What is better to sell in an online store? High-margin goods: rating. Most popular products

Runet marketers claim that the volume of goods purchased via the Internet is growing significantly every year. The work of existing online stores and others intensified trading platforms. All more users are introduced to the opportunity to earn money through organization of new stores.

Where did you buy the best-selling products online in 2019?
How to Find Out Which Products Are Selling Best Online
Conclusions

And this is quite natural, because over the last decade Internet technologies have become closer and more accessible. Almost any person in our country has the opportunity to go online and order what he likes there. Many people are too busy to go shopping - it’s easier for them to buy something on the Internet, especially since this can often be done in a couple of clicks, without leaving your seat or letting go of a cup of coffee. In addition, your online purchase will be delivered to any convenient location - often free of charge. So is it worth wasting time on tedious shopping if you can buy everything you need online? It is also beneficial for sellers online trading goods, because in this way they significantly save on rent. This is why the number of online stores is constantly increasing.

Where did you buy the best-selling products online in 2019?

Most often, users make purchases through online stores. These include giants such as AliExpress and Amazon, as well as small and medium-sized online stores with a narrower specialization.

Significantly less often online purchases are made by:

on online auctions;
through various web message boards (for example - Avito);
on other resources whose specialization is the sale of products or the provision of various services.

How to Find Out Which Products Are Selling Best Online

In fact, different services provide different data on the volume of online purchases, so it can be quite difficult to establish the truth. The market is constantly changing, and some segments of online commerce are growing faster than others.

If you want to find out how in demand a particular group of products is, you can check it using the Yandex Wordstat service. It does not show the number of purchases, but it clearly shows the number of search queries, that is, the number of potential buyers who are looking for this product on the Internet.

For example, for the query “Online Clothes,” the service shows that more than 20 million people a month are looking for online stores, of which more than 1.3 million are looking specifically for online clothing stores.

But 25 thousand people search for air tickets online every month, and another 12 thousand want to buy cheap air tickets

Only 11 thousand people are looking for laptops on the Internet, but taking into account the fact that Yandex Wordstat generates more than 400 thousand user requests for the request “buy a laptop”, many of them will probably use the services of online stores

Another service that helps determine demand for a product or product category is called Google Trends. If you enter a position you are interested in into the search bar, it will show graphs of the popularity of this query through Google search, as well as other statistics.

True, this service does not show the exact number of search queries on a topic, but only determines the popularity of the query on a scale from 0 to 100

You can refine the request for your country and select a time period for analysis

You can also check popularity by region or city here

Google Trends also allows you to compare the popularity of two different queries.

With the help of Yandex Wordstat and Google Trends, you can determine which online trading niche is the most popular in your region, and perhaps open your own profitable online business. Remember that online shopping is constantly growing, so even small store may well bring its owner a decent profit.

In 10th place - large household appliances

Large household appliances were not so actively purchased online in 2019, despite the more low prices. As before, people are accustomed to making large purchases in ordinary specialized markets. Main reason- high purchase price and its size. Buyers tend to buy expensive household appliances with clarification of all the nuances in detail, check the product before purchase for the absence of defects and the completeness of the product. In addition, at the supermarket you can consult with competent staff and ask questions about the operation of the product.

In 9th place - tickets

Slightly more often than large household appliances, Internet users bought tickets for various events and trips in 2019:

concerts and shows;
sporting events;
cinema and theater;
railway, car and air tickets.

Such purchasing methods helped many people save time on traveling and standing in queues. This method is quite convenient and practical.

In 8th place are cards for paying for services.

Best Selling Cards:

replenishing accounts for mobile communications, cable and satellite TV, Internet providers;
for payment for software;
to pay for entertainment content of Internet services that sell applications for portable and mobile devices.

The convenience of using these services lies in the ability to make payments from home, sometimes without paying a fee.

In 7th place - clothes

The demand for purchasing clothes has increased; on the Internet you can find any samples, types, sizes of the most various models. But still, for many it is still difficult to buy an item over the Internet in the exact size and without trying it on. Many people hesitate to buy because they doubt that it will fit.

