Why Apple with the emblem of a bitten apple. Do you know why Steve Jobs chose a bitten apple for the Apple logo?

The first Apple logo was created by Ron Wayne. This name says little not only to ordinary people, but even to geeks. Meanwhile, Ronald is the third co-founder of Apple, and also the biggest loser of the 20th century. He sold his 10 percent stake in the company for $800 just 11 days after registration. If he had not taken this rash step, Ronald would now be one of the wealthiest people in the world with a fortune of $30 billion. Analysts say Apple's value will triple in three years, which means Wayne may have lost about $100 billion simply by not believing in Apple.

The logo created by Ronald Wayne has nothing in common with the current one. It was a miniature work of art. In the center was the outstanding English scientist Isaac Newton, on whom an apple was about to fall (insight!). In the future, the “Newton theme” will be continued when Apple releases its PDA.

If you enlarge the logo, you will notice that along the border there is the text: Newton... A Mind Forever Voyaging Through Strange Seas of Thought... Alone (Newton... A mind that sails alone through strange seas of thought). This is a line from William Wordsworth's autobiographical poem "The Prelude", which in its entirety goes like this:

And from my pillow, looking forth by light
Of moon or favoring stars, I could behold
The antechapel where the statue stood
Of Newton with his prism and silent face,
The marble index of a mind for ever
Voyaging through strange seas of Thought, alone.

Translated it looks like this:

From my pillow, illuminated by the light
I could see the moon and good stars
On the pedestal is a statue of Newton.
He is holding a prism. Quiet face
Like the dial of a mind that's alone
Sailing through strange seas of Thought.

The logo turned out to be interesting (all these references to Newton, who really was lonely, a touch of mystery, etc.), but not very suitable for reality modern business. Therefore, Wayne's work was used for about a year. Then Steve Jobs turned to graphic designer Rob Janoff for help. It was necessary to create a simple, modern-looking, well-recognizable logo.

Rob completed this task in about a week. In an interview with the Revert to Saved blog, Yanov talked about how the logo was created. Rob bought apples, put them in a bowl and began to draw, gradually removing unnecessary details. The famous “bite” was made on purpose: the logo had to be drawn so that it would be strongly associated with apples, and not other fruits/vegetables/berries. The similarity of the pronunciation byte/bite (byte/bite) also played into its favor.

Rob Yanov made the logo in color, which provided good ground for speculation and myths. The most common one, actively supported by Win users and Linux users, comes down to the fact that the Apple symbol reflects support for sexual minorities. This is not entirely true. Apple truly supports the LGBT community, as evidenced by recent video, however, the color logo was created a year before gays began using the rainbow as a symbol.

The second myth is even more interesting. They say that an apple painted in the colors of the rainbow is a kind of sign of respect to Alan Turing. Turing is an outstanding English mathematician and cryptographer who made a significant contribution to the fight against fascism. During World War II, he cracked the Kriegsmarine and Enigma ciphers, and after that he had a huge influence on computer science (Turing test, work on the theory of artificial intelligence). Turing's merits did not save him from prosecution for homosexuality. Alan faced two years in prison if he did not agree to hormone therapy (which, among other things, led to breast growth and chemical castration). In addition, Turing was deprived of his most valuable asset: the opportunity to do what he loved - cryptography. As a result, Alan became a recluse, and then completely committed suicide. Moreover, the form of suicide was very unusual: Turing bit off an apple, which he had previously pumped with cyanide.

Rob Yanov refutes both myths. According to him, there is no need to look secret meaning. Apple's color logo was intended to reflect the fact that the company produces computers with color monitors. The Mac display at that time could display six colors. These colors were precisely indicated on the logo. There is also no pattern in the arrangement of colors. Yanov placed the colors in random order, only the green color was placed first intentionally.

The logo existed in this form for 22 years. In 1998, Steve Jobs, who had previously been ousted from Apple, returned to the company. Apple was experiencing huge financial problems at the time. Competitors sarcastically advised to close the shop and distribute the money to shareholders. Drastic measures were needed. And do you know what pulled Apple out of the crisis? Industrial designer Jonathan Ive has come up with a new case for the iMac G3.

