History of Samsung: equipment from Korea. Samsung company country of manufacture: which country makes Samsung

We say Bill Gates, we mean Microsoft. Richard Branson - Virgin. Sergey Brin - Google. Mark Zuckerberg - Facebook. This list can be continued indefinitely. Company founders, as a rule, not only determine the development strategy, but also become part of the corporate brand and image. But besides the dozens of charismatic billionaires whose names ring as loudly as the names of the companies they founded, there are dozens of other billionaires whose names are in the shadow of the brands they own. As a rule, these are heirs in the second or third generation; they no longer have the charisma of their enterprising ancestors, and their assets are managed by hired managers.

Budweiser, Stella Artois, Hoegaarden, Burger King, Heinz

Owners: Marcel Herrmann Teles, Jorge Paulo Lehmann and Carlos Alberto Sicupira

Condition assessment:$9.1 billion, $17.8 billion and $7.9 billion

Three Brazilian businessmen began working together in the 1970s. In 1998, they sold their investment bank Banco Garantia to Credit Suisse First Boston for $675 million. In 2001, the Brazilian brewing companies Brahma and Antarctica merged into a single AmBev holding, and this trio led the merger. Then another deal followed - in 2004, AmBev and the Belgian Interbrew merged, the combined company was named InBev. But Brazilian investment bankers did not rest on this either. In 2008, InBev absorbed the American corporation Anheuser-Busch. The combined company, logically named Anheuser-Busch InBev, became largest producer beer in the world (about 200 brands, including the Russian Sibirskaya Korona and Tolstyak) with revenue of about $40 billion in 2012 and a market capitalization of about $150 billion.

In 2010, the investment company of Lehmann and his partners 3G Capital bought the fast food restaurant chain Burger King, and in 2013, in partnership with Warren Buffett's Berkshire Hathaway, the manufacturer of Heinz ketchup.

Ray-Ban, Oakley

Owner: Leonardo Del Vecchio

Condition assessment:$15.3 billion

At the age of seven, Del Vecchio, after the death of his father, was sent to be raised in orphanage. After school, he came to work as an apprentice at a factory that made molds for auto parts and eyeglass frames. And in 1961, when he was 26 years old, he founded Luxottica. Now in his homeland, Italy, Del Vecchio is called the king of glasses. Luxottica, which he founded, is the world's largest manufacturer of sunglasses and prescription glasses.

BMW

Owners: Stefan Quandt, Susan Klatte and Johanna Quandt

Condition assessment:$11.9 billion, $14.3 billion and $10.6 billion

Stefan, 47, and Susan, 51, are the children of Herbert Quandt (died 1982), the investor who saved BMW from bankruptcy and the sale of Daimler-Benz. Their mother Johanna worked as Herbert's secretary and personal assistant before becoming his third wife. The family owns about 47% of BMW shares, and Stefan and Susan are on the board of directors of the automaker.

Samsung

Owner: Lee Gun Hee

Condition assessment:$13 billion

Lee Gong Hee, 71, is the third son of Samsung founder Lee Byung Chol. Lee Gun Hee started his work in Samsung Group in 1968 at the age of 26, and in 1987, after the death of his father, he headed a Korean industrial conglomerate. According to Businessweek, Samsung Group's annual revenue is equivalent to 17% of South Korea's GDP. The crown jewel of an industrial conglomerate is the company Samsung Electronics, ranked 14th in Fortune magazine's ranking of the world's largest corporations. In 2009, Lee Gun Hee was sentenced to three years of suspended prison and a fine of more than $90 million for causing damage to the company, but then the President of South Korea pardoned him. In 2012-2013, Lee Gun Hee had to fend off legal claims from other heirs of Lee Byung Chol, who demanded shares in Samsung Group companies. So far he has managed to defend his position.

Lee Gun Hee is also a member of the International Olympic Committee from South Korea. The Korean city of Pyeongchang has submitted an application to host the Winter Olympic Games three times, and for the third time the application was successful: the 2018 Games will be held here.

Miller, Grolsch, Pilsner Urquell

Owner: Alejandro Santo Domingo Davila

Condition assessment:$11.7 billion

Son of Julio Mario Santo Domingo, Colombian billionaire and beer magnate. In 2005, Santo Domingo exchanged a controlling stake in the Colombian brewing company Bavaria for a stake in the combined SABMiller holding, which became the second largest beer producer in the world with revenues of more than $34 billion in 2013 financial year. Alejandro took over the family company after his father died in 2011, and two years earlier his older brother, Julio Mario Santo Domingo Jr., died of cancer.

