What can you call a car service? Car business: how to open your own car service in a garage

A car service is a company that specializes in services related to repair and maintenance. vehicles. As practice shows, this type entrepreneurial activity is quite profitable. Indeed, most car enthusiasts, after the end of the car’s warranty, stop contacting official dealer service stations, preferring private ones.

The reason for this is the high cost of the services provided. In most cases, such organizations have several branches, each of which specializes in a certain type of work. This article will talk about how to open your own car service in a garage.

Selecting a location

Having your own garage or box for organizing such a business is an ideal option. However, if such premises do not exist, it can be rented or purchased. As practice shows, it is desirable for a garage for a car service to be located on the territory of a cooperative or not far from a highway. These features will attract maximum quantity clients.

In addition, you need to pay attention to the presence of an inspection hole, because otherwise you will have to spend money on purchasing lifts, which are not cheap. It should be taken into account that each workplace requires about five square meters space (excluding the area occupied by special equipment).

Paperwork

Now a few words about what is needed to open a car service center. We should immediately warn you that in order to organize such a business, you will have to run around through various authorities for more than one day. First you need to register as individual entrepreneur or legal entity, and also register with the tax office.

Next you should develop project documentation, which is provided to a body such as the transport inspection. In addition, permits from the fire service and SES are required. They cannot be obtained if an enterprise of this type is located closer than 50 meters from residential buildings or next to a body of water.

Before you open your own car service in a garage, you must obtain a certificate to provide each type of service. Gosstandart, as well as some other organizations, have the right to issue it. To obtain such a document, you must provide confirmation of the qualifications of workers, as well as installed equipment for inspection.

The certificate is valid for three years. After this period is over, you will have to go through the test again. Among other things, equipment used in diagnostics must undergo metrological examination at Rostest.

Garage equipment

Special requirements for the internal equipment of the garage where the production will be carried out service cars, no. The main thing that needs to be taken care of is the centralized water supply, sewerage and heating of the car service center. In addition, natural lighting should be provided.

Need for tools

There are no special requirements regarding the arrangement of the garage. Specialized equipment and tools will be needed for all areas of activity. If there is no hole, as noted above, you will have to purchase an electro-hydraulic lift (at the initial stage it can be used). Exactly what other equipment is needed depends solely on the specialization of the car service.

Along with this, you will most likely need to buy a tire compressor, a balancing stand, a wheel alignment stand, and a transmission stand. Among other things, each of the masters must have a separate set of tools.

Recruitment

Competent selection of personnel is very important factor in order to create a rapidly growing car service. You can do a number of jobs with your own hands, but this is not at all enough. It is necessary to hire specialists.

When choosing, it is better to give preference to professional craftsmen, because the appearance of regular customers directly depends on the quality of the services provided. It should be noted that qualified personnel can be attracted only if they are provided with decent wages and proper working conditions.

Before you open your own car service in a garage, you need to decide what kind of work will be done here. As practice shows, the most popular services among car enthusiasts are balancing, tire fitting, maintenance of electrical equipment, engine and chassis repair, painting and diagnostics. Based on this, we can draw conclusions about interest in certain specialists.

Required investment and payback

Based on the experience of opening similar enterprises, we can say that to organize such a business, provided that the maximum list of services is provided, it is necessary to invest about 120 thousand US dollars at the initial stage. Most of this money is needed to purchase specialized equipment. Costs will be about 40 thousand if the list of works is reduced to several types. In the case where the workshop will only do tire fitting, you will have to spend about 10 thousand dollars.

As practice shows, provided high quality and the efficiency of the work, you can return the funds invested in the purchase of a ready-made car service in about ten months. As for opening such a business from scratch, in this case it will take a little more time.

Income increase

Before opening your own car service in a garage, you must immediately provide for the possibility of expanding your business in the future, because what more types services provided, the higher the income. For example, opening a car wash would be a very good solution, because not every client has time to look for one after repairs.

You need to think about the name of the car service even before it opens. What to consider when naming car services, what to avoid and how to come up with best name car service, find out from the article.

Looking for inspiration: names of car service centers in America

To come up with a car service name that will attract customers, pay attention to foreign options. In the States, when naming a service station, owners are guided by 3 rules:

• Simplicity and conciseness
• Association with the specifics of work
• Personification (name of the owner or name of the area in the title)

Here are a few examples of names of American car services:

• "The oil exchange". Translated, “Oil Change” means a small service station that specializes in oil changes and air filter diagnostics.
• "King Mechanic" A car service with the loud name “Royal Mechanics” repairs luxury cars.
• Smith Automotive. Mr. Smith offers fast, high quality repairs.
• "The Car Clinic". Treatment analogies are another popular technique.

How to name a service station: instructions

For car repair shops in Russia, use the same naming principles that American entrepreneurs use. If the service station specializes in a certain type of repair, reflect this in the name.