Computers that look like candy canes literally saved Apple. Moreover, they became iconic - their images appeared in films, TV series, and glossy magazines. It is clear that a colorful logo on a colored poppy would look stupid. Apple has moved away from using a color logo. So, starting from 1998, we see a laconic monochrome logo. The company has matured. And with her, so do we.

Rob Janow created an outstanding logo. This is not a banal insignia, but real Symbol. But Yanov’s achievements were not particularly noted by Apple. At the beginning of this post I mentioned the Nike logo. It was created by Carolyn Davidson, a student and freelancer from Oregon. Nike, a young company at the time, paid $35 for the work. But ten years later, the company’s founder, Phillip Knight, gave her an expensive ring with a diamond “stroke” - corporate style, as well as an envelope with company shares. Knight appreciated the designer's work, making her a co-owner of Nike (albeit with a small stake).

The Apple logo, in the form of the well-known bitten apple, has a rather fascinating history. But just three decades ago, no one knew about him. Now let's talk about this story.

In 1976, two young men decided to register their company under the name “Apple Computers”. And the names of these young people were Steve Wozniak and Steve Jobs, then the guys themselves could not even imagine that after going through all the tests, they would be able to become the owners of the most popular company on the planet. In those distant times, they simply sat in their garage and did what they loved. Their first creation was a computer based on the Mos Technology 6502 processor. It was then that the first rudiments of the logo appeared.

True, at that time, the logo was an unattractive drawing of the physicist and mathematician Newton, who was sitting under a tree with an apple dangling above him. Steve Jobs almost immediately realized that with such a logo “you can’t cook porridge”, and ordered its design from Regis McKenna. One of the studio's designers, Rob Yanov, responded to Jobs' request and created the well-known apple.

Although they say that due to the closed source code there are no viruses for Mac OS and iOS, viruses still make their way onto Apple laptops. And if suddenly you need to remove a banner from your desktop, we recommend turning to professionals rather than doing it on your own.

The designer's idea was not to simply depict an apple, but to give the logo deep meaning. But no matter how hard he tried, it just didn’t work out, and then, completely desperate, the designer sat down in a chair and took a bite of an apple. And then he came up with the idea of creating a logo in the form of a bitten apple in black and white. But Steve Jobs insisted on a color image. As a result, Apple became a company with a brilliant logo. The apple remained colored until 1988, after which it became black and white.

Steven Paul Jobs has passed away.

He was brilliant, hardworking, simple and left early.

No matter who we are in this world, we will all leave here, each in his own time. Neither money, nor fame, nor faith, nor anything has power over death.

Do you know why Steve Jobs chose to Apple logo bitten apple?

There are many options, as well as legends. I came across an article where the author tried to find the truth in this matter. Many have talked about Newton's apple, the forbidden fruit, but there are more interesting legends.

So the legends:

1. There is an assumption that the sign depicted on the Apple logo is nothing more than a “symbol of sin”, which Adam accepted from the hands of Eve in the Garden of Eden, having learned the taste and sweetness of vice.

2. The second, most common designation, says that a bitten apple is the fruit of knowledge, and each person, “biting” science, learns something new and leaves a little for himself.

3. Option is one of the most intriguing:

The Apple logo is associated with the death of the man who was the first to create an “automatic computing device” and come up with the theory of artificial intelligence in 1947 - Alan Turing. This brilliant scientist, who is called "Da Vinci" computer world", committed suicide in 1954 by biting into an apple doped with cyanide. The one-bite fruit was found on his bedside table the morning after his death.

Background to Turing's death: "In 1952, Turing's apartment was robbed, and during the investigation the police found out that the theft was committed by a friend of his lover. The scandal received wide publicity, and on March 30, 1953, a trial was held at which Turing was accused of sodomy. On he was offered two sentences - either imprisonment or suppression of libido with estrogen injections. The scientist chose the second.

