How to open a burger shop: a business project with calculations.

In this material:

More and more entrepreneurs are interested in the question of how to open a burger shop. IN modern world The restaurant business has gained the interest of many talented people.

Features of business in Russia

The catering industry is the most popular in the small business segment. It’s customary that the foreign format initially comes to big cities such as Moscow and St. Petersburg. And if this business has gained popularity in the capitals, then it moves to regional cities. And if everything is successful there, it extends to settlements smaller.

Most restaurateurs note a growing trend in demand for burgers - a bun with a cutlet inside, seasoned with various sauces. And this is not at all an analogue of the sandwiches sold at McDonald's and KFS, but a completely different product. For example, in Yekaterinburg, original burger joints are in great demand; this city often creates new formats in different areas.

Not long ago, two new establishments opened in Yekaterinburg: EmBURGer and Ogon. Burgers familiar to many cost there from 300 to 600 rubles, but the popularity of these establishments is growing every day.

The owners of these burger joints explained that this price is quite justified. For example, if you buy the biggest burger at McDonald's, it will still be smaller in size. On top of that, the price includes French fries. From this, the attendance of these burger joints is only growing.

Some restaurateurs believe it's time for a bun with a cutlet inside. There are many cities that still do not have a single establishment that sells burgers. Experts consider it feasible to open a burger shop, because people love simple, quick food.

Subtleties of mono concept

Analysts and experts say that to open a burger shop you need to have an amount of 5 to 9 million rubles. But you can reduce costs by purchasing used equipment. Quite a lot of establishments have closed recently, so equipment and the building itself can be purchased at a discount.

In this case, the invested funds should be returned in approximately 2 years.

Products in burger joints are used very economically. There are no write-offs, since the same products are used in both salads and burgers. The most difficult thing is to create a burger for which visitors will not be sorry to pay 250-600 rubles. A good, tasty burger does not appear immediately; it takes a lot of time and effort. Fry the minced meat, taste, fry and test again until the ideal version of a juicy burger is born that guests of the establishment will like.

Another problem that owners of such businesses face is buns. Many people think that this is an ordinary round-shaped bun, but in fact, everything is much more complicated. It should wrinkle perfectly and be very soft. There are plenty of bun suppliers, but the choice is not so easy.

Some buns are too hard, others quickly absorb meat juices. We need a golden mean. Without a high-quality, tasty bun, you can’t have a good burger, so you often have to bake them yourself. Establishments that, in addition to the burgers themselves, additionally offer a small menu, for example, three salads, soups and meat dishes, are now very popular.

People often come to such cafes big companies, and not everyone likes fast food, so the range has been expanded to suit different tastes. And, of course, business lunches are almost always organized in burger shops. This is very beneficial for both the entrepreneur and the client.

Product cost of a burger:

bun (15 rubles);
cheese (10 rubles);
sauce (40 rubles);
minced meat (75 rubles);
tomatoes, cucumbers, lettuce (40 rubles).

That is, the average cost of one burger is approximately 180 rubles.

Most restaurateurs come to the conclusion that the popularity of burger joints in Russia will only grow every year. McDonald's created good platform for the development of fast food, there are many people who grew up eating burgers alone. Now many people understand the quality of food and are willing to pay good money for a good burger.

A Few Key Steps to Opening a Burger Shop

To open your own establishment you need:

In order to open a burger shop, you need to conduct research on the market environment. Identify the main market players. Understand the equipment, select a room. Decide on suppliers. The first step is to reliably collect the necessary information.
You should consider purchasing a franchise. Often this will be the best option for both business sharks and newcomers in this field of catering.
Business plan and concept. Mandatory development of the concept of the establishment is required. His own style and design. It is necessary to position the brand as accurately as possible for customers. The first priority should be the speed of making burgers, as well as their amazingness. taste qualities so that the buyer wants to visit the establishment more than once. When developing the concept of the establishment special attention need to give it appearance. It is necessary to make sure that people passing by on the street want to look inside.
At the last stage, you need to pay attention to the technical component of the project. This is very important. You should choose high-quality equipment that will help in the functioning of the burger shop. You need to be especially careful when choosing staff, because working in such an establishment requires endurance, attentiveness, and the ability to work with clients. Young men and women happily agree to such work. When choosing suppliers, you need to rely only on the most reliable ones and not skimp on the quality of the products.

All this is the key to the success of a newly opened enterprise. Today, burgers have won the hearts of millions. Opening a burger shop is a good business, we can say that with confidence!

