Official Instagram page. Polina Kitsenko

Kitsenko: Angry, from work. Now she will talk to you and return to the office - and it’s already eight in the evening, because her employees did not submit her assignments by the established deadline, which was Friday (today is Monday). Polina Kitsenko is a person who sits in the office 10 hours a day.

Kremer: Now is such a tense period, because there is a crisis?

Kitsenko: Of course, since the economic situation is not the most favorable either in the country or in the world, no one can relax, including us. I have never worked as much as I do now.

Kremer: What about delegating authority?

Kitsenko: Unfortunately, there is no one in particular to delegate my powers to, although we have a huge team. In general, there are very few personnel on the market who are capable of implementing tasks at an uncontrolled level. There are a lot of “creative” people who light up instantly and go out just as quickly. I have a lot of ideas myself, but I know from all my friends, business owners, that the percentage of ideas implemented reaches, God forbid, 30-40. And if you don’t remind, don’t take control, don’t direct, don’t set fire, don’t light the fuse, then you don’t have to hope that someone will bring you results. You see, working in big strokes is much easier than being the person who will scrupulously bring ideas to the final result. These so-called impressionists are a dime a dozen. And there are only a few hard workers and bees who work in the “devil is in the details” mode. Hard workers and bees, on whom all this execution...

“I would like to believe that I was never dressed stupidly”

Kremer: Let's rewind a little: your business began around 1994, when the Podium brand was registered. How did you come to this? What did you want to become when you were in high school?

Kitsenko: When I was ten years old, I wanted to be a geologist and look for precious stones. My parents had a book about interesting geology, with color photographs that fascinated me. This was partially realized, by the way. We opened the Podium Jewelery network.

Chudinova: And then?

Kitsenko: I studied at an English special school. Where did everyone go from Moscow special schools in those years? Institute of Foreign Languages named after Maurice Thorez or MGIMO. At first, I was also going to enter MGIMO at the Faculty of International Information for a newly emerging specialty with the mysterious name Public Relations (it is symbolic that everything in life is returning to normal: today one of my main responsibilities is PR, although I have a specialized education I didn’t get it, but what I do today at work cannot be learned in any of the institutes in the world), I worked seriously in this direction. And then at the last moment my dad offered me the International University, which had just been opened by Gavriil Popov and Mikhail Gorbachev. I quickly entered the law faculty there, for free education, and thought that I wanted to stay there.

Chudinova: How could you answer this rather simple question: where do you get your taste for things?

Kitsenko: I probably didn’t and couldn’t have had a taste for things initially. He has evolved. When you don't have any opportunities in life, how do you know whether you have a taste for things or not? After all, I lived in an ordinary, simple Soviet family. Dad was an official, held a serious post in the prosecutor's office, but we lived from paycheck to paycheck. I didn't have a bike. I didn’t have imported pencil cases or bubble gum, and my first Barbie was given to me as a symbol for my 18th birthday. I wasn't a major girl.

Kremer: Do you remember yourself at that time when you still dressed stupidly?

Kitsenko: I want to believe that I was never dressed very stupidly. After all, I studied at a special school, and at some point I was sent on a student exchange to America. It changed me a lot. I remember that I immediately started dressing: Lee jeans, Reebok sneakers. In 1991 it was chic.

Chudinova: But at the same time, you have become a person who is involved in the development of the fashion industry and dresses majors. Where does this sense of audience come from?

Kitsenko: It didn't fall from the sky. At first I just got married. My husband had a company called Podium, he had one store, and he absolutely did not want us to work together. But I wanted to work in fashion so much that I made every effort to educate myself in this area, and not from the point of view of a consumer who endlessly measures and wears, wears and tries. In addition, I had an unlimited specific resource, even just my own store. I began to take a very active interest in what was happening in the industry, subscribed to all the magazines, and became interested in our retail. I have always believed that wherever you sow, it grows.

It was the end of the 1990s, and all luxury had skyrocketed, not only here but around the world. There was Dior, there was Galliano, there was also Gianfranco Ferré, Gaultier cheered up and made his own pret-a-porter line, Stella McCartney had just arrived at Chloe, and then she was just a girl with a huge surname. The period of revival of the great houses, already eaten away by moths, began. This was the period when Louis Vuitton hired Marc Jacobs, and before that Louis Vuitton was a mothball-covered brand that no one wanted. These brands began to be picked up, purchased and reincarnated by the LVMH concern. Tom Ford had just joined Gucci, and none of us knew what Gucci was before.