However, this problem can be solved. Most online stores do not require advance payment - if you don’t like the item, you don’t have to take it or pay for it. In addition, the buyer has the opportunity to view product reviews left by other customers.

In 6th place - PO

Software It’s easier to buy than clothes, you don’t need to try it on, it suits everyone. Typically, licensed software is purchased commercial organizations, government agencies, users concerned about the safety of their information.

The most popular were:

Windows operating system;
license for antivirus software;
Microsoft Office application packages, etc.

In 5th place is a product group for children

These products are more versatile, making it much easier to buy them online. The selection of such products is huge, the prices are reasonable. Children's products are structured, which makes purchasing them much easier.

In 4th place - cosmetics and perfumes

The abundance of these goods does not leave women indifferent. In addition, the cost on the Internet is often lower than in retail, and the choice is wider. Making online shopping easier is the ability to read product reviews and reviews from professionals.

Perfumes are bought less often and mostly from proven brands, since it is difficult to buy a new scent without using your sense of smell.

Download the free checklist 18 ideas for what you can sell on message boards right now

Top three sales leaders

Third place- for mobile devices: phones, smartphones and tablet computers. This is due to a large selection, reasonable prices, safe delivery and, very importantly, warranty.

Second place occupied by laptops and their accessories. The benefits are the same as for mobile devices. In addition, while real electronics supermarkets may not have some models or components for them, the Internet always has everything and delivery is fast.

Top seller and the winner of the first place in the TOP of 2017 is electronics and small household appliances. These products are inexpensive, and the choice is huge: curling irons, irons, vacuum cleaners, hair dryers, meat grinders, scales, razors, etc.

drones and quadcopters;
LED lighting;
hobby goods;
spare parts and accessories for machines;
green tea.

Although they are not included in the TOP, practice shows that you can make good money selling such goods online.

Conclusions

What makes a product the most purchased online?

Price - most often they buy products whose cost does not exceed $600.
Universal product qualities - a large segment of buyers can buy the same product (laptops, mobile devices, TVs, etc.).

There will be better purchases of household appliances as they are suitable for both men and women. Basically, this product does not depend on the age of the buyers, their build and other characteristics that make a person interested in purchasing any product.

What makes a product the most purchased online?

First of all, this is the price - most often they buy products whose cost does not exceed $600 (we recommend reading the article “ How to organize a business with China?».

In addition, the universal qualities of the product are important, when everyone can buy the same product, regardless of gender, age and place of residence. This category of goods includes laptops, mobile devices, TVs, etc.

Various fashion trends often make adjustments to online sales statistics. For example, spinners and hoverboards are now in fashion among the younger generation; Sometimes certain types of toys or other products for children come into fashion. If you “catch a trend” in time, you can also make money from this. But don’t forget that fashion is changeable, so your online store’s assortment should include not only fashionable new items, but also products that are in stable demand among the population.

According to marketing research, women buy more online than men, but this ratio may vary in different product categories. For example, electronics are more often purchased by men, while clothing and cosmetics are purchased by women. In addition, the fair half of humanity is more prone to impulse purchases and responds more strongly to attractive packaging and tempting slogans. For this reason, sellers often use various marketing ploys to convince women to purchase their product.

As a rule, online purchases are made by young people under the age of 35, living in large or medium-sized cities, with an average or low income. If you want to know more about online shopping, as well as other ways to make money online, go here: 50 ways to make money online

Hello, dear reader! I am glad to welcome you to the expanses of our business magazine.

Recently, my colleagues and I thought about the question of what product is the most popular in Russia. I think every thinker sooner or later comes to mind this question. Personally, it began to torment me from the moment we decided to launch our online store, but that’s a different story.

Usually one question triggers a series of subsequent ones, so today there will be not only the top selling goods in Russia, Ukraine and the CIS - we will also consider with you:

trending products in online sales;
what is in demand on bulletin boards (www.avito.ru);
top 10 purchased products worldwide;
what's on at the moment bought by a Slavic brother in China (using the resource ru.aliexpress.com).