Order a business plan

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The number of eateries is growing every year, but their owners do not experience an acute shortage of customers. To become just as successful an entrepreneur, you need to choose a location wisely and calculate your strengths.

In the article we will talk about what is needed to open a burger shop and what points a novice entrepreneur needs to pay special attention to. Of course, we don’t suggest trying to compete with Burger King right away, but you will probably be able to create your own profitable business.

If you want to do everything on your own without outside help, time to write a business plan for opening a burger restaurant. The technical component of the project is hardly the key aspect.

It is important to choose quality equipment that will last for many years and will help the burger shop operate stably and without interruptions. An aspect that cannot be skimped on is fresh products and reliable suppliers, with whom it is recommended to enter into formal contracts.

How much will it take to start?

To open a burger shop from scratch, you must first conduct a market analysis. This will allow you to identify key competing players, and based on the information collected, you will be able to prevent critical mistakes.

Is it profitable to try to build your own business in a small town? If there is no competition in the industry, then the business will bring enough income. On average, opening a burger shop requires 2-3 million rubles - this amount includes everything from registering a business to paying rent for the premises in the first months of operation.

Here is the approximate food cost of one burger:

Bun 15 rubles.
Cheese and sauce 30-50 rubles.
Minced meat/meat 35-45 rubles.
Vegetables and lettuce 20-40 rubles.

A total of 100-160 rubles is the cost of one burger, the price of which on the menu can reach 400-600 rubles. In addition to the cost of purchasing groceries, monthly money will be spent on:

Rent of premises, taxes and payment of utilities - 60 thousand rubles.
Wages employees from 80 thousand.
Advertising from 30 thousand at first, the following months spend less.

The purchase of furniture (approximately 500 thousand rubles) and the purchase of equipment (refrigerators, grills, deep fryers and much more will cost at least one and a half million rubles) are one-time investments that are necessary for further successful operation.

A ready-made business plan for opening a burger shop should contain all this information. The minimum starting capital to begin with should be no less than 2-3 million rubles; you can save money by purchasing used equipment.

Estimated payback periods

You won’t be able to earn a lot in the first months; at best, your income will be at the level of 50-100 thousand rubles. The average payback time for a business is 2 years, profitability is 60-65%.

If you systematically work to improve product quality and provide customers with high-quality service, it is quite possible to reach up to 600 customers per day.

And this will bring at least 500 thousand monthly with an average bill of 250-400 rubles (there are burgers for 600 rubles per serving, it all depends on the pricing policy of the establishment, as well as on its level). Therefore, opening a burger shop is a profitable business.

Legal registration of activities

You must work legally. Due to the small turnover, it is most profitable to register as an individual entrepreneur by choosing the UTII taxation system.

It is advisable to consult with a competent lawyer and accountant beforehand in order to immediately choose the best options for yourself, and not try to change the form of ownership and taxation when this is already problematic.

The process for registering an IP is as follows:

Contact the nearest branch of the Federal Tax Service with your passport, application and certificate of payment of the state fee.
Select the appropriate type of activity using the classifier. Suitable 56.10 or 56.10.1 – restaurant business.
Receive confirmation of entrepreneur status and OGRN code.

Regarding the question of what documents are needed to open a burger shop, the minimum you may need is:

TIN.
OGRN.
Certificates from SES and fire service.
Results of premises inspections.
Staff medical records.

Choosing the right room

To open a burger joint, premises are often rented rather than purchased. Its area should be about 100 square meters, so that 70 of them would be occupied by the guest room, and the remaining area would be occupied by the kitchen, toilet and utility room.

You can make rent payments monthly or quarterly - everything is decided directly with the owner. The second option will be more convenient in the sense that you will have time to get on your feet and unwind.

As for the location of the establishment, it is advisable to locate it in the city center. In residential areas, such cafes are rarely visited. Look for a place near shopping centers, office buildings and entertainment venues.

Purchase of equipment and recruitment of employees

Finding the right equipment is not an easy task. To ensure you don't miss anything, stick to the plan:

First, determine the format of the establishment, based on this, select the type of tables, chairs and sofas.
Order a bar counter and shelves. Find exactly the design solutions that fully meet the project.
Order outdoor signage and advertising.
Make a uniform for all employees in the same style.
Install a video surveillance system and alarm system.

