How to type the Apple icon on any keyboard. The creator of the Apple logo about the myths about the company's color symbol: “Many stories are more interesting than my logical explanation

The first Apple sign was created by Ron Wayne.

According to Steve Jobs, the company got its name from the fruit diet he was on at the time. The apple seemed to him a symbol “funny, spiritual and not humiliating.” But it’s one thing to name a company, and another thing to provide it with a suitable logo.

Ronald is the third co-founder of Apple, and also the biggest loser of the 20th century. He sold his 10 percent stake in the company for $800 just 11 days after registration. If he had not taken this rash step, Ronald would now be one of the wealthiest people in the world with a fortune of $30 billion.

The logo created by Ronald Wayne has nothing in common with the current one. It was a miniature work of art. In the center was the outstanding English scientist Isaac Newton, on whom an apple was about to fall (insight!). In the future, the “Newton theme” will be continued when Apple releases its PDA.

If you enlarge the logo, you will notice that along the border there is text: Newton... A Mind Forever Voyaging Through Strange Seas of Thought... Alone (Newton... A mind that sails alone through strange seas of thought). This is a line from William Wordsworth's autobiographical poem "The Prelude"

Wayne's work was used for about a year. Then Steve Jobs turned to for help graphic designer Rob Janoff. It was necessary to create a simple, modern-looking, well-recognizable logo.

Rob completed this task in about a week. In an interview with the Revert to Saved blog, Yanov talked about how the logo was created. Rob bought apples, put them in a bowl and began to draw, gradually removing unnecessary details. The famous “bite” was made on purpose: the logo had to be drawn so that it would be strongly associated with apples, and not other fruits/vegetables/berries. The similarity of the pronunciation byte/bite (byte/bite) also played into its favor.

Apple's color logo was intended to reflect the fact that the company produces computers with color monitors. The Mac display at that time could display six colors. These colors were precisely indicated on the logo. There is also no pattern in the arrangement of colors. Yanov placed the colors in random order, only green color was placed first intentionally.

The logo existed in this form for 22 years. In 1998, Steve Jobs, who had previously been ousted from Apple, returned to the company. Apple was experiencing huge financial problems at the time.

It is clear that a colorful logo on a colored poppy would look stupid. Apple has moved away from using a color logo. So, since 1998, we have seen a laconic monochrome logo.

The monochrome logo lasted until 2000, after which it was replaced by a gray, chrome logo, which lasted until 2007.

Such appearance logo was called Aqua-Themed

Moreover, the approach to using the logo has also changed. If previously a small version of the logo (no larger than 1.5 cm x 1.5 cm in size) was placed on the company’s products, then since 1998 the logo has become larger. The calculation was simple - if they recognize the logo, let them pay attention to it, let it work! Let it shine and attract attention! This approach turned out to be entirely justified and brought very good results. Since 1998, Apple's revenue curve, which had been slowly creeping down, began to sharply climb up.

The first Apple logo was created by Ron Wayne. This name says little not only to ordinary people, but even to geeks. Meanwhile, Ronald is the third co-founder of Apple, and also the biggest loser of the 20th century. He sold his 10 percent stake in the company for $800 just 11 days after registration. If he had not taken this rash step, Ronald would now be one of the wealthiest people in the world with a fortune of $30 billion. Analysts say Apple's value will triple in three years, which means Wayne may have lost about $100 billion simply by not believing in Apple.

The logo created by Ronald Wayne has nothing in common with the current one. It was a miniature work of art. In the center was the outstanding English scientist Isaac Newton, on whom an apple was about to fall (insight!). In the future, the “Newton theme” will be continued when Apple releases its PDA.

If you enlarge the logo, you will notice that along the border there is the text: Newton... A Mind Forever Voyaging Through Strange Seas of Thought... Alone (Newton... A Mind that sails alone through strange seas of thought). This is a line from William Wordsworth's autobiographical poem "The Prelude", which in its entirety goes like this:

And from my pillow, looking forth by light
Of moon or favoring stars, I could behold
The antechapel where the statue stood
Of Newton with his prism and silent face,
The marble index of a mind for ever
Voyaging through strange seas of Thought, alone.

Translated it looks like this:

From my pillow, illuminated by the light
I could see the moon and good stars
On the pedestal is a statue of Newton.
He is holding a prism. Quiet face
Like the dial of a mind that's alone
Sailing through strange seas of Thought.

The logo turned out to be interesting (all these references to Newton, who really was lonely, a touch of mystery, etc.), but not very suitable for reality modern business. Therefore, Wayne's work was used for about a year. Steve Jobs then turned to graphic designer Rob Janoff for help. It was necessary to create a simple, modern-looking, well-recognizable logo.