Purpose of this article– general development, expansion of consciousness. You will learn to analyze the demand for a product and its seasonality using publicly available Internet tools, and most importantly, you will be able to show off your new knowledge to your friends. Let's get started!

Best selling product in Russia and Ukraine

This information is unlikely to help you find a niche for your store, but at least it is interesting. You have a minute to think for yourself which product is the best-selling in Russia.

And no, the answer is not food, not cigarettes or even alcohol, but we buy it almost every time we go shopping at the store or market. In general, the purchase of this product occurs automatically. Did you guess it?

So, the title of the best-selling product in Russia goes to the usual plastic bag . Even on such a seemingly insignificant product you can make millions of rubles.

The world has already begun to realize that polyethylene products cause great harm to the environment. environment. The problem is that polyethylene for a long time does not decompose, and this leads to the death of 1 million birds, 100,000 marine mammals and a huge number of schools of fish. In the USA and Europe, plastic bags have begun to be abandoned.

What to look for when choosing a product to sell?

If you are interested in a product for sale, you should go a different route. You should not look for the most popular product, which is bought by the population in “wagons”. We must first look at prospects and profitability - our product must also be ready for unfavorable conditions, since economic crises are now not uncommon.

The list of the most purchased goods in Russia includes the following:

small household appliances;
electrical goods;
sanitary products;
everyday tools;
household chemicals;
clothing and shoes;
children's products;
other daily use products.

Let's go through the list of the most popular products:

meat (beef, pork, chicken, turkey);
semi-finished products;
chicken eggs;
frozen seafood (fish);
vegetable and butter;
cow's milk;
flour and pasta;
sugar and salt;
black tea;
cereals (buckwheat, rice, millet, oats);
vegetables (potatoes, carrots, onions, cabbage);
apples, bananas.

Some things are in greater demand, some are in less demand. How to decide?

Focus on your interest and think about what is closest to your heart.
Everything is learned by comparison: in order to make a choice in favor of one product or another, analysis is needed (this will be discussed in a separate article).

This is beyond the scope of this article, so we will look at it in more detail. this problem another time. Now let’s start compiling a rating of the most purchased goods by Russians on the Internet. Let's go!

Top best-selling products on the Internet for 2017

The Internet is big and interesting market, for which there are three reasons:

Currently, Internet coverage in Russia is about 74%, with constant growth observed;
share of older users age group also increases;
the mobile Internet audience is moving at warp speed (30-40% of people access our website from smartphones or tablets).

70% of all Russian Internet users accessed the network at least once from a mobile device – a year ago, for example, this value was 56%.

What does this lead to? rapid growth Internet? Along with it, the demand for goods and services increases, and this is what you and I need. Next we will look at:

the most popular and popular products in online stores;
the most trendy and popular products on one-page websites today.

1. Search for goods in demand for an online store

In an attempt to track down the most in-demand and popular products in online stores that are best purchased by the public in 2016, we have come up with the following top 10 list.

Small household appliances are today the leader in online sales. The low price and compact size make this product almost ideal (but this product is not suitable for selling in your online store).
Perfumes and cosmetics .
Mobile devices.
Laptops and tablets.
Online gifts and toys.
Licensed software.
Clothes and shoes.
Books. Surprisingly, paper books are still popular. It would seem that they are expensive, and besides, there are many sites where you can download the literature of interest in electronic form for free. However, this does not prevent paper books from selling.
Book tickets online. You won’t be able to imagine how many planes are in the air right now (whenever you have a free minute, go to the website flightradar24.com - it will expand the boundaries of your consciousness).
Large household appliances.

Most of the products listed are not suitable if you are planning to open an online store from scratch. Problems and breakdowns can arise with equipment, and in order to make good money, you need to order in bulk. It is unrealistic to compete with large players who buy goods in bulk and sell them at prices typical for regular stores.

2. One-page website: what is it and why is it needed?

One-pager, landing page, landing page, landing page – these are all synonyms.