Below is a photo of the name and slogan of a car service in Moscow. This is one of the successful examples that you can focus on when developing your own concept.

Excessive creativity in naming can be harmful. The names “STOshka” and “STO poods” do not inspire confidence in car owners. If you want to come up with original title car service center, contact an advertising agency. You will be offered name options that suit your business concept.

Popular names of car services: which one to choose

To make the service station memorable, don't complicate the name. It is unlikely that it will be easy to reproduce something like “Automotorservice”. Name options for car services in English also do not always work. If you want to emphasize that you work according to European service standards, use simple and clear naming options: “Ready To Go”, “Garage #1”.

Let's give list of successful car service names, which you can rely on when naming your business:

• “Autoprestige” (suitable for service stations servicing expensive foreign cars).
• "Repair area" ( great option for a small car service).
• “Auto-healer” (if you like analogies with a medical theme).
• “Polomok.net” (buying a similar domain for a website is a great idea).
• “Car service on Kutuzovsky” (a name with a mention of the street is suitable if there are no other service stations nearby).

Buying a car service: change the name or leave it the same

Finding your place in the auto repair industry is difficult. There are hundreds of such facilities in Moscow, and the competition is enormous. Purchasing a car service center will reduce the cost of starting a business and allow you to quickly gain a foothold in the market. If the purchased service station has a large customer base and advertising is set up, rebranding and name change will not be required. On the contrary, you may lose some of your regular customers who are accustomed to the existing brand.

Name for a car company, car service, auto shop.

In every big city There are several hundred auto parts stores, car dealerships, car services, car washes, tire shops and other companies providing automotive services. The names of most of these establishments have a prefix, suffix or ending - “auto”. It is not at all difficult to classify these names. Here typical names automobile companies and car services:

№	Titles	Type
1	Avtosolo, Avtomig, Autocomplex, Automatic, Parade-auto, Panauto, Autoleague, Autotsvet, Autopainting, Autolyubitel, Autosound, Autoprestige, Autodoctor, InterAuto, Motorhome, Universal-Auto, Autopart...	With the root "auto"
2	Nizhny Novgorod Automobile Company, Techno-Volga, Oka-Lada	Geographical names
3	Derby, Fast and Furious, Virazhavto, Mustang, Drive...	Racing, movement, speed
4	Auto service "Old Buddy". Pilot, Icarus, Chainmail, Favorite...	Image names

Despite the fact that this topic is heavily trampled, we can offer the owners of automobile companies a number of new names:

1. Names with the root “auto”

2. Movement

№	Name	Explanation
1	Forward	Striker, speed player, leader
3	Phaeton	Crew type
4	Mover	Perpetual motion machine
5	Boomerang	Movement, speed, always comes back
6	Time machine	A service that saves car owners time.
7	100 roads	All paths
8	Viadug	“Via” (Latin for road), Via Friend

3. People and surnames as names of car companies

№	Name	Explanation
1	Ataman	Strong man, horseman
2	Matador Motodor	A strong man who tamed a bull is a car. “Moto” means motor, “dor” means roads.
3	Likhachev	The name of a Soviet automaker. A reckless driver is one who drives cool.
4	Faraday	Surname of an English scientist. The car has a headlight. "Dey" - in English. day,
5	Hermes	God of crafts, blacksmith, worked with metal
6	Magellan	Traveled around the world
7	Lucky	Two meanings of “transport” and “luck”
8	Pragmatist	Affordable quality of car services
9	Commander	Captain and owner of a large vehicle
10	Master of the roads	Everything is clear

4. Auto terms

5. Car services

6. Geographical names for automobile enterprises

7. Animals and birds in the names of automobile companies

№	Name	Explanation
1	Bucephalus	The famous horse of Alexander the Great
2	Pegasus	Winged horse, a beautiful vehicle
3	Zebra	Road markings, a type of horse
4	Centaur	A cross between a man and a horse
5	Wings Wing	A wing is a part of a car, wings are a means of transportation.

8. Creative names for a car service or car dealership

№	Name	Explanation
1	Japan mother	Car dealership selling Japanese cars
2	From Germans to Japanese	Sale of foreign cars - « German quality and Japanese prices!”
3	Don't rust!	Automotive anti-corrosion and painting service
4	Buffer	What protects and protects the car
5	Best Motors	Sale of luxury cars
6	Greenlight	"Green light".
7	JAVA	A popular brand of men's cigarettes. Exotic island. Motorcycle brand.
8	Yavol, Morgan	German words

Concepts for an automobile company

• Image strong man, tamer of the steel “horse”, a good specialist, an authority in the automotive business
• Theme of repair, services, tools, tuning, service.
• An original concept like “Don’t Rust!”