The consequences of the trial were disastrous - Alan Turing was fired from the cipher analysis bureau and the University of Manchester. Later he was given back the opportunity to teach. The scientist lived in seclusion until 1954, playing his favorite game “ Desert Island", which consisted in obtaining all kinds of chemicals from popular products. On June 8, 1954, Alan Matheson Turing was found dead in his home. Death was due to cyanide poisoning. An apple soaked in cyanide lay nearby on the night table."

4. I like this option the most. Like everything brilliant in life, it is simple! In fact, Steve Jobs was just eating an apple... and told his co-workers that if they didn’t come up with a name for the company within 24 hours, he would call it APPLE.
Today, of course, it’s clear that they didn’t come up with anything interesting back then :)

This is the symbolism and background behind the creation of the Apple logo.

The price of the Apple brand remains consistently above $180 billion, and no one else has yet reached it. And the company’s logo, an apple bitten on the right, remains one of the most recognizable in all developed countries.

Many naively believe that the symbol of the manufacturer of the most popular smartphones in the world contains a hint of the original sin of Adam and Eve. According to the Bible, they took a bite from the apple of the forbidden tree of the knowledge of good and evil in Eden, the Garden of Eden, and for this they were expelled from there.

Others see the Apple logo as a nod to physicist Isaac Newton. According to legend, he discovered the law universal gravity when an apple fell on his head. The company sign that she had at the very beginning of her journey also speaks to this. However, this does not explain the missing piece on the right.

There is another theory, which the company has not yet officially confirmed or refuted. She says that the Apple logo became a tribute to Alan Turing, whom Steve Jobs respected to the core.

The Apple logo was created in honor of scientist Alan Turing

Few people know about Steve Jobs' love for Alan Turing's contribution to science, but the English scientist was indeed a real idol of the ever-living soul of Apple.

Most likely, you have not even heard this name, but this brilliant scientist in the scientific community is considered the father of not only mathematics, but also artificial intelligence.

In 1954 Turing committed suicide by biting an apple, which he himself pumped with cyanide - this is the official version of the cause of his death.

Some believe that the mathematician was actually poisoned, but this does not seem plausible, because at that time the scientist was not considered great because of his unconventional sexual orientation.

It was Alan's unconventional inclinations that became the reason for the mystery that hangs over the Apple logo. Steve Jobs honored the scientist's memory with a symbolically bitten apple, which he even painted in the rainbow colors of global tolerance, but could not reveal his tribute to the world for business reasons.

Jobs understood perfectly well that he did not want to create a local company that would work only for the United States and a couple of nearby countries. He planned to lead a global manufacturer and enter other promising markets that may not be as tolerant as the American one.

For example, Chinese is still considered one of the most desirable markets in the world, and in this country non-traditional sexual relationships are against. Russia, eastern Europe and other countries with their own views on life in this matter also cannot be written off.

It was precisely because of the fear that Apple would be misunderstood that in 1998 the company changed the logo to a less provocative one, and in 1999 it came to the current neutral version, which still remains without a piece.

Jobs' idol is coolly portrayed in the movie "The Imitation Game"

Alan was born in India in 1912. Like all geniuses, he was an unconventional child. Since childhood, he had only mathematics in his head, but his parents tried to develop him comprehensively, so they moved to the UK and sent him to a liberal arts school.

At 13, Turing baffled teachers by solving complex problems in his head in mathematics that he had never even been taught. At school he was considered almost the worst student, and in his description after graduation, the director sarcastically emphasized:

“He will definitely become a real problem in the community.”

At 23, Alan had already defended his doctoral dissertation in mathematics, and later developed the theory of logical computing machines, which would become a mandatory part of curriculum cybernetics.

The further fate of the mathematician is dramatically shown in the film “The Imitation Game,” which won the main award at the Toronto Film Festival in 2014.

Played the main role Benedict Cumberbatch , whom you definitely know from his extraordinary image of Holmes in the TV series “Sherlock” and his superhero role in “Doctor Strange.”

The film turned out to be quite plausible from a historical point of view, and you can still watch it if only because of the sweet smile of Keira Knightley, who played Joan Clark.

The film tells about several lines of Turing's life, which begin in 1939. This year, together with other specialists, he was brought in to decipher messages from the Enigma machine, which the Nazis used to coordinate the actions of the navy and air force.