There is such a category as wow-products (in Russian wow = wow) - goods of impulse demand. Have you ever been walking past a store or kiosk, saw an advertisement for a product on TV or the Internet, and you immediately wanted to buy it, although before that you didn’t even know about its existence? There is a high probability that it was a product from this category. TV stores also often sell wow products. Let me give you examples:

effortless weight loss belt;
exercise machines that pump up muscles without your participation;
all kinds of water, light, fuel, etc. savers;
creams to enlarge something;
copies of brand watches, iPhones.

Are you familiar with the concept of CPA networks, affiliate marketing and traffic arbitrage? If not, there will be a separate detailed article about this. In short, a CPA network is an intermediary between a webmaster (the person who works with websites and traffic) and advertisers who have a product. They are ready to pay a commission to the webmaster for promoting and selling the product. CPA networks sell wow products through one-page websites. Remember the phrase that demand creates supply? In the case of these guys, it's the other way around.

Here is one of the many pater networks - http://m1-shop.ru/. After registration, following the link http://m1-shop.ru/ofers, the offered products will be available, which you can familiarize yourself with (about 300 offers). I will give 10 of them, which were top at the time of writing.

So, we present to your attention the top most popular products that are sold through one-page websites in large volumes.

Black Mask mask for blackheads and acne.
Solar Powered PowerBank.
Army wrist watch Amst.
AB Gymnic belt.
MAC corrector.
Waist Trainer Corset.
Mangosteen – slimming syrup.
Klev activator FishHungry.
Hair spray Ultra Hair System.
Titan gel.

Some data from Avito - the largest message board in Russia

I tried to find information for 2016, but only came across the official report from two years earlier. Since there is no fish and no cancer, then we will talk about 2014. However, the information is interesting and useful, so there will be something to think about.

Conducting a study, Avito analysts found that site users skimped on 34.4 billion rubles in such product categories as:

personal belongings;
goods for home and garden;
hobbies and recreation;
household appliances;
products for pets.

A third of the turnover was taken over by the categories “Personal belongings” and “Goods for home and garden” (6.5 and 5.5 billion rubles, respectively). Fun fact: Compared to the previous year, sales in these categories grew almost identically - by 38.6% and 38.3%.

And the best-selling category of goods turned out to be “Consumer Electronics”: Avito sold laptops, computers, video and photo cameras, smartphones and other gadgets worth 15.2 billion rubles. The amount is not small, but when compared with the previous year, the increase is only 13.2%.

3.5 billion rubles were spent on “Hobbies and Recreation”, an increase of 47.4%. And they spared no expense on pets and spent 4.7 billion rubles: the annual growth was as much as 82%.

fan;
netbook;
swimsuit;
smartphone;
prom dress;
tent;
Yorkshire Terrier;
video card;

From this list we can conclude that demand is greatly influenced by the season.

How to analyze the seasonality of a product?

If you are reading this article because you are going to open an online store or start your own business, it is important not to make a mistake with the seasonality of the product.

Let's look at the product that is at the top of the list on Avito - a fan.

To analyze seasonality and demand, we will use the well-known service https://wordstat.yandex.ru/. It is designed to gauge user interest that can be applied to the product we have selected. Before you start, you must register/log in to the service. If you don’t want captchas to pop up all the time, it’s better to immediately disable adblock or its equivalent.

Next, we select the region that interests us (in my case, I look at data for Russia, Ukraine and other CIS countries). Next, I enter the request “buy a fan” into a special field, since it more accurately reflects the intent of users than just “fan.”

The service shows what last month there were 236,554 impressions for this query (wow, that’s pretty cool!). We can conclude that the product is in demand. Let me check the seasonality of this product! I just did a search “By words”, now I’ll switch the checkbox to “Query history” and see what happens. The graph shows that in 2016 the demand for fans doubled compared to last year (apparently, it is VERY hot this year). Thus, if you purchased fans and started selling them in the winter, most likely nothing would work out. Therefore, never buy a product without testing the demand!