ABOUT Equipment for opening a burger shop is selected according to the principle “Measure twice, cut once.” Overpaying for the brand and quality will allow you to save in the future on regular calls to a repairman. You will need:

Ovens.
Microwaves.
Several refrigerators.
Food processors.

Then it’s time to recruit personnel. It is better to rely on young guys and girls who are ready to work in shifts. Work experience in this case does not matter. You will need: 2 cooks, a manager, a cleaner, and waiters if necessary. As the business expands, the staff can always be supplemented.

Every day the pace of life becomes faster and faster, and therefore for many people it is completely unprofitable to spend large number time for cafes or restaurants. Fast food is not only practical and profitable, but also very tasty. This line of business is promising, and therefore the investment will be completely justified. Before opening a Burger House, you need to draw up a business plan, think through the interior and many other details of this commercial activity.

It is not known exactly where this amazing dish comes from. There are two options. The first says that the hamburger was invented in Germany and named after the huge city of Hamburg. However, many believe that the birthplace of the hamburger is still America, or rather the small town of Hamburg in the state of New York.

Whatever country is the creator of this delicious food, today this dish is considered one of the most popular in the whole world. Catering business is always relevant, because tasty and healthy food will never lose its popularity among consumers, and this area also covers a large number of potential clients.

It was first prepared by the family of Charles and Frank Menchis, who sold food at the fair. With main courses running out, the brothers had to get creative to feed hungry diners. The solution was delicious cutlet, placed in a bun.

Afterwards, many famous chefs varied this dish and appropriated it for themselves. Thus, in 1885, it was, as it were, invented by Charlie Nagreen, in 1891 famous family Oscar Weber Bilby stated that in fact it is simple and original dish prepared by a distant ancestor.

Attention! Modern “Burgernaya” offers visitors a huge number of variations of this dish. Some high-end fast foods offer a burger with foie gras, truffles and Kobe beef. Such a delicacy can cost a visitor $1,000.

Why is it worth opening a Burger House?

There are many positive aspects to this line of commercial activity, here are some of them:

This food is popular all over the world. Initially, the demand for this dish was only in America, where, as is commonly believed, the second home of the hamburger. Today, this wonderful culinary masterpiece is enjoyed all over the world. By investing in a Burger Shop, its owner will always have a large consumer market.
Easy preparation. Compared to many other dishes that are presented in restaurants and cafes, a hamburger does not require much effort to prepare. Fresh cutlet, bun and other ingredients are combined into delicious dish in just a few minutes. Due to the ease of preparation, Burgernaya can reach a much larger number of visitors during a working day than a cafe or restaurant.
Wide range. Over the past few decades, chefs have created hundreds of variations of the hamburger, which combine the most unusual ingredients. Having visited the Burger House, the client will be able to enjoy both a simple cheeseburger with ketchup and tomato, and try a gourmet hamburger with marbled beef.
Hamburgers for vegetarians. Initially, this dish necessarily included a meat ingredient, but soon delicious variations of the hamburger were created with only vegetables and sauces. Thanks to this, “Burgernaya” is able to reach a much larger number of potential visitors, including vegetarians.

For meat lovers, good news will be the fact that many chefs do not limit themselves only to beef and boldly add pork, lamb, chicken and even bison meat to the hamburger. At Burgernaya, every visitor can find their ideal dish.

In order for Burgernaya to function, you first need a business plan. This document plays an important role in opening an establishment, because it is in it that all the details of business development are thought out and the necessary funds are calculated.

Selecting a room

Any ideas for a business have a section in the business plan dedicated to choosing premises. The first thing you need to pay attention to is the location of the building. The chosen location must have a constant flow of people, and therefore it is better to rent premises located in the central part of the city or near educational institutions and offices.

The type of room also plays an important role. Today, food trucks are becoming increasingly popular, but it is quite difficult to obtain permission to create a “Burger House” of this format. As for a brick premises, obtaining a license for it is much easier, but in this case it will be much more difficult to make fast food popular and gain regular customers.

Many entrepreneurs are wondering what will be more profitable - buying a building or renting it? It is difficult to give an unambiguous answer in this case, because both the first and second options have their advantages.

For example, buying a building will allow its owner to independently make changes to the interior and equipment, but simple rent will be much cheaper and, in case of an unsuccessful start, will help save most of the capital.

Attention! When choosing a building, you must also consider its area. The room must be spacious enough to accommodate the required number of visitors. To correctly calculate the area, you need to proceed from the standards announced by Total Food Service - 60% of the premises for visitors and 40% for the warehouse and kitchen.