Chudinova: I was surprised when you said that you were not a major. I thought that you always focused on your circle and dressed it. You are more likely to move from luxury to mass market than vice versa.

Kitsenko: What we do at Podium Market is not exactly a mass market. This is a relatively new niche, and it did not form here. We have picked up the Western trend. Understand that there is a crisis in many industries around the world, and this is not a coincidence. Over the past 20 years, luxury has developed rapidly, every year new collections were imposed on us, a complete change of wardrobe, red, not red, red again, black is no longer in fashion. Brands, logomania. All the houses started making not even four collections a year anymore, because it was necessary to keep production evenly loaded throughout the year. We, consumers, were forced to constantly buy. At some point it had to end. There has been overconsumption on a global level: none of us need that much stuff. No one has the strength to move mirrors and lipsticks from bag to bag anymore. On the other hand, there were the magnificent concerns Zara, Top Shop, etc. - cool things that have improved a lot lately, but still still require the first or second wash. Everything had to come to some kind of balance.

That's why intermediate brands appeared, what we call affordable luxury. They release several collections a year and even every month, like fast fashion, but they are distinguished by high quality and reasonable prices. In terms of quality, they are almost as good as luxury. Rich people are no longer ready to buy themselves another T-shirt for 300 euros: they can go to American Vintage and buy a chic T-shirt for one and a half thousand rubles.

That's why we made Podium Market. This did not happen in Russia.

It is very important that fashion has now made all possible leaps around its axis. Please note: new trends are no longer emerging. The cowboy style is always fashionable in the summer, the rock 'n' roll girlfriend style is always fashionable in the fall. Stripes are always fashionable in the summer. It's always fashionable to be a lumberjack's girlfriend. Chanel has a timeless collection of ballet shoes that are no longer discounted, two or three colors are simply added in the next season. This means that nothing changes.

Kremer: It turns out that you have borrowed the Western trend, which means there is some lag. Have you observed in your own business how the Russian consumer has changed? How have demands and consumption culture changed?

Kitsenko: Now there is no longer any lag. Our people have a unique ability to instantly absorb all the best that is around. There was some kind of mismatch in the 1990s, but remember how quickly it disappeared. There was a time when dashing women stormed the plane in high heels and jeans with rhinestones. The first thing that betrayed and still sometimes betrays our compatriots is not even a lack of taste, there is no arguing about tastes, but, first of all, it is inappropriateness. For me in fashion, in general, the most important question is not what to wear, but where am I going and why am I going there. Only after this you need to ask yourself the third question: what will I wear there? Our compatriots in the 1990s did not understand at all where they were going and why, but they clearly knew where they wanted to be.

"We don't sell souvenirs"

Chudinova: Once we were talking with, and she said: “You see, in Russia there is no fashion as an industry at all.”

Kitsenko: This is probably an old interview with Alena. Now the market situation has changed.

Chudinova: My question, actually, is about how the fashion industry in Russia is structured today.

Kitsenko: Apparently, at the moment when you spoke with Alena, there were still other times. Podium on Novinsky was the first store in Russia that began selling Russian designers on a par with expensive Western brands.

Kitsenko: Yes, and in 2000 it hung literally between Gautier and Alberta Ferretti. We were innovative in supporting the domestic manufacturer in this way.

Kremer: How many Russian designers do you have now?

Kitsenko: I won’t be able to calculate it, but about 30% of our portfolio, which means dozens. Just a few years ago I would not have believed that this was possible. You know, in Russia we didn’t have fashion as such. We had these strange fashion weeks all the time, and of course there were questions about them. They invited some really strange people who showed us strange images. And in parallel, companies, brands and designers have developed that are not shown anywhere, but make beautiful clothes. They sew it here, in Russian factories, in Moscow, the Moscow region, in distant retreats, in distant regions. Of course, these are not the same volumes yet, but judging by our store, these are leaps and bounds. These companies have active production, which even during the season allows us to place additional orders for the model we like. This is something we couldn’t even dream of before. In these Russian brands and things that we have on display, there is no lubok, there is no this chlamydomonas.

Kremer: Do they have Russian recognizability?