Of course, the example I gave is obvious - it is clear that it is hot in the summer, and the demand for fans will be greater than in the cold season. However, not all products are so obvious. It is also better to look for niches where the graph is just starting to rise - it is better to prepare for the season in advance.

Rating of the most popular goods from China

It is difficult to determine the sales leader in the Chinese market, because everything is bought there in huge quantities. Have you ever ordered anything from China? Personally, I ordered a watch, scales, a case for e-book, a bag, a UV lamp and all sorts of other stuff. If anyone doesn’t know, here are 2 sites where the bulk of the population of Russia, Ukraine and the CIS orders goods from China:

Aliexpress is more designed for retail purchases - here you can easily order goods in one copy. However, sometimes it is more profitable to buy a product in a regular online store than here.
Alibaba is a large wholesaler: prices for goods are much cheaper, but you will have to order in bulk. Often, delivery of goods costs several times more than its cost.

mobile phones;
clothing and footwear, including copies of world brands;
laptops and tablets;
household appliances;
computer components and accessories;
goods for sports and recreation;
bedding;
furniture;
electrical goods;
equipment and machines.

Of course, the data does not reflect reality 100%, but the truth is somewhere nearby.

For women

For men

For children

Electronics

Credit card flash drive

Waterproof IPhone Case

Convenient wallet for iPhone

Sport

The most promising direction of modern entrepreneurial activity Today, according to experts, is the trade sector, which allows even a novice businessman without experience to have a good income. A Russian who is going to open his own trading business during a crisis definitely needs to study the market for the most popular goods in Russia in 2019 in order to make right choice and become a successful entrepreneur.

How to choose a direction in trading?

Experts recommend that all beginners always choose a product that they have previously encountered, at least indirectly, so that they do not have to spend a lot of time studying details about it. But it is still recommended to focus on the most popular goods during the crisis in Russia. If you can correctly analyze the Russian market of the last crisis year, you will understand that people’s priorities are always food, clothing and footwear. After all, it is vital for a person to eat something and look decent in society and at work.

In addition, according to sociologists, the list of the most popular goods in Russia at the end of 2016 included household appliances and electronics. This means that it is better not to connect your business with non-food trade in 2019, since people will not have demand for it.

Experts believe that prospects will open up this year active development crisis production - the construction of plants and factories will begin. A novice businessman, therefore, can sell used equipment for such enterprises.

Among the popular goods on the Russian market in 2019 there will also be inexpensive spare parts for cars, with the help of which people will be able to maintain their vehicle in working condition, because purchasing a new one in a difficult economic situation is too risky a step.

We should also not forget that people who have large savings will not change their habits. At any time they will give preference to expensive services and goods. If you want to work with rich people, then it makes sense to sell products that will satisfy their needs.

Now we will look in detail at each group, the top most popular goods in Russia for 2019.

Food

People who find themselves in conditions economic crisis, they strive to stock up on food so that it will be enough even for the time when there is no money at all. This mainly concerns the middle class of the population Russian Federation. People will buy not only cheap products, but also those that have begun to rise in price. This is a psychological factor - in difficult situations it seems that things can only get worse and prices will rise even more. Experienced businessmen know this very well, so right moment artificially create excitement around a certain group food products and get a decent income from it.

If you have not previously worked with food, then it is better to start your business by selling herbal teas and infusions, as well as green coffee, which is considered an excellent detox. According to experts, these are the most popular products on the Russian market in 2019. They will be bought in large quantities by both women and men who want to lose weight or cleanse the body of toxins.

The top most popular goods in Russia in 2019 will also include semi-finished home-cooked products. Russians who previously frequently visited restaurants or other catering establishments will obviously limit themselves to this pleasure. In return, you can offer them home-cooked meals or buy gourmet recipes that they can prepare at home.

Farm products will also be the most popular goods during the crisis in Russia. This is due not only to their high quality, but also by the economic conditions that have developed in the Russian Federation after the introduction of Western sanctions. There are practically no imported products left on store shelves. Therefore, if you are thinking about the question of what goods are most in demand in Russia, then these are definitely farm products:

Milk;
Eggs;
Meat;
Bird;
Vegetables;
Fruits;
Berries;
Jam;
Flour;
Corn.