Rob completed this task in about a week. In an interview with the Revert to Saved blog, Yanov talked about how the logo was created. Rob bought apples, put them in a bowl and began to draw, gradually removing unnecessary details. The famous “bite” was made on purpose: the logo had to be drawn so that it would be strongly associated with apples, and not other fruits/vegetables/berries. The similarity of the pronunciation byte/bite (byte/bite) also played into its favor.

Rob Yanov made the logo in color, which provided good ground for speculation and myths. The most common one, actively supported by Win and Linux users, comes down to the fact that the Apple symbol reflects support for sexual minorities. This is not entirely true. Apple truly supports the LGBT community, as evidenced by recent video, however, the color logo was created a year before gays began using the rainbow as a symbol.

The second myth is even more interesting. They say that an apple painted in the colors of the rainbow is a kind of sign of respect to Alan Turing. Turing is an outstanding English mathematician and cryptographer who made a significant contribution to the fight against fascism. During World War II, he cracked the Kriegsmarine and Enigma ciphers, and after that he had a huge influence on computer science (Turing test, work on the theory of artificial intelligence). Turing's merits did not save him from prosecution for homosexuality. Alan faced two years in prison if he did not agree to hormone therapy (which, among other things, led to breast growth and chemical castration). In addition, Turing was deprived of his most valuable asset: the opportunity to do what he loved - cryptography. As a result, Alan became a recluse, and then completely committed suicide. Moreover, the form of suicide was very unusual: Turing bit off an apple, which he had previously pumped with cyanide.

Rob Yanov refutes both myths. According to him, there is no need to look for a secret meaning. Apple's color logo was intended to reflect the fact that the company produces computers with color monitors. The Mac display at that time could display six colors. These colors were precisely indicated on the logo. There is also no pattern in the arrangement of colors. Yanov placed the colors in random order, only the green color was placed first intentionally.

The logo existed in this form for 22 years. In 1998, Steve Jobs, who had previously been ousted from Apple, returned to the company. Apple was experiencing huge financial problems at the time. Competitors sarcastically advised to close the shop and distribute the money to shareholders. Drastic measures were needed. And do you know what pulled Apple out of the crisis? Industrial designer Jonathan Ive has come up with a new case for the iMac G3.

Computers that look like candy canes literally saved Apple. Moreover, they became iconic - their images appeared in films, TV series, and glossy magazines. It is clear that a colorful logo on a colored poppy would look stupid. Apple has moved away from using a color logo. So, since 1998, we have seen a laconic monochrome logo. The company has matured. And with her, so do we.

Rob Janow created an outstanding logo. This is not a banal insignia, but real Symbol. But Yanov’s achievements were not particularly noted by Apple. At the beginning of this post I mentioned the Nike logo. It was created by Carolyn Davidson, a student and freelancer from Oregon. Nike, a young company at the time, paid $35 for the work. But ten years later, the company’s founder, Phillip Knight, gave her an expensive ring with a diamond “stroke” - corporate style, as well as an envelope with company shares. Knight appreciated the designer's work, making her a co-owner of Nike (albeit with a small stake).

You can type the Apple logo on the keyboard of almost any Apple (and not only) device. Agree, Pay and Music looks much cooler than regular text! In addition, this way you can reduce the amount of text by 4 characters, which can be critical when writing a post for Twitter or Instagram.

If you have a Mac, then you've probably already noticed that there is no shortcut for the Apple icon on your keyboard. However, dialing it is not that difficult.

Character encoding

The Apple logo symbol displays correctly on all iPhones, iPads, iPod touches, Macs, Apple TVs, and Apple Watches. On iOS, macOS and tvOS you can print it, but on watchOS you won’t be able to get it in dictation or drawing mode.

On third-party platforms and browsers like Google Chrome, Mozilla Firefox And Microsoft Edge the symbol may appear as an empty square, a strange icon, or something else entirely.

This is not Apple's fault.

Both the Apple and Windows logos are part of extended character sets because the standard Unicode set cannot include corporate logos. Due to limited implementation, such characters may not be readable on other platforms.

In ASCII encoding, the following meanings correspond to the Apple logo:

• Decimal code: 240
• Hexadecimal code: F0
• Unicode: U+F8FF

1. Make sure the Num Lock key is active, press and hold the left Alt key
2. On the numeric keypad, enter 0 2 4 0

Important: Be sure to enter a 0 at the beginning, although in Unicode the decimal code for this character is simply 240.

Don't worry if your laptop doesn't have a numeric keypad: you can still enter special characters. For this:

1. Open the document where you want to add the Apple logo
2. Type on the keyboard F 8 F F
3. Click Alt-X

The Apple logo will appear where the cursor is in the document.

Note that entering characters via alt will not work if the selected font does not provide a graphic image of the desired character. If this is your case, but you still need this symbol, simply enter it using a different font (Baskerville Old Face will do), copy and paste it where you want in the document.

HTML

The Apple logo and any other special characters may be used in blog posts and web pages with using HTML. To do this, enter the value of the character in Unicode - in our case it is F8FF.

