Very cold June. Cold summer 2017: what is happening with the weather in the Moscow region 

The Perm summer this year broke all records: the temperature never rose above plus 25. And the average is only 14 degrees. But now there is more than enough water. In the first six days of July alone, a month's worth of precipitation fell. Some sellers of shopping centers even have a sign: rain in the morning - don't wait for buyers. Clothing, swimsuit and other summer accessories stores are especially affected by this in terms of profit.

Yes, the flow of buyers this year has become a little less, says a senior salesperson at one of the stores specializing in the sale of women's clothing. - But if we talk about sales in general, they remain approximately at the level of last year. After all, ladies still prefer to update their wardrobe. The only difference, perhaps, is that instead of sundresses, customers buy more closed dresses.

Well, and, of course, no one canceled vacations. According to the majority of sellers interviewed by RG, swimsuits and pareos are in the same demand as before.

This year our swimsuits are going really well,” says seller Elena. - I think the reason for this is the resumption of flights to Turkey.

Even traditional summer discounts have not started at all retail outlets. And where the seasonal reduction in clothing prices has started, they do not exceed 50 percent.

Sellers complain the most about the lack of demand sunglasses: quantity clear days in the Kama region today it literally tends to zero. However, price decides everything here. Chinese glasses cost from 800 to 1.5 thousand rubles in any weather. They are used more often as an accessory to maintain hairstyles. But sellers of more expensive ones - in the price range starting from 4-5 thousand and above - are guilty of weather.

The luckiest people in Perm this summer are probably the umbrella sellers.

Modern umbrellas, especially not very expensive ones, break quickly,” says Olga, a salesperson in the “Bags” department. - Many people lose them and forget them. And since now this is probably the most sought-after item in life, people buy them quite willingly.

The cold summer had a very different impact on sales of summer clothing collections in Kirov stores. While some entrepreneurs hardly felt this, for others, sales fell several times. Those who have suffered least in the current situation are those who do not focus on seasonality and have a constant assortment. This, in particular, was noted in a chain of stores selling clothing large sizes. The flow of buyers is the same, but they mostly buy warmer clothes than usual.

There is virtually no decline in sales for those involved in footwear. The drop was several percent. This is due to the fact that exclusively summer shoes, such as sandals, occupy a small part of the product range. In addition, shoes are rarely bought for one season. Such stores were not visited mainly by customers who are constantly chasing fashion. But there are few of them, and in last years due to falling incomes - only a few.

The decline in sales of summer shoes in the branded retail chain is now 6.5 percent, notes, in turn, Elena Brodatskaya, chief assortment specialist at the Unichel shoe company. - Our assortment also includes rubber shoes. It would seem that its sales should have increased due to such a rainy summer, but this did not happen. Not only the weather affected the decline in sales of sandals, but also the overall decline in consumer demand. People continue to save.

Businessmen are trying to combat falling sales different ways. Some are replacing part of their assortment with warmer items. For example, instead of open sleeveless blouses, warmer ones with a closed collar and long sleeves are ordered from suppliers. But few people do this. The reason is that the contract with suppliers is signed in advance and replacing the assortment “on the fly” reduces the opportunity to negotiate various discounts that are provided if you buy goods in advance. Because everyone needs to plan their work.

Our store traditionally changes the collection very much, depending on the season,” says Anastasia, manager of one of the outlets in Kirov mall, - and for us this summer a real disaster. Sales have fallen two to three times compared to last summer. Switching to the autumn collection, which we traditionally do on August 15, is simply pointless. Moreover, we see from neighbors who have warmer things that they don’t really go to them either. There is only one thing left to do - wait for the weather.

But in the sports and fitness segment, players are certainly happy about this weather: while traditionally the market is falling, the holiday period and summer “outdoor” activities take up a significant part of the audience of fitness clubs and studios, then this summer the season did not hit the industry significantly. Thus, FITMOST expected a 30 percent drop in sales based on last year’s results, but kept them at the level of off-peak months.

Those who deliver ready-made food to their homes feel even better. As Andrei Lukashevich, managing director of the Delivery Club company, told RG, in May the number of food orders from them amounted to more than 840 thousand - this is two and a half times more than in the same period last year.

