When will autumn discounts start? Sale seasons in Russia: when to shop

For ten years now, I have been engaged in mass shopping only during seasonal discounts. I won’t tell you anything new about sales (after all, every fashionista already knows everything about it), but I’ll generalize it to everyone known information about seasonal discounts and will post them in one post.

! We will also be talking about chain stores of clothing and cosmetics in the mass market segment.

Traditionally, seasonal discounts occur twice a year: a sale on the autumn-winter collection and a sale on the spring-summer collection. The start dates of seasonal discounts are never announced in advance, and you can only find out about discounts on the same day (there is no way in advance). The sales last about a month and a half each.

According to my observations over the past few years, winter seasonal discounts begin around December 25 (plus or minus a couple of days), and summer seasonal discounts on June 25 (plus or minus a couple of days). Fortunately, most of my favorite stores have their own website, and as these dates approach, I regularly check the sites for information.

! Many stores have their own website, which presents the entire range of products and their prices with or without a discount. Very convenient: Zara, Stradivarius, Pull and Bear, etc.

There are several stages of seasonal discounts:

The first wave of sales. In the first days of seasonal discounts, the cost of items is reduced by approximately 30%. This is not much, but during this period there are still plenty of sizes and the widest range of goods.

I choose the things I like in advance (and even try them on), and on the first day of sales I purposefully go to grab them. The chances that my size will be the greatest during this period.

Budget items and the most popular sizes (s for women and m for men) are the first to go in the first wave of sales.

Coat Zara 1799 UAH (full price 2599 UAH);

Leatherette heeled boots Zara 799 UAH (full price 1399 UAH);

Denim shorts Stradivarius 299 UAH (full price 549 UAH);

Sundress Stradivarius 299 UAH (full price 499 UAH);

Pull T-shirt and Bear 149 UAH (full price 299 UAH).

Second wave of sales. 3 weeks after the start of seasonal discounts, the second wave starts. Discounts reach 50% (or more). This is the sweetest period of seasonal discounts: now is the time to hunt for the most advantageous offers and may not be the most necessary things).

Now the problem of availability will become more acute required sizes. But the range of things can still be replenished and there is big chance hit the jackpot:

Boots with heels made of natural suede Zara 999 UAH (for a minute, full price 2399!!!)

Third wave of sales (or final sales) starts in the last 2 weeks of sales. There are no small sizes (if you are an Elite with a 40 foot size, then there will be no problems), they shake out all the leftovers from the warehouse, things are often damaged (stained foundation, buttons/beads, etc. were torn off and hung tightly and unpresentably in the farthest corner of the hall.

Finding something worthwhile will be difficult, but it is possible. I was lucky once:

Sandals with Stradivarius heels 199 UAH (full price 799 UAH) - very high quality and fashionable!

A chain of cosmetics stores stands out separately in terms of seasonal discounts. Brocard(Beau monde, etc.). Here, full sales happen once a year, for just a few days, from December 19 to December 21-25 (plus or minus a couple of days). But traditionally the discount is 40% on the entire range of products. Very profitable.

Result: clothes and shoes (described above) were purchased from general discount exactly 4000 UAH!

Russians, as well as residents of other countries, preparing for the winter holidays, are interested in when New Year's discounts begin in stores. And they are looking forward to the sales season. After all, I want to buy gifts as much as possible more relatives, friends and acquaintances, and prices at normal times of the year “bite”. But what about the holidays? Winter in many civilized countries has long been associated with total sales. Fortunately, foreign experience Domestic businessmen also adopted it.

Black Friday
So, when do New Year's discounts start? In principle, the starting point of a protracted promotional marathon can be considered the famous “Black Friday”, which only the deaf have not heard of today. Yes, of course, it is not directly related to either the New Year or Christmas, but in fact it is the first pre-holiday sales date.

The tradition of arranging such a Friday came to us from Western countries. On this day most shops household appliances, clothes, etc. sell goods at reduced prices. As a result, buyers have the opportunity to fulfill their cherished dreams in the form of brand new laptops, gadgets, refrigerators, washing machines or branded evening dresses. Sellers have huge revenues, which sometimes amount to 25 percent of the entire annual turnover. Black Friday date in different countries varies. In Russia and the CIS countries it falls at the very end of November.

What date do New Year's discounts start?

