Alexander Roslyakov in the program Secret Millionaire. “Secret millionaire” in Vladimir: a year later

On the channel “Friday!” The first season of the reality show “Secret Millionaire” has ended. The last participant was businessman Alexander Roslyakov, who broke the records of generosity of his predecessors by giving 21 million rubles to ordinary residents of the city of Vladimir.

The audience was charmed by the most generous “secret millionaire” Alexander Roslyakov

Arriving in Vladimir with 1,000 rubles in his pocket, the businessman confidently plunged into the life of a guest worker, not disdaining hard work in a warehouse, spending the night in a shelter for homeless people, and cleaning dog enclosures. After five days of hard work and vagrancy, Roslyakov finally revealed himself to the benefactors who gave him shelter, food and work.

He helped a family with a sick child, donating a large apartment and a million rubles for treatment. The entrepreneur also presented Svetlana, a mother of many children, with a million and a spacious apartment in a new building. The homeless writer Arseny also got his own living space, a new laptop, and a contract with a publisher to publish a book. Two houses and your own land plot received the homeless assistance fund “Everyone is precious.”

The Valenta animal welfare fund received two million rubles.

Such incredible generosity, especially in comparison with the previous “secret millionaire” Denis Simachev, greatly touched the viewers of the “Friday!” channel.

“Alexander Roslyakov is humane, kind, loving people and animals, a sympathetic, rich soul in humans. Well done, he really helped people, he didn’t just give money thoughtlessly - to give for the sake of giving, but he thought through everything, took care of and solved people’s difficulties, imbued with their pain and problems,”* spectator Nadya Kovtun wrote on social networks.

“I endeared myself with respect and pride for such a person, even with the promo; if I could, I would squeal with delight and joy for everyone he generously gifted! His conversation is so pleasant, his face and his attitude towards people. Damn, it’s really cool, it’s as if I received a gift myself - it’s nice to see a real human kindness! And his final conversations! He gave gifts without any arrogance or royal gestures, sweetly and as if embarrassed for his lie, that he had to pretend to be someone else. Thank you, Alexander Roslyakov! Thank you, Friday channel!”* shared viewer Anna Artemyeva.

“The coolest episode 7 with Alexander Roslyakov, it brought me to tears. Just respect for such people, it’s immediately obvious that they are kind and generous man. I wish him health and prosperity. If only there were more people like this!”* says Inga Matorina.

The audience was also pleasantly surprised by Roslyakov’s wife, who is not at all like the glamorous silicone capital things. * – the authors’ spelling and punctuation have been preserved.

An elderly man in a neat tracksuit sits down on the sofa, picks up a guitar and begins to sing: “Let the pedestrians run clumsily through the puddles.” A sad congratulatory song from a children's cartoon performed by this person sounds dissonant. Not surprising, since we are in a homeless shelter. All these people know firsthand what it means to be left without a piece of bread and a roof over their heads. This week Russia celebrated Homeless Day. Its goal is to draw attention to the problems of those who are left homeless.

The organizers of the fund for social support and adaptation of citizens “Everyone is dear” - spouses Denis and Elena Tsoi - began helping the homeless about seven years ago, using their own funds. According to the coordinator of the foundation, Elena, the idea of ​​​​helping people rejected by society came to her husband’s mind when he met several homeless people at the station.

They had nowhere to stay the night, it was freezing. They called and asked. I only let them in for one night on the condition that they would leave tomorrow, but two left, and one remained - Sergei. He had absolutely nowhere to go, he had problems with his leg, and he began to live with me,” Denis Tsoi explained.

Today Sergei Grinkov himself helps the homeless. In the shelter he is the commandant and administrator. My past life he remembers reluctantly: black realtors “helped” him to lose his home in Dzerzhinsk about 20 years ago.

This was back in the 90s, during that “golden” time, when many were deprived of their apartments. There’s nothing special to talk about here, everything is the same as everyone else’s. It’s good that they weren’t buried in a snowdrift somewhere,” the man said.

According to Sergei, the most difficult thing for a homeless person is to find a roof over his head again and get back on his feet. At the same time, get out of the bottom of life yourself, without outside help, almost impossible.

This is completely unrealistic on your own; it’s a vicious circle: to get a job, you need a residence permit. To get a residence permit, you need a job, you won’t get out of this until someone gets you out of there, says Sergei.