It is quite simple to determine which of the above goods are in demand in Russia the most. It is necessary to analyze the prices of supermarkets and stores for meat and dairy products. If they are too overpriced, then people will go to the market to buy these products. This is where it is profitable to sell farm products.

The category of popular food products should also include alcoholic drinks and cigarettes. Statistics show that people do not deny themselves these products even in times of crisis. Psychologists say that just in difficult times in life, people find an outlet in a glass of wine or a glass of vodka almost every day. You can implement inexpensive options alcoholic products, which will definitely be in demand among the middle class population.

Clothes and shoes

Looking unkempt in a group environment is unacceptable. In any case, you have to make new things in your wardrobe. Of course, people will not be able to afford to buy a branded and expensive item. But they will undoubtedly buy affordable clothing, shoes and accessories, because these are in-demand goods on the Russian market in any economic situation.

It makes sense to open second-hand stores - stores of used, but high-quality clothes and shoes from little-known manufacturers. Despite the fairly strong competition in this industry, a novice entrepreneur will always have income. Alternative option second-hand - such a wide consumption (thrift store).

Personal care products and cosmetics

The popular products of 2019 definitely include soap hygiene products, sanitary products for cleaning the house and decorative cosmetics at low prices:

Shampoos;
Toothpastes with brushes;
Deodorants and antiperspirants;
Dish detergents;
Washing powder;
Mascara;
Powder;
Perfume;
Skin care creams and so on.

When you create an assortment of products in this category, give preference to products that combine two functions. For example, in order to save money, people will buy shampoo and conditioner or a cream that can be applied to both hands and face.

Medicines

Medicines are essential items, so they are also among the most popular goods on the Russian market. During a crisis, it is profitable to open private pharmacies, but with a narrow specialization. There will be great demand for cheap, domestically produced drugs. People at any time of the year feel the need to purchase them, because even from a common cold and no one is immune to headaches. Particularly relevant are antidepressants and sedatives, which will relieve people of stress and help them cope with emotions in order to remain productive.

Here, of course, it is important to study the list of pharmaceutical companies that manufacture medications. After all, there are many unscrupulous manufacturers who are not always responsible for the production of consumer medicines. You should be personally interested in ensuring that people can buy good medications at an affordable price in your pharmacy.

Hand-made

Paintings. People prefer abstract paintings that contain complex geometric shapes or blurry spots. Such products are purchased either by wealthy segments of the population or reputable companies;
Knitted items. No one will refuse to purchase a quality hand-knitted sweater, hat, socks or blanket;
Toys for children. Parents, when buying toys for their children, look for those that are made from natural materials and, therefore, cannot harm the health and life of the child;
Ladies' handbags. Purchase a branded product from worldwide famous brand Fashionistas won't always be able to. Therefore they will look for exclusive models self made at an affordable price;
Handmade jewelry. If you are thinking about what product is most in demand in Russia, then this is costume jewelry. Knowing how to make from simple materials beautiful earrings or a necklace, you will always have customers, and, accordingly, an inexhaustible source of income.

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Internet products

IN recent years Internet entrepreneurship is very popular. Times of crisis are no exception. However, in this area of business, you need to clearly understand what is not.

If you decide that you want to work with a wealthy audience, then you need to place your bet on luxury products - gold jewelry, jewelry, antiques. In a difficult economic situation, people who have savings are looking for options on how to profitably save them in order to protect them from inflation.

Experts do not recommend starting such e-commerce aimed at middle class, because the purchasing power of people in this category decreases sharply in times of crisis. However, you can try to sell popular products from China in 2019 via the Internet.