Equipment

Before opening a fast food outlet, you need to purchase the necessary equipment. This stage is one of the most important, because the speed of cooking depends on the quality of the equipment.

Important! The quality of kitchen equipment can affect not only the process of preparation and service, but also the taste of the food offered.

In number necessary equipment includes:

Refrigeration equipment. When choosing refrigeration equipment, you need to focus on space. If there is not a lot of space to install a refrigerator, then you can use a model with a lifting lid.
Grill. In this case, there are also many options, ranging from a simple outdoor grill to a special electric one. The choice depends on the format of the establishment and the dishes offered.
Vegetable cutter. In fact, all hamburgers contain vegetables, and therefore it will be quite difficult to cope without this assistant. You also cannot do without a special slicer when preparing French fries.
Deep fryer. There are tabletop and floor-standing types of deep fryers. The choice depends on the size of the kitchen.
Dishwasher. With the help of this assistant, kitchen workers will be able to constantly maintain cleanliness in their work areas. A professional commercial dishwasher can save time on this process and also keep your kitchen clean.
Hamburger press. Another device without which it is simply impossible to prepare a delicious dish. There are different models: for small and large hamburgers. There are also universal presses that you can adjust yourself.

Along with kitchen equipment, you also need to buy furniture for the restaurant itself.

Marketing

All good business ideas cannot be realized without quality marketing. Of course, you won’t have to spend much effort on this stage if the opening of a hamburger shop is a franchise, because the company with which the cooperation agreement is signed provides all the advertising layouts, website and brand.

As for the independent promotion of the establishment, the most in an efficient way is the Internet. Many people, before visiting a cafe or restaurant, first look for a suitable place on the Internet and read reviews, and therefore a bright and creative presentation of Burgernaya on social networks and on the Internet can play into their hands.

On the website you must indicate:

opening hours of the establishment;
offered range of dishes;

If you are thinking about opening a small business, then there are many options available. Retail can be exciting and lucrative, but nothing moves faster than food industry. Now that you have already decided to open a restaurant, you need to decide on the style of its cuisine.

And if you're like us, the solution is simple - burgers. Why hamburgers? Let us explain the reason and how to open a burger shop.

Reasons to open a burger restaurant

1. Favorite American food, which every year becomes more and more popular in other countries

Since its inception, hamburgers have been considered an American food, except for a short period of time in the 1900s when Upton Sinclair exposed unsafe and unsanitary conditions in meat industry. However, people were not against hamburgers, but against the methods of processing meat. Like baseball, Americans will always love hamburgers, and what they always love is what most other countries love. This indicates a stable consumer market.

2. Hamburgers are easy to make

Burger restaurants don't need to do anything special except for really good burgers and fries. Luckily, hamburgers are relatively easy to make and don't take long to cook. All you need is fresh meat, fresh buns and fresh ingredients and you can make a fantastic burger in minutes. Sushi bars, Italian and French restaurants will require a few minutes to prepare and serve the dish. At a burger restaurant, you can make burgers and serve many more customers in that time.

3. Large selection of hamburgers

Burger restaurants today are not the same restaurants they used to be. Gone are the days of a simple cheeseburger with lettuce, tomato and ketchup. We are now in the era of hamburgers with endless choices to suit every taste. Running a burger restaurant no longer means your food is plain and simple, many burger restaurants now offer special sauces, gourmet toppings and unexpected combinations. Hamburgers may seem simple, but they're definitely not. And this is not just an unusual combination of a cutlet with potatoes laid on top, fried eggs, pineapple and so on.

4. Hamburgers aren't just for meat lovers

If you are concerned that the market will be limited to meat lovers, then feel free to cast aside your doubts. You can already find truly fantastic vegetarian cutlets on almost every menu (just take a look at ours!), it will surely please any vegetarian. And even if you are a meat lover, you will still be pleasantly surprised by the filling of a vegetarian burger.

Hamburgers are not limited to just beef. Today you can find hamburgers filled with lamb, pork, and even bison. If you don't eat red meat, you can try the juicy chicken burger; if you're a pescatarian, you can try the salmon burger. No matter your dietary restrictions, you can find your perfect burger. Our menu includes 11 burgers, ranging from traditional beef burgers to burgers with spicy merguz sausages, which gives absolutely everyone the opportunity to visit our restaurant.

Hamburgers are an American classic that everyone loves. There are so many different types of meat buns and truly fantastic veggie burgers on the market today, and they play a really important role.