Then Alan was overcome with real excitement. At midnight, the code word needed for decoding changed, so he had only a day to solve the problem.

A year later, the mathematician drew attention to the weather information that was in the messages, and she helped create a tool for deciphering them.

In 1943, Turing and his team also cracked a more complex version of Enigma and gained access to the full flow of German information, which helped bring victory in the war closer by a couple of years and save millions of lives. For this he was awarded an order.

In 1951 Alan took part in the creation of one of the first computers in the world. This is probably what Steve Jobs compared himself to in 1976 when the Apple I hit the market.

Alan wasn't accepted so he killed himself

Turing was an advocate for gay people for many years. At that time in Great Britain many scientists and representatives high society countries also shared it.

In most cases, society simply turned a blind eye to this. In order not to fall under the cruel ax of justice, then you just had to not tell everyone about your preferences and hide your orientation.

In 1952, Alan's apartment was robbed by one of his lover's friends. Then, during the investigation of the crime, the mathematician’s orientation was not only revealed, he openly admitted his sexuality.

However, there was enough evidence even without this. During the investigation, police seized Turing's correspondence with huge number lovers over the past few years.

Of course, everyone quickly forgot about the robber, and Great Britain watched the progress trial over Alan and did not believe that the brilliant scientist, who changed the course of the bloody war in favor of the allies, could be condemned only for his personal views.

But the judge was adamant. He suggested to Turing two punishments to choose from: chemical castration or 2 years in prison. Alan chose the former and was given a special injection that would make him impotent for the rest of his life.

Turing was immediately fired from government service and banned from teaching at the university. The scientist instantly lost how good name, and means of subsistence.

Two years later, due to the lack of hormones on the body, mathematics was already visible female breast, he had a terrible complex, almost never left the house, and eventually committed suicide by biting off an apple pumped with potassium cyanide. His body was found on June 8, 1954.

Jobs paid tribute to Turing 30 years before society

Alan Turing's good name was restored decades later. Working on and actually creating your first computer quickly rewritten on Professor Norbert Wiener, and the unconventional mathematician was relegated to the background and consigned to oblivion.

Many believe that Steve Jobs also paid tribute to the scientist when he approved the Apple logo in 1977.

The British government admitted its mistake in 2009. The country's minister, Gordon Brown, recognized Turing as the most vocal victim of homophobia in history and asked for his forgiveness posthumously. Jobs may have preceded him by 30 years.

How it really happened is unknown. There is a single clue that both disproves the theory and makes it important. Stephen Fry, a famous British actor, comedian and LGBT rights activist, once personally asked Steve Jobs if all this was true?

He replied: “No, but it would be better if it were true!”

In our turbulent times, people do not have enough time to sleep, let alone remember all sorts of different brands. However, even in such conditions, there are several logos that almost every inhabitant of the Earth knows. For example, you can recall the ideal Mercedes star, the well-known Coca Cola inscription, the outline of the Nike symbol, the white and blue circle of BMW. Among these leaders we can highlight the Apple logo. Many people often wonder about the history of the origin of the Apple logo, and how it has changed over the decades.

When did the Apple logo appear?

Apple owes its first logo to Ron Wayne. Now the name of this man has almost been forgotten and it is unlikely that people well versed in Apple history. Although this man was the third co-founder of the tiny Apple company. But no one remembers him for a very simple reason, this loser, what else can you call a person who got rid of the shares of a young company just 11 days after its founding. He sold them for $800. Imagine how much money he would have now. After all, he had 10 percent of the shares, and in modern times this is a cosmic amount.

The symbol that Wayne came up with for his company has nothing in common with the current emblem. It was a carefully designed picture in which Isaac Newton occupied the main place, with an apple on top, symbolizing insight. Much later, Apple will remember Newton when it begins to develop the first PDAs.

The first Apple logo has small words written on it, if you look closely you can read " Newton... A Mind Forever Voyaging Through Strange Seas of Thought... Alone", which can be translated into Russian as " Newton...The mind always sails through many seas of thought...alone". This paragraph was borrowed from a fairly well-known poem in the West by William Wordsworth called “The Prelude.”