Heineken

Owner: Charlene de Corvalho-Heineken

Condition assessment:$11 billion

Another heiress on our list: 59-year-old Charlene is the only daughter of Dutch businessman Alfred Heineken and the great-granddaughter of company founder Gerard Heineken. Charlene owns about 25% of the world-famous brewing company, and her husband, investment banker Michel de Corvalho, is on the board of directors (in his youth, de Corvalho played one of the roles in the film "Lawrence of Arabia").

Chanel

Owners: Gerard and Alain Wertheimer

Condition assessment:$8 billion

Brothers Alain and Gerard Wertheimer own the Chanel brand. The company was founded in 1909 by their grandfather Pierre Wertheimer, who gradually bought out the share of his partner Gabrielle (Coco) Chanel, who gave the company its name. In addition to clothing, Chanel sells perfume, cosmetics, jewelry and watches. Alain, who lives in the United States, is the chairman of the company, and Gerard, who lives in Switzerland, heads the watch production department. Both brothers are very private and do not give interviews.

Lego

Owner: Kjeld Kirk Christiansen

Condition assessment:$7.3 billion

Grandson of toy company founder Ole Kirk Christiansen. In 1979, at the age of 32, he took over the family business, and in 2004, he retired as president of the Lego Group, retaining his seat on the board of directors. His son Thomas Kirk Christiansen also sits on the board of directors of the Lego Group.

Hyundai

Owner: Jung Mong Goo

Grade:$6.3 billion

The 75-year-old son of the founder of the Korean chaebol Hyundai, Chung Ju Yong, has headed the Hyundai Motor Company, a manufacturer of Hyundai and Kia cars, since 2000. In 2012, the Korean company sold about 4.4 million cars. One of Chung Mong Gu's brothers is Chung Mong Joon, also a billionaire, co-owner of the shipbuilding company Hyundai Heavy Industries and a member of the South Korean Parliament - the National Assembly. Two more brothers committed suicide, and one died in car accident.

Corona

Owner: Maria Asuncion Aramburuzabala

Condition assessment:$5 billion (family assets are taken into account)

The granddaughter of the founder of the Mexican brewing company Grupo Modelo, whose main asset is the Corona brand. After her father's death in 1995, Maria and her sister joined forces to prevent outside investors from buying Grupo Modelo. Nevertheless, in 2012, Anheuser-Busch InBev announced its readiness to buy out 50% of Grupo Modelo for $20.1 billion (another 50% already belonged to AB InBev). But the US Department of Justice opposed the deal, believing that it could violate antitrust laws. As a result, the deal was closed only in June 2013, and Anheuser-Busch InBev sold the American business of Grupo Modelo to Constellation Brands, which also received the rights to use the Corona brand in the United States. Meanwhile, Maria Asuncion and her family invested in the IT business and company of billionaire Tory Burch.

Victoria's Secret

Owner: Leslie Wexner

Condition assessment:$4.5 billion

In 1963, Wexner founded The Limited clothing chain with a $4,000 loan from his aunt, and six years later he took Limited Brands public. In 1982, Wexner bought Victoria's Secret from its founder Roy Raymond for just $1 million, and now the company's revenue is estimated at $6.1 billion. Recently, Victoria's Secret successfully began its long-awaited international expansion.

A graduate of The Ohio State University, Wexner continues to be a generous supporter of students and professors, although he recently resigned from the university's board of trustees. In 1989, Wexner donated $75 million to the university medical center, which was named after him.
Wexner is an avid collector of modern art and owns numerous works by Picasso, Matisse, Degas and De Kooning. He also owns a 315-foot yacht, Limitless.

Radisson, TGI Friday's

Owners: Barbara Carlson Cage and Marilyn Carlson Nelson

Condition assessment:$4.1 billion each

Daughters of Kurt Carlson, who founded Gold company Bond Stamp Company (now called Carlson) in 1938 with a $55 loan. The family's first business was grocery stores. In 1962, the company acquired the first Radisson hotel in Minneapolis, and in 1975, the fast food chain TGI Friday's. After the death of Kurt Carlson in 1999, management of the company passed to his daughter Marilyn Carlson Nelson, and in 2008 she gave up the post of chairman of the board of directors Carlson to his daughter Diana Nelson. In turn, Barbara Carlson Cage is mainly engaged. charitable projects. Carlson currently manages more than 1,300 Radisson, Park Inn and Park Plaza hotels and over 900 TGI Friday's restaurants.