What they include:

Quadcopters (drones). Today these aircraft are used not only for military purposes. They are actively used in everyday life and for entertainment;
Gadgets and mobile phones priced up to $600. According to experts, these are the most popular products for sale online in 2019;
Household appliances are among the top sold goods on the Internet in 2019. After all, on the Internet you can carefully read technical characteristics any household appliance and choose the most optimal option for yourself;
LED lighting. Experts are convinced that the sale of such goods is very promising business, because using LEDs you can significantly save energy. To start trading LEDs, you need minimal investment;
Books. It's about mainly about educational or fiction. Despite the fact that many people now use more electronic gadgets, the demand for printed literature does not disappear;
Shoes and clothing. Through special Chinese websites, you can purchase at a very low price, but quite high-quality items, and resell them at a higher cost through your website or social network page. If creating a website requires a person to have certain knowledge and skills, then even a child can create an account on one of the many existing social networks. People like to buy branded items, but no one wants to overpay money just for a prestigious name. Therefore, Chinese goods will be in great demand.

For successful work For companies involved in wholesale purchasing, it is very important to take into account the demand of the population. Therefore, every professional wholesaler should know which popular products from China will be the most in demand in 2017.

Top 10 most popular little things from China

The easiest way to find out which product from China is in demand is from the top sales section on large online trading platforms. For example, the Aliexpress website regularly monitors and publishes on its pages a list of the best-selling, and therefore most in-demand items among buyers.
The list of current popular Chinese products for one of the weeks of summer includes:

Screen protector for iPhones.
Cosmetic pencil.
Women's bag.
Kitchen device for cutting vegetables and fruits.
Colored leggings for girls under 14 years old.
Acrylic emblems for clothing.
Fluorescent luminous wall stickers.
Nail polish gel.
Sunglasses.
Women's seamless spandex briefs.

After analyzing the list, you can see that the best-selling items are all kinds of little things. This is explained simply. Such products are sold at a very low price due to the purchase of large quantities. And since the product does not take up much space, transportation costs, if divided by the number of units, turn out to be quite small. As a result, popular Chinese products of this type are in demand due to their affordable, low retail prices.
But they involve some risks, so experienced businessmen prefer other channels for doing business with Chinese manufacturers. It is more profitable and reliable to find suppliers from China, bypassing online platforms. Who knows, the price when purchasing goods directly from the manufacturer is even lower. Fialan can help you with this. We are searching for manufacturers from China and further supplying wholesale quantities of goods to Russia to the buyer. Call!

The most popular products from China from different categories

For wholesalers supplying products of certain categories, a list of top sales can also be very useful.
Leading positions of the most popular products from China by category The following products occupy:

for women – summer printed baseball caps, cardigans, light dresses;
for men – wallet, glasses, T-shirts;
for children – kangaroo bag, shorts, bodysuit;
from the electronics section - cases for tablets and phones, computer mice, smartphones;
from goods for sports and recreation - monofilament, flashlights, lures for fishing;
health and beauty products - hearing aids, manicure sets, makeup brush sets.

Trends from China: replicas of famous brands

For many years now, and 2017 is no exception, Chinese manufacturers have been successfully selling products that imitate products of popular brands, that is, so-called replicas. Trendy goods from China are represented by replicas of such popular brands as Adidas, NIKE, Apple, Lacoste, etc.
Wholesale quantities of such products can be purchased from Chinese traders at a ridiculous price. Trends from China, contrary to popular belief, are of very good quality. The point is that large number manufacturers with big names have their own production facilities in this country. And thanks to this, enterprising businessmen do not miss the opportunity to learn from professionals, and produce quite decent replicas at a price incomparably lower than the original.

Other popular Chinese products

Wholesale suppliers of products from China should also pay attention to product categories that are in constant demand among the population. The most popular products from China, which are always sold quickly and easily:

Outerwear. Inexpensive models made of faux fur and pressed leather are very popular among a large number of buyers.
Edible trifle. Nuts, dried exotic fruits, salted seafood is most often purchased in huge quantities by weight, and packaged locally.
Power tools. The Chinese are good at counterfeiting power tools. famous brands. And those who cannot afford to buy a real expensive instrument willingly purchase high-quality fakes (we recommend reading the article “”).
Intimate goods. This specific category is best sold through a network of online stores. After all, in this way you can buy products for adults anonymously.