Kitsenko: It depends on the style in which the designer works. There are Ukrainian or Russian designers who like to develop the history of national costume with a modern twist. Some have done this perfectly. For a couple of years now (summer is that time of year), everyone from Ralph Lauren to Isabel Marant has been making embroidered shirts. Why can't our designers do this, given that it's our DNA? I am generally against dividing designers along national lines. Of course, in the late 1990s it was fashionable to group: these are Japanese designers, these are Belgian designers, these are Americans, these are French...

Kremer: The Italians are still recognizable.

Kitsenko: That’s exactly what it is “still” and with difficulty. Which of them retained the authenticity? Even Gucci and Pucci no longer sell their prints; they stopped selling a long time ago. We need to evolve somehow. Today the world is cosmopolitanized like never before. We have all the designers at Podium Market hanging interspersed. We don’t have such a contemptuous and derogatory division: but this is the top floor, the penultimate nook, the “Russian block.” We do not divide our designers based on nationality.

Kremer: Is the demand for patriotism that has arisen in our country recently reflected in your assortment?

Kitsenko: We do not sell souvenirs.

Kremer: But in society there is a desire to dress in everything Russian?

Kitsenko: It is there. It’s just that “Russian” used to mean cheap prints, bad taste and poor quality. Today, “Russian” in the middle segment with which we work at Podium Market is high quality, inexpensive, and relevant. Within the framework of the trends that exist in fashion today. How is this inferior to Western colleagues? Nothing.

It is known that before gaining great popularity and fame, Polina Kitsenko was actively involved in the fashion business. The essence of this enterprise was the sale of clothing, which was supplied from fairly well-known world brands. Polina managed to establish a channel through which such products were imported into Russia. As a result, the first fashion salon was created in 1994, which received the promising name “Podium”.

Kitsenko made a very large investment in this project so that the business began to generate huge profits. In the mid-nineties of the last century, Kitsenko’s business began to gain rapid momentum in order to soon turn into a real fashion empire.

At the moment, Polina owns a huge business engaged in the field of fashion and style and called “Podium Fashion Group”. Back in 1994, a grand opening of a fashion boutique took place, which was located in the capital of Russia. Since then, the marketing policy of the owner of a stylish business has been to provide the broad masses of people with fairly fashionable clothes, but at an affordable price. Everything that was previously available only to privileged segments of the population has now become widespread for the average citizen of Russia. Thus, we can say that the fashion business has become widespread among the masses.

Activities and years of activity

Polina Kitsenko works as a top manager in the fashion industry. It was after her business underwent serious formatting that the woman became widely known. The meaning of the reformatting was that Polina’s company decided to quickly grasp various trends that take place in the modern world of fashion and style. In addition, a lot of work was done to make all kinds of new products available to the average consumer.

It is known that Kitsenko leads an exclusively stellar lifestyle and very often meets with celebrities such as Ksenia Sobchak and Ulyana Sergeeva. Moreover, accompanied by her famous friends, she visited Lake Baikal. This event was joyfully received by fans of the star friends. True, this kind of trip, among other things, contributed to the emergence of a lot of gossip, without which star life cannot exist.

Kitsenko often takes part in various social events and activities. You can often meet her close friends at these events. In one of the interviews, Polina stated that she was very proud of her connections with Ksenia Sobchak, who, according to her, is a role model. Sobchak often speaks of Kitsenko as a person with a strong will and character.
Relationships and family

It is known that Polina Kitsenko is happy in her personal life and has long been married to Eduard Kitsenko, who is also a very successful person. Edward owns an entire business empire, which he created with his own hands. The family has a desired child named Egor. Polina cannot boast of a large number of interviews, but it is still known that she pays great attention to her husband and child. For a happy woman, this marriage brings great pleasure in order to provide the energy necessary for a fulfilling life. It is also known that the woman has been involved in sports for a long time and is trying to promote sports culture to the masses.

About sport

I have been doing fitness since I was 18 years old. But the desire to try myself in amateur sports manifested itself only after meeting the right coach. A former skier, he suggested outdoor training: running and cross-country skiing (fortunately, the roller ski track in Odintsovo is not far from my house). I could never boast of perfect health, but as soon as I started exercising in the fresh air, I forgot about the arthritis and chronically sore throat that always tormented me.

My first serious start was the ski marathon in St. Moritz, where for some reason I dragged myself after just a month of training, knowing only the skiing style. Being a person who could not even walk six kilometers without shortness of breath, I drove 42 km and never stopped. That's what adrenaline and the will to win do!