So, to use the Apple logo on a web page, you need to enter the following in an HTML editor:

In the preview mode, you will see that a  symbol has appeared in place of the code.

Secret meanings, which do not exist. Some associate the bitten apple with original sin. According to another version, the logo was created in memory of the founder of computer science, Alan Turing, who died with a bitten apple in his hand. Despite this, the designer who developed the logo has a rational explanation for this choice.

Specialist Rob Yanov, who created the color Apple logo, told Logo Design Love why the company's 1977 logo looked the way it did.

1977 Apple logo creator Rob Janow

Logo Design Love: Is the Apple logo the best thing you've ever designed?

Rob Yanov: Yes, nothing compares to this work.

Have you ever asked Jobs why he named the company Apple?

Honestly, no. I know that for a while Steve ate only fruit. He then lived on a ranch or farm in Northern California and maintained an apple orchard (he considered apples the ideal food). He had a list of ideas for what to name the company, and he had to choose one in order to sign all the documents the next day. The name Apple was at the top of the list, and the company's creators could not come up with anything better. Jobs and Wozniak chose this name despite the threat of a lawsuit from Apple Records.

Apple logo 1977

Why is the apple bitten?

Like many stories, the “legend” of the bite has been retold and changed many times. I created a silhouette of an apple, but it needed to be distinguished from other round fruits. Then I did what everyone does with an apple - I “bite” it. It's funny that 10 years after creating the logo, I started seeing stories about why the apple wasn't whole. Admittedly, many of these stories are more interesting than my logical explanation. The fact that people believe in mysterious stories, tells me that the Apple brand means more to them than just their love for the company's devices.

How did Jobs react to the presentation of the logo?

He just smiled, nodded and didn't say anything. I didn't have to describe my idea for long; we both liked it.

You said that the logo consisted of colored stripes to represent the full color of Apple monitors. How did the audience receive it?

The colorful stripes did illustrate the main difference between Apple and its competitors, but they served another function. My biggest challenge was to design a logo that would show that the computer was friendly enough to be brought home and used by the family. While (in 1977 - editor's note) computers evoked rather negative associations. I wanted to create a positive connection with Apple devices.

Apple II computer released in 1977

How do you think the logo contributed to the company's success?

The company's success lay in the fact that Steve Jobs knew well what people needed from technology even before they knew about it. He developed standards very High Quality, and product design also had great importance. Therefore, it seems to me that the logo did not play a big role in the success of the company. People love the Apple brand name because they like the technology of this manufacturer. If they didn’t like the brand name, they wouldn’t put it on the rear window of the car.

On the pages of our website we have already talked about the history of the creation of the store, as well as the voice assistant. Today we will talk about an equally important thing - about Apple logo, which is known throughout the world. Not everyone knows exactly how the MacBook Pro differs from the Air, but almost everyone instantly recognizes the logo in the form of a bitten apple. In this article we will talk not only about who and when it was created, but also what the company’s earlier logos looked like.

So, Apple's first logo was completely different from today. Him in 1976 created by the third co-founder of the company Ronald Wayne, who is rightfully considered one of the biggest losers of the 20th century. The fact is that he sold his 10% stake in the company 11 days after its registration. Given Apple's annual growth, Ron would now be a billionaire, worth about $40 billion.

The logo depicts an English scientist Isaac Newton, on whom the apple will soon fall. On the edges of the logo you can see the inscription: Newton... A Mind Forever Voyaging Through Strange Seas of Thought... Alone (Newton... A Mind Forever Voyaging Through Strange Seas of Thought). This is a line from William Wordsworth's autobiographical poem "The Prelude." It is worth saying that the logo turned out to be very interesting and unusual, but completely unsuitable for a technology company. So in less than a year Steve Jobs contacted a graphic designer Rob Yanov, who was required to create a modern, recognizable and good-looking logo.

The result is a well-known bitten apple, which is still the Apple logo today. However, then, in 1976, it was multi-colored. The colors were not chosen by chance: they symbolize the fact that Apple in those years was one of the few to produce computers with color monitors that could display six colors. They found their place in the logo, and the colors are arranged in a completely random order.

IN 1998 year, welcome back to Apple Steve Jobs the logo was changed to a single color black, which we can still see on our Macs. It looks concise and simple, reflecting very well the basic idea of ​​​​all Apple products. However, on WWDC 2012 the company used a different, very unusually colored logo.

I must admit that it looks very nice, but expect that the company Once again will change the logo, stupid, since another option was used. Apparently, the company will delight us with new versions of the logo every year. WWDC, indirectly reflecting the direction of development for this year.

Well, as we see, the logo of the most famous company in the world has passed long haul before arriving at your final version. However, we need to thank for its creation Rob Yanov, who owns the very idea of ​​the bitten apple, so well recognized today throughout the world.