cities such as St. Petersburg, Moscow, etc. large population You should not close the instructions in an upset mood. You need to lower the price (of course not 1 ruble) so 120 rubles. Then it will have an advantage over others. And by observing step 2 you will increase its popularity. Let's imagine ourselves as advertisers, the newspaper has great success and it is cheap to advertise there. Cool? Undoubtedly…

Hello, my name is Osadchy Artem, I am from the city of Vladivostok. Four years ago he created the online newspaper Topor, dedicated to pressing issues in the economy and business. The main subscribers are entrepreneurs, economists, accountants and simply interested people.

Today the business newspaper has the following parameters:

total number of subscribers – more than 5,000 people;
initial investment – from 100 thousand rubles;
monthly income from advertising – from 200 thousand rubles;
monthly expenses for authors - from 70 thousand rubles.

Are there any prospects for the “newspaper business”?

The popularity of printed newspapers is falling all the time, giving “the palm” to online publications. Agree, it is much more convenient to go to your email inbox and open a new issue of the newspaper.

There are many advantages here:

no need to go anywhere. The latest issue arrives on time and, most importantly, at a clearly designated time;
there is no need to spend money (or the costs will be minimal). Any online publication - be it an online newspaper about show business, pregnancy or accounting - is usually free.
Payment may apply for additional information, reports, any important data and so on. The ideal option is a free and paid version;
information is always there. An electronic newspaper will never be lost and cannot be thrown into the trash. All you need to read is access to a computer, smartphone, laptop and other devices with Internet access.

Almost every person has the Internet. Your job is to give him information.

Where to start?

Before you create your own newspaper and fill it with information, decide on the topic. Analyze what is most interesting on at the moment, which publications will interest people more.

Try not to repeat yourself. If you duplicate existing newspapers, it will be difficult to fight competitors. Despite the apparent simplicity of the business, draw up a business plan, determine the costs and potential profits.

Which example of a newspaper business plan would be most profitable?

There are two ways:

you deal with everything yourself, create a newspaper, layout it, write articles or hire freelancers. In this case, the costs will be minimal - from 20-30 thousand rubles;
you hire specialists (designers, photographers, journalists and layout designers) who do the work quickly and professionally. In this case, the costs will be as follows:
design creation – from 10 thousand rubles;
newspaper layout – from 15 thousand rubles;
filling with articles – from 10 thousand rubles (one issue);
newspaper advertising – from 20 thousand rubles;
payment for photographs – from 10 thousand rubles.

Total costs – from 60 thousand rubles. However, a lot depends on the content, number of pages, frequency of release, and so on.

What should be the frequency?

Decide how often the newspaper will be published.

If you are new to this field, then 1-2 times a month is enough.

After a while, the publication can be made weekly or published twice a week.

But high frequency means high costs for ordering articles, the need to constantly search for fresh information, and non-stop work on filling and updating the magazine.

Is registration required?

Before creating an electronic newspaper, resolve the registration issue.

There are two options:

You don’t register a newspaper, you work and fight for your subscribers. But this type of business will not allow it to develop and gain access to important events in the field you work in. Registered competitors will have access everywhere (sometimes even abroad). In such a situation, you can’t count on big profits and active growth;
the second option is that you register a new newspaper with Roskomsvyaznadzor and register as an individual entrepreneur (another option is possible - as a legal entity). Don't want to run through the authorities on your own? – Issue a power of attorney to a specialist in this field, and he will do everything himself.
The average cost for such services is from 20 thousand rubles.

What to do with the staff?

The issue of personnel for an online newspaper is one of the most problematic.

There are two options:

hire permanent staff. Hire 2-3 copywriters, a designer, a photographer, and a layout designer. This is convenient - you can always entrust the work to your employees and not worry about searching additional people. On the other hand, they will have to pay wages. If you employ 5-7 people, then the labor costs will be from 150 thousand rubles (this will significantly hit your pocket);
work only with freelancers. The point is that you select a “staff” of remote employees and, if necessary, update the staff. If your publication will be published 1-2 times a month, then this option is suitable. You save money on salary and solve your problems. In the case when the magazine is created 1-2 times a week, it is better to have a staff of permanent employees on hand (this is more reliable).