Subway

Owner: Fred DeLuca

Condition assessment:$2.6 billion

In 1965, 17-year-old Fred DeLuca opened his first sandwich shop to help pay for college. Family friend Peter Buck lent him $1,000 for the business. In 1968 the network received modern name Subway, and 10 years later it had 100 fast food outlets. Currently, the Subway chain has more than 40,000 restaurants in 102 countries.

Marvel

Owner: Isaac Perlmutter

Condition assessment:$2.4 billion

“Iron Man,” “Spider-Man,” “Captain America,” “Hulk,” “Avengers” are all part of the comic universe of Marvel Entertainment, headed by 70-year-old Isaac Perlmutter. After serving in israeli army he set off to conquer the USA with $250 in his pocket. One of his first businesses was discount stores. In 1997, Perlmutter won a battle for control of Marvel Comics, which was in bankruptcy, against activist investor Carl Icahn. Under Perlmutter, the company experienced renewed prosperity, and in 2009 he sold it to Disney for $4.2 billion, while retaining his position as CEO.

In the 21st century, many companies from different countries are moving production to China and other countries with inexpensive labor force, since it saves a lot of money, and without sacrificing quality. Yes, contrary to the popular stereotype, not everything made in China is bad.

A clear confirmation of this can be the smartphones of the South Korean Samsung, which have long been produced and assembled not only in China, but also in Vietnam.

So, what country of manufacture could the Galaxy S7 have? There are only three options:

Korea.
Vietnam.
China.

And for some reason everyone wants the Korean version of the smartphone. Let's use China as an example to see why you shouldn't be afraid of assemblies from factories in other countries.

There is no need to be afraid of buying an expensive Galaxy S7 because it was made in China. Nowadays, most companies manufacture their products in the Middle Kingdom. At the same time, of course, marketers focus on the origin of the brand - Japan, Germany, USA - but tactfully remain silent about the place of production and assembly. This is done precisely because of the stereotype about the low quality of Chinese goods.

In the case of any things made in China, the rule that the more expensive the better is truer than ever. A cheap Chinese smartphone with a built-in antenna and TV, bought for a couple of thousand rubles, will most likely slow down ungodly and freeze regularly, but for a moment, remember how much it cost. And some Galaxy S7, which costs more than some people earn per month, is of excellent quality with the same assembly location.

Those who are still intimidated by “Chinese quality” should look around and wonder how many of the objects around them are made in China. Most likely, this extensive list will include a refrigerator, laptop, computer system unit with all its contents, TV, smartphone, router, speaker system, jeans, shirts, bed sheets, kettle, microwave... The list will be very, very long.

What matters is not the place where the Galaxy S7 is produced and assembled, but the fact that Samsung’s Chinese factories have strict quality control, and the production and assembly processes themselves have long been fine-tuned during the pilot launch of the model in Korea. Yes, practical Koreans first start production at home, fix all the problems, and only then send the proven and proven scheme to their own factories in China.

So, don't shy away from buying the coveted Galaxy S7 just because it comes from China. On the contrary, at the initial stages of production - in the first batches (when smartphones are assembled only in Korea), various defects, manufacturing defects, etc. are possible. And these shortcomings are corrected with each new batch - the “newer” the phone, the fewer shortcomings it has. And when the assembly moves to a plant in another country, everything is assembled there “as it should be.”

The only thing you shouldn't do is buy a copy of the Galaxy S7, but that's a conversation for.

And of course, we must remember that any other similar smartphones are either entirely produced there or assembled in other countries from Chinese components. And the place of assembly no longer matters - what difference does it make where the smartphone is assembled if it is assembled by error-free robots?

The ability to balance on a knife's edge, instantly respond to changes and be always on the alert - these are the distinctive qualities. Many Korean companies sank, unable to withstand all sorts of “cleansing” and persecution, but Samsung not only survived, but also became a transnational corporation.