If you want to open a burger shop from scratch, then this does not always make sense, since sometimes it is better to buy a ready-made franchise.

What is needed to open

So, what does it take to open a burger shop?

Real estate

One of the main aspects of any restaurant is its location. The space you buy, lease, or build can affect everything from how people recognize the eatery to physical capacity and service capabilities. Here are some questions that may interest you:

Brick or van? The rise of food trucks has provided an opportunity for food service operators to expand beyond the brick and mortar storefront. Start-up costs for a van are lower, however, obtaining required license for work may be difficult in some areas of the country. Brick and cement premises are more expensive, but are easier to obtain a license for. The van's small footprint is another consideration when considering lower startup costs.

Renting or buying? This question largely depends on the capital available, since renting a building or van will require a much smaller investment than buying it. But when you rent a room, property or van, you will have restrictions on how you can change it. Buying a van or building gives you more flexibility to change, but if the business fails, the instability of the property market could take a toll on your losses. If the real estate market is trending positively, then selling the property may offset some of your costs.

Where are the people? Regarding the potential location of your premises. How many people live or work in your immediate area? Is the premises clearly visible from a busy street? How is the traffic moving? Do you have enough parking space? And if the public can't find it, then even the perfect premises won't do you much.

How much space do you need? It is important to consider space in both the kitchen and dining area. You need to be sure that you can accommodate and serve enough customers to make the necessary profit, and that the kitchen has space for the necessary professional equipment that will be needed to prepare the volume of food required. According to Total Food Service, most restaurants use 40% of the total floor space for kitchens and storage, with the remaining 60% used for recreation and customer service.

Burger equipment

Investing in the right commercial kitchen equipment is one of the key steps to opening a burger joint. The equipment in your kitchen will determine its workflow and production capacity, and some equipment will even affect the taste of your food. Listed below are just some of the equipment and accessories you may need when comparing your options.

Commercial refrigeration equipment can come in the form of drawer refrigerators, countertop models, and walk-in coolers. Commercial freezers come in the same format, but there are models with a lift-off lid. The type of refrigeration equipment needed is determined depending on the space and the amount of food that needs to be stored. You can also invest in a burger prep table, which keeps toppings and other ingredients cool until needed, while also freeing up surface area for preparing sandwiches.

Commercial grills can be charcoal, griddle top, or outdoor. Charcoal and griddle grills can be electric or gas, while an outdoor grill is heated with charcoal or gas. The right grill for your burger can add the desired flavor to your burgers.

A vegetable slicer can make cutting fresh burger toppings more efficient, such as cutting tomatoes and onions. A French fry cutter is a more specialized slicer that will allow you to serve freshly cut French fries in the size and shape you want.

For a burger joint, finding the right commercial fryer is essential for making perfectly crispy fries and other dishes. Tabletop and floor-standing models are available and can be powered by electricity or gas.

A commercial dishwasher cleans and sanitizes quickly and easily, and ensures all sanitary standards related to dishwashing. She disinfects dishes using chemicals or boiling water. There are tall door dishwashers for large capacities and built-in dishwashers for tight spaces.

A hamburger press will help you prepare burgers quickly and easily. Models available for different sizes hamburgers and models with adjustment.

Choose your restaurant furniture carefully to balance comfort and aesthetics. Restaurant tables are sold in one piece or with a separate top and base to create the perfect arrangement. Choose regular and bar stools so that clients have a choice to suit their preferences. Also stock up on high chairs for younger visitors.

Permits

As in any public catering establishment, you will need basic permits from the fire inspectorate, SES, as well as a license to sell alcohol. The rest of the documentation may relate to redevelopment and construction.

Marketing your business

Marketing is one of the most important aspects of opening a burger restaurant. If you decide to open a franchise location, the company will help with marketing, as well as provide advertising packages and support. However, if you open up to your own concept, then you will need to create a slogan yourself. Building a brand will help customers remember you, so it's important to maintain a consistent look and feel for the restaurant and any promotional materials.

The Internet is a powerful marketing tool and many people search for restaurants online, so it cannot be ignored. A website optimized for local search and social media activity can easily increase sales. When you first open it, you will be able to create a local press release, launch a grand special offer to attract potential customers, and even invite local food bloggers to a free food tasting in exchange for a review. Naturally, you need your first clients to attract everything more new. Run text or email campaigns, and create loyalty programs with coupons and promotions to encourage customers to come back for more.