And indeed the symbol turned out to be very sensible. All these mysterious references to Isaac Newton gave the logo a certain air of mystery. However, this logo was very unsuitable for modern business. It is for this reason that a year after the founding of Apple, Steve Jobs decided to find a completely new symbol. So he went to a wonderful designer named Rob Janoff. Steve Jobs gave the task to create such an emblem so that it would look modern and at the same time be perfectly recognizable among many others like it.

Within a week this graphic designer was completely occupied with solving the task at hand. Many years later, he was interviewed in which he revealed the secret of how he came up with this logo. Rob went to the store where he bought apples of various shades, then he put them in a vase and began to draw. Gradually removing various elements. He drew that very bite quite deliberately, because his task was to depict such an image of the fruit so that it would be firmly associated with an apple, and not, say, with berries, vegetables or fruits. Moreover, in English the word byte and bite off are written almost identically (byte/bite), this added even more meaning.

Myths of the appearance of the Apple logo

The first legend. Rob depicted the company logo with rainbow colors. Subsequently, many people began to slander that this coloring was somehow very similar to the symbolism of gay minorities, and, speaking in Russian, to the symbolism of homosexuals. Although this is fundamentally wrong, because famous emblem began to be used a whole year before the buggers invented their logo in the form of a rainbow.

Second legend. It is believed that the apple painted in rainbow colors is a kind of tribute to A. Turing. This man is famous for being able to hack Enigma and Kriegsmarine code, and after the war had a strong influence on the development of information technology. For example, he came up with a special intelligence test, which later became known as Turing test.
However, there were some buggers here too. In the West, there is no escape from this, total pederasty. So, it turns out that Turing was gay and the authorities began to persecute him for homosexuality, and a not very bright future awaited him. After all, serving two years in prison, where every prisoner knows about your inclinations, is not very similar to a walk through a flowery meadow. As a result, he was forced to undergo a course of hormone therapy, as a result of which many women develop breasts and experience infertility. Moreover, the tolerant authorities forbade this talented pederast to do his favorite thing. No, in this case we mean not love games with men, but cryptography.
This was a cruel blow to the fragile and tender soul of the gay scientist. As a result of mental anguish, he committed suicide some time later. Yes, being a homosexual in the West is a thankless task, and sometimes even dangerous for the psyche. What does an apple have to do with it, you ask? The thing is that Turing decided to leave this life that was disgusting to him in an unusual way. After all, homosexuals are creative people. So he bought an apple at the store and entered it lethal dose potassium cyanide, after which he took a bite of it with gusto. However, alas, he did not have time to chew this juicy piece.

However, Rob Yanov has his own opinion on these legends. He believes that there is no double bottom in the Apple logo. The company's rainbow symbol was supposed to represent the fact that their company is engaged in the development and production of computers, and specifically with color monitors. At that blessed time, the Mac computer screen had the ability to transmit six shades. It was these colors that were included in Apple logo. Moreover, all shades were installed in random order, and only green Rob placed the first one on purpose.

This rainbow logo has existed for twenty-two years.. After returning to the company" prodigal son"Steve Jobs in 1998, who had previously been expelled in disgrace, positive changes began. In those distant times, this corporation had very big problems With in cash. Most of Apple's competitors slept and saw that this company was about to go down. In order to survive it was necessary to radically change the company's policy.
And you ask what miracle helped pull out dying company to life? And everyone was saved by a wonderful designer named Jonathan Ive. He created the latest case for the brand new IMAC G3.

This Mac pulled Apple out of the financial abyss and opened up new horizons for it. Moreover, from that moment on, this company was noticed in the very high level, its logo began to be used in glossy magazines, TV series and films.
It became clear that the "rainbow apple" logo would look very strange on the Macintosh g3. Therefore, reluctantly, the company’s managers decided to rebrand and make a new design. Therefore, starting in 1998, instead of the color “bitten apple” emblem, a monochrome logo appeared. So the company crossed the threshold childhood and has become mature and strong, and it seems that nothing can shake her unshakable confidence, except perhaps the “Financial Apocalypse”.