Based on the biography of Samsung founder Lee Byong Chul, you can make an action movie in the spirit of Jackie Chan. “Three Stars” was the translation of the name of the company he founded in 1938. This company did not even think about any high technology at that time, quietly supplying rice, sugar and dried fish to China and Manchuria. It was seen as a protest against dependence on Japan, and Samsung gained a reputation as a patriotic entrepreneur. Then the company supplied the American troops with beer and vodka, having specially built the largest plant. But for this (1950), the North Korean communists put the name of Lee Byong Chul on the hit list as an accomplice of the puppet regime.
If Lee hadn't smelled the heat, reinvested all the profits, and turned all the proceeds into cash, Samsung would have died. How the money stuffed into a wine box survived is a separate story. The car in which they were transported was confiscated, the house in which they were hidden was completely burned down, and the wooden box was only charred! And Samsung, as they say, has risen from the ashes.
The second time Lee was put on the execution list was under Park Chung Hee. Formally, for illegal enrichment from government supplies and economic sabotage, but in reality for rubbing shoulders with the Japanese, trying to learn from the experience of the zaibatsu (chaebol in Korean, but in our opinion something like a powerful clan).
After a sincere conversation with General Lee, not only was he not shot, but he was appointed head of the entrepreneurs of Korea. Samsung has become a concern that accepts government orders and enjoys all kinds of subsidies and benefits. What did the company do, which grew into a huge conglomerate (1970) - machines, ships, and chemical plants...

In general, everything that happened before the 70s somehow loosely correlates with the image of a modern corporation, and its real predecessor can rightfully be called Samsung-Sanyo Electronics - the first joint Korean-Japanese venture. True, cooperation with those same zaibatsu turned out to be not the most successful - the Japanese clamped down on the latest technologies and shared only outdated ones, and raised prices for components. This is one of the reasons for removing Sanyo from the company name - the Koreans simply learned to make semiconductors themselves. By the end of the 70s, Samsung Electronics had become the flagship enterprise of the Lee empire, and in the late 80s, a economic crisis, and the company became unprofitable.
Samsung again had every chance to cease to exist, but this did not happen, since Lee the Second (Kun Hee) developed a rescue plan long before the crisis. Everything was planned to change, with the exception of wives and children. The key point During perestroika there was a shift in priorities - quality became more important than quantity. Perestroika lasted 10 years and was crowned with success. One after another, companies went bankrupt: Hanbo, Daewoo, Huyndai, while Samsung increased exports and established itself in the global high-tech market.

The year 1995 can be called a turning point in Samsung history– the beginning of the company’s transformation into a high-quality brand. The symbol of this moment is a photograph in which 2,000 employees smash defective Samsung products to smithereens - 150 thousand faxes, mobile phones and other devices. Samsung Group survived the last Asian crisis in 1997 with a new president, Jong-Yong Yun. Sacrificing his "tail" to save his life, Yun eliminated dozens of secondary businesses, laid off a third of its staff, disrupting lifetime employment practices, and bet on emerging digital technologies.
As you can see, while other companies were engaged in research and one after another released the world's first new products - a compact disc, a transistor radio, a video camera, etc., Samsung survived, struggled with difficulties and developed. So it’s impossible to say about this company that some distant year it came up with something innovative and everyone loved it. Samsung's hit products come precisely from the current millennium.
It’s even hard to imagine that this company once produced b/w TVs and other products at “reasonable” prices. Today, Samsung has become one of the most innovative and successful players in the consumer electronics and semiconductor market. It is the world's leading manufacturer of memory chips, flat panel LCD displays and color televisions.

The company was a pioneer in the development of SDRAM, the ultra-fast memory chips used in personal computers, and a specialty memory chip used in game console Sony PlayStation 2. A camera phone the size of a credit card! A third generation phone that receives satellite TV programs! The smallest multifunction printer in the world! And what’s most amazing is that in the summer of 2005, Samsung’s brand value surpassed Sony for the first time! This was calculated by one of the British research companies.
In the TV market, Samsung definitely surpassed not only Sony, but also Philips, and did so back in 2003. At the CeBIT exhibition last year, Samsung wiped everyone's noses by presenting the world's largest 102-inch plasma panel (more than two meters!), Even Oracle CEO Larry Ellison signed up for it. LCD TVs of new models were appreciated by magazines and experts, noting this in various nominations such as “Best Buy” and “5 points.” And the LN-57F51 BD LCD TV was even called a representative new era TVs. Of course, with it you don’t even need to darken the room, since the picture quality does not depend on the ambient lighting.