When hiring permanent workers, it will be necessary to enter into written contracts with people, stipulate payment terms, amount wages, vacations and so on.

In this case, everything must be official. Take your time with your choice. Your staff should employ real professionals who love their job and will do it well.

Do you need an office?

When hiring staff and frequently publishing a newspaper, you cannot do without your own office. But you don’t need anything special here - you can rent an apartment on the ground floor (a residential building is an excellent option).

The main thing is the availability of the Internet, telephone and other amenities (water, heat). Workplaces of specialists must be equipped with a computer, printer, and telephone.

The average cost of renting premises is from 20 thousand rubles monthly.

Table No. 1. Potential of newspaper consumers in Russia

How to create your own newspaper from scratch and quickly promote it?

Creating an online newspaper is only half the battle. You must properly promote your product, convey it to potential subscribers, and interest them.

There are various methods you can use here:

outside the Internet - outdoor advertising (for example, advertisements in public transport), distribution of business cards, leaflets, advertisements in newspapers and magazines, radio advertising;
on the Internet. There is much more space here. You can use verified Yandex advertisers. Direct, Google. Advodrs. Promotion through special services promotion – News.liveinternet.ru, News.google.ru, News.liveinternet.ru, News.yandex.ru (this is one of the most popular options). To enhance the effect, you can use the services of the sites Novoteka.ru, Ru.redtram.com, Vsesmi.ru, MarketGid.ru and others.

Get a Twitter account and a VKontakte group (this is required). Even with low traffic, a newspaper can have regular readers. If the material is presented in a high-quality manner, the number of subscribers will only grow.

There's always the option of LiveJournal. This service is considered one of the best for blogging. The only negative is that there is no point in writing short posts like on Twitter.

On the other hand, for promotion you can always order a publication for money. A high-quality article describing your magazine can significantly add visitors.

Another option is to leave messages on Twitter user pages. You can do this on the website Twite.ru. All you have to do is create good news, buy a publication in one of the accounts (than more stars, the better) and receive retweets (tweets).

As a result, a constant influx of new readers is ensured. As an addition, you can make publications on the website blog.yandex.ru. This will also attract additional traffic and new visitors. The main thing is to publish the hottest and most important topics in a timely manner.

How to earn money?

Whatever the direction, you must make money from your product. Moreover, the sooner this happens, the faster you will return to normal operation and be able to release news more often.

There are plenty of ways to earn money:

placing advertisements on the pages of your newspaper (the more visitors, the higher the prices);
providing paid access to some materials (we have already talked about this);
charging a subscription fee. It all depends on your decision and the topic of the product. For example, if you open an advertising newspaper, it should be provided free of charge. In this case, payment is made by the advertiser. Your main income is from placement.

Table No. 2. Growth of participants in the newspaper market in Russia

Is it possible to earn income from an online electronic business newspaper?

My example showed that this type of activity is very promising. The main thing is to draw up a business plan and strictly follow it.

Finally, let's summarize the income and expenses:

Expenses:

for renting premises – from 20 thousand rubles per month;
to create the design of a new online newspaper - from 10 thousand rubles;
for the layout of new issues (payment of the layout designer) - from 15 thousand rubles;
to order articles and fill the newspaper with them (payment of copywriters) - from 10 thousand rubles;
for newspaper promotion (including outdoor advertising) - from 10 thousand rubles;
to pay for the photographer’s work – from 10 thousand rubles.

Monthly income:
If the newspaper has more than 1,000 subscribers, you can already count on a stable influx of capital in the amount of 80 thousand rubles per month.

Thus, creating an online newspaper is a profitable direction. The main thing is to correctly decide on the topic and constantly work on promoting your new brainchild.