I understand that to people who follow me on Instagram, it seems like sports is everything to me. In fact, I spend most of my time in the office, which I usually leave at 21:00. I only do sports in the morning for two hours.

About the will to win

In amateur sports, only personal achievements matter. There is no need to compare yourself with others. Everyone has different capabilities: some have a sports background, some recover better, sleep more, while others work a lot and experience more stress. When competing, it is important not to flirt, because our goal is not souvenir medals, but personal development and maintaining health and beauty.

About triathlon

The hardest part of a triathlon for me is the open water swim. You start in a crowd of people with whom you have a contact fight. You never know whether the current will be strong, whether water will get into your glasses, or what the headwind will be like. And a wave can hit you in the face, or someone can plant their heel in your nose.

During my first start at competitions in Strogino ten years ago, I quit the race. For me it was a terrible tragedy. Due to a sharp change in air and water temperatures, I began to experience tachycardia (it was hot outside, but the water was very cold), I was sure that I would suffocate. Now I know how to deal with it, but then I had no idea. It was funny and touching when my husband and my friend Ksenia Sobchak came to cheer for me at nine in the morning. They unfurled a poster with the words “Polina is a champion!”, and five minutes after the start, seeing that one of the “white caps” was delayed during the mass start and was not going to continue the competition, they folded them up with the words: “It looks like this our. Let's wind down." When I came out of the water, crying, the coach told me to get on the bike and continue the competition. This advice became very valuable, because I did not give up and reached the end.

The first triathlon was a personal challenge for me: at that time I swam women's breaststroke with my head up, didn't know how to ride a bike at all, and was just starting to run.

And the ultimate goal was to complete the Olympic distance: 1.5 km swimming, 40 km cycling and 10 km running. About three hours of continuous operation. It took a year to prepare, and before that there was a real small mountain triathlon in Austria, which I completed completely. But this was all ages ago, when triathlon communities didn’t exist and people didn’t even know what the term “triathlon” meant.

About sports plans

To make training fun, I make a sports schedule for the whole year. In summer - triathlon, in winter - cross-country skiing. Now in my mind I’m already opening the ski season.

Most of my trips are some kind of “sports local history”. By participating in competitions, I even discover familiar places from a new perspective. For example, in Paris I always run the annual half marathon in March, in October according to the We Run Paris plan. It’s great when you go out to the Avenue Opera in the morning, run through a city that belongs only to you, fill yourself with its energy, and then quickly change at the hotel and start a full-time working day. For me, sport is like sticking a plug into the sky, that’s how I recharge.

About sports in the family

In my family, sports are a kind of hygiene and an obligatory part of the day. My husband and son work out regularly at home and on vacation, gradually involving our daughter in training. Lying aimlessly on the beach is not our thing.

I am an opponent of tanning, and due to frequent outdoor training, I already get a lot of photo load, so I hardly tan on vacation. 30 minutes is enough to equalize the results of cycling and regular jogging. Instead, the whole family swims, goes on excursions or shopping, and travels. In Tuscany, for example, we always ride road bikes. In the morning we drive 100 km on them, have lunch, take a guide or a car and travel around the cities. And, of course, we don’t build our lives around breakfast, lunch and dinner, although we also love tasty, but healthy food.

A day on vacation never begins with conversations about “Where are we going to go for dinner?” We are simply not interested.

About #SlimBitchClub

The idea to create #SlimBitchClub (the hashtag is actually a joke) came while relaxing on a yacht with a large group of friends. Well, what can you do there? Eat, sleep? I am not opposed to such rest, just like everyone else, sometimes I can lie down on the sofa and even stretch my hand towards chips, which, thank God, can no longer be found where I am. But I need to push myself. And so on the yacht I went to train alone, and the girls wanted to join. We turned up the music and started working our buttocks and abs. And at some point I tell them: “Do you want us to make a trip with a healthy twist?”

#SlimBitchClub is a story about how a group of friends decided to spend quality time together, taking a break from household chores and work responsibilities. When we get married and have children, an absolutely amazing truth is revealed: no matter how much we love our spouses and children, we can only have quality rest in the circle of friends. That's why everyone loves hen parties, where you can either go to the nines dressed to the nines, or, conversely, not put on makeup and wear trousers with stretched knees, paint your nails and wait for it to dry.