Hardly a week goes by without Samsung announcing something great. Like the world's first mobile phone with a built-in five-megapixel camera (now it has 7 megapixels) or the same first phone with hard drive. In general, if we talk about the company’s development trends or even its mission, it is both external and internal related to digital convergence. This is when you look at a device and cannot determine its class.
Take the SCH-S250 mobile phone, which has the functionality of a camcorder, an MP3 player, 92 MB of memory and a display with a resolution of 320 x 240 pixels - well, what kind of mobile phone is it? Samsung believes that it has no competitors in this convergence, since no company has as much of its own technology as Samsung. A little boastful, but it seems to be true, since Samsung is a real manufacturing company, and not a sticker of labels on other people's products. Suffice it to say that Samsung is the only company in the world that produces laptops and monitors on its own own factories without using the services of OEM suppliers.

But Samsung is not only a high-tech factory, as it might seem, but also a recognized R&D center. There is, for example, a simple-looking small TV. Do you know what's interesting about it? It looks like a modern LCD, but is actually tube-based. This is an example of Samsung's innovative design thinking. Another example: an antibacterial phone coated with a special paint that releases colloidal silver. Laptops will soon no longer have hard drives - they will be replaced by a new generation of flash memory, which Samsung will launch in 2007.

With purely Korean cunning or foresight, Samsung approached the war between the HD-DVD and Blu-ray formats - instead of supporting one of the sides, as Sony and Toshiba did, it went and developed a combo player that supports both formats. Samsung's maximum program is ambitious: to become one of the top three leaders in the electronics industry both in terms of volume and quality of products, and to double the number of leading areas. The movement in this direction is noticeable to the naked eye - more and more new Samsung products are coming into the consumer range above the average level and even in the premium segment.

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Interesting information about the Samsung brand. Background information about the Samsung brand.

In the 1930s in Korea, entrepreneur Lee Byung-chul opened his own business producing rice flour. A small warehouse in Daegu becomes the beginning of the great history of Samsung. At this time, Korea was a colony of Japan, and it was quite difficult to engage in private enterprise in the country. However, already in 1938, Lee managed to create the first independent channel for exports from Korea to China and Manchuria. Active development supplies food products, such as rice, sugar and dried fish, made it possible to officially register the Samsung Trading Company trademark. The foreign (for Korea) origin of the name was a consequence of the far-reaching, ambitious plans of the Korean entrepreneur: by the end of the 1950s, Lee Byung was going to establish trade with the countries of the American continent. And after the landing of US troops on the Korean Peninsula, the products of the plant for the production of rice vodka and beer began to be sold to representatives of the allied forces. The Korean War put an end to this business. Warehouses were looted and burned, as were the company's main factories.

There is a legend that in the ruins of a burned house, Lee Byung found a hidden box with money, which he invested in his new business. It was a textile factory, a sugar factory, and later an insurance business. Lee Byung quickly grew rich, despite the fact that the average per capita income in Korea in the 1960s did not exceed $80. It is worth noting that at that time, even in the capital, Seoul, there was no constant electricity; electricity was supplied for several hours a day, and there was no centralized water supply. It is not surprising that a quick military coup overthrew Syngman Rhee, president and close friend of Yi Byung, who, as a wealthy businessman, was part of the disgraced ruler’s inner circle. Lee Byung-chul himself was imprisoned for bribery and close acquaintance with the ousted president.

The new president of South Korea, General Park Chung-hee, began industrial and economic reforms. A program for the development of the industrial sector of the economy was developed, an increased focus on exports was supported by close relations with the United States, it was planned to take out foreign loans, purchase raw materials and modern technologies, and use the profits received again to purchase raw materials and equipment. Korean reformers concluded that a stable economy should rely on large concerns, but they had to be created as soon as possible, so government loans and loans were provided to the most prominent businessmen in Korea. They were provided with government orders, while certain legal and tax breaks made it possible for small enterprises to grow into large conglomerates. Lee Byung-chul was among the successful entrepreneurs.

Thus, 30 large companies were created (chaebol - “money families”). Among them, in addition to Samsung, were Daewoo, Hyundai, Goldstar (LG), etc. Each “money family” had its own direction: Daewoo - car production, Goldstar - household appliances, Samsung - electronics, Hyundai - construction, etc. d.