Like many online services, we see the impact of temperature on orders - cold weather always leads to an increase in orders. For example, we noticed that rains lead to a significant increase in food deliveries: on some days the increase in orders reached 19 percent compared to normal weekdays,” noted Andrei Lukashevich.

Not everything is so simple for those who sell gardening products.

In the category "Products for growing seedlings", which includes plastic containers and peat pots, high season observed from late winter to March. Due to unfavorable weather conditions this spring, the sales season extended by four weeks, which led to an increase in revenue of approximately 12 percent, says CEO"GazonCity" company Pavel Akopov. “However, in other product categories, such as “Lawn Seeds” and “Lawn Fertilizers,” there was a significant delay in the start of sales. We are just now catching up to normal volume.

Mark Goikhman, leading analyst at TeleTrade Group:

Abnormally cold weather May-June led to anomalies in sales of traditionally summer goods. Clothing retailers are complaining of a 15-20 percent drop in revenue compared to the same period last year. However, the season is not over yet, and sellers are in no hurry to take radical measures. Although, according to surveys, they are ready to offer goods on sales if demand continues to decline. The sale of “summer food” has dropped significantly: ice cream - by 10-25 percent, barbecue, fruit drinks and kvass - by 20. Such losses are unlikely to be restored. Although one should take into account the saying “a holy place is never empty.” For example, sales of umbrellas, which have become the main attribute of summer, increased by 136 percent in the Perekrestok chain. And the 30-50 percent drop in sales of fans and air conditioners in June was offset by a twofold increase in demand for heaters.

The summer of 2017 did not bring any joy to the citizens of Russia. All June observed heavy rains, showers and even hurricanes. The abnormally cold summer of 2017 spoils all plans. After all, in this weather it’s difficult to even get home, let alone go to the beach. Why was June so cold? Will the heavy rains stop? What to expect in July and August? What will the weather be like in the next months of summer?

Reasons for the abnormal summer 2017

Meteorologists believe that the cold summer has come due to several reasons. First reason– abnormal heating of the Earth. The fact is that the mesosphere and other layers of the air envelope are very heated. Because of this, the temperature on Earth is slowly decreasing. Scientists predict the consequences of such weather - it will not come global warming, but global cooling, which could lead to an ice age.

The second reason- launch of a Chinese satellite called Mo Tzu. It is the first satellite designed for quantum information transfer on Earth. The mission explores the mechanism of quantum entanglement and also tests quantum teleportation. The first experiments went well, but then something went wrong.

When the satellite begins to transmit information, negative air ions increase in the atmosphere, which contribute to the deterioration of the weather. Hurricanes and rainstorms form on Earth. In addition, monopoles appeared in the stratosphere. IN last time they were seen in 1816, which was nicknamed the year without a summer. Then the main reason for the cold summer was the eruption of Mount Tambora.

No matter how absurd this reason may be, world experts believe that the equipment on the satellite and the quantum operations carried out can really affect the weather conditions of the planet. But they also report that everything should soon return to normal, and the long-awaited summer will come.

Third reason- "North Atlantic bloc". According to meteorologists, the “North Atlantic block” is an anticyclone. A powerful ridge has formed at the middle level of the troposphere high pressure, which does not allow air masses to pass from west to east. Now this unit is located in the UK, so only Arctic air enters Russia.

Each of these reasons can have its own impact on the planet as a whole, but so far the result is the same - we are experiencing an abnormally cold summer. We can only hope that July and August 2017 will bring Russian citizens a little more warmth than June.

Forecasts for July and August 2017

According to meteorologists, there will be no abnormal heat in the summer of 2017. But already in July the thermometer scale will begin to rise. The long-lasting coolness will give way to real summer. Temperatures are expected to reach +26 – 29 degrees. After Ivan Kupala, the temperature will rise a few more degrees.

According to people's forecast, in July, Russians will experience rain again. And indeed, in the middle of the month the rains will return for several days. But the end of the month will please you with the absence of abnormal weather. It will be warm, the temperature will rise to 32 degrees.