Pre-holiday December and “cheap” January
December is the month of highest purchasing activity. And when New Year's discounts begin in stores, their doors practically do not close. And few people go home empty-handed. Of course - it’s such a “ball”!

True, it should be noted that in Moscow there is no such strong December “price drop” as is experienced by traders in Western countries. In Europe and America, discounts often reach up to 70%. In our country, this figure reaches an average of 30 in December. Apparently, domestic sellers, realizing that people will be buying up gifts anyway, want to make as much money as possible from this and are in no hurry to reduce the cost of goods too much.

But in January - especially towards the end, when everything winter holidays already behind us, the shops in Moscow and other Russian cities are super pleasing low prices. During this period, you can buy goods for 30-40% of its regular cost. So, if we are not talking about purchasing gifts, but just need some thing, then it is better to wait for the equator of winter and calmly “stock up” with everything you need, spending minimum quantity money. And, by the way, no crazy queues!

It is interesting for every fashionista to know when the summer sales are here and abroad.

After all, the discount season is a great time to replenish your wardrobe with new, stylish things at the best prices. Traditionally, sales begin at the height of the season, and shopaholics try not to miss the opportunity to replenish their wardrobe with fashionable items. When are the sales in summer in the capital?

In Moscow, the season of summer discounts begins at the end of June, but the bulk of them occur at the beginning of July, so you should be a little patient and buy the item you like at a better price.

Despite the fact that at the very beginning of the sales season the size of the discounts is relatively small - only 5-10%, it is during this period that shopping lovers begin to actively purchase things, which is justified by the wide selection of goods and the availability of all sizes. In just a month, prices for these items will be reduced by 70%, but there is a high probability that the required sizes will not be available.

Shopping can't be rushed, especially if we're talking about about replenishment fashionable wardrobe. Pay attention to the price tags - in some cases, goods on the counter under the “-50%” sign are sold at full price or with a small discount. Store salespeople often use this technique to increase sales. Of course, you will be upset when it turns out that the benefit from the purchase is very insignificant.

Remember that sellers are just as interested in sales as buyers. What methods are not used by stores to stimulate sales? For example, a sign with information about a 10-20% discount on goods until a certain date does not mean at all that the sale will end on the specified day. In most cases, the discount will be increased in the future.

Another popular trick that is often used in stores is “three for the price of two” products, when buying two items, the third one comes as a gift. Participation in such actions brings purely moral pleasure, since as a result these things turn out to be unnecessary and useless. Do not fall for such provocations!

It is important to know that consumer protection laws apply to all products, including those purchased at a discount. You have the right to exchange or return the goods, even if the store has a notice “goods cannot be returned.”

Information about the addresses of summer sales, the amount of discounts and expiration dates can be found on the relevant Internet resources. Take advantage of the opportunity to buy fashionable and high-quality items at half price.

In order not to be left out of fashion shopping, it is also important to study the main sales places in the world and know when sales will begin in boutiques and mega-malls foreign countries in summer.

Paris

Tourists from all over the world traditionally consider Paris to be the center of fashion. Shopping in France has long attracted shopaholics with a wide selection of quality collections. famous brands at minimal prices. Here, the peak sales season occurs in the very middle of summer - the month of July.

The main places for bargain shopping are department stores Galeries Lafaye and Boulevard Haussmann, while on Avenue Montaigne designer trends Valentino, Louis Vuitton, Chanel and Dior cut prices. Also a good choice at Le Bon Marche, the oldest French department store. But when is the summer discount season in other cities and countries?

Italy

In Italy, during sales seasons, branded items can be bought at a significant discount of up to 70%. Summer sales start in July and last until August. Mainly large shopping centers adhere to a clear sales schedule, while small boutiques, of which there are quite a lot on the central streets of cities, independently choose the time of discounts.

But most best place 4 streets are considered:

• Via Sant Andrea;
• Via Gesu;
• Via Santo Spirito;
• Via Montenapole.

If you decide to go shopping on your own, there are a few things to consider:

• You should not buy any goods on the street from people selling without a license. When leaving the country, if the goods turn out to be counterfeit, you may pay a fine.
• When choosing a purchase, be extremely careful. Returns are not accepted in Italy. You can make an exchange only if there is a defect or receive compensation in the form of a credit for a future purchase.
• There is always a lot on labels and packaging interesting information about the purchased product.
• Pay attention to the price tags, they should be on every product.
• Shopping centers and outlets located on the outskirts provide the biggest discounts.