Don't forget about these additional services like home delivery of food. Perhaps you will also like the concept of a takeaway restaurant.

How to open a burger shop: the concept of the establishment + registering an individual entrepreneur + renting a hall + equipment for a burger shop + what products need to be purchased + staff for work + advertising strategies + when will the burger shop pay for itself?

Burger or hamburger is a street food dish that everyone knows. To prepare it, use a cut bun, cutlet, sauce, herbs and vegetables to taste.

There are a lot of burger recipes now: some people like spicy sandwiches, some like fresh vegetables, and some, on the contrary, like salty ones. Burger – great option for a quick snack that will keep you full for several hours.

Today, every third person is an active opponent of fast foods and high-calorie foods, but there are still many who like to have a tasty hamburger snack, washed down with cola. Therefore, the question of how to open a burger restaurant remains just as relevant.

If you are also interested in this idea, then quickly read our business plan, because it detailed guide about how to build your business from scratch.

Development of a concept for a burger restaurant

First, let's think about the concept of our catering.

We can be like McDonald's with various dishes from the fast food category, as well as a hall equipped for customers where they can have a snack while sitting. But it will be difficult to compete with such a large and popular establishment; it will take a huge amount of capital. You will have to invest a lot in advertising, work on a unique burger menu, and think about ways to lure customers.

The second option, which is more suitable for budding entrepreneurs, is to open a burger shop. That is, a place where you will cook only a variety of burgers, sell strong drinks and juices. People can enjoy delicious street food purchased from you at home, at work, in the park, etc.

So, you will save on renting a hall for a burger shop, because all you need is an equipped kitchen and a small counter for taking orders. You don’t have to buy furniture for the hall and hire a large staff.

Do you have a car? Offer customers delivery of burgers to their address. The client must pay separately for the service - this will cover the cost of gasoline.

If the burger shop is successful and generates significant profits, then you can invest the income in opening a real cafe with a full menu.

How to open a burger shop and register your business?

As soon as you draw up a business plan for a burger restaurant, we will immediately begin registering your venture.

Just as we plan to open a fast food restaurant without seats, i.e. food will be prepared and sold for takeout only. Choose legal form IP – individual entrepreneur. This option is easier to register and easier for a novice businessman to understand.

What documents need to be submitted to the local tax office:

A copy of all pages of the passport and TIN.
Application on form No. P21001.
Application for transition to payment of taxes according to simplified taxation system or UTII. The second option is more suitable for catering establishments.
Provide a receipt for payment of the state fee of 800 rubles.

Do not forget to indicate in application No. P21001 the type of activity of the burger joint in accordance with the generally accepted OKVED classifier - 56.10 “Activities of restaurants and food delivery services.”

After 5 days you will have in your hands a certificate of registration, an extract from the Unified State Register of Individual Entrepreneurs. Afterwards, buy a cash register and a post-terminal, register the payment equipment with your tax inspector.

It wouldn’t hurt to order a stamp for the burger shop with your initials, for example, “IP V.P. Nesterov.” But there is no need for this step on the part of legislation.

Where is the best place to open a burger shop?

Let’s immediately make a reservation that opening a burger shop in a basement or semi-basement is prohibited by law and SES regulations.

First, let's define our target audience to know the best place to open a burger joint.

As a rule, schoolchildren and students buy street food. Sometimes in a quick and hearty lunch office workers need. So look for premises for a burger joint near educational institutions or in the city center, where there are many offices and high traffic.

The delicious aroma of fresh buns and meat can bring to you even that client who had no intention of buying a burger for lunch or dinner.

As for the area of the hall, 30-40 m2 will be enough for us.

Divide the burger shop into several rooms:

Kitchen.
Bathroom for workers.
Utility room
Small warehouse for storing raw materials.
Counter for receiving orders.
Staff locker room.

Look for a room that has already been renovated and has a suitable layout so as not to spend money on finishing work. The approximate cost of renting a hall for a burger joint is from 30 thousand rubles.

Utility costs will be insignificant, because kitchen appliances consume little electricity, and at night they do not work at all. Public utilities a new burger joint will cost approximately 7,000 rubles for 1 month of work.

A complete list of documentation for opening a burger restaurant

To open a burger shop, you need to knock on the thresholds of government agencies for months to get it approved and not be afraid of inspections.