I just came up with a program to spend my time both feelingly and meaningfully. We can also have time to swim together, sunbathe, go shopping, visit museums, but who is stopping us from taking care of ourselves and eating right? It’s easier to do all this together, because in order to inspire others, you need to inspire yourself, and in order to inspire yourself, you need to be inspired by others.

About nutrition

I remember how ten years ago I showed Ksenia Sobchak a photograph of myself as a 16-year-old. She was terribly disappointed to see that my figure had not changed at all since then. She believed that I made myself, took a leap over my head to become what I was not born to be.

In fact, I never had problems with my figure and I didn’t count calories. But I have some kind of shit-detector that stops me when I want to eat too much. Any food, even the healthiest one, can be high in calories. Take salmon and avocado, for example. The question is always moderation of consumption.

For example, for breakfast and lunch, my menu always includes slow carbohydrates, which maintain normal blood sugar levels, which means that after three hours I won’t indulge in sweets. I try to get out of the office for lunch; I usually skip dinner, having my last snack at 5:00 p.m. The only exception is when I go to a party in the evening, where I eat what the owners of the house have prepared, because I respect their work. But at events I’m more likely to refuse food.

If you eat right five times a week, then because on the sixth or seventh day you had dinner somewhere or ate something forbidden, nothing will happen, you will not gain weight. Systematicity wins in any matter.

I inherited my instinctive eating system from my dad. He was always very slim and, without limiting himself in the choice of foods, ate small portions whenever he wanted. But I also have breakdowns: I can sneak into the refrigerator in the evening for Greek yogurt, and in a fit of “sugar madness” I can eat five “Korovka” candies or half a jar of salted caramel. I'm not a robot, after all.

I don’t restrict food for my children, but I try to keep healthy foods at home, such as yeast-free or whole grain bread. My son is a gourmet, but he doesn’t eat after seven. Recently, my husband has also begun to refuse dinners. It’s great that they came to this on their own, just by watching how I eat and seeing the result.

About attitudes towards diets

A strict diet is a lost battle with your body. A person's diet should consist of 50-60% carbohydrates, 25% proteins and 15% fats. If there is more protein in the body, problems with the liver and kidneys may begin. Everything must be in balance. This is a basic recommendation from the World Health Organization, not just another newfangled approach.

I eat everything: white and red meat (I want the latter no more than once a month), fish, chicken. It is important to feel which food suits you and which does not. I stopped eating many foods because it was hard to train after them. I don’t like pasta, flour, fruits, juices, and I don’t drink carbonated drinks. All my life I was indifferent to sweets, but now I love chocolate. But I will never eat dessert or fruit right after lunch - I can’t stand this terrible state of fullness.

I tried different vitamins and supplements, but through trial and error I settled on spirulina and Omega-6. Every morning I drink six algae capsules to get all the necessary microelements.

About sports during pregnancy

Most of my second pregnancy occurred in the fall and winter. You can't exercise for the first 15 weeks, so I only had walking on my schedule. From the 15th week I switched to general physical training, but without static load in the form of planks and push-ups, which increase intrauterine pressure. She also went swimming and cross-country skied in winter. Despite the fact that they are much safer than mountain ones, you are not insured against falling. It is important to have riding experience, balance and feel confident.

I gave up running: such a shock load is useless during pregnancy. Two weeks before giving birth, I went to Munich and walked 10 km in the park every day.

The birth happened on Wednesday, and on Monday I was still walking my tens in the English Park. At this rate, I gained nine kilograms during pregnancy.

About nutrition during pregnancy

The biggest misconception is that during pregnancy you need to eat for two! We talked about this with Natalia Vodianova (she gave birth a month later than me). Already pregnant, I asked her how to stay in shape during and after pregnancy, to which she said: “You understand, in fact, a child in the womb needs 40 g of carbohydrates per day, and that’s just a couple of apples. That is, the fact that a pregnant woman should eat 3,000 calories, deny herself nothing and give in to any hormonal desires is nonsense. The more you weigh, the higher the blood pressure, and this is difficult for both the child and the mother.”

Pregnancy was a turning point for me, when for the first time I thought seriously about my diet and set a goal to leave the hospital wearing “pre-pregnancy” jeans.