For a long time, the Tsoi couple did not have their own shelter space - the guests had to be accommodated in rented apartments. And then a miracle happened.


One rich man, a millionaire, gave us two cottages with land, and we moved safely. We wandered around the apartments, we had a problem with the building. Many people asked to join us, but we could not take them due to the fact that there were not enough places. When we received this cottage, we, of course, modernized it, because it was intended for living ordinary family. We landscaped it so that it would be convenient to accommodate such a large number people,” said Elena Tsoi.

The man who gave the shelter a truly royal gift is businessman Alexander Roslyakov. The owner of a large transport company took part in the “Secret Millionaire” project in 2017. According to the terms of the reality show in Vladimir, he had to spend five days without housing and money. One of the first people he met at the station was Denis Tsoi, who just at that time brought food for the homeless. Alexander Roslyakov spent only one night in his shelter, but did not forget those who gave him shelter.

Now there are 47 people in the shelter, whose lives are structured according to a routine. Everyone has their own responsibilities: homeless people cook, clean, and organize their leisure time. There is also a small farmstead - a vegetable garden and a chicken coop.

We try to accept everyone, the main requirements are sobriety and compliance simple rules our routine. There must be employment so that a person not only sleeps and eats here. We motivate our guests to take part in the life of our organization. One cleans, another does laundry, the third distributes things. Someone prepares food for the homeless people we feed at the station and goes there to feed them. That is, the point is for a person to be involved in the activity and remember how people live in a normal environment,” explained Denis Tsoi.


Each guest has their own story. Some people blame themselves for all problems, others blame circumstances. Often people lose their housing due to a bad habit - addiction to alcohol.

It's my fault that I ended up here. When I was young, I didn’t think about what would happen ahead, I didn’t think that the time would come that I would be left alone. And so I was left alone, I thought that no one needed me, and I started drinking alcohol. I sold the apartment and drank it away. “I made mistakes, I was convicted,” admitted one of the guests, Oleg Andreyanov.

Everyone has their own dreams. Oleg Andreyanov from Vyazniki would like to restore relations with ex-wife and daughter, whom I have not seen for 20 years. Sergey Veselov, originally from Murmansk, came to Vladimir by chance. While I had the strength, I worked at a construction site. But now, due to health reasons, he can no longer work. He will soon turn 60. He often changed jobs, worked without paperwork, so he will most likely only be able to claim a minimum pension. Not long ago, all of a man’s documents were stolen; only his passport was recovered. Now he is going through the authorities, trying to get a disability pension, but a person without specific place residence it is difficult to protect your rights - officials usually refuse.

It is in such shelters that people at the bottom receive hope and understand that they have a future.

It is necessary to hope and believe that everything will work out, and it is this organization that provides the incentive that people gain faith in themselves and that they are not yet lost to society,” noted Oleg Andreyanov.

The organizers of the “Everyone Is Dear” foundation believe that it is not enough to feed the homeless; they must receive comprehensive support.


We did not immediately create the fund. At first they just helped. But then they realized that the problem of homelessness must be solved entirely. Conventionally: feeding a person and giving him socks will not solve the problem. He will eat this food, stain his clothes, and then what? It is necessary not only to help on the street, but also in the shelter, that is, to restore documents and establish relationships with relatives. In addition, a person himself must feel that someone needs him, Denis Tsoi is convinced.

According to various sources, there are from 3 to 5 million homeless people in our country. And only a third of them, having received help, are able to return to normal life.

The Tsoi couple plan to develop the shelter. They welcome any help and are looking for people who are not indifferent to the misfortune of others. The homeless shelter of the “Everyone is dear” foundation is located in the Yuryevets microdistrict at the address: st. Noyabrskaya, 118. Detailed information about how to help the homeless can be found in

Participant name: Alexander Roslyakov

Age (birthday): 14.01.1970

City: Dubossary (Moldova), Bali

Education: University of Paris

Job: CEO and founder of Onega Shipping

Family: married, four children

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Alexander Roslyakov was born on January 14, 1970 in the city of Dubossary in Moldova. His family was military. After graduating from school, Sasha decided to go to study at the Naval Academy.