First, draw up an agreement on renting a hall for a burger joint or on the purchase and sale of this property. Remember that your premises must comply with SNiP 2.08.02-89 ( http://www.elbtal.ru/assets/files/Docs/SNiP_2_08_02-89_OBSHYESTVENNIE_ZDANIYA_I_SOORUJENIYA.pdf)

The burger restaurant kitchen must be properly renovated - walls at a height of up to 1.75 must be tiled or painted. Check the ventilation, install an exhaust hood if necessary, and adjust the fire protection system.

You need to purchase only hypoallergenic detergents; change cleaning rags and washcloths often.

Measuring instruments (kitchen scales, glasses and spoons) should show clear data that corresponds to real indicators. This point must be certified by representatives of Rospotrebnadzor during the inspection of the burger shop, and then issued the appropriate certificate.

In addition, Rospotrebnadzor will need a contract for the maintenance of equipment for preparing burgers from the equipment manufacturer.

Go through all the city's public utilities and draw up new contracts in your name for payment for services - supply of water, electricity, gas, garbage collection, sewerage maintenance.

Be sure to ask the supplier of products, especially meat, for documents confirming quality control. Any audit may require you to review the contract with the supplier. If there is no documentation, you will have problems.

To open a burger shop, it is additionally important to complete the following documents:

Evacuation plan.
Safety magazine.
Certificate of registration of individual entrepreneur.
Certificate from the SES on the suitability of the premises and equipment in the burger shop.
Certificate from the fire service about the serviceability of the fire protection system.
Employment contracts with burger shop employees and their medical records.
An agreement with the city administration on installing a sign and connecting it to city utilities.

Sign up for a consultation or personally visit all of the above authorities before the inspection. Check the rules for setting up a burger bar. Find out what other documents you may need. You must be constantly and fully prepared for any inspection.

It is difficult to give an exact figure for how much it will cost to obtain all the certificates and permits to open an establishment. Approximate costs for all government services will be from 20 thousand rubles.

Burger shop equipment - what do you need to buy to open an establishment?

A lot of money will be spent on the burger shop. This is a one-time expense item; in the future, you will only spend money on repairing equipment or purchasing additional kitchen appliances when demand for products increases.

Considering that we are going to open a burger shop, but without seating for customers, we will only need to purchase equipment for the kitchen. But it is also advisable to purchase several chairs or a sofa on which visitors could wait for their burger.

Don't forget to purchase cash register, which must be registered with the tax office. If you want to accept not only cash, but also a card when making payments, then you need to buy a stationary post-terminal.

What equipment for a burger shop do you need to purchase to open a point:

№.	Equipment	Qty	Total amount (RUB)
TOTAL:			298,200 rubles
1.	Burger press	1	8 500
2.	Meat grinder	1	21 000
3.	Grill	1	9 800
4.	Frying surface	1	35 600
5.	Vegetable cutter	1	3 100
6.	Burger cooking table	1	15 000
7.	Freezer	1	19 000
8.	Fridge	2	24 000
9.	Beverage refrigerator	1	18 000
10.	Cash register	1	16 000
11.	Terminal for payment by card	1	23 000
12.	Rack	1	25 000
13.	Washing	2	10 000
14.	Knives	1	1 750
15.	Coffee machine	1	50 000
16.	Kettle	1	3 650
17.	Sofa for visitors	1	5 600
18.	Uniform for workers	4	1 200
19.	Cleaning equipment (detergents, washcloths, etc.)	-	From 2,000
20.	Wrapping paper	3 packs 300 pcs.	4 500
21.	Napkins	100 pack	1 500

The pricing policy for equipment for a burger bar is very diverse, depending on the power, functionality and country of manufacturer.

To save money, look for used equipment that is in good condition. Those businessmen who were unable to successfully open a burger shop can sell the equipment fully assembled, and quite often in perfect condition.

Purchasing basic ingredients for a burger shop

What makes a delicious burger? The classic includes a fresh bun, sauce, vegetables, salad and meat.

We suggest you add not only pork or beef to your burger, but also chicken. It's cheaper, and there are plenty of chicken lovers.

A very popular type of street food is the cheeseburger. Be sure to add it to the menu.

You can experiment and offer several burger options for vegetarians. It will not require you to purchase additional equipment, and in general it’s quite easy to add these items to the menu. But this step will attract many visitors.

Also sell French fries to your customers. In the first days of the burger shop’s operation, it can be added to the order as a gift for the trust shown in the new establishment.

Buy a batch of juices in bags and sweet water. In winter it will be appropriate for food. This will become an additional source of income for the burger shop.