About relaxation procedures

Once a week I go to a Russian bathhouse. This is our family tradition. Massage is definitely not my thing. I can only go if I need to relax a specific muscle and I feel like I’ve pushed myself. I envy those who love wraps. Such procedures are not my style at all; it’s painful to lie there and think that during this time of inaction, mountains could be moved. And there is no time left for them. I even do my manicure at 11 pm at home, when the children are already asleep.

About self-love

You need to understand that fashion and beauty assistants are just tools that make us better. The main secret lies in self-love. If you are at peace with yourself and radiate energetic comfort, you will attract people and make the right impression.

Coco Chanel said: “If a woman has not become beautiful by the age of 30, then she is a fool.” I would paraphrase this quote a little: if a woman by the age of 30 does not understand which products are suitable for her and which are better to refuse, then she is a fool. For example, I don’t eat pasta or drink white wine, knowing clearly that they make me look and feel worse.

About hair care

I meet with my hairdresser Yura Vavkulin from Irina Baranova’s salon on Tsvetnoy Boulevard once every two weeks. I don’t like to waste time on long procedures, so I usually limit myself to updating the color. I don’t try to experiment either: in my case, with long hair, the style is lost, and it’s hard to deal with it, it’s very thick. Even before official events, I can style my hair myself.

About makeup

My everyday set is mascara, concealer and lipstick. Tom Ford concealer or the new cream powder from La Mer do a great job of masking problem areas. In any weather, I protect my face from ultraviolet rays with Cellular Swiss UV Protection Veil SPF 50 from La Prairie. Recently, a couple of favorites have appeared in the Giorgio Armani line: matte lipstick and pencil. I complement the natural lip color with smoky eyes, and the bright red shade of lipstick with light eye makeup. As an alternative, I can apply Addict Lip Maximizer Collagen Active gloss from Dior, which pleasantly cools my lips.

Cellular Swiss UV Protection Veil SPF 50, La Prairie; concealer Concealing Pen, TOM FORD; lip gloss Addict Lip Maximizer Collagen Active, Dior.

I only resort to the services of professionals before events or filming. There are no equal to makeup artists Andrei Shilkov, Savva Savelyev, Agnessa Ilina from Chanel. But more often I paint myself due to lack of time.

About facial care

Regular outdoor training has a positive effect on complexion, but a negative effect on skin condition. Running and functional training dehydrate me, so I constantly monitor my water balance and drink a lot of regular and coconut water. The latter, by the way, can always be found in my car. Coconut water is a natural isotonic that contains natural trace elements and salts and replenishes the salt balance. 300 ml after training is my daily ritual.

I often talk about how important UV protection is. All because I experienced all the “delights” of the appearance of pigmentation due to regular exposure to the sun. Now I wear protective products with a high SPF factor in any weather. If these problems cannot be avoided, you need to save yourself with ZO®Medical creams and serums from Zein Obagi. They perfectly align the face and avoid laser. Keep in mind that these are very strong medications, so it is better to consult a dermatologist before using them.

Brightenex™ 1.0% Retinol Corrective Cream; Ossential ® C-Bright Serum 10% Vitamin C; Invisapeel™ Intensive Resurfacing Peel, all ZO®Medical by Zein Obagi.

In winter I definitely use La Mer nourishing creams. Other favorites include Bitter Orange Astringent Toner and Parsley Seed Anti-Oxidant Eye Cream from Aesop, P50W Lotion and ADN Elastine Marine Collagène Marin Cream from Biologique Recherche. I'm also a fan of La Prairie: the Sérum Eclat Caviar Nacré cream and the Cellular Radiance Perfecting Fluide Pure Gold are my favorites.

Bitter Orange Astringent Toner; Parsley Seed Anti-Oxidant Eye Cream, all Aesop.

Lotion P50W Phase d "Initialisation, Biologique Recherche; face cream ADN Elastine Marine Collagène Marin, Biologique Recherche; cream Sérum Eclat Caviar Nacré, La Prairie; Cellular Radiance Perfecting Fluide Pure Gold, La Prairie.

They do an excellent job with skin problems at the Rosh medical center, where I have been going for about 17 years. Lyubov Andreevna Khachaturyan is the queen of problem skin, it seems to me that she saved absolutely all of Moscow. The specialists at this center make their own creams: sticky, unpleasant-smelling, but very effective.

Sometimes I look into the White Garden to see Oksana Lavrentieva. There is a cosmetologist Natasha Rodina who works there and gives excellent massages. It is a pity that there is often not enough time for a course of such procedures. I would like to be able to go to her more often.