According to popular forecast, the weather in August will constantly fluctuate. The first week of the month will start with quite hot weather. This week will be the peak of the heat abnormal summer 2017 in Moscow. Residents of Russia are advised to visit the beaches and sunbathe a little. Meteorologists note that forest fires are possible at this time.

After a week of heat, we will have to endure several rainy days again. From 25 degrees Celsius the temperature will drop to 17 degrees. We should expect a little more warmth in the second half of the month. August will end with heavy rain and cold winds.

The summer of 2017 will bring not only heavy rains, but also wonderful summer warmth. Every resident of Russia will be able to enjoy the hot weather. Don’t get upset ahead of time, even an abnormally cold summer will end one day.

Why is summer 2017 so cold? Spring and summer this year have already been called “abnormally cold,” and scientists have proposed a hypothesis to explain such an unusual cool weather. According to them, the “climate catastrophe” affected not only Russia, but also many other regions of the world.

The provocateurs of sudden weather changes can be called orbiting quantum satellites, the launch of which is controlled by China, the researchers said. Their opinion was published by VladTime.

Recall that in August last year, China launched the first near-Earth satellite for quantum experiments. In January 2017, testing of its equipment was completed and the satellite was put into orbital operation. Experts believe that on board there is equipment that affects the weather conditions on the planet.

Scientists have suggested that a malfunction could have occurred during the operation of the satellite, triggering a sharp increase in the level of negative air ions, which led to climate fluctuations on Earth. At the same time, in their opinion, the concentration of air ions should soon stabilize, thereby promoting equilibrium in the weather.

Forecasters in their forecasts for the summer noted that the weather will be unstable and extreme, with sharp changes in heat and cold.

British professor Paul Williams closely studied the video of the Moscow hurricane. Will this really be the norm in our latitudes now? What Muscovites experienced this week could easily happen again, because along with climate change in the world, the world itself is changing.

I don’t want to believe that, based on these indicators, our country will catch up and surpass America, where hurricanes are a common occurrence. Every resident of the central part of Russia is worried about the question: where has summer gone and when will it finally appear?

Meteorologists say that summer will come and will even give Moscow heat. However, one should hope that this fever will not be abnormal either. Residents of the capital come to their senses after. Few of those who inquired about the weather forecast in the morning could see something frightening there - a forecast as a forecast. On May 29, the hydrometeorological center promised the townspeople cloudy skies, a slight thunderstorm and a westerly wind at a speed of 12 meters per second.

It seemed that in order to protect yourself from the vagaries of nature, it was enough to simply take an umbrella with you. But at 15:00, a suddenly rising wind began to tear umbrellas out of the hands of those who were unlucky enough to be on the street, and in a matter of minutes it was not even the wind, but a real hurricane that also effortlessly uprooted and threw trees along the streets, demolished roofs and brought down power lines . It’s not that the weather forecasters were wrong in their forecasts; in the Moscow region the wind actually blew at the promised speed. But what happened in the capital was what is called the wind tunnel effect: on long streets, avenues and highways, the air flow, squeezed by high-rise buildings, accelerated to a hurricane of 30 meters per second and in a crushing squall swept across the capital from west to east, sweeping away everything in its path. After a terrifying storm, Moscow resembled film set disaster film, and city authorities were counting the damage: 243 houses were damaged, more than 2 thousand cars were broken, 14 thousand trees were knocked down.

All this, of course, is fixable: houses can be repaired, and you can get insurance for dented cars, but it is no longer possible to return those that have become damaged. 11-year-old Anya Makeeva was playing in the yard on the playground, student Dasha Antonova was hurrying home from lectures, and pensioner Nikolai Kotov was waiting for the bus at the bus stop. Perhaps all of them would have survived if they had received a text message that day warning them that going out was dangerous.

It is unlikely that their relatives and friends will be consoled by the fact that such a destructive hurricane has never happened in Moscow in the last 100 years. There has not been such a cold spring for a long time, which has now turned into just as cold. Scientists say: what we saw this week in Moscow could easily repeat itself - after all, along with climate change in the world, the world itself is changing.

So will this really be the norm in our latitudes now? Details in the report NTV correspondent Andrey Sukhanov.