We propose to consider an approximate cost item for preparing a monthly batch of burgers (1 thousand pieces):

№.	Ingredient	Weight	Price (RUB)
TOTAL:			44,770 rubles
1.	Pork meat	50 kg	10 500
2.	Chicken meat	50 kg	7 500
3.	Bun	1,000 pcs.	10 000
4.	Sauce	10 l	600
5.	Tomatoes	10 kg	900
6.	cucumbers	10 kg	850
7.	Pickled cucumbers	5 kg	600
8.	Lettuce leaves	5 kg	150
9.	Potato	20 kg	300
10.	Sunflower oil	100 l	7 500
11.	Flour	15 kg	210
12.	Eggs	200 pcs.	900
13.	Salt	5 kg	60
14.	Ground pepper	2 kg	1 200
15.	Hard cheese	20 kg	3 500

It's best to purchase burger ingredients several times a week to keep the ingredients fresh.

In the first days of operation of the burger shop, purchase a small batch of products, because large flow You shouldn't expect customers. Over time, you will see how many burgers you sell per day, what type is the most popular, and how many products are needed to make it.

Request from each supplier product documents that clearly demonstrate high quality supplied raw materials. Pay special attention to meat, because it can quickly deteriorate and can also be a source of certain infections for humans.

Recruiting staff for a burger restaurant

A burger shop does not need many employees – 2-3 cooks who will work in shifts are enough. In 1 shift, 2 people should go out - one prepares burgers, and the other takes orders and counts customers, in free time helps in the kitchen.

The number of employees directly depends on the volume of burger sales. The more orders, the more staff you need.

You can manage the burger shop and accounting yourself.
Hire a part-time cleaner.

All employees must have a health book with a passed medical examination.

Don’t forget to provide monthly training for burger employees on how to use kitchen equipment. The manager must keep a log where each employee must sign, thereby certifying that he has completed the kitchen safety lecture.

You can hire people without experience, but only with the desire to learn how to cook delicious burgers. Look for friendly guys who can serve the client and satisfy all his needs, as well as resolve conflict situations with ease.

Marketing and advertising of a burger restaurant

To make a burger joint the most popular place in the city, it must, first of all, serve delicious food. But, of course, you also cannot do without additional basic advertising.

First, decide on the name of the burger joint and come up with a logo for it. If your imagination is not enough, then delegate this work to any advertising agency in the city.

Before opening a burger shop, we will also need to order a bright sign, make a flyer with information about the burger shop, print a menu, and business cards.

№	Advertising type	Qty	Total price (RUB)
TOTAL:			43,650 rubles
1.	Signboard	1	25 000
2.	Flyers	2 000	4 000
3.	Business cards	500	3 000
4.	Menu	10	10 000
5.	LED sign "Closed/open"	1	1 650

Promote your project yourself through social networks - VKontakte, Instagram, Odnoklassniki, etc. These are excellent platforms for budget advertising promotion (you can do without any investment at all).

First of all, inform your friends that you want to open a burger shop. Ask them to spread the word among their friends.

Make a burger profile, add photos ready meals with signatures and prices. Establish customer feedback. Maybe they will notice some shortcomings and advise you on how to eliminate them and bring the burger shop to perfection.

How to open a burger shop correctly to make your first profit?

What do you need to open a cafe?
We have come to the most important question: what kind of profit can you expect from a burger shop and when will the business fully pay for itself?

First, let's summarize how much the idea of opening a burger shop will cost. In the tables, we took into account one-time expenses (the main expense item is the purchase of equipment), as well as monthly expenses for the existence and development of the business.

1. One-time investment to open a point.

Business idea for fast food with small investments.

How to open a burger shop? The cost of starting your own business.

2. Monthly expenses.

Burger prices depend on ingredients and final weight finished product. A chicken burger will be cheaper, a sandwich with a beef cutlet will be correspondingly more expensive.

The approximate price for the simplest burger with a cutlet, pickles, salad and mayonnaise is from 60 rubles. The cost of such a sandwich, given that all the ingredients were purchased at wholesale prices, will be approximately 12-14 rubles.

You will have additional income from the sale of coffee, tea and French fries.

Based on average statistical indicators, a burger joint will be able to break even after no less than six months of successful operation.

In our instructions on how to open a burger shop, all calculations are approximate; a lot depends on the region of operation, location of the establishment, number of items on the menu, etc. But, if you approach the business with all your heart and know a lot about preparing delicious food, the business will definitely prosper.

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