Interview: Margarita Lieva
Text: Yulia Kozoliy

Entrepreneur Birthplace Alexandrov Instagram @polinakitsenko

Russian businesswoman Polina Kitsenko is best known as the owner of the Podium chain of fashion stores. We can say that the woman stood at the origins of the fashion industry of modern Russia. A public figure can often be found at social events in the company of celebrities. Among Polina's friends are Ksenia Sobchak, Natalia Vodianova, and recently the singer Cher. Kitsenko is involved in charity work and is seriously interested in sports.

Biography of Polina Kitsenko

The woman very successfully keeps silent about her age. Her date of birth cannot be found even in all-knowing encyclopedias like Wikipedia. It is known that Polina was born in Aleksandrov, Vladimir region. Her father was an official and held a high position in the prosecutor's office. In elementary school, his daughter dreamed of becoming a geologist.

At the age of 11, the girl moved to the capital with her parents. Already in Moscow, Kitsenko graduated from an English special school and, on the advice of her father, entered the then new university - the International University. Upon completion of her studies, Polina received a law degree.

As an exchange student, she came to America, which made a strong impression on the girl. Then, in 1991, Kitsenko began to wear things that were truly chic - Reebok sneakers, Lee jeans. According to the woman, she herself developed her taste for things.

At first after university, the girl worked in a serious position in a bank, dealing with plastic cards. From the age of 18 I was interested in fitness and in one of the halls of the World Class club I met my husband, Eduard Kitsenko. The man owned the Podium company and one store. Despite his reluctance to work with his wife, Polina was able to occupy an important place in his business.

The woman educated herself in the fashion industry, learned all the intricacies and intricacies of doing business. Thanks to her efforts, a chain of stores opened throughout the country. Over time, the first Podium Market was opened, that is, a boutique aimed at a wider range of customers. You can see celebrities wearing clothes from foreign and domestic designers purchased in P. Kitsenko’s stores. The woman herself often attends social and charitable events in the company of her friends Ulyana Sergeenko, Ksenia Sobchak, and much less often in the company of her husband, who is reluctant to attend.

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Natalya Yakimchik (instagram.com/natayakimbeachclub/)

Instagram by Natalia Yakimchik @natayakimbeachclub has turned into a popular beauty blog: her friends Yana Rudkovskaya, Polina Kitsenko, Natalya Davydova and other celebrities share their life hacks about beauty and nutrition there. We have selected the most unusual and effective tips.

Take vitamins with hyaluronic acid

Natalya Yakimchik takes hyaluronic acid, which is often found in moisturizers, in the form of vitamins: “My diet includes hyaluronic acid, which is responsible for the balance of moisture in the cells, and as long as there is enough of it, the skin looks young, smooth and elastic! I also noticed that when I take a break and don’t use it, I get a crunch in my knees, so I just need it.”

Polina Kitsenko (instagram.com/natayakimbeachclub/)

Don't eat after six (or seven - as a last resort)

Polina Kitsenko is sure that this banal rule contains one of the secrets of proper nutrition. She always has dinner no later than seven - protein and vegetables. “Habit is second nature,” Polina wrote, “I weaned myself from eating late and don’t want to anymore. If I'm craving something in the evening, I'll eat Greek yogurt or cucumber. And upstairs, away from the kitchen.”

Have breakfast twice

Natalya Yakimchik advises eating slow carbohydrates first, and having a fruit snack before lunch: “For breakfast I only have buckwheat porridge with olive oil. No muesli, no fruit, nothing is healthier than buckwheat porridge for breakfast. And for a second breakfast, fruits and berries are what you need!”

Yana Rudkovskaya (instagram.com/natayakimbeachclub/)

There are more watermelons

Yana Rudkovskaya already talked about, and now she shared the secret of a new one - watermelon. “You can eat as many watermelons as you want, but besides them you can only drink water or green tea,” said Yana, “you will lose one and a half kilograms in one day, two and a half in two days, and up to four kilograms in three.” According to her, such a diet is safe.

Apply foundation on the beach

Even while relaxing on the shore, Natalia Yakimchik does not change her foundation: “I apply protection, I like two - from the pharmacy line Avene 30 SPF and Clarins 30 SPF. And a little tone on top, for what? I don’t tan my face and my body is always much darker, so this way I get an even skin color. Plus I have freckles in the summer, so I definitely need to protect my skin.”