It is worth noting that in the south of the country the same things can cost twice as much as in the north. Tourists who combine active recreation For sightseeing and shopping, they still prefer the central part of Italy.

Spain

Barcelona holds the record for the longest shopping season in Europe, lasting two whole months – July and August. When choosing a purchase, do not rush, go around shopping centers (if possible), ask the price and start shopping. But you need to take into account that by the end of the sale the sizes remain non-standard, and the assortment is minimal.

Singapore

Discounts in Singapore begin at the end of May and continue to please all shopping lovers until July 24th. This city is a record holder for sales, where almost all retail outlets, ranging from major centers from boutiques to small shops, they strive to offer the best discounts and are inviting buyers with might and main.

How to shop meaningfully during the discount season? During the sale, it is worth paying attention to all the current trends, since many of them will be relevant in the next season. Considering that most women are spontaneous and emotional, these emotions usually take over during discounts.

Experts advise being a little pragmatic during the sales season. They offer to replenish your wardrobe with really good, high-quality purchases, for example, classic-cut jeans that fit your figure perfectly, a jacket made of high-quality fabric and, of course, several pairs of shoes, which are much cheaper during discounts.

On Sunday September 8, 2019 In the final of the US Open, which is one of the four Grand Slam tournaments, Russian Daniil Medvedev will face Spain's Rafael Nadal, ranked second in the world of men's singles tennis.

Final Medvedev - Nadal is a landmark event for Russian tennis, since Daniil Medvedev is the first Russian male tennis player to reach the Grand Slam final since 2005 (Marat Safin reached the final in 2005).

The Medvedev-Nadal match will begin at 23:00 Moscow time .

Where to watch the live broadcast of the Medvedev vs Nadal final:

IN live US Open final will show Channel One. The broadcast starts at 23:00 Moscow time.

And a day later, on Monday September 9, 2019, Channel One is scheduled to broadcast a live football match between Russia and Kazakhstan as part of the qualification for EURO 2020.

Forecast for the match Medvedev - Nadal 09/08/2019:

Favorite in the upcoming fight is undoubtedly Rafael Nadal.

It is unlikely that an experienced tennis player would allow himself to be broken by a young Russian, so Nadal's advantage will gradually only grow. However, Medvedev has a small chance to force a fight and drag out the fight with the Spaniard, which we really count on.

Thus, in order to profitably purchase clothes during the summer season, you should go to the store in mid-June.

It is worth considering that at such a time discounts range from 10 to 20 percent, but the range of goods is large, so this is a good time to buy those things that you liked in advance. The hottest discount season occurs at the end of February in winter and, accordingly, at the end of August in summer. At this time, the discount reaches 80 and even 90 percent. However, the choice of goods is very limited, only some unpopular sizes and models remain. But even during this period of the year, with a successful combination of circumstances, the purchase can be successful.

Seasonal discounts are not the only opportunity to purchase goods at a reduced price. IN recent years in Moscow have become relevant. Off-season discounts are not so popular and therefore immediately start at fifty percent of the original cost of the product. Here is the liquidation of collections autumn clothes usually takes place in October, while you can enjoy spring shopping with discounts in April.

A separate point for people who need to save money or do not want to overpay are sales. In Moscow, one of the most famous and popular types of sales are. They begin a little earlier than seasonal ones in the cold season and last less time.

Sales and discounts are great opportunity replenish your wardrobe with fashionable, interesting and designer items

Such discount seasons usually start in mid-December and end by the end of December. Sales for Defender of the Fatherland Day or March 8th are also not uncommon. It all depends on the type of store. For example, in cosmetics and perfume stores these holidays will not pass without a trace, while clothing stores may ignore given time. Preparations for September 1 will not go unnoticed in children's clothing and shoe stores and stationery stores.

In general, the season of discounts and sales varies slightly depending on the type of store. In order to save on your purchase, you need to decide in advance on the things that you would like to see in your wardrobe and plan a trip to the store. On the sites shopping centers and branded stores posted information about the season of discounts, sales and other interesting events. Don’t be lazy and find information about the product or store you are interested in, decide on the size of the discounts and their value.