Alexander served in the navy. After returning home, he left again and entered the University of Paris to study management. After receiving his diploma, he began working as a director in one of the construction companies.

Alexander Roslyakov performed well in the position of director. After a while, he became the head of an organization specializing in transporting goods by water.

Roslyakov holds the position of General Director of Onega Shipping and is the founder of the organization. The main specialization of the company is transportation in the oil sector.

Hobbies and personal life of a modest millionaire

Alexander Roslyakov is in his third marriage and has a son with his young wife. This is not the businessman’s first marriage; the first wife gave Roslyakov one child, the second two children.

He lives in Bali with his wife Maria. He is passionate about football: he not only often attends matches, but also plays himself. One of best comrades Roslyakova is the vocalist of the Leningrad group Sergei Shnurov.

Participation in the show "Secret Millionaire"

Alexander gladly accepted the organizers’ offer to become a participant in the project. For a couple of days he had to pretend to be a beggar and feel all the “delights” of the life of a homeless person.

The businessman admits that it was not easy to face the indifference of some people towards you when you also do not have money in your pocket.

“Uncle Sasha” made many new discoveries after participating in “The Secret Millionaire.” After returning to familiar environment, began to work more actively, made the company more successful and richer, and expanded the range of its activities. Went to travel to different corners globe where I have never been before.

Alexander was remembered by the viewer as a kind, honest and positive-minded person. He only had 1,000 rubles for five days, and he had to pretend to be a migrant worker. He was able to get into the role. In total, Roslyakov donated about 23,000,000 rubles for his benefactors.

Alexander gave a spacious apartment and money for the treatment of a child to one family. He helped a mother of many children with money and housing. He gave a homeless writer an apartment, a laptop and a contract with a publishing house to publish a book.

Generous gifts from Roslyakov went to not only new acquaintances. In the most touching episode of the season, the millionaire helped the Homeless Fund “Everyone is Dear” and the Fund for Animals “Valenta”.

General manager Onego Shipping company has been a fan of Zenit since studying at the Makarov Academy - support for the Leningrad club traditionally unites tens of thousands of sailors across the country. Now Alexander Evgenievich manages maritime transport, builds pipelines and ports, and has managed to visit the North Pole and almost all the seas of the world's oceans. And almost everywhere he met those for whom Zenit’s support remained a symbol of connection with their hometown.

Sailors support Zenit not only in St. Petersburg, because the guys go to different cities. Count how many people support the club, for example, in Murmansk. My whole life is connected with the sea and, I think, this makes us and Zenit in common. In addition, the team colors are nautical, which means they are dear to us. We, graduates of the Admiral Makarov Academy, never stopped communicating with each other: neither when we went to sea, nor when many of us got other jobs or businesses. And then they discovered that they began to meet constantly at the stadium.

I entered the Makarov Academy in 1987, when it was almost impossible to get into the JCC for football or a concert. But to ensure security at the stadiums, soldiers, sailors and military school cadets were constantly involved. We, according to the rules, walked around the city exclusively in uniform - and even though we belonged to the merchant fleet, it was possible to distinguish us from military sailors only by the design on the shoulder straps. Or rather, knowledgeable people we saw the difference from afar - in the merchant navy a certain laxity was accepted; we, unlike the military, did not fasten all the buttons and often walked with our hands in our pockets. And while on furlough, we sometimes spent the night in Summer Garden or on the Champ de Mars, if you didn’t have time to get to the bridges after a walk in the center.

But the grandmother-ticketeers had little understanding of naval epaulets and traditions, and on the way to the JCC we simply took out crumpled caps from our pockets (the military always had metal spirals inserted into them, but we took them out - a crumpled cap was considered an indicator of prestige) and marched through to the arena. If they asked us where, we answered that we were sent to strengthen the cordon, for example, in sector number 12. And then we could relax and watch the game.

We had a training ship on which we sailed around Europe. And when entering the port, they often played matches with a local amateur team - usually teenagers from a football school. It was very difficult for us cadets who had served in the army before the Academy to play against nimble guys who also had decent equipment. We ran in sneakers, black army trousers and bare torso, since we couldn’t find matching T-shirts. At the same time, they usually tied homemade Zenit scarves or just some kind of ribbons suitable colors- they specially took them with them to the sea. And during the matches we called ourselves “Zenit players”.