The South Korean economy was growing at a rapid rate of 6 to 14% per year. The increase in exports during this period was 30%. So in 1969, when Samsung, after merging with Sanyo, began producing black and white TVs, only 2% of the population in Korea itself had them.

The merger of Sanyo and Samsung marked the beginning of one of the largest sectors of the Samsung Group - Samsung Electronics. The company managed, albeit with heavy losses, to survive the economic crisis of the 1980s. The price of the crisis is several non-core divisions and a sharp reduction in the number of subsidiaries. With the advent of Li Gon-hee to the board, a whole range of reforms was proposed, which involved not only a complete restructuring of the company, but also a change in the very foundations of management: the company had to fully comply with the conditions of the free trade law. Proposals to change the policy regarding external investors were supposed to increase the company's attractiveness for subsidies, since the conglomerate lost financial support from the state.

Until the 1980s, shares of companies included in the concern were circulated only in South Korea, and were in fairly low demand from investors. The reason is traditionally Asian management based on the principles of Confucianism: the board was headed exclusively by representatives of the Li family. External investors had no leverage over decision-making in the management of companies. In addition, traditional management implied lifelong employment and promotion career ladder for long service.

Marketing changes were introduced, a complete redesign of the company's mission and a change in its symbol. The company's first two logos featured three red stars. But Samsung management, considering the previous logo inappropriate for the image of an international corporation, decided to replace it. It was then that the modern emblem was released - a dynamically inclined blue ellipse with the company name written inside. Excellent design and a large-scale advertising campaign did their job: the logo became one of the most recognizable in the world. Advertising students at leading universities are now studying the Samsung logo change as an example of an exceptionally successful rebranding.

When developing the new emblem, Eastern philosophy was not avoided. According to company representatives, “the elliptical shape of the logo symbolizes movement in global space, expressing the idea of renewal and improvement.” These changes continued until the 1990s.

In 1983, the production of personal computers was opened.

In 1991-1992, the development of the first production of personal mobile devices and mobile telephony was completed.

Finally, in 1999, the Forbes Global Consumer Electronics Industry Award was awarded to Samsung Electronics.

One of the most important areas is the creation of LCD panels (monitors) and TV, as evidenced by the ubiquity of production. Samsung Electronics monitor manufacturing plants are located in South Korea (Suwon) (1981), Hungary (1990), Malaysia (1995), Great Britain (1995), Mexico (1998), China (1998), Brazil (1998), Slovakia ( 2002), India (2001), Vietnam (2001), Thailand (2001), Spain (2001).

In 2008, a television production plant was opened in Russia (Kaluga region), the company assembles liquid crystal and plasma televisions. The plant has a workshop for the production of plastic parts for the product body, but the line is not fully loaded and the bulk of the devices are assembled from imported parts (mainly made in China) (November 2008).

The head production in the suburbs of Seoul became busy with the production of displays of the highest quality (of all those produced by the concern), and a “6 sigma” control system was introduced at this enterprise. Here they develop new models, test them, create the first series of products, and after successful implementation they distribute the burden of manufacturing a new product among factories around the world. This standard has been introduced at most of the concern's factories; for example, it is a corporate strategy for the operation of the Samsung SDI division.

It's time for awesome wonderful stories. This time I will tell you the history of Samsung Corporation, where it started, how and where it went, and what it finally came to. To whom and what does it owe its development and what it looks like now.
It all started around 1932, when young Lee Byung-chul, the son of fairly wealthy peasants and a graduate of Tokyo University, opened his warehouse in the small city of Daegu, selling rice flour. Yes, yes, if you want to be the largest phone manufacturer (like Nokia or Samsung), start a business that is completely unrelated to this - make paper, sell flour, save kittens.

At that time, all of Korea was a colony of Japan, which in every possible way stifled the spirit of entrepreneurship, which is why the country was in fact a very large vegetable garden with a very poor population.
Cheap labor provided excellent prices for goods, and by 1938 our hero became the first to transport flour to China. Things went well and the man began to transport not only flour, but also rice, sugar, fish and other things. people need nonsense for survival, taking it away from the poor Korean workers. It was then, in 1938, that it was registered trademark Samson Trading (this is how the name Samsung is correctly pronounced)

Samsung literally means “three stars,” which you can see on all early versions of the logo. There is a beautiful legend that the name was given in honor of his three sons, but the problem is that in 1938 he didn’t have them yet and he hardly even thought about it.