The Chinese market is so saturated with a variety of goods that any wholesaler can easily find a decent product at a low price. The main thing is to decide on the category, and do not forget to change the assortment according to the season and global fashion trends.

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The key step in creating an online store is choosing the most popular products or services. In 2016, the crisis affected the most different types industries that have seen a sharp decline in sales and production volumes. On the contrary, online commerce showed stable growth. What's the best-selling item on the Internet in 2016-2017?

When creating a group in social networks for sale or online store special attention It is worth paying attention to the product range. You should not limit your choice to any one category of things. The best-selling products on the Internet are ordinary things that we purchase in ordinary stores. Sales will depend on how competently you create the structure of your store. Let's say you sell clothes or shoes. The buyer can additionally be offered various accessories: belts, gloves, glasses, watches, various jewelry for girls. For example, a girl comes to your online store to purchase a skirt or sweater. Of course, she will want to choose accessories for new clothes. This concept can significantly increase sales when a person enters a store to purchase one item, but leaves with several at once.

You can specialize in one product if you offer the buyer a wide and unique range of products that are difficult to find in other stores.

Best Selling Products on the Internet. TOP 13.

No. 1. Small household appliances

In the online store you can find many cheap offers for the sale of small household appliances, which will cost less than in a regular store. These are microwave swords, kettles, coffee machines, vacuum cleaners, etc. All this is in demand.

No. 2. Computer hardware

Computers, like phones, quickly become obsolete. A computer that was purchased 5-6 years ago can already be called technically old. Every year new advanced video cards, processors, etc. are released. All this forces people to regularly update their hardware for games or work due to the release of hardware-intensive programs, games, etc. An online store with computer hardware and various components (keyboards, wireless mice, etc.) will be in demand.

No. 3. Phones and accessories

This category of goods includes smartphones, iPhones, tablets, headsets, phones, etc. Smartphones and tablets become obsolete quite quickly, which forces buyers to switch to new models. People usually change their phone every 2-3 years.

No. 4. Store with women's clothes and accessories

Statistics show that women prefer to order many things on the Internet, because online stores offer a wider range of offers compared to traditional stores. You can sell anything: bags, jewelry, shoes, shoes, scarves, watches, etc.

No. 5. Cheap spare parts for vehicles

During the crisis, sales of new vehicles. And many large automobile dealerships left the Russian market due to low sales and unprofitability. People are forced to buy used cars and spend a lot of money to keep them in working condition. If you sell cheap spare parts from different manufacturers, then the crisis will not affect your profits.

No. 6. Car accessories

TO profitable goods Car accessories can also be considered for an online store. These are floor mats, seat covers, steering wheel covers, navigators, additional mirrors, radars, video recorders, driving glasses, fragrances, phone holders and much more.

No. 7. Store with cheap clothes and shoes

In 2016, when choosing clothes and shoes, the vast majority of buyers pay attention to prices. The ratio of low price and quality is one of the main criteria for successful trading during a crisis. In this case, you need to look for those suppliers who offer stylish items at below market prices.

No. 8. Online store selling cheap used items and goods.

During the crisis, the middle class of the population was especially affected. Many people cannot afford to buy new things. In this case, you can create an online store selling used goods, clothing, etc.

No. 9. Furniture from domestic manufacturers

Many people cannot afford imported furniture. The way out of this situation will be cooperation with domestic furniture manufacturers.

A few more products for the online store:

Books
Perfumes and cosmetics
Gifts and soft toys
Pet Products

How to choose a markup for a product?

In a crisis, high markups should be abandoned. It is desirable that the price be 20-30% lower compared to regular stores. After all, many people buy things in online stores for the reason that it is profitable. The Internet is an excellent tool where you can go to different online stores, look at prices of goods, compare and decide on the optimal markup. Based on 2015, we can conclude that the best-selling products were electronics (cheap gadgets and accessories), cosmetics, small household appliances and clothing.