At the Academy, our main disputes were with the guys from the Baltic states, who argued that basketball and volleyball were more entertaining than football. Well, with the Muscovites who supported Spartak. There was little information then, it was possible to watch matches from time to time, so almost all conversations were based on rumors and guesses - arguments ended very quickly.

It was difficult for us to object to anything, because Zenit did not show outstanding results at that time. Then we divided into two teams: “Zenit” and “Sparta”, took boxing gloves and fought in the corridor on the concrete floor. And I must say that even though I myself am a former boxer, I flew away very decently a couple of times!

In the 1980s, many excellent students and medalists studied at maritime academies, one might say nerds - after all, it was not easy to enter there. But they all transformed in the blink of an eye and were ready to fight if someone, for example, touched their city or their favorite football team.

At sea we caught the results of matches on the radio, and sometimes we might miss something. But on the other hand, there were a lot of our classmates in steamships: the Makarov Academy trained two hundred people every year for navigators, mechanics and radio operators. When you saw a Russian steamship in Havana, Mogadishu or Vietnamese Vung Tau, you simply approached it and asked to call one of the recent graduates of Makarovka. This is how information was exchanged: what was heard, who played what? In football, suffering and joy come together for the fan.

For some, it replaces a casino - a person is simply worried about where the ball will fly or roll at the crucial moment. Some people fulfill their need for competition by watching football and supporting the team. Some, as a fan, can show their understanding of the essence of the game, while others, on the contrary, allow themselves not to think too much about what is happening, but simply divide the world into black and white during the match - theirs and others. There are people who simply enjoy cursing at the “22 ballerinas” who took to the field. It was football that turned out to be the most universal sport, weaving millions of human destinies into a single whole for one and a half to two hours.

During a match, a fan may feel that he himself scored or missed a goal, that he was knocked down at the moment of a dangerous attack. He lives every moment with the players, taking on their roles. After all, everyone played football in childhood and remembers those feelings. Probably, mass participation is another reason that this particular sport has become dear to us. And therefore, your favorite team is perceived as your own family.

About six months ago, the “Friday” channel aired an episode of the “Secret Millionaire” program, in which oligarch Alexander Roslyakov took part. According to the rules of the program, he had to pretend to be a homeless labor teacher. At that time, he had only 1000 rubles in his pocket. For Alexander this became a real test, as he was used to a completely different life. Millionaire owns a large transport company, which has branches all over the world. He usually spends the winter in Bali. Actually, the businessman came from there to Vladimir, where he had to live almost without money for 5 days.

He found lodging for the night at the “Everyone is Dear” homeless shelter, founded by Denis and Elena Tsoi. Somewhat later, Alexander gave them a luxurious mansion for 7.5 million rubles. Now this house houses a new shelter for people who find themselves in difficult situations. On at the moment 27 homeless people already live there.

The millionaire gave his second gift to the writer Arseny Yankovsky, whom they met at a homeless shelter. Alexander gave him an apartment and a contract with a publishing house to publish his book. So now Arseny is writing a book called “One More Chance.” It will describe his life, including the story of his meeting with a good wizard named Alexander. It should be noted that Arseny has given up alcohol, and when he finishes the book he plans to start organizing his personal life.

Alexander Roslyakov donated another apartment mother of many children Svetlana Stepanova. He looked after her children when Svetlana ran errands. It was work for food. Before this, Svetlana and her four children wandered around rented apartments, and among their things they had one double-tier bed and a chest with belongings. In addition to the 4-room apartment, Roslyakov gave the family 1,000,000 rubles for furnishings. Having made repairs and bought everything she needs, Svetlana plans to adopt more children.

Alexander Roslyakov gave another 1 million rubles to Andrey and Natalya, a young family with a child suffering from hydrocephalus. Doctors still tell them to abandon the child, but the young parents do not give up. They spent all the money they received from the millionaire on the treatment of the baby, but it was not enough.

To earn money for food, the oligarch had to work at the Valenta dog shelter. It was to this shelter that Alexander subsequently donated another million rubles.

It must be said that all the heroes of the program, to whom Roslyakov gave generous gifts, said that after the program aired, many close people turned away from them. Obviously, not everyone can rejoice in someone else's happiness.