Things were going uphill and by the beginning of the Second World War Lee was fully armed: when American troops landed on the peninsula, its factories that produced various kinds of hats were quickly converted into factories producing beer and vodka, which good-natured and rich Americans happily bought at even quite inflated prices, creating capital for Lee Biong.

In 1950 it began korean war- North Korea versus South Korea. The entrepreneur's warehouses and factories were burned or looted, and Lee himself was put on the northerners' hit list for aiding and bribing the then (and first) president of South Korea. Chul, realizing that things are bad, is going to flee to the south.

There is another legend that is gradually growing into two. One by one, he collects all the money and gives it to his driver, whom he sends to the south, but the driver is caught in the middle of the journey and taken prisoner. However (!) he manages to hide the money in one of the houses, which later (!) burned down, but by a lucky chance (!) the chest with the money survived and Lee Byung subsequently miraculously (!) finds it.
According to the second legend, Chhun accidentally (!) finds someone else's burnt house and someone else's money in a chest, which he later uses to degenerate the business.
These are the Korean legends.

After the capture and execution of the first, evil president South Korea a second, good one comes to power and begins a series of industrial and economic reforms. In particular, an attempt was made to replace the import of goods with domestic production. To do this, the president asked the United States for thousands of money for development, in fact brazenly stealing it and spending it on women and booze. Our hero didn’t get the booze and the chicks, but in addition to money, the United States also gave out orders for the production of all kinds of products, on which the newly recreated Samsung could make good money. It was during this period and for these orders that companies such as Daewoo, LG (formerly GoldStar) and Hyundai were created, rather large companies today.

By the end of the sixties, the founder of Samsung became the most influential and largest entrepreneur in the country. Realizing that the story with the president and his factories could repeat itself, he begins to travel to Japan, establish contacts with the mythical traders there, and Sanyo becomes the first sign, merging with which Samsung receives the Group prefix and the Samsung Electronics division.

While the head of Samsung was traveling around Japan, a coup occurred again in his homeland, and again the evil president was in power! Lee Biong, without wasting a moment, talks with the new president and convinces him that it is his company that is capable of leading the country out of crisis, wars and bringing happiness and joy in the future and throughout the planet. But to do this, he had to be made the head of economics, and his company had to be given the best and largest orders. And the president agreed.

Here it is worth making a note about the personality of the main character. He was a cunning, crafty man. Only his desire for profit and life saved his skin and literally begged for such privileges. Don't think that he was a kind entrepreneur who loved his employees and earned the respect of the president.

Samsung Group begins to actively engage in the production of paper (the government gave Samsung the care of the only paper factory) and fertilizers (again, the only ones in the country), they began to build and restore hospitals, hotels, universities, engage in insurance, and by the year 70 Samsung took up heavy production. The corporation in fact began to serve the country, continuing to increase Lee's fortune.

In parallel with this, the company decides to enter a new market - electronics, starting to collect hair dryers and black and white TVs with the help of Sanyo. At some point, realizing that they could do all this without Sanyo, they said goodbye to the company, making their own components for TVs and hair dryers.

At the same time, democracy comes to the country (this time for real) and the flow of money and government orders stops, many institutions, such as hospitals and schools, are transferred back to the state, Samsung has to tighten its belts. The entire board, which consisted of Lee's close and distant relatives, on his own order, was dismissed and European and Western experts were hired in their places, who could not only preserve the current one, but also increase it (what was once found in the ashes , lol).

In 1983, the company began producing computers and components.
In 1987, the company's founder, Lee Byung-chul, died in Seoul at the age of 77.
By 1991, production of mobile phones began.

But most of all, Samsung, of course, “rose” in monitors and televisions; factories were erected in many large countries in order to fully supply domestic markets. So, for example, all Samsung TVs and monitors sold in Russia are produced at the company’s plant in the Kaluga region.

Now Samsung is not just a multi-billion dollar company, but also a leader in many industries, collecting not only well-known phones and electronics. In addition, Samsung does not hesitate to continue to engage in the chemical and heavy industries, build houses, cars, planes, ships, as well as issue loans and insurance. Samsung is an elegantly structured corporation, with branches in different industries that not only generate income, but also help lead its main directions forward.

For example, the construction division can build factories, the light industry division can sew clothes for workers in these factories, and the finance and credit department can insure life and issue loans. The automobile concern produces cars for various kinds of managers, and the plant itself produces those same monitors and televisions.